Dr K LATHA

@psgcas.ac.in

ASSISTANT PROFESSOR OF COMMERCE
PSG College of Arts & Science



           

https://researchid.co/lathapsg

EDUCATION

MCom., MPhil., PhD

RESEARCH INTERESTS

Marketing

2

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • EMPOWERING RURAL WOMEN ENTREPRENEURS IN MSMEs: REVEALING CHALLENGES AND OPPORTUNITIES IN COIMBATORE DISTRICT
    DVMDP Dr. K. Latha
    International Journal of Research and Analytical Reviews 11 (1), 662-668 2024

  • Economic Empowerment of Women Startups through Government Schemes and Assitance
    DVMDP Dr. K. Latha
    International Journal of Advanced Research 12 (01), 941-949 2024

  • Sector - Wise exploration on Indian IPOS during Pre and Post Covid - 19
    DBNDJS Archana K, Dr.Deepika Krishnan, Dr.Latha
    The Seybold Report 17 (11), 1074 - 1088 2022

  • Role of Technological Innovation on Entrepreneurship Development with Special Reference to Coimbatore City”
    DSK Dr.K.LATHA
    Web of Science Group 35 (02), 72 - 82 2022

  • ROLE AND GROWTH OF MSMEs IN INDIAN ECONOMY: AN EXPLAINER
    DKDSK LATHA
    Web of Science Group 35 (02), 33-44 2022

  • Marketing Management
    DKL Ms.Jagriti Gupta, Dr.S.Pougajendy, Mr.Saumyabrata Nath
     2022

  • A STUDY ON PERCEPTION AND SATISFACTION OF TOURISTS TOWARDS THE FACILITIES AVAILABLE AT VARIOUS TOURIST SPOTS IN UDHAGAMANDALAM
    DK LATHA
    Web of Science Group 35 (01), 1-8 2022

  • A STUDY ON AN AWARENESS OF TOURISTS VISITING HILL STATION WITH SPECIAL REFERENCE TO UDHAGAMANDALAM
    DK LATHA
    Journal of Interdisciplinary Cycle Research - UGC Care approved Group II 13 2021

  • Role of Tourism in Indian Economy
    DDG Latha.K
    International Research Journal of Management Sociology & Humanities 10 (8 2020

  • ROLE OF TOURISM INDUSTRY IN INDIA ECONOMY
    K Latha, D GOMATHI
    International Research Journal of Management Sociology & Humanities 10 (8 2019

  • A study on perception and satisfaction of tourist visiting hill stations in Tamilnadu
    DDG Latha.K
    Paripex - Indian Journal of Research 8 (5), 27 – 28 2019

  • Challenges and Strategies of global branding in Indian Market
    KLB Kirubashini
    BRAND MANAGEMENT (CBM-2016), 67 - 68 2016

  • A Study On Customer Preference And Satisfaction Towards Modern Shopping Centres In Coimbatore City
    LKS Mohanapriya
    A Study On Customer Preference And Satisfaction Towards Modern Shopping 2015

  • Global Economic Revival: A Changing Scenario – Financial Services
    LKS Mohanapriya
    Jamal Academic Research Journal: A Interdisciplinary, 80 - 82 2014

  • A Study On Consumer Perception And Satisfaction Towards Restaurants In Coimbatore City
    M LATHA.K
    Paripex - Indian Journal of Research 3 (11), 32 -34 2014

  • Human Resource Planning
    KLE Sakthipriya
    Customer Relationship Management in the Present Scenario, 285 - 287 2013

  • Customer Relationship Management: Customer Loyalty
    K Latha
     2012

MOST CITED SCHOLAR PUBLICATIONS

  • A study on perception and satisfaction of tourist visiting hill stations in Tamilnadu
    DDG Latha.K
    Paripex - Indian Journal of Research 8 (5), 27 – 28 2019
    Citations: 1

  • A Study On Consumer Perception And Satisfaction Towards Restaurants In Coimbatore City
    M LATHA.K
    Paripex - Indian Journal of Research 3 (11), 32 -34 2014
    Citations: 1