B Sivakumar

@psgcas.ac.in

Associate Professor
PSG College of Arts & Science

Keen in research

EDUCATION

M.Com., M.Phil., Ph.D

RESEARCH INTERESTS

MArketing, Human Resource
2

Scopus Publications

36

Scholar Citations

2

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Marketing strategies of home based women entrepreneurs in coimbatore district
    N. S. Lissy, B. Sivakumar, R. Sindhuja, S. Renuka
    Indian Journal of Public Health Research and Development, 2018
    An organizer is a person who combines the various factors of production. He is a person who combines the factors of production to supply goods and services. the business may be agriculture, industry, trade or profession. He produces or buys socially valuable product and sells the produce in the market from which he pays to the suppliers of land, labour and capital. What remains is his profit. Thus organizer of a business enterprise is the coordinator and termed as Entrepreneur. the entrepreneur introduces new ideas, carries on new activities, coordinates the factors of production and decides how the business should be run. He anticipates the future trend of demand and price. He has vision, originality of thought and ability to take calculated risk.
  • Impact of unorganized sector in indian economy
    R. Sindhuja, S. Renuka, B. Sivakumar, N. S. Lissy
    Indian Journal of Public Health Research and Development, 2018
    Agriculture is the backbone of Indian economy and it accounts for almost 14% of India's gross domestic product (GDP). Agriculture is an important sector, which determines growth and sustainability and plays a vital role in the development of India, with over 60 percent of the country's population deriving their subsistence from it. Most of the rural population in India depends on agricultural practices for employment and livelihood. Indian economy in agriculture has shown a steady growth in the last two decades. the economy is also experiencing regular changes in its demographics, lifestyle, and domestic consumption. the agriculture industry in India is growing at a great pace and is expected to grow many folds in the near future.

RECENT SCHOLAR PUBLICATIONS

  • The Role Technology In Sustainable Real Estate
    DBSS Vishal
    Journal of Informatics education and research ABDC Australian Business Deal … , 2025
    2025
  • INVESTMENT PATTERN OF CUSTOMERS IN FINANCIAL SERVICES IN PEELAMEDU COIMBATORE CITY
    MBP Dr. B. Sivakumar, Mr. K. Prahtarshan
    Adalya Journal 14 (Issue 5,), 20 – 32 , 2025
    2025
  • Gamification In Arts Education: A Modern Teaching Strategy
    DB Sivakumar
    International Journal of Environmental Sciences - Scopus 11 (14), 538-548 , 2025
    2025
  • Financial Accounting
    DB Sivakumar
    2025
  • A Study On Adaptation And Progress Of Modern Learning Techniques Of Arts And Science College Students
    DPV Dr. B. Sivakumar,Dr. V.Mythili Dr. R. Arunprakash
    Library Progress International 44 (3), 24624 - 24632 , 2024
    2024
  • Banking Theory and Practice
    DB Sivakumar
    250 1, 1 , 2023
    2023
  • " THE CHALLENGES AND ISSUES IN TRIBAL EDUCATION IN INDIA CURRENT SCENARIO
    MR Arunprakash, B Sivakumar
    Organised by 439, 125 , 2023
    2023
  • Archives / Vol. 27 No. 3 (2023) / Articles Customer Perception And Preference Of E-Banking Services-A Study With Reference To Selected Nationalised Banks In Coimbatore District
    DB Sivakumar
    Korean Journal of Physiology and Pharmacology 27 (3), 348-352 , 2023
    2023
  • CUSTOMER PERCEPTION AND PREFERENCE OF E-BANKING SERVICES-A STUDY WITH REFERENCE TO SELECTED NATIONALISED BANKS IN COIMBATORE DISTRICT
    DB Sivakumar
    Korean Journal of Physiology and Pharmacology 27 (3), 348-352 , 2023
    2023
  • CUSTOMER PERCEPTION AND PREFERENCE OF E-BANKING SERVICES-A STUDY WITH REFERENCE TO SELECTED NATIONALISED BANKS IN COIMBATORE DISTRICT
    DB Sivakumar
    Korean Journal of Physiology and Pharmacology 27 (3), 348-352 , 2023
    2023
  • Risk - Return Analysis of Selected Mutual Fund Companies listed in NSE
    DB Sivakumar
    Scandinavian Journal of Information Systems ISSN: 0905-0167|1901-0990 E-ISSN … , 2023
    2023
  • Human Resource Management in Service sector
    DB Sivakumar
    KAAV Publications Delhi - 110096 1, 1-215 , 2023
    2023
  • 5-imidazolinone derivatives as a potent pharmacological agents—A review
    B Sivakumar, K Ilango
    Russian Journal of Bioorganic Chemistry 49 (2), 167-179 , 2023
    2023
    Citations: 11
  • LEARNERS’PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 OUTBREAK
    B Sivakumar, D Priya
    LEARNERS’PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 … , 2023
    2023
  • WORK LIFE BALANCE OF WOMEN EMPLOYEES IN SERVICE SECTOR
    B Sivakumar, MR Arunprakash, V Mythili
    2023
  • A study on adoption of modern learning techniques of arts and science colleges students with special reference to coimbatore city
    DSR Dr. B. Sivakumar Mrs. V. Mythili, Mr. Arun Prakash
    Journal of Pharmaceutical negative results 13 (https://www.pnrjournal.com … , 2023
    2023
  • A Study on Consumer behavoiur towards the SPAR super market
    MMM Dr. B. Sivakumar
    Internatiol journal of Early childhood - Special edition 14 (02), 1412 DOI … , 2022
    2022
  • Recent trends in technology social science and literature
    DGD Dr. B. Sivakumar, Dr. S. Dhanaraj, Dr. Periasamy, Dr. Nagarajan
    2022
  • A study on adoption of modern learning techniques of arts and science college students with special reference to Coimbatore city
    MVM Dr. B. Sivakumar
    Journal of Pharmaceutical negative results Multidisciplinary 13 (9), 1530-1536 , 2022
    2022
  • ANALYSIS OF MARKETING COMMUNICATION OF THE SUB-SECTORS OF TOURISM
    DB Sivakumar
    IN Patent 51 , 2022
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • Educational evaluation survey on corona virus 19 (an awareness)–South India
    B Sivakumar
    Studies in Indian Place Names 40 (70), 228-234 , 2020
    2020
    Citations: 18
  • 5-imidazolinone derivatives as a potent pharmacological agents—A review
    B Sivakumar, K Ilango
    Russian Journal of Bioorganic Chemistry 49 (2), 167-179 , 2023
    2023
    Citations: 11
  • DIGITAL INDIA -EMPOWERMENT OF CITIZEN
    DB Sivakumar
    Journal of Positive School Psychology 6 (No. 2,), 284 – 290 , 2022
    2022
    Citations: 2
  • DIGITAL INDIA - A KEY TO SMART India
    DB Sivakumar
    PARIPEX - INDIAN JOURNAL OF RESEARCH 10 (7), PRINT ISSN No. 2250 - 1991 15-16 , 2021
    2021
    Citations: 2
  • Impact of Unorganized Sector in Indian Economy
    R Sindhuja, S Renuka, B Sivakumar, NS Lissy
    SCOPUS IJPHRD CITATION SCORE 9 (2), 401 , 2018
    2018
    Citations: 2
  • A Study On Internet Usage Pattern Among The College Teachers Of Coimbatore
    DBS Dr.M.Gomatheeswaran
    International Journal of Grid and Distributed Computing (IJGDC) 14 (1), 216-224 , 2021
    2021
    Citations: 1
  • The Role Technology In Sustainable Real Estate
    DBSS Vishal
    Journal of Informatics education and research ABDC Australian Business Deal … , 2025
    2025
  • INVESTMENT PATTERN OF CUSTOMERS IN FINANCIAL SERVICES IN PEELAMEDU COIMBATORE CITY
    MBP Dr. B. Sivakumar, Mr. K. Prahtarshan
    Adalya Journal 14 (Issue 5,), 20 – 32 , 2025
    2025
  • Gamification In Arts Education: A Modern Teaching Strategy
    DB Sivakumar
    International Journal of Environmental Sciences - Scopus 11 (14), 538-548 , 2025
    2025
  • Financial Accounting
    DB Sivakumar
    2025
  • A Study On Adaptation And Progress Of Modern Learning Techniques Of Arts And Science College Students
    DPV Dr. B. Sivakumar,Dr. V.Mythili Dr. R. Arunprakash
    Library Progress International 44 (3), 24624 - 24632 , 2024
    2024
  • Banking Theory and Practice
    DB Sivakumar
    250 1, 1 , 2023
    2023
  • " THE CHALLENGES AND ISSUES IN TRIBAL EDUCATION IN INDIA CURRENT SCENARIO
    MR Arunprakash, B Sivakumar
    Organised by 439, 125 , 2023
    2023
  • Archives / Vol. 27 No. 3 (2023) / Articles Customer Perception And Preference Of E-Banking Services-A Study With Reference To Selected Nationalised Banks In Coimbatore District
    DB Sivakumar
    Korean Journal of Physiology and Pharmacology 27 (3), 348-352 , 2023
    2023
  • CUSTOMER PERCEPTION AND PREFERENCE OF E-BANKING SERVICES-A STUDY WITH REFERENCE TO SELECTED NATIONALISED BANKS IN COIMBATORE DISTRICT
    DB Sivakumar
    Korean Journal of Physiology and Pharmacology 27 (3), 348-352 , 2023
    2023
  • CUSTOMER PERCEPTION AND PREFERENCE OF E-BANKING SERVICES-A STUDY WITH REFERENCE TO SELECTED NATIONALISED BANKS IN COIMBATORE DISTRICT
    DB Sivakumar
    Korean Journal of Physiology and Pharmacology 27 (3), 348-352 , 2023
    2023
  • Risk - Return Analysis of Selected Mutual Fund Companies listed in NSE
    DB Sivakumar
    Scandinavian Journal of Information Systems ISSN: 0905-0167|1901-0990 E-ISSN … , 2023
    2023
  • Human Resource Management in Service sector
    DB Sivakumar
    KAAV Publications Delhi - 110096 1, 1-215 , 2023
    2023
  • LEARNERS’PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 OUTBREAK
    B Sivakumar, D Priya
    LEARNERS’PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 … , 2023
    2023
  • WORK LIFE BALANCE OF WOMEN EMPLOYEES IN SERVICE SECTOR
    B Sivakumar, MR Arunprakash, V Mythili
    2023