Maria Sugiat

@telkomuniversity.ac.id

Telkom University

Maria Sugiat


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https://researchid.co/mariasugiat
18

Scopus Publications

403

Scholar Citations

9

Scholar h-index

9

Scholar i10-index

Scopus Publications

  • Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach
    Isce Kustiawan, Maria Apsari Sugiat
    Advance Sustainable Science Engineering and Technology, 2026
    This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proportional stratified sampling across four regional offices. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results revealed that perceived ease of use (β = 0.322, p < 0.001), social influence (β = 0.268, p < 0.001), and perceived security (β = 0.194, p < 0.01) had significant positive effects on intention to use, while perceived value, perceived trust, and perceived usefulness were not significant predictors. Social influence also significantly influenced perceived trust (β = 0.531, p < 0.001). Moderation analysis indicated that Generation Y exhibited the strongest moderating effects across most relationships, whereas Generation Z had the least impact. These findings provide actionable insights for public digital service providers, emphasizing the need to enhance ease of use, strengthen security, and leverage peer influence to improve adoption across generational segments.
  • Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator
    Ignatius Adi Susantyo, Lia Yuldinawati, Maria Apsari Sugiat
    Advance Sustainable Science Engineering and Technology, 2026
    This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliability > 0.7) with R² = 0.62 for behavioral intention. Results indicate that performance expectancy, perceived usefulness, social influence, and facilitating conditions significantly influence intention to use the app, β = 0.21–0.34, p < 0.05, while trust and hedonic motivation were not significant. Technological literacy cemented the relationship between intention and real use, emphasizing digital capability as a key adoption driver. Active usage is minimal amid high download rates. The findings provide theoretical contributions to digital service adoption models and practical implications for facilitating user support, literacy programs, and mobile utility system introduction.
  • INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BRAND ENGAGEMENT AND ITS IMPACT ON BRAND AWARENESS AND BRAND IMAGE AT BYBUCA
    Procedia Environmental Science Engineering and Management, 2025
  • STRATEGY OF SOCIAL MEDIA MARKETING INVOLVING CUSTOMER BRAND ENGAGEMENT AND BRAND TRUST IN FOSTERING BRAND LOYALTY FOR THE HELAI CAIN BRAND
    Procedia Environmental Science Engineering and Management, 2025
  • Discovering Influencers and Communities Through the Use of Social Network and Topic Modelling: Insights from Traveloka
    Zainnary Dwiwani, Maria Sugiat, Indrawati
    2024 International Conference on Artificial Intelligence Blockchain Cloud Computing and Data Analytics Icoabcd 2024, 2024
    This study examines the Traveloka social network to address questions about community formation, influential actors, discussion topics, and marketing strategy recommendations. A combination of social network analysis (SNA) and topic modeling was used, analyzing data from Traveloka reviews on Google Play Store, Instagram, and Twitter from June 2022 to May 2024. The results identified 87,479 nodes and 159,156 edges within the network, with five distinct communities and influential individuals like anthoni.023 and amie020516 based on eigenvector centrality. Key sentiments included ease of use, efficiency, service quality, and pricing. Marketing strategy recommendations include team training, AI technology integration, streamlining refund processes, regular app updates, intuitive interface design, and adding secure payment methods.
  • Cluster Analysis of Japanese Whiskey Product Review Using K-Means Clustering
    Deden Witarsyah, Moh Adli Akbar, Villy Satria Praditha, Maria Sugiat
    International Journal on Informatics Visualization, 2024
    Since 2008, the Japanese whiskey business has grown steadily. Overall, the whiskey market (at factory price) is expected to reach $2.95 billion in 2019, accounting for 8.6 percent of the entire alcoholic beverage industry. The rise in popularity of Japanese whiskey is associated with the country's growing international reputation. Founded 1985 as an independent bottler, Master of Malt was the first company to service clients who ordered single malt whiskey through the mail-order system. Master of Malt's omnichannel approach encompasses all channels available to the company. Known as their 'omnichannel,' this refers to the organization's capability to provide speed and precision from any place at any time. As their brand has grown over the years, they have used various marketing strategies, including a website redesign and rebuild that involved the creation of all relevant content and designing and constructing landing pages for their website. Following a clustering technique, we discovered that the data is being divided into four distinct groups and that these clusters may serve as a recommender system based on the occurrence of terms in each of the categories. Our summarizing component combined phrases related to the exact subtopics and provided users with a concise summary and sentimental information about the group of phrases.
  • Exploring Fintech Adoption: Factors Influencing Consumer Intention for Lifestyle Features in Indonesian Mobile Banking (A Case Study of Lifestyle Feature from Bank XYZ)
    Maria Apsari Sugiat, Dimas Hermawan, Karla Ohler-Martins, Shefali Saluja
    Icondbtm 2024 Proceedings International Conference on Digital Business and Technology Management, 2024
  • Quantitative Analysis of Post-Pandemic Customer Satisfaction in Fintech-Driven Indonesian Banking Chatbot Services
    Maria Apsari Sugiat, Anton Mulyono Azis, Yuda Pramana, Sandhir Sharma
    Icondbtm 2024 Proceedings International Conference on Digital Business and Technology Management, 2024
  • Preface
    2023 International Conference on Digital Business and Technology Management Icondbtm 2023, 2023
  • Omni-Channel Service Analysis of Purchase Intention
    Maria Sugiat, Nadia Saabira, Deden Witarsyah
    International Journal on Informatics Visualization, 2023
    The COVID-19 pandemic has caused a decline in various aspects of the economy, including the fashion sector. Many fashion retailers have closed, so sales have fallen. However, many retailers can also adapt and change using new communication channels. This change presents new challenges for fashion companies and retailers to integrate channels into omnichannel services. This study aims to analyze the factors influencing customer behavior in omnichannel services through their intention to accept and use new technology in shopping. This study adopts the UTAUT2 model by adding two new variables: personal innovation and perceived security. This model was tested on 353 samples from Uniqlo customers residing in Indonesia. This research method uses a Quantitative PLS-SEM approach. This study tested the outer model, inner model, and hypothesis t-test with a bootstrap procedure using SmartPLS software. The results showed that the performance expectation factor did not affect the omnichannel purchase intention variable because the t-statistic value is less than 1.65. Meanwhile, other factors such as effort expectation, social influences, habits, hedonic motivation, perceived security, and personal innovativeness affect omnichannel purchase intentions because the t-statistic value is more than 1.65. The most positive and significant factor is personal innovativeness. Based on the results of this study, it is revealed that digitalization creates challenges for companies in maintaining digital businesses. Through various omnichannel service channels, this research can identify the factors influencing consumers' purchase intention
  • M-Service Quality Assessment for Online Health Consultation Services in the Greater Jakarta Area
    Maria Sugiat, Adikarsa Sudanar, Nurvita Trianasari, Ashish Chandra
    2023 International Conference on Digital Business and Technology Management Icondbtm 2023, 2023
  • Analyzing the Factors Responsible for Product Return for E-Commerce Industry
    Monika Gupta, Maria Sugiat, Neeraj Anand, Nitin Patwa
    Icadeis 2023 International Conference on Advancement in Data Science E Learning and Information Systems Data Intelligent Systems and the Applications for Human Life Proceeding, 2023
  • Influence of Technology in Measuring the Purchase Intention of Indian Consumer
    Varun Nayyar, Maria Sugiat, Babita Singla, Kuldeep Chand Rojhe, Sandhir Sharma
    2023 International Conference on Digital Business and Technology Management Icondbtm 2023, 2023
  • Analysis of Antecedents and Effect of Social Media Word of Mouth Toward Luxury Brand Purchase Intention Using Structural Equation Model (SEM)
    Maria Apsari Sugiat, Fera Shinta Maria Silalahi
    Proceedings International Conference Advancement in Data Science E Learning and Information Systems Icadeis 2022, 2022
  • Impact of Institute Closures and Learning Practices on Education in COVID-19 Pandemic: Omnichannel in Education
    Babita Singla, Maria Sugiat, Kumar Shalender, Sandhir Sharma, Deden Witarsyah, et al.
    Proceedings International Conference Advancement in Data Science E Learning and Information Systems Icadeis 2022, 2022
  • Mobile Malaysian Sign Language Application
    Lye Chee Hao, Ryan Adhitya Nugraha, Mohd Farhan Md Fudzee, Mohd Norasri Ismail, Dedy Syamsuar, et al.
    Proceedings International Conference Advancement in Data Science E Learning and Information Systems Icadeis 2022, 2022
  • 2D Mobile Vocab Library Learning Application
    Heng Seng Zhou, Ryan Adhitya Nugraha, Mohd Farhan Md Fudzee, Muhammad Fakri Othman, Dedy Syamsuar, et al.
    Proceedings International Conference Advancement in Data Science E Learning and Information Systems Icadeis 2022, 2022
  • Innovative marketing of emerging moslem fashion in the province of west Java Indonesia
    MARIA SUGIAT, INA PRIMIANA, ALDRIN HERWANY, and
    Journal of Sustainability Science and Management, 2020

RECENT SCHOLAR PUBLICATIONS

  • The Influence of Work Motivation, Work Facilities, and Compensation on Job Satisfaction
    MR Bira, P Wulansari, MA Sugiat
    International Journal of Indonesian Business Review 5 (1), 63-73 , 2026
    2026
  • Pemberdayaan PMI melalui Pelatihan Kewirausahaan Digital Berbasis AI di Taiwan
    MA Sugiat, RK Putri, I Yunita
    Jurnal Pengabdian Masyarakat Akademisi 5 (2), 30-35 , 2026
    2026
  • The Mediating Role of Perceived Information Quality and Destination Image in the Influence of Generated Content on Tourists’ Intention to Visit
    L Luthfiamer, MA Sugiat, AM Azis
    Ekonomis: Journal of Economics and Business 10 (1), 287-295 , 2026
    2026
  • Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator
    IA Susantyo, L Yuldinawati, MA Sugiat
    Advance Sustainable Science Engineering and Technology 8 (1), 02601039-02601039 , 2026
    2026
  • Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach
    I Kustiawan, MA Sugiat
    Advance Sustainable Science Engineering and Technology 8 (1), 02601034-02601034 , 2026
    2026
    Citations: 1
  • Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention
    R Irawan, MA Sugiat, D Iskamto
    Husnayain Business Review 6 (1), 1-15 , 2026
    2026
  • The Factors Influencing Intention to Use IM3’s Instagram: An Empirical Study
    M Wirawan, MA Sugiat
    Golden Ratio of Mapping Idea and Literature Format 6 (1), 1086-1102 , 2026
    2026
  • The Role of User-Generated Content and Firm-Generated Content on Destination Image and Intention to Visit Derawan Island: A Stimulus–Organism–Response Approach
    MA Sugiat, AM Aziz
    Business Management Research 4 (2) , 2025
    2025
    Citations: 1
  • STRATEGY OF SOCIAL MEDIA MARKETING INVOLVING CUSTOMER BRAND ENGAGEMENT AND BRAND TRUST IN FOSTERING BRAND LOYALTY FOR THE HELAI CAIN BRAND
    NS Hidayat, MA Sugiat
    Procedia Environmental Science, Engineering and Management 12 (3), 979 - 996 , 2025
    2025
    Citations: 1
  • INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BRAND ENGAGEMENT AND ITS IMPACT ON BRAND AWARENESS AND BRAND IMAGE AT BYBUCA
    DT Saphira, MA Sugiat
    rocedia Environmental Science, Engineering and Management 12 (3), 639-652 , 2025
    2025
    Citations: 1
  • The Influence of Hospital Brand Image, Sharia Service Standards, and Psychospiritual Factors on Patient Loyalty in Indonesian Sharia Hospitals
    FS Hariwibowo, M Ariyanti, MA Sugiat, RT Hidayah
    Jurnal Ilmiah Manajemen Kesatuan 13 (6), 5647-5660 , 2025
    2025
  • The Influence of Social Media Marketing Activities of Hotel Grand Mercure Jakarta Harmoni on Brand Equity and E-Wom
    KRS Anindya Vika Desinta, Maria Apsari Sugiat, Indrawati
    Journal of Information Systems Engineering and Management 10 (60s), 696-709 , 2025
    2025
  • The Impact of Digital Marketing to Purchase Intention in Training Organizations
    D Setyowati, MA Sugiat
    The Eastasouth Management and Business 4 (01), 166–179-166–179 , 2025
    2025
  • Customer Satisfaction as Mediator of eWOM and Social Media Marketing Effects on Purchase Intention in Indonesia’s Fitness Industry
    CAS Pratama, MA Sugiat
    Jurnal Ilmiah Manajemen Kesatuan 13 (5), 3875-3688 , 2025
    2025
    Citations: 2
  • The influence of online customer reviews and celebrity endorsement on purchase intention of skin mandatory products
    TC Marieski, MA Sugiat
    Jurnal Ilmiah Manajemen Kesatuan 13 (5), 3605-3616 , 2025
    2025
    Citations: 1
  • Analysis the Impact of Social Media Marketing and Brand Credibility on Brand Equity at Telkom University Jakarta and Purwokerto
    DS Gebriella, MA Sugiat
    American Journal of Economic and Management Business (AJEMB) 4 (9), 1548-1562 , 2025
    2025
    Citations: 1
  • The Effect of Endorser Reels Posts on Instagram on Purchase Intention with Advertising Value and Attitude as Mediators: a Study of Batavia Whisky Products
    AAC Jayantari, MA Sugiat
    American Journal of Economic and Management Business (AJEMB) 4 (9), 1471-1488 , 2025
    2025
  • The Influence Of Channel Integration And Logistics Service Quality On Repurchase Intention Mediated By Customer Satisfaction (Study At DHL Express Pekanbaru)
    A Athaariq, MA Sugiat
    American Journal of Economic and Management Business (AJEMB) 4 (9), 1489-1505 , 2025
    2025
    Citations: 1
  • The Influence of Digital Content Marketing Fit on Customer Engagement Through Content Engagement in B2B Services
    PA Wicaksono, MA Sugiat
    Interdisciplinary Social Studies 4 (4), 470-477 , 2025
    2025
  • Brand Community Knowledge, Involvement, Trust, Engagement, And Brand Loyalty (Glow Up Agents Community).
    AAR RM, MA Sugiat
    Journal Research of Social Science, Economics & Management 5 (2) , 2025
    2025

MOST CITED SCHOLAR PUBLICATIONS

  • Behavioral stimulus for using bank Mestika mobile banking services: UTAUT2 model perspective
    FK Marpaung, RS Dewi, E Grace, A Sudirman, M Sugiat
    Golden Ratio of Marketing and Applied Psychology of Business 1 (2), 61-72 , 2021
    2021
    Citations: 99
  • Pengembangan SDM Unggul berbasis Collaborative Strategic Management
    M Sugiat
    Sultanist 8 (1), 1-9 , 2020
    2020
    Citations: 42
  • Reflections on the interest in buying smartphone products among millennials: consumer satisfaction as the mediating effect
    F Halim, HJ Sibarani, B Moktar, M Sugiat, A Sudirman
    Jurnal Minds: Manajemen Ide Dan Inspirasi 8 (1), 49-68 , 2021
    2021
    Citations: 31
  • Innovative marketing of emerging Moslem fashion in the province of West Java Indonesia
    M Sugiat, I Primiana, U Kaltum, A Herwany
    Journal of Sustainability Science and Management 15 (5), 165-173 , 2020
    2020
    Citations: 17
  • Pengaruh social media marketing activities terhadap purchase intention dengan brand image, brand awareness, brand equity sebagai variabel intervening pada produk skincare Avoskin
    HM Utami
    Universitas Telkom, S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika) , 2023
    2023
    Citations: 16
  • The impact of service quality, customer satisfaction, and trust on customer loyalty among BRILink agents in North Sumatra
    F Firmansyah, M Sugiat, I Yunita
    International Journal of Science, Technology & Management 4 (5), 1381-1388 , 2023
    2023
    Citations: 15
  • Impact of institute closures and learning practices on education in COVID-19 Pandemic: Omnichannel in education
    B Singla, M Sugiat, K Shalender, S Sharma, D Witarsyah, T Widarmanti
    2022 International Conference Advancement in Data Science, E-learning and … , 2022
    2022
    Citations: 14
  • Analisis Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Trzy Coffee Bogor
    T Ayang, M Sugiat
    INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 6 (1), 46-57 , 2022
    2022
    Citations: 11
  • Strategi Desain Call Jack dan Implementasinya Pada Media Visual
    NA Khasanah, MA Sugiat
    E-Proceeding of Art and Design 3 (3) , 2016
    2016
    Citations: 10
  • Model Analysis of the Mediation Effect of Customer Satisfaction on Customer Loyalty in Mitratel Companies: The Role of CRM and Company Reputation as Predictors
    M Sugiat, A Sudirman
    Jurnal Manajemen Indonesia 24 (1), 105-120 , 2024
    2024
    Citations: 9
  • Omni-channel service analysis of purchase intention
    M Sugiat, N Saabira, D Witarsyah
    JOIV: International Journal on Informatics Visualization 7 (4), 2543-2549 , 2023
    2023
    Citations: 9
  • Pengaruh brand equity terhadap brand loyalty yang dimediasi oleh customer satisfaction: Studi kasus pada Xiboba
    FA Sucma, MA Sugiat
    Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7 (2), 406-427 , 2023
    2023
    Citations: 9
  • Reflection on Purchase Decisions for Ulos Handicraft Products from the Marketing Mix Aspect
    D Susanti, M Sugiat, E Grace, RS Dewi, A Sudirman
    KnE Social Sciences 7 (10), 413-424 , 2022
    2022
    Citations: 8
  • Digital Marketing Strategy: Online Marketing Approach
    SA Sitorus, APK Gheta, MM SE, HU Anisah, MM SE, ST Hafizh Fitrianna, ...
    Media Sains Indonesia , 2022
    2022
    Citations: 7
  • The Influence of Customer Relationship Management and Company Reputation on Customer Loyalty Through Customer Satisfaction in Telecommunication Companies
    M Sugiat, N Eky, T Nurvita
    International Journal of Economics 2 (2), 605-612 , 2023
    2023
    Citations: 6
  • Buku MARKETING 4.0: KONSEP DAN IMPLEMENTASINYA
    D Lie
    Media Sains Indonesia , 2022
    2022
    Citations: 6
  • Analysis of the Influence of Social Media Marketing Features on Consumer Purchase Decisions with Brand Trust as a Mediating Variable in the Electric Vehicle Industry
    M Amirudin, MA Sugiat, FSM Silalahi
    American Journal of Economic and Management Business (AJEMB) 4 (5), 537-552 , 2025
    2025
    Citations: 5
  • The influence of brand experience and brand image on brand loyalty with brand trust as a mediation variable (Case study of FCL Modest in Pekanbaru City)
    L Sundari, RD Pasaribu, M Sugiat
    International Journal of Science, Technology & Management 5 (6), 1331-1339 , 2024
    2024
    Citations: 5
  • Analysis of Factors Influencing Customer Satisfaction and Its Impact on Mobile Banking Customer Loyalty
    MA Felix, MA Sugiat
    International Journal of Management and Digital Business 3 (2), 69-83 , 2024
    2024
    Citations: 5
  • The Key of Customer’s Satisfaction and Loyalty: E-Service Quality, Price, and Trust
    F Fachrizal, MA Sugiat, I Yunita
    Journal of Economics and Business UBS 12 (6), 3920-3930 , 2023
    2023
    Citations: 5