Catherine
@srmist.edu.in
Assistant Professor, Management
SRM Institute of science and Technology Deemed to be University
EDUCATION
B.., MBA., Ph.D
RESEARCH, TEACHING, or OTHER INTERESTS
General Arts and Humanities, General Arts and Humanities, Multidisciplinary, General Arts and Humanities
Scopus Publications
Scopus Publications
V. Kiruthiga and S. Catherine
IGI Global
The retail industry is just one of several sectors affected by the fast-developing metaverse, a virtual reality environment that combines the real world and the internet. The immersive and interactive experiences that the metaverse introduces reshape the conventional shopping environment. In summary, the metaverse is bringing about a new age for the retail sector and changing both how consumers purchase and how retailers run their businesses. A successful and long-lasting integration of the metaverse in the retail sector requires careful evaluation of the ethical and practical ramifications. Adopting these technical breakthroughs can put merchants at the forefront of the changing consumer landscape.
S. Catherine, V. Kiruthiga, Suresh N. V., and Reena Gabriel
IGI Global
Brand equity is one of the prime and strategic assets for most contemporary business organizations. Companies are focusing on novel and innovative ways in order to build brand equity. Brand experience is one such construct that can be used by marketing managers in building and managing brand equity. Only a few studies have explored the relationship between brand experience and brand equity, particularly in the online shopping industry. The fear of missing out on opportunities in the metaverse is a driving force for many brands. It is essential to approach this emerging space with a long-term, ethical, and collaborative strategy. The long-term impact of consumers and managers need to explore opportunities aligning with their business. Brands are living entities that drive business organizations in modern times. This chapter explains about the four dimensions of brand experience (sensory, affective, behavioural, and intellectual) have a positive influence on all four dimensions of brand equity (brand awareness, brand association, perceived quality, brand loyalty).
S. Catherine, Meena N. Rani, and N. V. Suresh
IGI Global
The Metaverse economy represents a paradigm shift in the realm of finance, poised to redefine the concept of money through the utilization of digital currency within virtual environments. Within the metaverse, digital currency facilitates transactions for shopping, gaming, and a diverse array of goods and services. To traverse the virtual realm using a virtual reality headset and controllers purely for recreational purposes, without any predefined objectives. The Metaverse offers unprecedented opportunities for businesses and individuals to engage the exchange, and accumulation. Through immersive experiences, luxury brands and retailers are already capitalizing to cater to evolving consumer preferences, with cutting-edge technologies such as augmented reality and artificial intelligence. The brand Gucci has initiated the sale of their products within the Metaverse, utilizing digital currency for transactions. As the metaverse continues to evolve through advancements in digital currency and technology, it promises to revolutionize the future of money and commerce.
S. Catherine, S. Joyce, and Meena Rani
IGI Global
Pilgrimage tourism has grown in popularity and attention in India as a result of its important deliverables, which include employment, national integration, and foreign exchange revenues. The government's interest in enhancing national infrastructure is obvious; yet the environmental impact of pilgrimage tourism has not been expressly examined. This prompted the need for environmentally friendly development to protect the nature as well as man-made resources such as sacred temples and shrines. The study investigated the concerns and limitations of pilgrimage tourism and provided substantial solutions to achieve long-term goals. In order to obtain qualitative data, the study's method of inquiry incorporated an inductive design via a case analysis. Previous studies found a huge vacuum in that they largely focused on the importance of sustainable development in tourism but did not focus on the other side of pilgrimage tourism, which this study has greatly filled.