Ms. A Rumana Parveen

@gurunanakcollege.edu.in

Assistant Professor, Business Administration
Guru Nanak College, Chennai

Ms. A Rumana Parveen
A Management Professional with 3 years of Industry experience and 5 years academic experience.
 Consistently acted as a staff coordinator by mentoring for around 70 students.
 Handling NAAC related files of the department for accreditation purpose.
 Overall Department Coordinator for IQAC.
 Mentoring the students in carrying out the project work.
 Trained students in enriching their professional skills.
 Organized National level guest lecture, FDP Programme & National level conference.
 Participated in various FDP’s, MDP’s, and attended online short-term course on the Basics of effective Business Administration.
 Member of National Institute for Technical Training & Skill Development.
 Received Qualification approval from the University of Madras in Management Stream.
 Facilitated as a coordinator for STEP (Standardized Test for English Proficiency) – “Campus to Corporate” program for Final year students to develop their communication skills.
 Organized s

EDUCATION

An MBA graduate from a premier B School, University rank holder with 83% marks.
UGC NET - Management (June 2020)
M.Com (Finance) – Pondicherry University with 75% marks.
B. Com (General) - University of Madras with 75% marks.

RECENT SCHOLAR PUBLICATIONS

  • A Study on Evolution of Marketing Strategies of Netflix: Adaptive to Digital Era
    MAR Parveen
    Guru Nanak Journal of Multi-disciplinary Research (GNJMR) 14 (1) , 2025
    2025.0
  • A Study on Impact of Covid-19 Among the Employees of It Industry With Reference to Chennai City
    MAR Parveen
    Baltic Journal of Special Education – Specialusis Ugdymas 1 (43) , 2022
    2022.0
  • A Study On Online Shopping Behavior Among The Consumers At Chennai City
    MAR Parveen
    Baltic Journal of Special Education – Specialusis Ugdymas 1 (43) , 2022
    2022.0
  • A Study on The Advertisement Effectiveness with Special Reference to Amazon Great Indian Festival Offers
    MAR Parveen
    International E-Conference on changes state, economy, Public health and … , 2022
    2022.0
  • Role of Employee Counselling in preserving mental health of Human Resources at Workplaces – A Conceptual Study
    MAR Parveen
    8th International conference on Business Research organized by Department of … , 2021
    2021.0
  • Cultural Diversity and Its impact on Employee Performance – A Qualitative Analysis
    International E-Conference on Disruptions in Business and Economy … , 2021
    2021.0
  • The challenges of Human Resource Manager in Today's Scenario - A Conceptual Study
    MAR Parveen
    978-1-68576-143-1 2 , 2021
    2021.0
  • Analyzing the impact of organization commitment on organizational citizenship behaviour
    MAR Parveen
    978-93-91479-24-4 4 , 2021
    2021.0
  • A Study on Effective promotional strategies adopted by various jewellery stores in Chennai City
    A Virtual International Conference on Make in India: Redefined In a Digital … , 2021
    2021.0
  • A Study on factors influencing job seekers perception towards job portals
    MAR Parveen
    International Conference on Global Issues In Multidisciplinary Academic Research , 2021
    2021.0
  • Ensuring Good Health and Well Being Among the Employees at Work Place in IT Companies in Chennai City -An Analytical Study
    MARP Mr. W. Shabeena Shah
    International Journal of Recent Research Aspects 6 (2), 54-59 , 2019
    2019.0
  • WORK STRESS AND COPING STRATEGIES AMONG THE EMPLOYEES OF IT INDUSTRY IN CHENNAI CITY- AN ANALYTICAL STUDY.
    Mrs. W Shabeena Shah, A. Rumana Parveen
    The International journal of analytical and experimental modal analysis 11 (8) , 0

MOST CITED SCHOLAR PUBLICATIONS

  • A Study on Evolution of Marketing Strategies of Netflix: Adaptive to Digital Era
    MAR Parveen
    Guru Nanak Journal of Multi-disciplinary Research (GNJMR) 14 (1) , 2025
    2025.0
  • A Study on Impact of Covid-19 Among the Employees of It Industry With Reference to Chennai City
    MAR Parveen
    Baltic Journal of Special Education – Specialusis Ugdymas 1 (43) , 2022
    2022.0
  • A Study On Online Shopping Behavior Among The Consumers At Chennai City
    MAR Parveen
    Baltic Journal of Special Education – Specialusis Ugdymas 1 (43) , 2022
    2022.0
  • A Study on The Advertisement Effectiveness with Special Reference to Amazon Great Indian Festival Offers
    MAR Parveen
    International E-Conference on changes state, economy, Public health and … , 2022
    2022.0
  • Role of Employee Counselling in preserving mental health of Human Resources at Workplaces – A Conceptual Study
    MAR Parveen
    8th International conference on Business Research organized by Department of … , 2021
    2021.0
  • Cultural Diversity and Its impact on Employee Performance – A Qualitative Analysis
    International E-Conference on Disruptions in Business and Economy … , 2021
    2021.0
  • The challenges of Human Resource Manager in Today's Scenario - A Conceptual Study
    MAR Parveen
    978-1-68576-143-1 2 , 2021
    2021.0
  • Analyzing the impact of organization commitment on organizational citizenship behaviour
    MAR Parveen
    978-93-91479-24-4 4 , 2021
    2021.0
  • A Study on Effective promotional strategies adopted by various jewellery stores in Chennai City
    A Virtual International Conference on Make in India: Redefined In a Digital … , 2021
    2021.0
  • A Study on factors influencing job seekers perception towards job portals
    MAR Parveen
    International Conference on Global Issues In Multidisciplinary Academic Research , 2021
    2021.0
  • Ensuring Good Health and Well Being Among the Employees at Work Place in IT Companies in Chennai City -An Analytical Study
    MARP Mr. W. Shabeena Shah
    International Journal of Recent Research Aspects 6 (2), 54-59 , 2019
    2019.0
  • WORK STRESS AND COPING STRATEGIES AMONG THE EMPLOYEES OF IT INDUSTRY IN CHENNAI CITY- AN ANALYTICAL STUDY.
    Mrs. W Shabeena Shah, A. Rumana Parveen
    The International journal of analytical and experimental modal analysis 11 (8) , 0