Dr K LATHA

@psgcas.ac.in

ASSISTANT PROFESSOR OF COMMERCE
PSG College of Arts & Science

EDUCATION

MCom., MPhil., PhD

RESEARCH INTERESTS

Marketing
4

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Influence of Dividend Determinants on Stock Returns: Evidence from NIFTY 50 Companies in India
    DPAPDK Latha
    European Economic Letters (EEL) 16 (1), 1151 - 1164 , 2026
    2026
  • Assessing The Contribution Of Micro, Small, And Medium Enterprises (Msmes) To India’s GDP, Employment, And Exports: A Contemporary Analysis
    DK Latha
    VIKSIT BHARAT 2047 : Contribution of MSMEs towards Youth Employment and … , 2025
    2025
  • Transforming Digital Trade and E-Commerce in India: The Expanding influence of Artificial Intelligence
    DK Latha
    Navigating the Challenges of Functional Management, 92-105 , 2025
    2025
  • Economic Empowerment of Women Startups through Government Schemes and Assistance
    PD Dr.K.Latha, Dr.V.Murugesh
    International Journal of Advanced Research 12 (1), 941 - 949 , 2024
    2024
  • Empowering Rural Women Entrepreneurs in MSMEs : Revealing challenges and opportunities in Coimbatore district
    PD Dr.K.Latha, Dr.V.Murugesh
    International Journal of Research and Analytical reviews 11 (1), 662 - 668 , 2024
    2024
  • EMPOWERING RURAL WOMEN ENTREPRENEURS IN MSMEs: REVEALING CHALLENGES AND OPPORTUNITIES IN COIMBATORE DISTRICT
    DVMDP Dr. K. Latha
    International Journal of Research and Analytical Reviews 11 (1), 662-668 , 2024
    2024
  • Economic Empowerment of Women Startups through Government Schemes and Assitance
    DVMDP Dr. K. Latha
    International Journal of Advanced Research 12 (01), 941-949 , 2024
    2024
  • START UPS IN INDIA-ISSUES AND CHALLENGES
    M Esther Krupa, K Latha
    START UPS IN INDIA-ISSUES AND CHALLENGES , 2023
    2023
  • Sector - Wise exploration on Indian IPOS during Pre and Post Covid - 19
    DBNDJS Archana K, Dr.Deepika Krishnan, Dr.Latha
    The Seybold Report 17 (11), 1074 - 1088 , 2022
    2022
  • Role of Technological Innovation on Entrepreneurship Development with Special Reference to Coimbatore City”
    DSK Dr.K.LATHA
    Web of Science Group 35 (02), 72 - 82 , 2022
    2022
  • ROLE AND GROWTH OF MSMEs IN INDIAN ECONOMY: AN EXPLAINER
    DKDSK LATHA
    Web of Science Group 35 (02), 33-44 , 2022
    2022
  • Marketing Management
    DKL Ms.Jagriti Gupta, Dr.S.Pougajendy, Mr.Saumyabrata Nath
    2022
  • A STUDY ON PERCEPTION AND SATISFACTION OF TOURISTS TOWARDS THE FACILITIES AVAILABLE AT VARIOUS TOURIST SPOTS IN UDHAGAMANDALAM
    DK LATHA
    Web of Science Group 35 (01), 1-8 , 2022
    2022
  • A STUDY ON AN AWARENESS OF TOURISTS VISITING HILL STATION WITH SPECIAL REFERENCE TO UDHAGAMANDALAM
    DK LATHA
    Journal of Interdisciplinary Cycle Research - UGC Care approved Group II 13 … , 2021
    2021
  • Role of Tourism in Indian Economy
    DDG Latha.K
    International Research Journal of Management Sociology & Humanities 10 (8 … , 2020
    2020
  • ROLE OF TOURISM INDUSTRY IN INDIA ECONOMY
    K Latha, D GOMATHI
    International Research Journal of Management Sociology & Humanities 10 (8 … , 2019
    2019
  • A study on perception and satisfaction of tourist visiting hill stations in Tamilnadu
    DDG Latha.K
    Paripex - Indian Journal of Research 8 (5), 27 – 28 , 2019
    2019
    Citations: 2
  • Challenges and Strategies of global branding in Indian Market
    KLB Kirubashini
    BRAND MANAGEMENT (CBM-2016), 67 - 68 , 2016
    2016
  • Reproductive health awareness among married adolescents
    K Latha, K Karunagari
    The Journal of Nursing Trendz 6 (1), 6-9 , 2015
    2015
  • A Study On Customer Preference And Satisfaction Towards Modern Shopping Centres In Coimbatore City
    LKS Mohanapriya
    A Study On Customer Preference And Satisfaction Towards Modern Shopping … , 2015
    2015

MOST CITED SCHOLAR PUBLICATIONS

  • A study on perception and satisfaction of tourist visiting hill stations in Tamilnadu
    DDG Latha.K
    Paripex - Indian Journal of Research 8 (5), 27 – 28 , 2019
    2019
    Citations: 2
  • A Study On Consumer Perception And Satisfaction Towards Restaurants In Coimbatore City
    M LATHA.K
    Paripex - Indian Journal of Research 3 (11), 32 -34 , 2014
    2014
    Citations: 2
  • Influence of Dividend Determinants on Stock Returns: Evidence from NIFTY 50 Companies in India
    DPAPDK Latha
    European Economic Letters (EEL) 16 (1), 1151 - 1164 , 2026
    2026
  • Assessing The Contribution Of Micro, Small, And Medium Enterprises (Msmes) To India’s GDP, Employment, And Exports: A Contemporary Analysis
    DK Latha
    VIKSIT BHARAT 2047 : Contribution of MSMEs towards Youth Employment and … , 2025
    2025
  • Transforming Digital Trade and E-Commerce in India: The Expanding influence of Artificial Intelligence
    DK Latha
    Navigating the Challenges of Functional Management, 92-105 , 2025
    2025
  • Economic Empowerment of Women Startups through Government Schemes and Assistance
    PD Dr.K.Latha, Dr.V.Murugesh
    International Journal of Advanced Research 12 (1), 941 - 949 , 2024
    2024
  • Empowering Rural Women Entrepreneurs in MSMEs : Revealing challenges and opportunities in Coimbatore district
    PD Dr.K.Latha, Dr.V.Murugesh
    International Journal of Research and Analytical reviews 11 (1), 662 - 668 , 2024
    2024
  • EMPOWERING RURAL WOMEN ENTREPRENEURS IN MSMEs: REVEALING CHALLENGES AND OPPORTUNITIES IN COIMBATORE DISTRICT
    DVMDP Dr. K. Latha
    International Journal of Research and Analytical Reviews 11 (1), 662-668 , 2024
    2024
  • Economic Empowerment of Women Startups through Government Schemes and Assitance
    DVMDP Dr. K. Latha
    International Journal of Advanced Research 12 (01), 941-949 , 2024
    2024
  • START UPS IN INDIA-ISSUES AND CHALLENGES
    M Esther Krupa, K Latha
    START UPS IN INDIA-ISSUES AND CHALLENGES , 2023
    2023
  • Sector - Wise exploration on Indian IPOS during Pre and Post Covid - 19
    DBNDJS Archana K, Dr.Deepika Krishnan, Dr.Latha
    The Seybold Report 17 (11), 1074 - 1088 , 2022
    2022
  • Role of Technological Innovation on Entrepreneurship Development with Special Reference to Coimbatore City”
    DSK Dr.K.LATHA
    Web of Science Group 35 (02), 72 - 82 , 2022
    2022
  • ROLE AND GROWTH OF MSMEs IN INDIAN ECONOMY: AN EXPLAINER
    DKDSK LATHA
    Web of Science Group 35 (02), 33-44 , 2022
    2022
  • Marketing Management
    DKL Ms.Jagriti Gupta, Dr.S.Pougajendy, Mr.Saumyabrata Nath
    2022
  • A STUDY ON PERCEPTION AND SATISFACTION OF TOURISTS TOWARDS THE FACILITIES AVAILABLE AT VARIOUS TOURIST SPOTS IN UDHAGAMANDALAM
    DK LATHA
    Web of Science Group 35 (01), 1-8 , 2022
    2022
  • A STUDY ON AN AWARENESS OF TOURISTS VISITING HILL STATION WITH SPECIAL REFERENCE TO UDHAGAMANDALAM
    DK LATHA
    Journal of Interdisciplinary Cycle Research - UGC Care approved Group II 13 … , 2021
    2021
  • Role of Tourism in Indian Economy
    DDG Latha.K
    International Research Journal of Management Sociology & Humanities 10 (8 … , 2020
    2020
  • ROLE OF TOURISM INDUSTRY IN INDIA ECONOMY
    K Latha, D GOMATHI
    International Research Journal of Management Sociology & Humanities 10 (8 … , 2019
    2019
  • Challenges and Strategies of global branding in Indian Market
    KLB Kirubashini
    BRAND MANAGEMENT (CBM-2016), 67 - 68 , 2016
    2016
  • Reproductive health awareness among married adolescents
    K Latha, K Karunagari
    The Journal of Nursing Trendz 6 (1), 6-9 , 2015
    2015