Investigating the role of subliminal advertising on the buying behavior of young Indian consumers K. Bharath, Roshni Raval, Jigar Nagvadia, Rakesh Sarvaiya, Pratima Shukla, Ravi Rajai Digital Transformation and Sustainability of Business, 2025 Subliminal advertising is the display of signals below the awareness level of conscious perception, with the ability to influence people’s attitudes and actions beyond their understanding. The purpose of this study is to look at the impact of subliminal advertising influence the spending habits of young Indian customers. This study’s findings offer important insights into the impact of subliminal advertising on buyer behavior among young Indians. The findings show that encountering subliminal marketing has a considerable impact on respondents’ brand awareness and recall. Furthermore, subliminal advertising was found to have a considerable influence on consumer buying habits, resulting in an increased possibility of acquiring items or services mentioned in subliminal commercials.
RECENT SCHOLAR PUBLICATIONS
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Margh 777 S Suresh, SR Rammohan, K Bharath
MOST CITED SCHOLAR PUBLICATIONS
Predicting CRM patronage intentions based on Schwartz’s theory of human values: A large-sample study anchored on male fashion leadership S Thomas, AKS Suryavanshi, K Bharath, R Patel, V Bhatt, S Pandey International Review on Public and Nonprofit Marketing 22 (1), 135-165 , 2025 2025.0 Citations: 8
Impact of Smart Technologies and Artificial Intelligence (AI) Paving Path Towards Interdisciplinary Research in the Fields of Engineering, Arts, Humanities, Commerce, Economics … S Suresh, SR Rammohan, K Bharath Shanlax Publications , 2021 2021.0 Citations: 3
Social Media Gratification and Attitude Towards Social Media Marketing Messages: A Multiple Holistic Approaches K Bharath, P Dixit, DA Sindhu, D Erudiyanathan, D Kapila Migration Letters 21 (S1), 1024-1031 , 2024 2024.0 Citations: 2
Influence of silane-treated lignin and Celosia argentea stem fiber on load bearing, tribology and flame retardant behavior of vinyl ester composites AB Bhagwat, SS Raj, S Sathiyamoorthi, B Kamaraj, SS Ingle, ... Polymer Bulletin 82 (8), 2845-2863 , 2025 2025.0 Citations: 1
Investigating the role of subliminal advertising on the buying behavior of young Indian consumers K Bharath, R Raval, J Nagvadia, R Sarvaiya, P Shukla, R Rajai Digital Transformation and Sustainability of Business, 40-43 , 2025 2025.0
The Present and Future Innovative Education Practices in Post-Pandemic World in the Fields of Engineering, Science, Arts, Humanities, Commerce, Economics, Social Sciences, Law … DSS Dr. K. Bharath, Dr. S. Radha Rammohan 2022.0
NEW PARADIGM OF PRIMARY HEALTH CARE CENTERS IN POST COVID ’19: CHANGING ATTITUDE OF GENERAL PUBLIC BP K.Bharath, S.Dharamalingam, P.Mohanraj, A.Padmapriya International Journal of Early Childhood Special Education 14 (7), 2062-2064 , 2022 2022.0
IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT ON SERVICE INDUSTRY K Bharath New Approaches in Commerce, Economics, Engineering, Humanities, Arts, Social … , 0
Education Trends in a Post-Pandemic Future in the Fields of Engineering, Science, Arts, Humanities, Commerce, Economics, Social Sciences, Law and Management-Challenges and … S Suresh, SR Rammohan, K Bharath Forschung Publications , 0
FUTURE IN THE FIELDS 0F ENGINEERING. SCIENCE. ARTS, HUMANITIES, C0MMERCE, EC0N0MICS, SUCIAL SCIENCES, LAN S Suresh, SR Rammohan, K Bharath
