Dr.T.Naresh babu

@ksrmce.ac.in

ASSOCIATE PROFESSOR/DEPARTMENT OF MANAGEMENT STUDIES
KSRM College of Engineering

Dr.T.Naresh babu


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https://researchid.co/nareshksrmce

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Marketing, Business and International Management, Strategy and Management
244

Scholar Citations

11

Scholar h-index

16

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • DIGITAL TRANSFORMATION OF HR FUNCTIONS: AN EMPIRICAL STUDY ON E HRM SYSTEMS
    DNS Dr.T.NARESH BABU
    International Journ al Research Publication Analysis 2 (01), 1-17 , 2026
    2026
  • Artificial Intelligence for Sustainability: Enabling Green Innovation and Operational Efficiency in Business Models
    DT NARESH BABU
    https://link.springer.com/chapter/10.1007/978-3-032-20714-2_14 1 (1), 255–270 , 2026
    2026
  • AI INTEGRATION IN HUMAN RESOURCE MANAGEMENT FOR SUSTAINABLE HUMAN CAPITAL ANALYTICS AND DIVERSITY OUTCOMES
    DSKS Dr.T.NARESH BABU, Dr.N.SUHASINI
    MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal 36 … , 2026
    2026
  • Digital transformation of hr functions: An empirical study on e-hrm systems
    DNSDTN Babu
    International Journal of Research Publication Analysis 2 (01), 1-17 , 2026
    2026
    Citations: 10
  • Investigating the Impact of Artificial Intelligence on Employee Well-being and Mental Health: A Study of AI-Powered Wellness Initiatives and Talent Management Outcomes
    TN Babu, N Suhasini
    2025 International Conference on Emerging Technologies and Innovation for … , 2025
    2025
  • Impact of Positive and Negative Work Behaviors on Organizational
    DNS Dr.T.NARESH BABU
    REST Journal on Emerging trends in Modelling and Manufacturing 11 (2), 16-23 , 2025
    2025
  • Enhanced AI Model for Multimodal Influencer Marketing Analysis and Classification
    TN BABU
    2025 Fifth International Conference on Advances in Electrical, Computing … , 2025
    2025
  • Ai integration in human resource management for sustainable human capital analytics and diversity outcomes
    TN Babu, N Suhasini
    MSW Management-Multidisciplinary, Scientific Work and Management Journal 36 , 2025
    2025
    Citations: 18
  • Analyzing the ramifications of toxic corporate culture and its subsequent effects on gen z employee engagement within the global information technology sector
    TN Babu, N Suhasini
    Journal of Organizational Behavior Management 44 (1), 2025 , 2025
    2025
    Citations: 18
  • Impact of positive and negative work behaviors on organizational performance
    DNSDTN Babu
    REST Journal on Emerging Trends in Modelling and Manufacturing 11 (2), 16-23 , 2025
    2025
    Citations: 10
  • AI-Driven Predictive Analytics for Marketing Campaigns
    S Lal, N Choudhary, TN Babu, P Aronkar, VN Nasreen, SK Dash
    Journal of Informatics Education and Research 5 (2), 1986-1995 , 2025
    2025
    Citations: 12
  • Digital Marketing Strategies to Attract Millennials Using the ARAS Method
    TN Babu, N Suhasini
    Recent trends in Management and Commerce 6 (1) , 2025
    2025
    Citations: 11
  • Effects of talent management on employee retention: Mediate effect of organisational trust
    DPSGS Kumari, S Sekar, PB White, M Saxena, TN Babu
    Economic Sciences 21 (1), 512-520 , 2025
    2025
    Citations: 11
  • STRATEGIC BRANCH MANAGEMENT AND ITS IMPACTS
    R Mudgal, MJPS Chadha, TN Babu
    CURRENT TRENDS IN MANAGEMENT RESEARCH , 2024
    2024
  • “THE INFLUENCE OF HUMAN RESOURCE MANAGEMENT PRACTICES IN MEDIUM SIZED ORGANIZATION ON EMPLOYEES PERFORMANCE”.
    DNS Dr.T.NARESH BABU
    IN Patent App. 202341013044 A , 2023
    2023
  • The evaluation of third-party logistics services using complex proportional assessment
    TN Babu, M Ramachandran, S Chinnasamy, A Murugan
    REST Journal on Banking, Accounting and Business 1 (1), 14-22 , 2022
    2022
    Citations: 15
  • Role of talent management in job satisfaction and employee engagement in information technology industry
    TN Babu, N Suhasini, GL Narayanappa
    International Conference on Emerging Trends in Engineering, Management … , 2017
    2017
    Citations: 13
  • Role of talent management in job satisfaction and employee engagement in information technology industry
    T NareshBabu, N Suhasini, GL Narayanappa
    SSRG International Journal of Economics and Management Studies 1 (1) , 2017
    2017
    Citations: 9
  • Performance management–effective tool for talent management
    TN Babu, N Suhasini
    International Conference Emerging Trends in Engineering, Technology, Science … , 2017
    2017
    Citations: 9
  • Stress Causative Factors and Coping Strategies among Indian it Professionals
    MN Suhasini, MTN Babu
    Asian Journal of Research in Business Economics and Management 4 (1), 255 , 2014
    2014
    Citations: 10

MOST CITED SCHOLAR PUBLICATIONS

  • Retention management: a strategic dimension of Indian it companies
    N Suhasini, TN Babu
    International Journal of Management and Social Sciences Research 2 (2), 12-16 , 2013
    2013.0
    Citations: 21
  • Ai integration in human resource management for sustainable human capital analytics and diversity outcomes
    TN Babu, N Suhasini
    MSW Management-Multidisciplinary, Scientific Work and Management Journal 36 , 2025
    2025.0
    Citations: 18
  • Analyzing the ramifications of toxic corporate culture and its subsequent effects on gen z employee engagement within the global information technology sector
    TN Babu, N Suhasini
    Journal of Organizational Behavior Management 44 (1), 2025 , 2025
    2025.0
    Citations: 18
  • Employee turnover intentions-role of stress causative factors
    N Suhasini, GK Mohan, TN Babu
    Age 21 (25), 26-30 , 2014
    2014.0
    Citations: 16
  • The evaluation of third-party logistics services using complex proportional assessment
    TN Babu, M Ramachandran, S Chinnasamy, A Murugan
    REST Journal on Banking, Accounting and Business 1 (1), 14-22 , 2022
    2022.0
    Citations: 15
  • Employee Aspirations Management: A Critical Analysis of Motivational Aspects and Intention to Leave
    N Suhasini, TN Babu
    International Journal 2 (1), 385-389 , 2014
    2014.0
    Citations: 15
  • Talent retention: A road map for organizational success in competitive business environment
    MN Suhasini, TN Babu
    International Journal of Advanced Research in Management and Social Sciences … , 2013
    2013.0
    Citations: 14
  • Role of talent management in job satisfaction and employee engagement in information technology industry
    TN Babu, N Suhasini, GL Narayanappa
    International Conference on Emerging Trends in Engineering, Management … , 2017
    2017.0
    Citations: 13
  • Impact of employee engagement practices in IT industry
    N Suhasini, TN Babu
    Asia Pacific Journal of Management & Entrepreneurship Research 2 (3), 146 , 2013
    2013.0
    Citations: 13
  • AI-Driven Predictive Analytics for Marketing Campaigns
    S Lal, N Choudhary, TN Babu, P Aronkar, VN Nasreen, SK Dash
    Journal of Informatics Education and Research 5 (2), 1986-1995 , 2025
    2025.0
    Citations: 12
  • Hybrid Work Model: An Approach for Employee Wellbeing and Job Satisfaction in It Sector
    TN Babu, N Suhasini
    Citations: 12
  • Digital Marketing Strategies to Attract Millennials Using the ARAS Method
    TN Babu, N Suhasini
    Recent trends in Management and Commerce 6 (1) , 2025
    2025.0
    Citations: 11
  • Effects of talent management on employee retention: Mediate effect of organisational trust
    DPSGS Kumari, S Sekar, PB White, M Saxena, TN Babu
    Economic Sciences 21 (1), 512-520 , 2025
    2025.0
    Citations: 11
  • Digital transformation of hr functions: An empirical study on e-hrm systems
    DNSDTN Babu
    International Journal of Research Publication Analysis 2 (01), 1-17 , 2026
    2026.0
    Citations: 10
  • Impact of positive and negative work behaviors on organizational performance
    DNSDTN Babu
    REST Journal on Emerging Trends in Modelling and Manufacturing 11 (2), 16-23 , 2025
    2025.0
    Citations: 10
  • Stress Causative Factors and Coping Strategies among Indian it Professionals
    MN Suhasini, MTN Babu
    Asian Journal of Research in Business Economics and Management 4 (1), 255 , 2014
    2014.0
    Citations: 10
  • Role of talent management in job satisfaction and employee engagement in information technology industry
    T NareshBabu, N Suhasini, GL Narayanappa
    SSRG International Journal of Economics and Management Studies 1 (1) , 2017
    2017.0
    Citations: 9
  • Performance management–effective tool for talent management
    TN Babu, N Suhasini
    International Conference Emerging Trends in Engineering, Technology, Science … , 2017
    2017.0
    Citations: 9
  • HUMAN RESOURCE APPROACH TO THE MANAGEMENT OF TALENT FOR GENERATION Z: A CASE ANALYSIS OF IT ENTERPRISES
    TN Babu, N Suhasini
    Citations: 4
  • A COMPREHENSIVE ANALYSIS OF TALENT MANAGEMENT STRATEGIES AND DESIRED ORGANIZATIONAL OUTOMES IN LEADING INDIAN SOFTWARE FIRMS
    TN Babu, N Suhasini
    Citations: 3