Yasir Yasir

EDUCATION

Doctor in Communication science of Universitas Padjadjaran (2015)

RESEARCH INTERESTS

Communication science, Communication management, Tourism communication, Environmental communication, Political economy of Communication

Scopus Publications

Community-based Environmental Communication for Disaster Mitigation on Peatlands in Bengkalis Regency, Indonesia
Yasir Yasir, Johan Afendi Ibrahim, Nurjanah Nurjanah, and Samsir Samsir
EDP Sciences
Bengkalis Island and Bengkalis Regency generally have peatlands that are mostly abandoned, prone to fires and prone to landslides due to abrasion. The Environmentally Concerned Malay Youth Association (IPMPL) created a movement to cultivate Cratoxylum Arborescens (gerunggang) as a native plant to prevent fires. This research aims to explore community-based environmental communication for disaster mitigation in peatlands. The method applied in this research is a case study. The research results show that the environmental campaign is based on the problem of peatlands which are vulnerable to fires and landslides due to abrasion. IPMPL plays a role in campaigning for peatland conservation through gerunggang cultivation. This movement contributes to mitigating fire disasters in peatlands and abrasion landslides. Environmental communication based on Forest Farmer Groups (KTH) contributes to reducing the risk of land fires and can improve the community’s economy. This community collaborates with several parties such as: the Ministry of the Environment, Forest Management Units (KPH), district and provincial governments, as well as farming community groups in campaigning for environmental messages. This collaboration contributes to reducing the problem of environmental damage on peatlands. However, IPMPL has not maximized the use of social media to publish all its activities.


Environmental communication based on tourism management for mitigation of abrasion disasters
Yasir Yasir, Nurjanah Nurjanah, and Samsir Samsir
EDP Sciences
Indonesia has thousands of islands. However, many islands are threatened with sinking due to rising sea levels and abrasion. This research aims to explain environmental communication based on tourism management to mitigate abrasion on Bengkalis Island. The research method used was a qualitative approach with case studies. The results show that the Coordinating Ministry for Maritime Affairs and Investment together with other ministries, regional governments and experts collaborated to communicate to overcome the abrasion problem on Bengkalis Island. To mitigate abrasion, the government is building breakwaters, rehabilitating mangroves, and creating communication programs. The government’s environmental communications involve the NGO Malay Youth Association that Cares for the Environment (IPMPL) to deal with abrasion, as was done at Raja Kecik Beach. This community-based tourism was built as a means of government communication to campaign for the protection of the coast of Bengkalis Island. The development of marine tourism that is integrated with the prevention of environmental damage not only contributes to the economy and community welfare but also contributes to environmental sustainability. Communication based on tourism management has not been managed well. Therefore, the government must involve other stakeholders for sustainable development in the context of mitigating abrasion disasters.


Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
Yasir Yasir, Nurjanah Nurjanah, and Samsir Samsir
Universidade Federal do Rio de Janeiro
Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires. 


Corporate Communications in Contribution to Addressing Environmental Problems: Case Study of an Indonesian State Oil Company
Yasir Yasir, Nurjanah Nurjanah, Nova Yohana, and Samsir Samsir
Vilnius University Press
This study aims to explain the corporate communication of state oil companies through CSR in contributing to overcoming the problems of peatland fires and coastal abrasion. This research uses a qualitative approach with case studies. Research findings indicate that Pertamina’s CSR communication targets farmer groups in dealing with peatland fires, namely establishing good relations, strengthening farmer group institutions, and connecting with other stakeholders or groups. Meanwhile, to overcome coastal abrasion, Pertamina empowers fishing groups in meetings, provides training and develops innovations to conserve mangroves. CSR communication to overcome the problem of forest fires and abrasion is carried out by developing ecotourism through community-based tourism (CBT). CSR activities are carried out with a limited area scale, so that it seems only for publication and corporate imagery. However, the company’s communication with CBT can be an effective communication model in making people aware of protecting the environment. The Peat Arboretum and Mangrove Education Center are not only tourist destinations, but also a medium of communication for environmental education for the community. Environmental communication is not only directed to the local community, school students, and youth, but also to visitors, for media coverage and discussions on social media. Corporate environmental communications must be integrated with communication channels and stakeholders to support sustainable environmental development.


ENVIRONMENTAL COMMUNICATION BASED ON LOCAL WISDOM IN FOREST CONSERVATION: A STUDY ON SENTAJO FORBIDDEN FOREST, INDONESIA
Yasir Yasir, Yohannes Firzal, Chelsy Yesicha, and Andri Sulistyani
Walter de Gruyter GmbH
Abstract This study aims to explore environmental communication based on local wisdom in conserving forests in the Kenegerian Sentajo, Riau Province, Indonesia. This study uses a qualitative approach with an interactive model. Researchers interact and are directly involved in many community activities. The results indicate that environmental communication in forest conservation is based on the local wisdom of the community by using the term Rimbo Larangan. The main communicators and actors are the customary holders, the datuk penghulu and the ninik-mamak (elders) as the highest institutional holders of Kenegerian Sentajo customs. This institution is more powerful than formal government institutions. These traditional stakeholders play an important role in spreading the message to maintain the existence of forbidden forest (Rimbo Larangan). In addition, the community’s desire to maintain customary values has given rise to attitudes and behaviors of people who are aware and care about forest sustainability. This is supported by Islamic values which have encouraged public awareness to have morals or responsibility towards the environment. Some beliefs, storytelling, and myths also reinforce this rule which makes people afraid to break it. The research findings can be used by the community in improving practices of communicating, managing, making rules and redesigning forest for conservation areas that are managed based on indigenous peoples.


Environmental communication model through community-based tourism development in overcoming mangrove damage
Yasir Yasir, Muhammad Firdaus, Nurjanah Nurjanah, and Noor Efni Salam
IOP Publishing
Abstract Environmental crises such as pollution, forest damage, loss of biodiversity, and climate change are the real problems. The environmental changes can impact the social and economic life of the community. The destruction of mangrove forests and abrasion is a major problem on the coast of Riau Province. This study aims to explain environmental communication through Community based Tourism (CBT) in overcoming mangrove damage in Pangkalan Jambi Village, Bengkalis Regency. This study uses a qualitative method with case studies. The results showed that environmental communication through CBT was carried out by Community Development of PT Pertamina RU II Sei Pakning in collaboration with a fishing group. Environmental communication activities to overcome abrasion and mangrove damage are done by establishing good relations, strengthening fishermen group institutions, and connecting with other groups or stakeholders. Pertamina empowers the fishing group by holding meetings, providing training, and developing tourism-based innovations to conserve mangroves. The emphasis of communication with CBT uses the principles: friendship, deliberation, and mutual cooperation. Mangrove Education Center, besides being a tourist destination, its existence is an important communication channel for public education to care about the environment. This environmental message is not only addressed to empower communities, school students, and local village youth but also has a broad impact on visitors, even becoming mass media coverage and discussions on social media. This CBT-based environmental communication model must be supported and integrated with other stakeholders so that its existence has a wider and sustainable impact.


Penta helix communication model through community based tourism (CBT) for tourism village development in Koto Sentajo, Riau, Indonesia
Yasir YASIR, , Yohannes FIRZAL, Andri SULISTYANI, Chelsy YESICHA, , , and
Asociatia de Geografie
This study aims to explain the higher education institution's role in developing Koto Sentajo as tourism village and to understand the tourism communication model that synergizes with other stakeholders. This study uses a qualitative approach that emphasizes more on depth. The method describing is done by the reality that occurs by interacting directly with the research subject. The results showed that higher education institutions have an essential role in developing a tourism village development model. This communication model is useful for attracting local governments and other stakeholders to establish the Koto Sentajo tourism village. The penta helix communication model involves five main actors, namely the campus, corporate CSR, the community, the mass media, and the Kuantan Singingi regency's local government, to develop the tourism village. The communication and collaboration between stakeholders in empowering the community can accelerate the Koto Sentajo tourism village's realization as a leading cultural heritage destination.


Environmental Communication Model of Farmer Community in Peatlands Ecotourism Development
Yasir Yasir
IOP Publishing

RECENT SCHOLAR PUBLICATIONS

Representasi Kerusakan Lingkungan dalam Dokumenter Angin Timur: Analisis Wacana Kritis Van Dijk
Z Zulatmiati, Y Yasir
Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA 17 (01 Maret), 30-43 2025



Komunikasi Lingkungan Pada Tradisi Lubuk Larangan Berbasis Ekowisata Di Desa Gema Kabupaten Kampar
K Zein, M Firdaus, Y Yasir
Jurnal Kajian Pemerintah: Journal of Government, Social and Politics 11 (1 2025



Strategi komunikasi BPJS Ketenagakerjaan dalam implementasi program jaminan kehilangan pekerjaan (Studi kasus: BPJS Ketenagakerjaan Wilayah Sumatera Barat)
N Alfiansa, N Nurjanah, Y Yasir
Jurnal Teknik Industri Terintegrasi (JUTIN) 8 (1), 529-534 2025



Community-based Environmental Communication for Disaster Mitigation on Peatlands in Bengkalis Regency, Indonesia
Y Yasir, JA Ibrahim, N Nurjanah, S Samsir
E3S Web of Conferences 611, 01001 2025



Integration of Marine Ecotourism and Disaster Management to Increase the Resilience of Coastal Tourism Destinations in National Tourism Strategic Areas in Achieving SDGs
S Lahamid, S Sujianto, NL Meilani, Y Yasir
Proceeding International Conference on Economic and Social Sciences 2, 489-501 2024



How@ paparazikuansing Popularizes The Cultural Tradition of Pacu Jalur Kuantan Singingi Riau?
M Agwenda, Y Yasir, C Yesicha
Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 10 (2), 100-111 2024



Optimalisasi Pemanfaatan Limbah Sekam Padi Untuk Mendukung Sektor Pertanian di Desa Belading, Kec. Sabak Auh, Kab. Siak
Y Yasir
Nanggroe: Jurnal Pengabdian Cendikia 3 (8), 83-91 2024



KOMUNIKASI KORPORAT PT RIAU ANDALAN PULP AND PAPER MELALUI PROGRAM PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN DI KAMPUNG PENYENGAT KABUPATEN SIAK.
NS Putri, Y Yasir, NE Salam
Journal of Syntax Literate 9 (11) 2024



Transformasi Digital Surat Kabar Harian Riau Pos Dalam Menghadapi Persaingan Global
MA Nurman, B Nasution, Y Yasir
Jurnal Ilmiah Wahana Pendidikan 10 (20), 537-553 2024



Memahami Teori Komunikasi Sudut Pandang Tradisi dan Konteks
Y Yasir
2024



JAKTV Local Broadcast Media Strategy in Maintaining Existence in the Digital Era
D Ratnamaya, Y Yasir, C Yesicha
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya 15 (2), 99-120 2024



Efektivitas Komunikasi Akun Instagram@ riauonline. co. id Dalam Pemenuhan Kebutuhan Informasi Hukum dan Kriminal Provinsi Riau
NS Rohana, Y Yasir
Sociora: Jurnal Sosiologi dan Humaniora 1 (1), 139-150 2024



Tourism Communication Model in Developing Heritage City Tourism in Siak Sri Indrapura Regency, Riau, Indonesia
NE Salam, Y Yasir, M Firdaus, R Azwa, EE Lubis
Journal of Humanities Research Sustainability 1 (1), 1-15 2024



Perencanaan Komunikasi Kolaboratif PT Arara Abadi dengan Stakeholder dalam Program Desa Makmur Peduli Api
N Nurhayati, Y Yasir
Komunikasiana: Journal of Communication Studies 6 (1), 41-56 2024



STORYTELLING KOMUNIKASI VISUAL PERNIKAHAN KAESANG DAN ERINA PADA AKUN INSTAGRAM@ THEBRIDESTORY
Y Martilova, Y Yasir, RE Yozani
Inovasi Pembangunan: Jurnal Kelitbangan 12 (01), 17-38 2024



Komunikasi Pariwisata Berbasis Komunitas untuk Pengembangan Desa Wisata Budaya di Bukit Batu, Kabupaten Bengkalis
NE Salam, Y Yasir, M Firdaus, R Awza, EE Lubis
Jurnal Riset Komunikasi 7 (1), 159-174 2024



Analysis of Government Policy Framing in the Implementation of Pekanbaru City Flight Attendants at Pekanbaru. go. id and Cakaplah
NE Oktalisa, MAI Riauan, Y Yasir, B Nasution, M Muchid
AICCON 1, 565-579 2024



Perencanaan Komunikasi Lingkungan Dalam Penanggulangan Abrasi di Kecamatan Bantan Kabupaten Bengkalis
MSR Elsarena, Y Yasir, A Arifudin
Jurnal Teknik Industri Terintegrasi (JUTIN) 7 (1), 205-211 2024



Environmental communication based on tourism management for mitigation of abrasion disasters
Y Yasir, N Nurjanah, S Samsir
E3S Web of Conferences 506, 01002 2024



Pemberdayaan Masyarakat Dalam Pengelolaan Wisata Pantai Raja Kecik Kabupaten Bengkalis
N Nurjanah, A Jalil, S Samsir, Y Yasir, A Arifudin
Unri Conference Series: Community Engagement 5, 119-128 2023

MOST CITED SCHOLAR PUBLICATIONS

Pengantar Ilmu Komunikasi
Yasir
Pusat Pengembangan Pendidikan Universitas Riau 1, 178 2009
Citations: 744



Pengaruh Penggunaan Media Sosial Facebook Terhadap Motivasi Belajar Mahasiswa Fisip Universitas Riau
M Hanafi, Y Yasir
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik 3 (2), 1-12 2016
Citations: 117



PENTA HELIX COMMUNICATION MODEL THROUGH COMMUNITY BASED TOURISM (CBT) FOR TOURISM VILLAGE DEVELOPMENT IN KOTO SENTAJO, RIAU, INDONESIA
Y Yasir, Y Firzal, A Sulistyani, C Yesicha
Geo Journal of Tourism and Geosites 37 (3), 851-860 2021
Citations: 52



Environmental Communication Model in Bengkalis’s Mangrove Ecotourism Development
Y Yasir, N Nurjanah, N Yohana
Jurnal ASPIKOM 5 (2), 322-337 2020
Citations: 21



Komunikasi pariwisata dalam pengembangan destinasi wisata di Kecamatan Kuok Kabupaten Kampar
Y Yasir
Jurnal Kajian Komunikasi 9 (1), 108-120 2021
Citations: 18



Environmental communication based on local wisdom in forest conservation: A study on Sentajo forbidden forest, Indonesia
Y Yasir, Y Firzal, C Yesicha, A Sulistyani
Journal of Landscape Ecology (Czech Republic) 15 (2), 127-145 2022
Citations: 16



Corporate Communications in Contribution to Addressing Environmental Problems: Case Study of an Indonesian State Oil Company
Y Yasir, N Nurjanah, N Yohana, S Samsir
Information & Media 93, 192-214 2022
Citations: 13



Environmental Communication Model of Farmer Community in Peatlands Ecotourism Development
Y Yasir
Journal of Physics: Conference Series 1655 (1), 012133 2020
Citations: 13



Penerapan Teknologi Informasi Digital Library UR Dengan Menggunakan Technology Acceptance Model di FISIP Universitas Riau
RR Hariyadi, Y Yasir
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik 4 (2), 1-15 2017
Citations: 13



Manajemen Komunikasi Dinas Pariwisata Kebudayaan, Kepemudaan dan Olahraga dalam Mengembangkan Potensi Desa Wisata di Kabupaten Bengkalis
N Yohana, Y Yasir, Rumyeni
Jurnal Komunikasi 13 (1), 1-12 2019
Citations: 12



Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut
RM Nizam, Y Yasir
Expose: Jurnal Ilmu Komunikasi 5 (1), 1-15 2022
Citations: 11



Family Communication in Mixed Marriage Couples Between Indonesia-Australia
AD Sirait, NE Salam, Y Yasir
International Journal of Media and Communication Research 1 (2), 24-33 2020
Citations: 10



Komunikasi Intrapersonal Pasien Hypnobirthing di Rumah Sakit Bersalin Annisa Pekanbaru
D Syaras, Y Yasir, W Wirman
Jurnal Riset Komunikasi 2 (1), 13-20 2019
Citations: 9



A Model of Communication to Empower Fisherman Community in Bengkalis Regency
Y Yasir, N Nurjanah, C Yesicha
MIMBAR: Jurnal Sosial dan Pembangunan 33 (2), 226-235 2017
Citations: 9



Representasi gaya hidup mahasiswa dalam novel good memories karya Lia Indra Andriana
Q Vacliuca, Y Yasir
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik 3 (2), 1-15 2016
Citations: 9



PEMBERDAYAAN MASYARAKAT BERBASIS COMMUNITY BASED TOURISM (CBT) DALAM MEWUJUDKAN DESA WISATA
Y Yasir, Y Firzal, C Yesicha, A Sulistiyani
Jurnal Pengabdian Kepada Masyarakat (JPKM) 27 (4), 352-360 2021
Citations: 8



Strategi Komunikasi Lingkungan Kelompok Masyarakat Peduli Alam Sekitar (KEMPAS) dalam Mengelola Ekowisata Mangrove Desa Sebauk Kecamatan Bengkalis Kabupaten Bengkalis
MT Hadikurnia
JOM Fisip UR 6 (2), 1-13 2019
Citations: 8



Komunikasi Antarbudaya Masyarakat Suku Duano (Suku Laut) dengan Masyarakat Suku Bugis di Kecamatan Tanah Merah Kabupaten Indragirihilir
A Basir, Y Yasir
Jurnal Online Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas 2017
Citations: 8



Environmental communication patterns based on local wisdom in management of lubuk larangan in subayang river
Y Yasir, M Firdaus, R Awza
Sosiohumaniora 25 (1), 60-70 2023
Citations: 7



Media dan Politik
NA Halim, I Rosidi, A Haris, C Yesicha, MARI Riauan, A Amalia
CV Riau Creative Multimedia 2016
Citations: 7