Dr.M.GURUSAMY

@adarshaimit.org

Professor
Adarsh Institute of Management and Information Technology

Dr.M.GURUSAMY


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https://researchid.co/gurusamymba
Dr. M. Gurusamy, with a comprehensive academic background that includes an MBA, M.Phil, Ph.D., and a D.Litt. in Marketing, brings 21 years of teaching experience, as well as a brief 9-month stint in industry. Currently serving as Professor and Chairperson of Marketing and Entrepreneurship at the Adarsh Institute of Management and Information Technology in Bangalore, Karnataka, India, he has distinguished himself in both academic and research fields. Dr. Gurusamy has made significant contributions to the intellectual property domain, holding one copyright and ten patents in India and five in Australia, underscoring his innovative approach to research and development. His scholarly output is remarkable, with 12 articles published in Web of Science journals, 44 in Scopus-indexed journals, and many articles in other national and international journals, totalling 42 books published. As an academic leader, he has evaluated Ph.D. theses and served as an external examiner, showcasing his exper

EDUCATION

M.B.A., M.Phil., Ph.D., D.Litt.,

RESEARCH, TEACHING, or OTHER INTERESTS

Multidisciplinary, Business, Management and Accounting, Management of Technology and Innovation, Tourism, Leisure and Hospitality Management
31

Scopus Publications

75

Scholar Citations

5

Scholar h-index

3

Scholar i10-index

Scopus Publications

  • Impact of smart textiles in modern society
    Asian Textile Journal, 2026
  • Application of AI in Sustainable Textile Waste Management
    Gautam Shivaraj, M. Gurusamy, G. Silambarasan, Komal Bisht
    Integrating AI Circularity and Ethical Innovation in Fashion, 2026
    The textile industry is one of the largest contributors to global environmental pollution, generating vast amounts of waste during production and post-consumer stages. With the increasing demand for sustainable practices, Artificial Intelligence (AI) is emerging as a transformative solution to optimize textile waste management. This chapter explores the various applications of AI in reducing, recycling, and managing textile waste, with a focus on enhancing sustainability. AI technologies such as machine learning, computer vision, and robotics play a crucial role in identifying, sorting, and recycling textile materials more efficiently. Furthermore, AI can facilitate the development of smarter production processes that minimize waste generation from the outset. By analyzing large datasets and improving resource management, AI enables more sustainable decision-making across the textile supply chain.
  • AI-Powered Transformation in Home Textiles: Efficiency, Sustainability, and Consumer Experience
    M. Gurusamy, Seranmadevi R, D. Barani, M. Iswarya
    Journal of the Textile Association, 2025
    Background The home textile sector, including bed linens, towels, and curtains, is under pressure from rising consumer expectations, stricter sustainability standards, and supply chain uncertainties. Artificial intelligence (AI) is emerging as a strategic enabler, offering innovative solutions across design, production, quality control, logistics, and customer interaction. Methods The scope includes a scoping review (2015–2025) of peer-reviewed literature and reputable industry reports, supplemented by documented corporate cases in home textiles. Inclusion required explicit metrics (e.g., yield %, energy or water usage, forecast error) or reproducible descriptions of AI workflows. Results Analysis shows that AI improves efficiency and competitiveness through multiple pathways: (i) trend forecasting and generative design tools; (ii) optimized color matching and dyeing via machine learning and spectral systems; (iii) automated defect detection and predictive maintenance using computer vision and IoT; (iv) cutting-room efficiency through AI nesting algorithms; (v) supply chain resilience with demand sensing and drone-assisted inventory checks; and (vi) blockchain-based platforms that ensure cotton traceability. On the consumer side, AI enhances personalization and supports the growth of “smart” bedding products. These applications reduce waste, improve product quality, and reinforce sustainability initiatives. Conclusion AI complements rather than replaces human creativity and craftsmanship. Organizations in the home textile industry that embrace AI strategically across design studios, mill operations, and retail channels can achieve measurable improvements in productivity, sustainability, and consumer trust, positioning themselves for longterm competitive advantage.
  • Innovative-secure human resource recruitment solutions with brain-computer interface systems
    B. T. Geetha, Toopalli Sirisha, Anjali Sahai, Suhail Javed Quraishi, M. Gurusamy, Shahul Hameed Abdul Gaffar
    Brain Computer Interfaces and Applications in Business, 2025
    In the realm of human resources recruitment, the application of brain-computer interface (BCI) technology presents a novel approach to improving the hiring process. The goal of this research is to better understand how brain-computer interfaces (BCIs) might enhance the hiring process for human resources by using real-time neural data to assess candidates' eligibility more precisely. Brain-computer interfaces (BCIs) allow for a more nuanced understanding of candidates' abilities, attitudes, and organizational fit by offering deeper insights into cognitive and emotional reactions during interviews and evaluations. The goal of this project is to look into how hiring practices might benefit from using big data analytics (BCI) technology to better match candidates' skills to open positions, expedite the candidate review process, and lessen bias. This study aims to assess the viability and effectiveness of recruitment solutions boosted by BCI through experimental assessments and HR professionals' feedback. The results suggest that BCIs can fundamentally transform hiring practices.
  • Interface between the brain and computer to improve the e-commerce user security experience
    Supriya Pathak, L. Priyadharshini, Nitin Kulshrestha, Ashok Kumar Sahoo, M. Gurusamy, Sudarshan V. Seshanna, Shahul Hameed Abdul Gaffar
    Brain Computer Interfaces and Applications in Business, 2025
    Using brain-computer interface (BCI) technology for online shopping offers a state-of-the-art way to address the issue of enhancing user experience by creating more personalized and user-friendly shopping environments. This study explores how brain-computer interfaces (BCIs) can improve e-commerce platforms by better understanding customer preferences, emotional responses, and decision-making tendencies through the collection of real-time neural data. Brain-computer interfaces, or BCIs, use brain activity analysis to provide personalized recommendations, streamline navigation, and improve product displays—all of which contribute to a more enjoyable and rewarding shopping experience. This research examines the effects of BCI-enhanced e-commerce systems on user involvement, contentment, and purchase decisions. An extensive assessment of BCIs' effectiveness in improving the overall shopping experience is conducted through experimental analysis and customer feedback. The results show that adding BCIs to e-commerce systems can significantly boost user engagement and make.
  • Sustainable and smart textiles in home furnishings
    Asian Textile Journal, 2025
  • Eco-friendly transitions in India’s synthetic textile industry
    Asian Textile Journal, 2025
  • Digital printing in textiles New frontier of customization and sustainability
    Asian Textile Journal, 2025
  • Laminating techniques for luxury textiles
    Asian Textile Journal, 2025
  • Evolving jute exports: Analysing India’s performance
    Man Made Textiles in India, 2025
  • Innovations in eco-friendly flame retardants
    Asian Textile Journal, 2025
  • Textile-to-Textile Recycling: Technologies, Sorting, and Management Pathways
    Gautam Shivaraj, M. Gurusamy, Mohanraj. P, S. Thiruselvan
    Journal of the Textile Association, 2025
  • AI-Driven Dyeing: The Next Great Leap Forward in Textile Production
    M. Gurusamy, Komal Bisht, Sayantani Ghosh, Harshitha M
    Journal of the Textile Association, 2025
  • Biofabricated textiles The future of sustainable fashion
    Asian Textile Journal, 2025
  • Supply Chain Innovations in Automotive Risk Assessment With AI Algorithms
    Gopalakrishnan Soundararajan, Deepali Virmani, Pradeep Sharma, Puran Chandra Tewari, Nargiza Kuzieva, M. Gurusamy
    AI S Role in Enhanced Automotive Safety, 2025
  • Predictive Analytics for Risk Reduction in Vehicle Supply Chain Management
    Mohd Naved, S. Dhivya, Keerti Sheetal Mahajan, Pradeep Sharma, Nargiza Kuzieva, M. Gurusamy
    AI S Role in Enhanced Automotive Safety, 2025
  • The Psychology of Pet- Driven Consumer Behavior
    Gautam Shivaraj, M. Gurusamy, Sayantani Ghosh, Komal Bisht, M. Harshitha, K. Sankar Ganesh
    Petfluencers and Pet Powered Branding, 2025
  • Revolutionizing Human Resources for Safer Automotive Work Environments
    Pooja Nagpal, Shikha Aggarwal, Avnish Sharma, Auadhati Datta, Nargiza Kuzieva, M. Gurusamy
    AI S Role in Enhanced Automotive Safety, 2025
  • ML Tools for Safety in Automotive Financial Risk Management
    Shardul Singh Chauhan, S. Hariprasad, B. Raja Mannar, Vipul Punjabi, Sultonali Mekhmonov, M. Gurusamy
    AI S Role in Enhanced Automotive Safety, 2025
  • Innovation in ecotextiles
    Asian Textile Journal, 2024
  • India's strategic textile and apparel exports to the eu-27
    Asian Textile Journal, 2024
  • Acoustic textiles in transportation
    Asian Textile Journal, 2024
  • Green initiatives in Indian textiles
    Asian Textile Journal, 2024
  • Implementing circular economy in textile industry
    Asian Textile Journal, 2024
  • Trends and sustainability in Asian home textiles
    Asian Textile Journal, 2024
  • The power of agrotextiles
    Asian Textile Journal, 2024
  • Robotic process automation in textile industry
    Asian Textile Journal, 2024
  • The unrivaled elegance of automotive textiles
    Asian Textile Journal, 2024
  • Ecological design and innovation
    Asian Textile Journal, 2024
  • Production problems in textile industry with special reference to karur district, tamil nadu
    Indian Journal of Marketing, 2010
  • India's textile exports
    Asian Textile Journal, 2010

RECENT SCHOLAR PUBLICATIONS

  • Application of AI in Sustainable Textile Waste Management
    G Shivaraj, M Gurusamy, G Silambarasan, K Bisht
    Integrating AI, Circularity, and Ethical Innovation in Fashion, 235-264 , 2026
    2026
  • The Psychology of Pet-Driven Consumer Behavior
    G Shivaraj, M Gurusamy, S Ghosh, K Bisht, M Harshitha, KS Ganesh
    Petfluencers and Pet-Powered Branding, 273-314 , 2026
    2026
  • ML Tools for Safety in Automotive Financial Risk Management
    SS Chauhan, S Hariprasad, BR Mannar, V Punjabi, S Mekhmonov, ...
    AI's Role in Enhanced Automotive Safety, 405-422 , 2025
    2025
  • Innovative-secure Human Resource Recruitment Solutions With Brain-Computer Interface Systems
    BT Geetha, T Sirisha, A Sahai, SJ Quraishi, M Gurusamy, SHA Gaffar
    Brain-Computer Interfaces and Applications in Business, 199-214 , 2025
    2025
  • Interface Between the Brain and Computer to Improve the E-Commerce User Security Experience
    S Pathak, L Priyadharshini, N Kulshrestha, AK Sahoo, M Gurusamy, ...
    Brain-Computer Interfaces and Applications in Business, 249-264 , 2025
    2025
  • Revolutionizing human resources for safer automotive work environments
    P Nagpal, S Aggarwal, A Sharma, A Datta, N Kuzieva, M Gurusamy
    AI's role in enhanced automotive safety, 501-514 , 2025
    2025
    Citations: 15
  • Predictive Analytics for Risk Reduction in Vehicle Supply Chain Management
    M Naved, S Dhivya, KS Mahajan, P Sharma, N Kuzieva, M Gurusamy
    AI's Role in Enhanced Automotive Safety, 391-404 , 2025
    2025
  • Supply Chain Innovations in Automotive Risk Assessment With AI Algorithms
    G Soundararajan, D Virmani, P Sharma, PC Tewari, N Kuzieva, ...
    AI's Role in Enhanced Automotive Safety, 469-482 , 2025
    2025
  • The Evolution Of Digital Payment Systems: India’s Leading Role
    G Prasad, G Vinayagamoorthi, M Gurusamy
    Library Progress International 44 (3), 24137-24148 , 2024
    2024
  • Creating Actionable Solutions For A Net Zero World-An Inclusive Collaboration With Higher Education Institutions
    VR Bhargavi, M Gurusamy
    Library Progress International 44 (3), 20422-20434 , 2024
    2024
  • The Science Of Food Upcycling; Does The Perception Of Consumer Is Changed?-A Bibliometric Analysis
    A Chitra, M Sankar
    Library Progress International 44 (3), 20435-20448 , 2024
    2024
  • The Role Of Fintech In Enhancing Financial Inclusion In Emerging Markets In India
    NR Suryanarayana, N Ayesha, GR Deepika, H Srividya, M Gurusamy
    Library Progress International 44 (3), 18872-18887 , 2024
    2024
  • Analyzing The Impact of ESG Factors on Financial Performance: A Study of Indian Corporations
    S Sunitha, SSPDKR Manjula, M Gurusamy
    Library Progress International 44 (3), 8253-8266 , 2024
    2024
  • The Science Of Food Upcycling; Does The Perception Of Consumer Is Changed?-A Bibliometric Analysis.
    A Mahadevan, S Krishnapriya, M Gurusamy
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • Creating Actionable Solutions For A Net Zero World-An Inclusive Collaboration With Higher Education Institutions.
    B VR, M Gurusamy
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • Analyzing The Impact of ESG Factors on Financial Performance: A Study of Indian Corporations.
    SS Prasad, KR Manjula, M Gurusamy
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • The Role Of Fintech In Enhancing Financial Inclusion In Emerging Markets In India.
    S NR, N Ayesha, D GR, M Gurusamy
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • Navigating Fertilizer Futures: Unravelling Challenges And Unlocking Opportunities In India's Supply Chains.
    S Francis, P Mohanraj, GT Arooran, M Sankar, M Gurusamy
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE THROUGH ORGANIZATIONAL INFORMATION SYSTEMS’CAPABILITIES. A CASE STUDY OF THE NIGERIAN E-PAYMENT INDUSTRY
    AE Ejembi
    2024
  • Our Eminent Speakers
    A Chauhan
    Amity University, Uttar Pradesh , 2023
    2023

MOST CITED SCHOLAR PUBLICATIONS

  • Revolutionizing human resources for safer automotive work environments
    P Nagpal, S Aggarwal, A Sharma, A Datta, N Kuzieva, M Gurusamy
    AI's role in enhanced automotive safety, 501-514 , 2025
    2025.0
    Citations: 15
  • An empirical study on green marketing from the Indian consumer perspective with special reference to Bengaluru
    A Chakraborty, S Singh, M Gurusamy, M Rafee
    Test Eng. Manag 83 , 2020
    2020.0
    Citations: 13
  • A study on changing consumer preferences towards organized retailing from unorganized retailing
    M Gurusamy, N Prabha
    International Journal of Exclusive Management Research 1 (1), 1-12 , 2011
    2011.0
    Citations: 11
  • A study on cultivation and marketing of mangoes in Krisnagiri district
    V Palanivel, CM Muthukumar, M Gurusamy
    Int. J. Adv. Eng. Recent Tech 2, 31-43 , 2015
    2015.0
    Citations: 9
  • Women entrepreneur development in Indian textile industry
    M Gurusamy, P Umamaheswari, N Rajasekar
    ZENITH International Journal of Multidisciplinary Research 2 (5), 62-67 , 2012
    2012.0
    Citations: 6
  • Organic farming in India: Problems and prospects-its future
    M Gurusamy, S Misra, DK Kumar
    Indian Journal of Natural Sciences 12 (65), 30125-30133 , 2021
    2021.0
    Citations: 5
  • A Study On Factors Affecting The Export Performance Of Home Textile Industry In Karur District
    M Gurusamy
    International Journal of Innovative Research in Management Studies (IJIRMS … , 2016
    2016.0
    Citations: 5
  • Gouravkalra.“APPLICATION OF INTERNET OF THINGS (IOT) IN VARIOUS INDUSTRIES”
    DM Gurusamy, DPU Swarupa, B Gahlot, K Ratnesh
    European Journal of Molecular & Clinical Medicine 7 (2) , 2020
    2020.0
    Citations: 2
  • Customers’ Perception On Service Quality In Life Insurance Companies In Salem City By Using Structural Equation Modelling
    M GURUSAMY
    Protagonist International Journal of Management And Technology (PIJMT) 1 (1 … , 2014
    2014.0
    Citations: 2
  • A Study on Price Fluctuation in Sago Industry at Salem City, Tamil Nadu
    M.Gurusamy, A.Velsamy, Dr.N.Rajasekar
    Zenith International Journal of Bussiness Economics and Management Research … , 2011
    2011.0
    Citations: 2
  • A Study On Social Impact Of Women Self Help Groups In Mettur Taluk, Salem District, Tamilnadu
    P Umamaheswari, M Gurusamy, DA Jayakumar
    International Journal Of Social Science & Interdisciplinary Research Ijssir … , 0
    Citations: 2
  • A Study on Employee Engagement Practices in an Automobile Industry in Tamil Nadu, India
    DK Kumar, M Gurusamy, PU Swarupa, P Ganapathi, G Gunaseelan, ...
    Solid State Technology 63 (5), 5410-5418 , 2020
    2020.0
    Citations: 1
  • A Study On Problems And Prospects of E-Filing of Income Tax Return In Bangalore
    M Touheed, A Chakraborty, M Gurusamy
    International Journal of Innovative Research in Management Studies 4 (12), 91-99 , 2020
    2020.0
    Citations: 1
  • Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu
    N Rajasekar, M Gurusamy
    Indian Journal of Marketing, 39-47 , 2010
    2010.0
    Citations: 1
  • Application of AI in Sustainable Textile Waste Management
    G Shivaraj, M Gurusamy, G Silambarasan, K Bisht
    Integrating AI, Circularity, and Ethical Innovation in Fashion, 235-264 , 2026
    2026.0
  • The Psychology of Pet-Driven Consumer Behavior
    G Shivaraj, M Gurusamy, S Ghosh, K Bisht, M Harshitha, KS Ganesh
    Petfluencers and Pet-Powered Branding, 273-314 , 2026
    2026.0
  • ML Tools for Safety in Automotive Financial Risk Management
    SS Chauhan, S Hariprasad, BR Mannar, V Punjabi, S Mekhmonov, ...
    AI's Role in Enhanced Automotive Safety, 405-422 , 2025
    2025.0
  • Innovative-secure Human Resource Recruitment Solutions With Brain-Computer Interface Systems
    BT Geetha, T Sirisha, A Sahai, SJ Quraishi, M Gurusamy, SHA Gaffar
    Brain-Computer Interfaces and Applications in Business, 199-214 , 2025
    2025.0
  • Interface Between the Brain and Computer to Improve the E-Commerce User Security Experience
    S Pathak, L Priyadharshini, N Kulshrestha, AK Sahoo, M Gurusamy, ...
    Brain-Computer Interfaces and Applications in Business, 249-264 , 2025
    2025.0
  • Predictive Analytics for Risk Reduction in Vehicle Supply Chain Management
    M Naved, S Dhivya, KS Mahajan, P Sharma, N Kuzieva, M Gurusamy
    AI's Role in Enhanced Automotive Safety, 391-404 , 2025
    2025.0