B Sivakumar

Verified email at gmail.com

Associate Professor
PSG College of Arts & Science



                             

https://researchid.co/sivabagavathi

Keen in research

EDUCATION

M.Com., M.Phil., Ph.D

RESEARCH INTERESTS

MArketing, Human Resource

2

Scopus Publications

41

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Marketing strategies of home based women entrepreneurs in coimbatore district
    N. S. Lissy, B. Sivakumar, R. Sindhuja, and S. Renuka

    Indian Journal of Public Health Research and Development, ISSN: 09760245, Pages: 406-410, Published: February 2018 Diva Enterprises Private Limited
    An organizer is a person who combines the various factors of production. He is a person who combines the factors of production to supply goods and services. the business may be agriculture, industry, trade or profession. He produces or buys socially valuable product and sells the produce in the market from which he pays to the suppliers of land, labour and capital. What remains is his profit. Thus organizer of a business enterprise is the coordinator and termed as Entrepreneur. the entrepreneur introduces new ideas, carries on new activities, coordinates the factors of production and decides how the business should be run. He anticipates the future trend of demand and price. He has vision, originality of thought and ability to take calculated risk.

  • Impact of unorganized sector in indian economy
    R. Sindhuja, S. Renuka, B. Sivakumar, and N. S. Lissy

    Indian Journal of Public Health Research and Development, ISSN: 09760245, Pages: 401-405, Published: February 2018 Diva Enterprises Private Limited
    Agriculture is the backbone of Indian economy and it accounts for almost 14% of India's gross domestic product (GDP). Agriculture is an important sector, which determines growth and sustainability and plays a vital role in the development of India, with over 60 percent of the country's population deriving their subsistence from it. Most of the rural population in India depends on agricultural practices for employment and livelihood. Indian economy in agriculture has shown a steady growth in the last two decades. the economy is also experiencing regular changes in its demographics, lifestyle, and domestic consumption. the agriculture industry in India is growing at a great pace and is expected to grow many folds in the near future.

RECENT SCHOLAR PUBLICATIONS

  • A Study on Consumer behavoiur towards the SPAR super market
    MMM Dr. B. Sivakumar
    Internatiol journal of Early childhood - Special edition 14 (02), 1412 DOI 2022

  • ANALYSIS OF MARKETING COMMUNICATION OF THE SUB-SECTORS OF TOURISM
    DB Sivakumar
    IN Patent 51 2022

  • DIGITAL INDIA -EMPOWERMENT OF CITIZEN
    DB Sivakumar
    Journal of Positive School Psychology 6 (No. 2,), 284 – 290 2022

  • Analysis of Fluctuations in the Share Price of Equities and Investment Portfolio Management
    DB Sivakumar
    IN Patent 57 2022

  • Auditing
    DB Sivakumar
    INSC International Publisher 1, 477 2021

  • Mobile Commerce: Consumer Risk Perception When Purchasing
    DB Sivakumar
    IN Patent 276 2021

  • A STUDY ON SCHOOL STUDENTS ATTITUDE WITH INSTITUTION BEST PRACTICES TOWARDS ONLINE LEARNING IN COVID 19
    DB Sivakumar
    IJMTE International Journal of Management, Technology And Engineering 11 2021

  • DIGITAL INDIA - A KEY TO SMART India
    DB Sivakumar
    PARIPEX - INDIAN JOURNAL OF RESEARCH 10 (7), PRINT ISSN No. 2250 - 1991 15-16 2021

  • A Study on Value Added Service among Customer towards Selected Private Banks in Coimbatore
    S B.
    Annals of Romanian Society for Cell Biology http://annalsofrscb.ro Scopus 2021

  • A Study On Internet Usage Pattern Among The College Teachers Of Coimbatore
    DBS Dr.M.Gomatheeswaran
    International Journal of Grid and Distributed Computing (IJGDC) 14 (1), 216-224 2021

  • Principles of Auditing
    DB Sivakumar
    ESN 1, 145-152 2021

  • A BRAND IS NEED: BRAND INDEED-GENERATION Y CONSUMER
    B Sivakumar, V Mythili
    Alochana chakra journal 9 (XII), 297-303 2020

  • An Impact of Absenteeism of Leadership in Modern Business
    MVM Dr. B. Sivakumar
    ADALYA JOURNAL 9 (9), 26 - 32 2020

  • STUDY ON FINANCIAL PERFORMANCE OF BAJAJ MOTOR INDUSTRIES
    DB Sivakumar
    Alochana Chakra Journal 9 (Issue IV), 2645-2656 2020

  • Educational evaluation survey on corona virus 19 (an awareness)–South India
    B Sivakumar
    Studies in Indian Place Names 40 (70), 228-234 2020

  • Banking and Insurance
    DBSDM Gomatheeswaran
    2019

  • Information, Technology and Knowledge Management
    B Sivakumar
    Journal of Advancements in Library Sciences 1 (1), 1-7 2018

  • INDIA’S CONTRIBUTION IN INTERNATIONAL TRADE – AN APPRAISAL
    B Sivakumar
    https://acadpubl.eu/hub/2018-119-17?index.html International Journal 119 2018

  • Ethical issues in online advertising
    R B. Sivakumar
    National Confrence, 90 2018

  • A study on consumer preference towards CFL
    DB Sivakumar
    Limraa Publications 1 (1), 40 - 43 2018

MOST CITED SCHOLAR PUBLICATIONS

  • Educational evaluation survey on corona virus 19 (an awareness)–South India
    B Sivakumar
    Studies in Indian Place Names 40 (70), 228-234 2020
    Citations: 16

  • Application of total quality management in academic libraries
    B Sivakumar, J Dominic
    International Journal of Information Dissemination and Technology 3 (3), 192-197 2013
    Citations: 11

  • Research publication trends among faculty of Bharathiar University: A scientometric study
    B Sivakumar
    Journal of Advancements in Library Sciences 5 (2), 42-50 2018
    Citations: 5

  • Analysis of the publications of the PSG College of Arts and Science: A Bibliometric Study
    B Sivakumar
    Journal of Advancements in the Library Science 4 (1), 7-14p 2017
    Citations: 5

  • Analysis of the Publications of the KSR College of Engineering: A Bibliometric Study
    B Sivakumar
    Journal of Advancements in Library Sciences 4 (3), 1-7 2018
    Citations: 3

  • Information, Technology and Knowledge Management
    B Sivakumar
    Journal of Advancements in Library Sciences 1 (1), 1-7 2018
    Citations: 1