Cezar Braicu

@ase.ro

Management, Faculty of Management
Bucharest University of Economic Studies (ASE)

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management, Organizational Behavior and Human Resource Management, Strategy and Management
6

Scopus Publications

Scopus Publications

  • INFLUENȚA IMM-URILOR IMPLICATE ÎN COMERȚ ELECTRONIC ASUPRA RECICLĂRII DEȘEURILOR ȘI UTILIZĂRII CIRCULARE A MATERIALELOR ÎN UNIUNEA EUROPEANĂ
    Cezar-Petre Simion, Mădălina MAZĂRE, Adriana Dima, Cezar Braicu
    Amfiteatru Economic, 2026
  • Decision Making Process for a Sustainable Horticulture Using AI
    Costin Lianu, Cezar Braicu, Radu Bucea-Manea-Tonis
    Communications in Computer and Information Science, 2025
  • The relationship between eco-innovation and smart working as support for sustainable management
    Rocsana Bucea-Manea-Țoniş, Viktor Prokop, Dragan Ilic, Elena Gurgu, Radu Bucea-Manea-Țoniş, Cezar Braicu, Alina Moanță
    Sustainability Switzerland, 2021
    Nowadays, firms have to face challenging economical cirses, like the one caused by the COVID-19 pandemic, where volatility, uncertainty, complexity, and ambiguity are manifested. Strategic management is seen as one of the key approaches that firms can choose to implement sustainable smart working (on the support of Internet of Things and smart technologies) and to face global competition. In this article, as a response to the current crisis, we study the influence of Smart Working on Eco-innovation within EU 28 countries. Specifically, we evaluate the relationship between Eco-innovation index for EU 28 countries and Smart Working, by using a clustering analysis. The results show that the increased labor productivity and employees’ eco-innovation are associated, to a higher extent, with the companies agreeing to a flexible and comfortable environment. These companies agree with the introduction of special programs such as working from home. We also prove that Smart Working is implemented by innovative leaders gaining economic sustainability. This study also provides several theoretical and practical contributions. We provide (i) an overview of sustainable management, including the diverse theoretical and methodological perspectives; and (ii) the recommendation of an innovation model through the bilateral collaboration for the constructs of performant sustainable strategies.
  • Green and sustainable public procurement—an instrument for nudging consumer behavior. A case study on romanian green public agriculture across different sectors of activity
    Rocsana Bucea-Manea-Țoniș, Oliva Maria Dourado Martins, Dragan Ilic, Mădălina Belous, Radu Bucea-Manea-Țoniș, Cezar Braicu, Violeta-Elena Simion
    Sustainability Switzerland, 2021
    Green Public Procurement (GPP) became an efficient instrument to achieve the objectives of environmental policy expressed by the European Commission in its Communications. At the same time, it must be addressed by the public authorities as a complex process, in which all purchased goods and services must integrate perfectly into an entire puzzle-like system of legislation, the construction field, innovation, healthcare, food, and education. Scientific references published in the Web of Science (WoS) mainly between 2017 and 2020 were investigated, and they analyze the implications of green public procurement in various fields, as presented by scientific communities. This article brings as a novelty in this context the identification of some barriers in the adoption of these processes, so that they can be overcome. Based on good practices and international standards and trends, the article shows how aspects related to the implementation of green procurement in society can be taken into account. In the second stage, we added a case study on Romanian green agriculture and discussions regarding inter-correlation between different fields and GPP.
  • Sustainability in higher education: The relationship between work-life balance and XR e-learning facilities
    Rocsana Bucea-Manea-Țoniş, Radu Bucea-Manea-Țoniş, Violeta Elena Simion, Dragan Ilic, Cezar Braicu, Natalia Manea
    Sustainability Switzerland, 2020
    Nowadays, collaborative learning is proving to offer solutions to new inclusivity research challenges, and most importantly, can help ensure sustainable education. Collaborative learning can strengthen positive attitudes towards learning, improve performance in academic results, and enhance self-esteem, by promoting interaction and mutual support among young people. Extended reality (XR), associated with collaborative learning, offers a further advantage by facilitating deep comprehensive learning. An online survey was conducted to investigate respondents’ views on the impact and influence of virtual technologies on work, study, and social life. Respondents (n = 1032) were recruited from Serbia, Romania, and Hungary, from five public and private universities. The study reveals students’ perceptions of e-learning and XR immersion. The data were analyzed by using a combination of descriptive techniques from PSPP (GNU open source SPSS—Statistical Package for the Social Sciences, Free Software Foundation, Boston, MA, USA), and by designing a regression model to evaluate the work-life balance. This regression model shows that the work-life balance is positively influenced by the inclusion of XR facilities in the e-learning process, along with an increased level of culture and living standard. The higher living standard of a student is associated with higher digital competence and more financial resources available to invest in technology.
  • Knowledge management based on expert systems
    Proceedings of the 30th International Business Information Management Association Conference Ibima 2017 Vision 2020 Sustainable Economic Development Innovation Management and Global Growth, 2017