Dr.M.Nagamalar

@sdnbvc.edu.in

Assistant Professor / Management Studies
Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai



           

https://researchid.co/mnagamalar

EDUCATION

MBA MPhil PhD (Managememt Studies)

RESEARCH INTERESTS

Marketing Management , Entrepreneurship,Finance and accounting, international business

18

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • ADDICTION TOWARDS SOCIAL MEDIA AMONG YOUTH DURING COVID 19 PANDEMIC.
    M Nagamalar, GA Abirami
    Annamalai International Journal of Business Studies & Research 13 (1) 2021

  • Psychographic Impact on Preference and Satisfaction on Investment Products
    DDRDM Nagamalar
    International Journal of Psychosocial Rehabilitation 24 (4), 1098 - 1103 2020

  • A Study on Perception towards Social Media on Medical Tourism and Health Care Services
    DM Nagamalar
    Our Heritage 68 (62), 23-26 2020

  • Impact of Social Media Sites (SMS) on Post Purchase Behavior of Tourism Customers
    DR M.Nagamalar
    International Journal of Recent Technology and Engineering (IJRTE) ISSN 2019

  • A Study On Role Of Social Media In E-Learning
    KC Dr.M.Nagamalar,K.Dharmaraja
    THINK INDIA (Quarterly Journal) 22 (4), 6803-6808 2019

  • INFLUENCING SOCIAL MEDIA FACTORS ON TOURISM SERVICE SATISFACTION
    DUMARP M. NAGAMALAR, D. RAVINDRAN
    Journal of Management Research and Analysis 5 (2), 159-164 2018

  • Social media sources (SMS) influence on tourism choice decisions
    D Ravindran, M Nagamalar, PU Rani
    Eurasian Journal of Analytical Chemistry 13 (6b), 177-182 2018

  • Role of Social media Marketing in Tourism Industry
    MND Umarani
    Management Global review 1 (2), 36 - 40 2016

  • MANAGEMENT STUDENT'S PERCEPTION TOWARDS ENTREPRENEURSHIP CURRENT SCENARIO
    D Ravindran, M Nagamalar
    International Journal of Trade & Global Business Perspectives 1 (1), 8 2012

MOST CITED SCHOLAR PUBLICATIONS

  • Social media sources (SMS) influence on tourism choice decisions
    D Ravindran, M Nagamalar, PU Rani
    Eurasian Journal of Analytical Chemistry 13 (6b), 177-182 2018
    Citations: 12

  • ADDICTION TOWARDS SOCIAL MEDIA AMONG YOUTH DURING COVID 19 PANDEMIC.
    M Nagamalar, GA Abirami
    Annamalai International Journal of Business Studies & Research 13 (1) 2021
    Citations: 4

  • Psychographic Impact on Preference and Satisfaction on Investment Products
    DDRDM Nagamalar
    International Journal of Psychosocial Rehabilitation 24 (4), 1098 - 1103 2020
    Citations: 1

  • MANAGEMENT STUDENT'S PERCEPTION TOWARDS ENTREPRENEURSHIP CURRENT SCENARIO
    D Ravindran, M Nagamalar
    International Journal of Trade & Global Business Perspectives 1 (1), 8 2012
    Citations: 1