I Nengah Subadra
@triatmamulya.ac.id
Dean, Faculty of Tourism
Universitas Triatma Mulya
RESEARCH INTERESTS
Tourism
Cultural Tourism
Heritage Tourism
Sustainable Tourism
Community-based Tourism
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
I Nengah Subadra
Universitas Udayana
Food loss and waste (FLW) is a global issue that affects the environment, economy, and society. It also poses a challenge for the sustainability of Japanese culinary tourism which is a growing sector in Bali. This study aims to explore how a sushi restaurant in Bali especially at The Aburi Sushi Bali manages its FLW and contributes to sustainable culinary tourism. The study adopts a qualitative case study approach, using semi-structured interviews, observation, and document analysis as data collection methods. The findings reveal that The Aburi Sushi implements various strategies to prevent, reduce, and recover FLW, such as inventory management, portion control, menu design, staff training, customer education, and food donation. The study also identifies the benefits and challenges of FLW management for the restaurant and its stakeholders. The study concludes that FLW management enhances the environmental, economic, and social sustainability of culinary tourism enterprises in Bali. It also provides implications and recommendations for practitioners and policymakers to improve FLW management practices in the culinary tourism sector
I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, and Ni Made Hartini
Polaris Global Research Organization Inc.
This study is aimed at determining the factors that lead to long-term brand loyalty among tourists visiting tourist destinations and the effectiveness of e-marketing measures in developing tourism in Bali. It specifically looked at four aspects, including service quality, brand image, brand awareness, and customer satisfaction to determine which was the most important to the tourists. This study adopts a mixed-method approach, primarily using quantitative methods supported by qualitative research to obtain a better understanding of the case. It involved 200 tourists who had visited Bali twice or more. The quantitative data were analyzed using structural equation modeling (SEM) analysis and the qualitative data were analyzed using thematic analysis. The research findings revealed that brand loyalty is formed by brand image, service quality, brand awareness, and customer satisfaction, with customer satisfaction being the strongest factor, while brand image and service quality are less likely to be considered, and the development of e-marketing using popular social media and an integrated web is required to expand the target market.
I Nengah Subadra
Routledge
I Nengah Subadra and Heather Hughes
SAGE Publications
This research note provides an account of the trajectory of Balinese tourism through 2020, focusing on government actions in the face of the coronavirus pandemic and the responses of local people. Interviews were conducted with informants in the tourism sector to assess the impact of the pandemic. The findings suggest that before April 2020, people were calm and thought that Balinese tourism may survive, albeit on much-reduced arrivals. After April, when tourism shut down completely, a new sense of pessimism became evident. Although domestic tourism began again in August, the sector was still in deep crisis at the end of the year. Although Balinese people expressed hope that the future may offer a more sustainable kind of tourism, all indications pointed to official support for a return to mass tourism.
I Nengah Subadra
Universitas Udayana
The research is aimed at understanding the government policies on cultural tourism and pandemic mitigations in Bali made during the covid-19 pandemic. It uses qualitative method in which the primary data were collected through face-to-face and virtual video interviews to seven informants who were selected using purposive sampling to assure they aware of and understand the researched case; and the secondary data were collected from online publications. The research finds the regional regulation on cultural tourism was amended during the Covid-19 outbreak to strengthen the use of local cultures for tourism adapting both national and international tourism policies to lead to a more responsible tourism designating Bali’s local indigenous cultures of Tri Hita Karana and Sad Kerthi as basis of cultural tourism development in Bali; and more importantly, Bali’s government issued particular policies and executed immediate measures to reopen tourism in Bali which totally shut down due to pandemic. These policies reacted differently by local people and remains become a hot debate within Balinese communities.
I Nengah Subadra
Emerald Publishing Limited
Bali tourism faces a great threat from the pandemic issue. COVID-19 causes a sharp decline of domestic and international tourist arrivals since many countries issued travel bans. All tourism sites in Bali are closed for tourists during the pandemic as ordered by the governing law. The research investigates the solution planned and applied by the cultural tourism destination managements during and post pandemic and understands how cultural tourism in Bali adapts the new norm tourismscape from the locals' and tourists' perspectives. The research uses qualitative method wherein the data were collected in two Hindu temples in Bali namely Goa Lawah and Tirta Empul, where tourists regularly gaze at authentic cultural tourist attractions through field observations, face-to-face interviews with tourism sites managers and tourists who purposely selected to ensure they understand the case. The data were triangulated by comparing and contrasting the informant's viewpoints to understand the case. The research finds that tourism site managements have applied the international health procedures prepared by management through intensive workshops and trainings to develop their competencies dealing with tourists during and post pandemic. This research claims that collaborative managements involving temple management, pecalang, police and soldiers have been dynamically adapted in mitigating the risks of COVID-19 outbreaks within the temple sites during the pandemic which distinct from the mainstream managements.