Arunangshu Giri

Scopus Publications

How Does FoMO Boost the Usage of Mobile Payment Apps? Developing a Conceptual Model Using Causality Orientation Theory
Wendrila Biswas, Arunangshu Giri
Prabandhan Indian Journal of Management, 2026
Purpose : The paper explored how the crucial facets of the Fear of Missing Out (FoMO) phenomenon affected different motivational orientations––autonomous, control, and impersonal––– toward an urge of unintended and immediate purchase, triggering the usage of m-payment apps. Design/Methodology/Approach : In this study, qualitative analysis based on the in-depth semi-structured interview method was used to develop a conceptual model with the help of Causality Orientation Theory (COT). We used NVIVO-15 software for analyzing qualitative data through word clouds and hierarchy charts. Findings : A conceptual model was developed to identify the FoMO-based compulsive and impulsive buying behavior impacting the usage of mobile payment apps. Also, this study acknowledged two factors––online social comparison and social anxiety––that affected FoMO- based compulsive buying behavior and two factors––harmonious passion and obsessive passion that affected FoMO-based impulsive buying behavior. Implications : The insights provided in the study would unveil a significant pathway for redesigning and reforming marketing strategies and customer segmentation for companies ahead. But initially, the deeper understanding of the study would advance the Fintech firms to accelerate the user acceptance and adoption of m-payments apps on a substantial scale, along with an upscale of their investors. Originality/Value : The study provided unique perspectives on the effect of FoMO as an antecedent. The psychological responses of the customers (social anxiety, online social comparison, harmonious, and obsessive passion) are well delineated in the study, which significantly affected the usage of m-payment apps through FoMO-based compulsive and impulsive buying.
Intelligent Communication Strategies for Digital Loyalty Program Participation: A Study on Promotional Efficiency in Fuel Retail Industry
Arunangshu Giri, Dipanwita Chakrabarty, Manash Routray
Lecture Notes in Networks and Systems, 2026
A Study on Use of Wearable Sensors to Empower Personalized Healthcare
Wendrila Biswas, Arunangshu Giri, Dipanwita Chakrabarty, Dibyendu Rath
Lecture Notes in Networks and Systems, 2026
Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory
Arunangshu Giri, Dipanwita Chakrabarty, Weng Marc Lim, Sachin Kumar Mangla, Linda D. Hollebeek
Tourism Management Perspectives, 2026
Generative artificial intelligence (GAI) holds transformative potential for the tourism industry, though its effects on brand performance, a critical driver of competitive advantage, remain underexplored. This study investigates the impact of GAI on brand performance in tourism, drawing on service-dominant (S-D) logic, social exchange theory, and uncanny valley theory as theoretical lenses and employing a mixed-methods approach involving interviews and surveys. Qualitative themes include GAI service design, GAI service expectation, tourist engagement, and brand performance, which collectively provide a comprehensive view of GAI’s role in tourism. Quantitative results further reveal that GAI positively influences brand performance, which evidences its impact in tourism, and that anthropomorphism moderates tourist engagement, such that GAI with greater humanlike attributes engages tourists more effectively. In turn, these insights enrich the tourism literature and offer practical guidance for tourism managers in developing future strategies involving GAI. • Investigated the impact of GAI on brand performance in tourism. • Impact was revealed through GAI service design and expectation and tourist engagement. • GAI was found to positively influence brand performance in tourism. • Anthropomorphism played a moderating role in enhancing tourist engagement.
The Smart Trends of Using Healthcare Apps to Engage Customers
Dibyendu Rath, Arunangshu Giri, Dipanwita Chakrabarty, Puja Tiwari, Satakshi Chatterjee, Shamba Chatterjee
Lecture Notes in Networks and Systems, 2026
Enhancing Consumer Decision Satisfaction in Agricultural Product Retailing Through IoT
Ruchi Tripathi, Anjan Mishra, Subrata Mondal, Arunangshu Giri, Dipanwita Chakrabarty, Wendrila Biswas
Lecture Notes in Networks and Systems, 2026
Prompt-to-Purchase: Leveraging Generative AI to Revolutionize E-Tail (Electronic – Retail) Customer Engagement
Arunangshu Giri, Wendrila Biswas
Indian Journal of Marketing, 2025
Purpose : The study depicted the revolutionary approach of generative artificial intelligence (GAI) in e-tail that has boost customer engagement with tailored support, co-creation outcomes, predictive insights, and dynamic mapping of their shopping journey. The research identified crucial touch-points of the technology that resulted in intensified customer engagement and prompt-to-purchase action. Design/Methodology/Approach : An interview-based qualitative investigation was carried out utilizing NVIVO-15 software to develop a conceptual model using the extended technology acceptance model (TAM) model, customer engagement model, and stimulus-organism-response (S-O-R) theory. Thirty-seven semi-structured in-depth interviews with online customers were conducted using the convenience sampling technique. Findings : A conceptual model was developed to identify the factors impacting the prompt-to-purchase action of online customers. The study acknowledged directly and indirectly influencing factors (i.e., perceived usefulness, trust in GAI, perceived ease of use, -driven customer engagement, and purchase intention), which affected prompt-to-purchase action. Implications : The research delved deep into the fact that GAI in e-tail played a significant role in value creation for customers as well as the firm and stood as a game-changer. Its application in e-tail has not only provided creative assistance to its users but also augmented conversational commerce, driven product innovation, navigated through varied customer data patterns, and delivered customized service; it has eclipsed competitors and has hit the market ground well. Originality/Value : The study highlighted a holistic framework that provided a comprehensive view of the aspects of GAI and has driven greater effectiveness in customer engagement, which is rare and can serve as an optimistic model for commercial leaders in gaining advance momentum in business. The uniqueness of the model comprising the extended TAM Model, customer engagement model, and S-O-R theory provided a glaring aspect of leveraging AI to engross customers with e-tails.
Antecedents and Consequences of Viewers' Engagement Toward Vlogging
Shanta Banik, Arunangshu Giri, Satakshi Chatterjee
Journal of Consumer Behaviour, 2025
Vlogging is increasingly popular for sharing personalized experiences, yet research on audience engagement and behavior is limited. This study, guided by the elaboration likelihood model (ELM), examines the impact of information quality and source credibility on viewer engagement and their behaviors in food (Study 1) and travel vlogs (Study 2). Data are collected from 424 food and 442 travel vlog viewers in India using structured surveys and snowball sampling. Results indicate that information quality and source credibility significantly influence viewer engagement, which affects their social networking and patronage behaviors, with no notable role of gender in these relationships. This research contributes valuable insights to vlogging, highlighting how audience engagement drives behavior and creates value.
“Scan & Pay”: Developing a Conceptual Model on “Intention to Adopt” UPI Payment Apps by the Unorganized Retail Sector Using the Extended Valence Theory (EVT)
Arunangshu Giri, Wendrila Biswas
Indian Journal of Finance, 2025
Purpose : Despite the government’s efforts to endorse a cashless economy, the adoption rate of digital payment methods, such as unified payment interfaces (UPI), remained low in the unorganized Indian retail sector. This research paper investigated positive and negative factors that impacted the intention to adopt UPI payment apps by unorganized retailers. It also developed a conceptual model to explain the adoption intention of UPI payment apps with the help of extended valence theory (EVT). Design/Methodology/Approach : A qualitative study was conducted using NVIVO-15 software to develop a conceptual model based on EVT. Forty-five semi-structured, in-depth interviews with unorganized retailers were executed using the snowball sampling technique. Findings : A conceptual model was developed to analyze the factors influencing the adoption intention of UPI payment apps. The study identified several positive and negative valences, along with the trust factor, that affected adoption intention. This model suggested that positive valences were perceived usefulness, perceived ease of use, social influence, and facilitating conditions, while negative valences were perceived financial risk, perceived security risk, and perceived operational risk. Implications : This study contributed to the theoretical understanding of unorganized retailers’ adoption intention of UPI payment apps using EVT. It also suggested managerial implications for policymakers as well as financial institutions to play an active role in penetrating the retail market of the unorganized sector in India. Originality/Value : The present short communication study is unique, as positive and negative valences, as complementary predictors of adoption intention of UPI payment apps in the unorganized retail sector have not been explored in the Indian context.
Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness
Rambalak Yadav, Satakshi Chatterjee, Arunangshu Giri
Behaviour and Information Technology, 2025
The present research explores the factors influencing consumers’ continuous usage intention (CUI) of healthcare apps with the help of IS continuance theory and commitment trust theory. This study also explores how psychological distance and health consciousness moderate the relationship between consumer satisfaction with healthcare apps and their CUI. Using a survey approach, 386 responses were received. An analysis was performed using a sequential approach with SEM and fsQCA. The findings showed that perceived usefulness, perceived confirmation, trust, satisfaction, affective commitment and calculative commitment directly or indirectly affect the CUI for healthcare apps. A combination of trust, satisfaction, perceived confirmation and calculative commitment achieved outcome sufficiency and resulted in high CUI levels for healthcare apps. Health consciousness positively moderated the association between satisfaction and CUI, whereas psychological distance negatively moderated it. The research findings shed light on marketers/policymakers for wider adoption and continued usage of healthcare apps.
Consumer Acceptance of Green Fuel in Indian Retail Fuel Outlets: Developing a Conceptual Model Using Behavioral Reasoning Theory (BRT)
Manash Routray, Uttam Kumar Jha, Arunangshu Giri
Prabandhan Indian Journal of Management, 2025
Analyzing the Growing Role of Smartphones and Mobile Apps in E-Commerce
Puja Tiwari, Arunangshu Giri, Dipanwita Chakrabarty, Satakshi Chatterjee, Shamba Chatterjee
Lecture Notes in Networks and Systems, 2025
AI-Powered Interfaces to Healthcare: A Patient-Centric Study of OPD Scheduling
Dipanwita Chakrabarty, Satakshi Chatterjee, Arunangshu Giri, Dibyendu Rath, Shamba Chatterjee
Proceedings of 2025 IEEE Artificial Intelligence for Computing Astronomy and Renewable Energy Aicare 2025, 2025
Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets: A Mix-Method Approach Using fsQCA and NVIVO
Manash Routray, Arunangshu Giri
Indian Journal of Marketing, 2024
Analyzing the motivators and barriers associated with buying green apparel: Digging deep into retail consumers' behavior
Rambalak Yadav, Arunangshu Giri, Ebtesam Abdullah Alzeiby
Journal of Retailing and Consumer Services, 2024
Understanding the consumers webrooming in retailing industry: An application of uses and gratification and uncertainty reduction theory
Rambalak Yadav, Arunangshu Giri, Dipanwita Chakrabarty, Ebtesam Abdullah Alzeiby
Technological Forecasting and Social Change, 2024
Developing a Conceptual Model on Human Resource Planning of Rural Healthcare Centers of West Bengal Based on TOE Framework: A Qualitative Study Using NVIVO
Satakshi Chatterjee, Arunangshu Giri, Soumendra Nath Bandyopadhyay
Prabandhan Indian Journal of Management, 2024
Identifying the Customer Demand Factors for Green Fuel in Indian Petrochemical Market using SPSS and NVivo Software
Arunangshu Giri, Dipanwita Chakrabarty, Manas Routray
2024 International Conference on Computational Intelligence for Green and Sustainable Technologies Iccigst 2024 Proceedings, 2024
Virtual Human Resource Management (V-HRM): Impact of Its Strategic Applications on Enhancing Organizational Efficiency
Satakshi Chatterjee, Arunangshu Giri, Swatee Biswas
Perspectives in Human Resources, 2024
How Can AI-enabled HRM (Artificial Intelligence-enabled Human Resource Management) Help to Change the Future of Multi-Speciality Hospitals?: An Empirical Investigation in India
Swatee Biswas, Arunangshu Giri, Satakshi Chatterjee
Perspectives in Finance and Digital Transformations in Business, 2024
Analyzing the Customer Sentiment of Reels and Short Video Viewers of Facebook Using Social Media Analysis
Adrinil Santra, Dipanwita Chakrabarty, Arunangshu Giri, Soumya Kanti Dhara
Lecture Notes in Networks and Systems, 2024
Factors Affecting Digital Shifting of Food Industries Through Food Apps for Business Sustainability: an Empirical Study
Dipanwita Chakrabarty, Arunangshu Giri, Mahadev Bera, Dibyendu Rath
Lecture Notes in Networks and Systems, 2024
Determining the Impact of ICT-Based Promotional Initiatives on the Effectiveness of E-Business Using Structural Equation Modeling
Dipanwita Chakrabarty, Soumya Kanti Dhara, Arunangshu Giri, Adrinil Santra
Lecture Notes in Networks and Systems, 2024
A Technology Acceptance Model Perspective on the Metaverse-Fueled Educational Systems in the Higher Educational Institutions of India
Satakshi Chatterjee, Arunangshu Giri, Puja Tiwari, Kasturi Sahay, Manish Prasad Rajak, Sidharth Raja Halder
Lecture Notes in Networks and Systems, 2024
Intention to Adopt AI-Enabled Manpower Planning for Patient Satisfaction: An Empirical Study on Future Based Technology
Satakshi Chatterjee, Arunangshu Giri, Puja Tiwari, Kasturi Sahay, Sidharth Raja Halder, Manish Prasad Rajak, Ashish Mohan, Dipanwita Chattopadhyay
Lecture Notes in Networks and Systems, 2024
Assessment of Proximate Composition and Antioxidant Potential of Different Commercially Packaged Tea Samples in West Bengal
Sumita Das, Arunangshu Giri, Gourab Chatterjee
Asian Journal of Dairy and Food Research, 2023
Linking Workplace Ostracism to Job Performance: A Conceptual Framework Considering the ‘New Normal’ Situation
Arunangshu Giri, Satakshi Chatterjee, Jari Salo
Prabandhan Indian Journal of Management, 2023
Investigating the Impact of Social Media Marketing on Business Performance of Different Brands in Indian Cosmetics Market: An Empirical Study
Jayeeta Majumder, Arunangshu Giri, Sourav Gangopadhyay
Studies in Computational Intelligence, 2023
Understanding Customer Perception Regarding Branded Fuel ‘XP-95’ in IOCL Retail Outlets Using Business Intelligence (BI) by the Help of NVIVO and SPSS Software
Arunangshu Giri, Dipanwita Chakrabarty, Adrinil Santra, Soumya Kanti Dhara
Lecture Notes in Networks and Systems, 2023
Measuring the Behavioral Intention Toward the Implementation of Super Artificial Intelligence (Super-AI) in Healthcare Sector: An Empirical Analysis with Structural Equation Modeling (SEM)
Soumya Kanti Dhara, Arunangshu Giri, Adrinil Santra, Dipanwita Chakrabarty
Lecture Notes in Networks and Systems, 2023
Understanding the users' motivation and barriers in adopting healthcare apps: A mixed-method approach using behavioral reasoning theory
Rambalak Yadav, Arunangshu Giri, Satakshi Chatterjee
Technological Forecasting and Social Change, 2022
‘Buy Luxury’: Adapting the SHIFT Framework to Explore the Psychological Facets Enabling Consumers for Sustainable Luxury Consumption
Arunangshu Giri, Wendrila Biswas, Jari Salo
Indian Journal of Marketing, 2022
Analytical study on variation of healthcare status in Haldia city of West Bengal, India
Shamba Chatterjee, Arunangshu Giri, Wendrila Biswas, Mukesh Kumar Bauri
Contemporary Medical Biotechnology Research for Human Health, 2022
Understanding consumer behaviour through neuromarketing: A strategic approach towards the mobile phone industry
Satakshi Chatterjee, Arunangshu Giri
Indian Journal of Marketing, 2021
Impact of fluid team performance on strategic hrm: An empirical study in the organized retail sector of west bengal
Arunangshu Giri, Satakshi Chatterjee
Prabandhan Indian Journal of Management, 2020
Evaluating influence of artificial intelligence on human resource management using PLS-SEM (Partial least squares-structural equation modeling)
International Journal of Scientific and Technology Research, 2020
Impact of employee satisfaction on talent retention in private colleges of india: An empirical analysis
International Journal of Scientific and Technology Research, 2020
Measuring the impact of celebrity endorsement on consumer purchase intention of beauty soap in Indian context
International Journal of Scientific and Technology Research, 2020
Measuring the effect of yoga-lifestyle on the employees of higher education institutions of west bengal through structure equation modelling (SEM): A new approach towards human resource management
Arunangshu Giri, Debasish Biswas, Satakshi Chatterjee
Studies in Computational Intelligence, 2020
Factors influencing consumer purchase intention of daily groceries through b2c websites in metro-cities of India
International Journal of Scientific and Technology Research, 2020
Assessing the awareness of type 2 diabetes mellitus from kap (Knowledge, attitude, practice) studies in west bengal, india
Sourav Gangopadhyay, Jayeeta Majumder, Arunangshu Giri
Indian Journal of Public Health Research and Development, 2019
Impact of power and politics on employee’s health and performance in private nursing homes of west bengal, india: An empirical study using structural equation modelling (sem)
Satakshi Chatterjee, Arunangshu Giri, Pradip Paul
Indian Journal of Public Health Research and Development, 2019
Determinants of satisfaction level of medical tourists with reference to healthcare industry in tamil nadu, india: An empirical study
Arunangshu Giri, Satakshi chatterjee, Smita chakraborty, Abanti Aich, Swatee Biswas
Indian Journal of Public Health Research and Development, 2019
Determining the effectiveness of ‘cloud computing’ on human resource management by structural equation modeling (SEM) in manufacturing sector of West Bengal, India
Dr. Pradip Paul, , Dr. Arunangshu Giri, Satakshi Chatterjee, Swatee Biswas, , , and
International Journal of Innovative Technology and Exploring Engineering, 2019
Determining the impact of artificial intelligence on ‘developing marketing strategies’ in organized retail sector of West Bengal, India
Dr. Arunangshu Giri, , Satakshi Chatterjee, Dr. Pradip Paul, Smita Chakraborty, , , and
International Journal of Engineering and Advanced Technology, 2019
Implementation of fiber to the home (FTTH)-based technologies: Opening a new dimension for health care industry in India
Assistant Professor, School of Management & Social Science, Haldia Institute of Technology, MAKAUT, West Bengal., Manigrib Bag*, Arunangshu Giri, Associate Professor, School of Management & Social Science, Haldia Institute of Technology, Affiliated to Maulana Abul Kalam Azad University of Technology., Sourav Gangopadhyay, Assistant Professor, Management Department, Haldia Institute of Management, Affiliated to Maulana Abul Kalam Azad University of Technology., Jayeeta Majumder, Assistant Professor, Management Department, Haldia Institute of Management, Affiliated to Maulana Abul Kalam Azad University of Technology.
International Journal of Engineering and Advanced Technology, 2019
Impact of ‘customer relationship management (CRM) software’ on patient satisfaction in public hospitals of urban West Bengal, India: An empirical analysis
International Journal of Engineering and Advanced Technology, 2019
Factors affecting work life balance of employees in Indian manufacturing companies: An empirical analysis using structural equation modeling (SEM)
International Journal of Innovative Technology and Exploring Engineering, 2019
Model development for employee retention in Indian construction industry using structural equation modeling (SEM)
ARUNANGSHU GIRI, SOURAV GANGOPADHYAY, JAYEETA MAJUMDER, PRADIP PAUL
International Journal of Management, 2019
Intention to adopt e-HRM (electronic - Human resource management) in Indian manufacturing industry: An empirical study using technology acceptance model (TAM)
ARUNANGSHU GIRI, RADIP PAUL, SATAKSHI CHATTERJEE, MANIGRIB BAG, ABANTI AICH
International Journal of Management, 2019
The impact of social networking sites on college students: A survey study in West Bengal
Arunangshu Giri, Wendrila Biswas, Debasish Biswas
Indian Journal of Marketing, 2018
Relationship marketing as an effective promotional tool of yoga marketing in the urban Indian market: An empirical study
Arunangshu Giri, Mrinalini Pandey
Indian Journal of Marketing, 2016

RECENT SCHOLAR PUBLICATIONS

How Does FoMO Boost the Usage of Mobile Payment Apps? Developing a Conceptual Model Using Causality Orientation Theory
W Biswas, A Giri
Prabandhan: Indian Journal of Management, 73-83 , 2026
2026
Citations: 1
Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny …
A Giri, D Chakrabarty, WM Lim, SK Mangla, LD Hollebeek
Tourism Management Perspectives 60 (10144), 2 , 2026
2026
Citations: 7
Prompt-to-purchase: Leveraging generative AI to revolutionize e-tail (electronic–retail) customer engagement
A Giri, W Biswas
Indian Journal of Marketing, 59-70 , 2025
2025
Citations: 1
AI-Powered Interfaces to Healthcare: A Patient-Centric Study of OPD Scheduling
D Chakrabarty, S Chatterjee, A Giri, D Rath, S Chatterjee
2025 International Conference on Artificial Intelligence for Computing … , 2025
2025
Intelligent Communication Strategies for Digital Loyalty Program Participation: A Study on Promotional Efficiency in Fuel Retail Industry
A Giri, D Chakrabarty, M Routray
International Conference on ICT for Sustainable Development, 225-234 , 2025
2025
A Study on Use of Wearable Sensors to Empower Personalized Healthcare
W Biswas, A Giri, D Chakrabarty, D Rath
International Conference on ICT for Sustainable Development, 470-478 , 2025
2025
Antecedents and Consequences of Viewers' Engagement Toward Vlogging
S Banik, A Giri, S Chatterjee
Journal of Consumer Behaviour 24 (3), 1249-1274 , 2025
2025
Citations: 6
â€ œScan & Payâ€: Developing a Conceptual Model on â€ œIntention to Adoptâ€ UPI Payment Apps by the Unorganized Retail Sector Using the Extended Valence Theory (EVT)
A Giri, W Biswas
Indian Journal of Finance, 60-68 , 2025
2025
Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness
R Yadav, S Chatterjee, A Giri
Behaviour & Information Technology 44 (4), 694-712 , 2025
2025
Citations: 10
The Smart Trends of Using Healthcare Apps to Engage Customers
D Rath, A Giri, D Chakrabarty, P Tiwari, S Chatterjee, S Chatterjee
International Conference on Smart Trends for Information Technology and … , 2025
2025
Enhancing Consumer Decision Satisfaction in Agricultural Product Retailing Through IoT
R Tripathi, A Mishra, S Mondal, A Giri, D Chakrabarty, W Biswas
International Conference on Smart Trends for Information Technology and … , 2025
2025
Consumer acceptance of green fuel in Indian retail fuel outlets: Developing a conceptual model using behavioral reasoning theory (BRT)
M Routray, UK Jha, A Giri
Prabandhan: Indian Journal of Management, 63-71 , 2025
2025
Citations: 3
Values, Humanity and Morality in the Light of Indian Knowledge System (As per NEP Guidelines) (Bengali Version)
A Giri, W Biswas, A Mishra
Himalaya Publishing House. ISBN: 978-93-7105-970-1 , 2025
2025
Analyzing the Growing Role of Smartphones and Mobile Apps in E-Commerce
P Tiwari, A Giri, D Chakrabarty, S Chatterjee, S Chatterjee
International Conference on Information and Communication Technology for … , 2024
2024
Impact of â€ œgreen fuel promotionâ€ on customer buying behavior in Indian retail fuel outlets: A mix-method approach using fsQCA and NVIVO
M Routray, A Giri
Indian Journal of Marketing, 65-72 , 2024
2024
Citations: 6
Analyzing the motivators and barriers associated with buying green apparel: digging deep into retail consumers' behavior
R Yadav, A Giri, EA Alzeiby
Journal of Retailing and Consumer Services 81, 103983 , 2024
2024
Citations: 48
How Can AI-enabled HRM (Artificial Intelligence-enabled Human Resource Management) Help to Change the Future of Multi-Speciality Hospitals?
S Biswas, A Giri, S Chatterjee
Perspectives in Finance and Digital Transformations in Business, 248 , 2024
2024
Citations: 2
Understanding the consumers webrooming in retailing industry: An application of uses and gratification and uncertainty reduction theory
R Yadav, A Giri, D Chakrabarty, EA Alzeiby
Technological Forecasting and Social Change 206, 123509 , 2024
2024
Citations: 18
Identifying the Customer Demand Factors for Green Fuel in Indian Petrochemical Market using SPSS and NVivo Software
A Giri, D Chakrabarty, M Routray
2024 International Conference on Computational Intelligence for Green and … , 2024
2024
Intention to Adopt AI-Enabled Manpower Planning for Patient Satisfaction: An Empirical Study on Future Based Technology
S Chatterjee, A Giri, P Tiwari, K Sahay, SR Halder, MP Rajak, A Mohan, ...
International Conference on Information and Communication Technology for … , 2024
2024
Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

Understanding the users' motivation and barriers in adopting healthcare apps: a mixed-method approach using behavioral reasoning theory
R Yadav, A Giri, S Chatterjee
Technological Forecasting and Social Change 183, 121932 , 2022
2022
Citations: 94
Evaluating influence of artificial intelligence on human resource management using PLS-SEM (Partial least squares-structural equation modeling)
S Chakraborty, A Giri, A Aich, S Biswas
2020
Citations: 50
Analyzing the motivators and barriers associated with buying green apparel: digging deep into retail consumers' behavior
R Yadav, A Giri, EA Alzeiby
Journal of Retailing and Consumer Services 81, 103983 , 2024
2024
Citations: 48
Determining the impact of artificial intelligence on ‘developing marketing strategies’ in organized retail sector of West Bengal, India
A Giri, S Chatterjee, P Paul
International Journal of Engineering and Advanced Technology , 2019
2019
Citations: 34
Research methodology for social sciences
A Giri, D Biswas
Research methodology for social sciences (Sage) , 2019
2019
Citations: 34
Model development for employee retention in Indian construction industry using structural equation modeling (SEM)
A Giri, S Gangopadhyay, J Majumder, P Paul
International Journal Of Management (IJM) 10 (4), 196-204 , 2019
2019
Citations: 33
Factors influencing consumer purchase intention of daily groceries through B2C websites in metro-cities of India
A Giri, S Chatterjee, S Biswas, A Aich
Int J Sci Technol Res 9 (1), 719-722 , 2020
2020
Citations: 30
Impact of fluid team performance on strategic HRM: An empirical study in the organized retail sector of West Bengal
A Giri, S Chatterjee
Prabandhan: Indian Journal of Management 13 (4), 25-42 , 2020
2020
Citations: 29
Relationship marketing as an effective promotional tool of yoga marketing in the urban Indian market: An empirical study
A Giri, M Pandey
Indian Journal of Marketing, 42-54 , 2016
2016
Citations: 29
Impact of ‘customer relationship management (CRM) software’on patient satisfaction in public hospitals of urban West Bengal, India: an empirical analysis
S Chatterjee, A Giri, P Paul, M Bag
Int J Eng Adv Technol 8 (5), 521-526 , 2019
2019
Citations: 28
The impact of social networking sites on college students: A survey study in West Bengal
A Giri, W Biswas, D Biswas
Indian Journal of Marketing, 7-23 , 2018
2018
Citations: 28
Measuring the impact of celebrity endorsement on consumer purchase intention of beauty soap in Indian context
S Chakraborty, A Giri, S Biswas, M Bag
International Journal of Scientific and Technology Research 9 (2), 1019-1022 , 2020
2020
Citations: 27
Intention to adopt e-HRM (electronic-Human resource management) in Indian manufacturing industry: An empirical study using technology acceptance model (TAM)
A Giri, P Paul, S Chatterjee, M Bag, A Aich
International Journal of Management 10 (4) , 2019
2019
Citations: 27
Impact of smart applications of IoMT (internet of medical things) on health-care domain in India
A Giri, S Chatterjee, P Paul, S Chakraborty, S Biswas
International Journal of Recent Technology and Engineering (IJRTE) 8 (4 … , 2019
2019
Citations: 25
Determining the effectiveness of ‘cloud computing’on human resource management by structural equation modeling (SEM) in manufacturing sector of West Bengal, India
P Paul, A Giri, S Chatterjee, S Biswas
International Journal of Innovative Technology and Exploring Engineering 8 … , 2019
2019
Citations: 25
â€˜ Buy Luxuryâ€™: Adapting the SHIFT framework to explore the psychological facets enabling consumers for sustainable luxury consumption
A Giri, W Biswas, J Salo
Indian Journal of Marketing, 59-66 , 2022
2022
Citations: 23
Understanding the consumers webrooming in retailing industry: An application of uses and gratification and uncertainty reduction theory
R Yadav, A Giri, D Chakrabarty, EA Alzeiby
Technological Forecasting and Social Change 206, 123509 , 2024
2024
Citations: 18
A Literature Review on Impact of Digitalization on Indian Rural Banking System and Rural Economy
A Giri, I Paria
RESEARCH REVIEW International Journal of Multidisciplinary ISSN: 2455-3085 … , 2018
2018
Citations: 18
Understanding consumer behaviour through neuromarketing: A strategic approach towards the mobile phone industry
S Chatterjee, A Giri
Indian Journal of Marketing, 64-80 , 2021
2021
Citations: 14
Health insurance sector in India: a study
S Chatterjee, A Giri, SN Bandyopadhyay
Tech Vistas, MAKAUT 1 (1), 1-12 , 2018
2018
Citations: 12

Arunangshu Giri

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Scopus Publications

RECENT SCHOLAR PUBLICATIONS

MOST CITED SCHOLAR PUBLICATIONS