Associate Prof. Dr Jati Kasuma Ali

@uitm.edu.my

Faculty of Business and Management
Universiti Teknologo Mara, Sarawak Branch

Associate Prof. Dr Jati Kasuma Ali


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https://researchid.co/jatikasuma
Assoc Prof. Dr. Jati Kasuma obtained his Doctorate in Management (Mention Très Honorable Avec félicitations) from Ecole Doctorate de Sciences de Gestion, Institute’d’ Administration des Entreprises, Universite de Toulouse 1 Capitole, France. Prior to his PhD, he obtained his degree in B. (International Studies) Hons at Universiti Malaysia Sarawak (UNIMAS) and Master of Science (Management) at Universiti Utara Malaysia (UUM). He has been joining the UiTM Sarawak branch for over 17 years. He develops a passion towards academic research in his field particularly Entrepreneurship, Consumer Behaviour, Brand Loyalty, organizational behaviour and Islamic leadership related area. Pertaining to that, he has published numerous research articles under his belt which he wrote and co-authored for several international refereed and index journals as well as sharing his research findings at numerous national and international conferences and seminars as presenter, invited speakers

EDUCATION

Doctorate of Management Science, Unversite de Toulouse, Republic of France
Master of Science (Management) Universiti Utara Malaysia
B. (International Studies) Hons, Universiti Malaysia Sarawak

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management, General Business, Management and Accounting
44

Scopus Publications

1908

Scholar Citations

24

Scholar h-index

55

Scholar i10-index

Scopus Publications

  • Harmonizing Gold-Backed Currencies Regulatory Framework in the Global Islamic Financial System
    Jurnal Hukum Islam, 2025
  • Achieving SMEs’ excellence: scale development of Islamic entrepreneurship from business and spiritual perspectives
    Mohsin Raza, Muhammad Khalique, Rimsha Khalid, Jati Kasuma, Waqas Ali, et al.
    Journal of Islamic Accounting and Business Research, 2025
    Purpose This paper investigates the effect of Islamic entrepreneurship on small and medium-sized enterprises' (SMEs) business performance and the development of a framework to comprehensively investigate Islamic entrepreneurship to achieve competitive business advantages. Islamic entrepreneurship was measured through the Islamic entrepreneurial model, which is based on two unobserved constructs: business and spiritual perspectives. These two constructs were used as predictors of business performance. This paper aims to develop a new scale of Islamic entrepreneurship from business and spiritual perspectives to achieve SMEs’ successful business performance. Design/methodology/approach In total, 189 Muslim respondents were involved and analyzed their responses using exploratory factor analysis and confirmatory composite analysis. Findings The empirical findings proved that the Islamic entrepreneurial scale with two perspectives is an absolute measure. Besides, the predictive validity findings revealed that business (i.e. trustworthiness, honesty and truthfulness) and spiritual perspectives of Islamic entrepreneurship (i.e. Taqwa, good intention and respecting religious obligations) positively affected SMEs’ business performance. Originality/value The novelty of this study lies in expanding the existing research, developing a measurement scale and empirically testing the Islamic entrepreneurship model. To the best of the authors’ knowledge, this is the first study that contributes to the Islamic entrepreneurship literature in the SME context and offers new avenues for potential researchers. The new scale will allow SMEs to understand the halal and haram concepts in more depth and apply the Islamic rules and principles with full spirit.
  • What drives customers to return? Exploring repurchase intention in healthy self-service restaurants across different age groups
    Putu Yudy Wijaya, Jati Kasuma Ali, Ni Nyoman Reni Suasih
    British Food Journal, 2025
    Purpose This study investigates the determinants of repurchase intention in healthy and self-service restaurants, focusing on the influence of health consciousness, experiential marketing and perceived value. Given the rising trend of health-focused dining and interactive experiences, particularly in urban Indonesian settings like Denpasar, Bali, this research addresses the gap regarding how these factors differentially affect consumer behavior across age groups. Given the increasing popularity of health-oriented dining and interactive experiences – particularly in urban Indonesian contexts such as Denpasar, Bali – this study addresses a gap in understanding how these factors influence consumer behavior across different age groups. Design/methodology/approach Using purposive sampling, data were collected from 170 customers and analyzed through partial least squares structural equation modeling (PLS-SEM) with multi-group analysis. This method was employed to examine relationships among variables and to compare effects between young adults and middle-aged adults. Findings Results demonstrate that health consciousness and experiential marketing significantly enhance perceived value, increasing repurchase intention. Health consciousness also has a significant indirect effect on repurchase intention via perceived value, while experiential marketing does not show a significant indirect effect. Multi-group analysis reveals that experiential marketing influences perceived value and repurchase intention more strongly in middle-aged adults. In contrast, in young adults, repurchase intention is more directly affected by experiential marketing and perceived value. Research limitations/implications This study is limited by its use of purposive sampling in a single urban setting, which may restrict the generalizability of the findings. Additionally, the cross-sectional design limits the ability to observe behavioral changes over time. Practical implications Several managerial implications are offered. First, the use of purposive sampling in a single urban location (Denpasar, Bali) limits generalizability. Second, the cross-sectional design restricts capturing behavioral changes over time. Third, while age was considered as a moderator, other variables like income or education were not included. Finally, self-reported data may be subject to social desirability or recall biases, especially regarding perceived value and health consciousness. Social implications This research supports public health initiatives by highlighting the role of health consciousness in promoting healthier dining choices. By fostering loyalty among health-conscious consumers, restaurants can contribute to broader efforts in improving public health, encouraging healthier eating habits and supporting long-term wellness goals in urban communities. Originality/value This study offers novel contributions by integrating age-specific consumer analysis with strategic marketing constructs in a healthy dining context. The findings offer practical guidance for restaurant managers to tailor marketing strategies according to age segments to improve customer loyalty.
  • Investigating the Structural Model of Whistle Blowing System on Government Procurement Fraud: Examining Mediating Effect of Investigative Audit
    Femilia Zahra, Muhammad Ikbal Abdullah, Muhammad Din, Mohammad Fadli, Hairul Azrin Haji Besar, et al.
    International Journal of Economics and Financial Issues, 2024
    This study aims to develop a fraud disclosure model in government procurement in Indonesia through a whistle blowing system with an investigative audit as a mediator. Disclosure of fraud is the result of an investigative audit. The effectiveness of the implementation of investigative audit procedures will be achieved if the auditor has the ability to carry out each stage in the audit standard. To maximize the performance of investigative audits, a system is needed to uncover fraud. The whistleblowing system is expected to be an effective tool to reveal fraud in government procurement. The research was conducted by distributing questionnaires to respondents electronically by sending a google form link containing a list of questions to auditors at the Supreme Audit Agency (BPK) and internal auditors at the Financial and Development Supervisory Agency (BPKP) throughout Indonesia. The results of the study found that the use of a whistle blowing system could increase the effectiveness of investigative audits on government procurement. Another finding is that investigative audits can reduce the disclosure of government procurement fraud. The effectiveness of the whistle blowing system in reducing the level of disclosure of government procurement fraud does not occur directly, but must be mediated by a good investigative audit. The results of this study indicate that the reporting of government procurement fraud cases on the whistle blowing system must be followed up with a thorough investigative audit so that disclosures of government procurement fraud cases can be traced better. Additional analysis in this study shows that although the functions of external auditors and internal auditors are different, the level and type of disclosure of government procurement fraud do not differ.
  • HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
    Halimin Herjanto, Regina Falcon Garza, John C. Cary, Jati Kasuma
    Tourism Review International, 2024
    The LGBTQ hotel selection criteria are considered one of the most important determinants to improve and maintain global hotel room occupancy. However, the existing literature has failed to offer a holistic taxonomy of such phenomenon because the current researchers have concentrated primarily on Western locations and overlooked Asian contexts. Gaining insights from the Asian context, Cambodia in particular, may provide a better picture of such a phenomenon. LGBTQ online comments on the TripAdvisor website were analyzed, and the findings suggest that six dimensions of customer value (condition, function, emotion, reputation, epistemic, and social value) are accountable for LGBTQ hotel selection criteria. The findings are important because they guide hoteliers in building their marketing strategies to attract this target market.
  • Artificial Intelligence in Marketing: Literature Review and Future Research Agenda
    Journal of System and Management Sciences, 2024
  • Sustainability and Technology Go Hand in Hand to Achieve Excellence in Thai Family Businesses: A Big Data Analytical Perspective
    Anusara Sawangchai, Rimsha Khalid, Mohsin Raza, Mohammad Said Alshuaibi, Marco Valeri, et al.
    Journal of Family and Economic Issues, 2024
  • Cultivation of green environmental awareness towards cleanliness city in Malaysia
    Asokan Vasudevan, Muhamad Saufi Che Rusuli, Anis Amira Ab Rahman, Wan Mohd Nazdrol Wan Mohd Nasir, Norshahila Ibrahim, et al.
    Journal of Infrastructure Policy and Development, 2024
    This paper aims to understand the local authorities’ reaction to green environment activities towards clean cities in Malaysia and how they respond to cleanliness awareness among the community. Four (4) cities, such as Melaka, Ipoh, and Muar dan Kuala Terengganu, were selected, and this study embarks on a qualitative research approach involving a semi-structured interview with top personnel from four local authorities. From the reaction point of view, some local authorities reacted positively towards the green environment and cleanliness of the city. Four (4) themes have been produced, such as awareness, which focuses on the daily routine of local authorities. Secondly, enforcement from the local government, with some warning and advice, really contributes to the changes in society’s attitude. Thirdly, support by local authority efforts, including awareness campaigns from electronic and printed media, does have a good impact. Lastly, active involvement from the local authorities regulated many communities in residential areas and had direct links with local communities and NGOs that annually organized green program activities. This study urged the Local Government Act 1976, which the local authorities are responsible for the enforcement activities such as the 3Rs (Reduce, Reuse, Recycle) activities and so on. Local authorities, state governments, and local communities should also help monitor and maintain environmental issues towards a clean city in Malaysia.
  • Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model
    Pável Reyes-Mercado, Karla Barajas-Portas, Jati Kasuma, Margarita Almonacid-Duran, Guillermo Alfredo Zamacona-Aboumrad
    Journal of International Education in Business, 2023
    Purpose The purpose of this study is to analyze the intentions and use behavior of digital learning environments in business education under the COVID-19 pandemic. Digital learning environments (DLEs) are ready to use bundles of heterogeneous educational technologies used by schools to deliver online courses that contrast to traditional packaged learning management systems. Through the merger of Technology Readiness Index and Unified Theory of Adoption and Use of Technology, a nuanced perspective on the adoption of DLEs under the COVID-19 pandemic is achieved. Design/methodology/approach A cross-sectional survey study gathered sample data from Mexico, Malaysia and Spain to assess the effect of broad perceptions on technology and specific technologies embedded in DLEs. Data were analyzed using structural equation models and multigroup analysis. Findings Student optimism and innovativeness play a critical role in assessing specific features of DLEs. Discomfort and insecurity as barriers to adoption play a minor role. Performance expectancy has a strong effect on behavioral intention to use DLEs, but the effect of effort expectancy is nonsignificant. Multigroup analysis shows significant differences in technology perceptions between samples from Malaysia versus Mexico and Spain. Practical implications DLEs help students complete their academic tasks in online and hybrid settings. Instructors can take advantage of students’ positive perceptions of technology to set up DLE use in classrooms. They need to focus on the facilitating conditions of specific technologies and on learning outcomes that remain more important than learning how to use specific technologies. Originality/value Technology adoption studies usually rely on only one model, and this is one of the few studies that merge Technology Readiness Index and Unified Theory of Adoption and Use of Technology models. The results of this study support a comprehensive view of individual perceptions of technology and specific attributes of DLEs and their effects on behavioral intentions in relation to DLEs.
  • Education Beats at the Heart of the Sustainability in Thailand: The Role of Institutional Awareness, Image, Experience, and Student Volunteer Behavior
    Mohsin Raza, Rimsha Khalid, Larisa Ivascu, Jati Kasuma
    Sustainability Switzerland, 2023
    The grim effects of COVID-19 have widely obstructed every sector of life, and the education sector is not an exception. The physical meeting restrictions, lockdowns, social distancing, and movement control orders increased the dropouts of students in educational institutes. These dropouts compromised the contribution of the educational sector to the gross domestic product (GDP) and worsened the economic situation. The spike of COVID-19 shaped a curve of fears, and students are clueless as to how to mitigate its affects. Therefore, this study proposes an implication of a rare phenomenon termed as student volunteering behavior. Student volunteering behavior has the capacity to turn existing students into advocates of the institute, a great assistance to attract potential students and bring back the dropout students. This study suggests that educational institutes in Thailand should provide a better experience to students, strengthen the institute’s image, and make students aware of their services. Their memorable experiences of institutional services will enhance students’ loyalty and urge them to exhibit volunteering behavior. The result of this study indicates significant fallout of institute experience and image to student loyalty and to the student volunteering behavior. However, the study unveiled insignificant results of the relationship between institute awareness to the student loyalty and student volunteering behavior. Furthermore, the study proposes directions for further studies based on the rarer limitations.
  • A Comprehensive Analysis of Fintech in Marketing Research: Bibliometric Approach using Web of Science Core Collection Database
    Yolanda Masnita, J. Kasuma, Angginta Zahra, H. Yusran
    Journal of System and Management Sciences, 2023
  • Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why
    Jee Teck Weng, Michelle Kuek Shu Wun, Rodney Lim Thiam Hock, Jati Kasuma, Ekambaram Palaneeswaran, et al.
    Malaysian Journal of Consumer and Family Economics, 2023
  • Understanding Green Environment Practices Through Local Authorities Perspectives
    Muhamad Saufi Che Rusuli, Noraani Mustapha, Anis Amira Ab. Rahman, Norshahila Ibrahim, Jati Kasuma Ali, et al.
    Lecture Notes in Networks and Systems, 2023
  • The Determinants of Eating Attitudes among Adult Individuals
    Siti Hajar Samsu, Nelson Lajuni, Sharon Tan@Rebecca, Jati Kasuma Ali, Hylmee Matahir, et al.
    Malaysian Journal of Consumer and Family Economics, 2023
  • How Authentic Leadership Promotes Job Performance? The Mediating Role of Organizational Climate
    Tetra Hidayati, Zainal Ilmi, Jati Kasuma
    International Journal of Sustainable Development and Planning, 2022
  • The Challenges of Small and Medium Businesses in Managing Human Capital towards SMEs Performance – A Qualitative Study
    Asian Journal of Business and Accounting, 2022
  • Personal Values Perceptions on Involvement and Attitude Towards Discount Sales Promotion - Individualistic and Collectivist Values Perspective
    Teck Weng Jee, Wee Ming Lau, Jati Kasuma, Rashidah Kamarulzaman
    Pertanika Journal of Social Sciences and Humanities, 2022
  • The Country of Origin or The Brand Image, Which One Comes First? The Study of Consumer Purchase Intention in East Malaysia
    Malaysian Journal of Consumer and Family Economics, 2022
  • The role of e-purchasing in government procurement fraud reduction through expanding market access
    Femilia Zahra, Muhammad Ikbal Abdullah, Muhammad Din, Harifuddin Thahir, Harun Harun, et al.
    International Journal of Data and Network Science, 2021
  • THE INITIAL DEVELOPMENT OF RURAL TOURISM DESTINATION IMAGE FROM RESIDENTS' PERCEPTIONS
    SHERRYMINA KICHIN, NORAZIRAH AYOB, JATI KASUMA, and
    Journal of Sustainability Science and Management, 2021
  • Labor force and economic growth based on demographic pressures, happiness, and human development: Empirical from Romania
    Adi Wijaya, Jati Kasuma, Tănase Tasenţe, Dio Caisar Darma
    Journal of Eastern European and Central Asian Research, 2021
  • TOURISM DEVELOPMENT through COMMUNITIES’ SUPPORT: RURAL COMMUNITIES’ PERSPECTIVE
    Md. Abdul ALIM, Teck Weng JEE, Mung Ling VOON, Kwang Sing NGUI, Jati KASUMA, et al.
    Geojournal of Tourism and Geosites, 2021
  • Improving Essay Writing through ProjectBased Learning
    Review of International Geographical Education Online, 2021
  • Predicting organizational citizenship behavior through psychological ownership and job satisfaction in four-star hotels
    I Gusti Ayu Manuati DEWI, I Gede RIANA, Jati KASUMA, Erin MCGUINNESS, Siti MARIA, et al.
    Geojournal of Tourism and Geosites, 2021
  • Indonesia’s new sdgs agenda for green growth – emphasis in the energy sector
    Suparjo Suparjo, Surya Darma, Nia Kurniadin, Jati Kasuma, Priyagus Priyagus
    International Journal of Energy Economics and Policy, 2021

RECENT SCHOLAR PUBLICATIONS

  • Impact of Entrepreneurial Bricolage, Ecological Innovation, Entrepreneurial Mindset, and Green Entrepreneurial Orientation on Digital Entrepreneurial Intention
    A Raza, JK Ali, A Rozaimie
    Jurnal Intelek 21 (1), 24-40 , 2026
    2026
  • Literature Review on 30 Years in Aging Tourism: Past, Present and Future Trends
    C Anantamongkolkul, B Chumnanchar, JK Ali, L Andrew
    Environment-Behaviour Proceedings Journal 11 (35), 227-232 , 2026
    2026
  • Impact of ecological innovation, entrepreneurial mindset, and green entrepreneurial orientation on entrepreneurial self-efficacy and digital entrepreneurial intention in the …
    A Raza, JK Ali, A Rozaimie
    Journal of Advanced Research in Business and Management Studies 41 (1), 108-123 , 2025
    2025
    Citations: 1
  • What drives customers to return? Exploring repurchase intention in healthy self-service restaurants across different age groups
    PY Wijaya, JK Ali, NNR Suasih
    British Food Journal 127 (12), 4589-4605 , 2025
    2025
    Citations: 2
  • A conceptual framework for analysing the effects of religiosity and self-congruence on halal food repurchase intention in muslim Gen Z consumers
    MF Mohamad Zaid, JK Ali, I Ismail, SH Mahmud, Y Masnita
    International Journal of Service Management and Sustainability (IJSMS) 10 (2 … , 2025
    2025
  • Transformation of Labor Productivity in Bali; Identification of Post-Pandemic Strategic Policies Using the MULTIPOL Approach
    NNR Suasih, INM Yasa, H Hieke, JK Ali, S Sa-U, VML Guterres
    EcceS: Economics Social and Development Studies 12 (1), 82-104 , 2025
    2025
    Citations: 1
  • Harmonizing Gold-Backed Currencies Regulatory Framework in the Global Islamic Financial System
    HM Sidik, M Mulyadi, W Santosa, MDA Khan, JK Ali
    Jurnal Hukum Islam 23 (1), 231-264 , 2025
    2025
    Citations: 2
  • Halal Marketing Approaches: A Systematic Review of Strategies, Challenges, and Social Implication.
    HL Yusran, Y Masnita, JK Ali, Y Jatunilawati
    AL-MUZARA'AH-Journal of Islamic Economics & Finance 13 (1) , 2025
    2025
    Citations: 11
  • Top 10 21st Century Skills that Can be Developed Through the Implementation of Problem Based Learning Method
    W Santosa, M Murtanto, YJ Nilawati, JK Ali
    Perspektif Ilmu Pendidikan 39 (1), 1-6 , 2025
    2025
    Citations: 1
  • The role of social influence in alumni engagement: Examining behavioural intention and digital platform usage
    S Jack, A Bujang, JK Ali, L Andrew
    International Journal of Research and Innovation in Social Science 9 (3 … , 2025
    2025
    Citations: 5
  • Achieving SMEs’ excellence: scale development of Islamic entrepreneurship from business and spiritual perspectives
    M Raza, M Khalique, R Khalid, J Kasuma, W Ali, KM Selem
    Journal of Islamic Accounting and Business Research 16 (1), 86-106 , 2025
    2025
    Citations: 58
  • Extending the Theory of Planned Behavior: Entrepreneurial Intention Among Undergraduate Students in Sarawak, Malaysia
    B Robin, JK Ali, M Abdullah, D Wahyuningsih
    2025
    Citations: 1
  • A CONCEPTUAL FRAMEWORK FOR DETERMINING SOCIAL MEDIA DEPENDENCY (SMD) AMONG GEN ZERS
    P NEGING, JAK ALI, N NASIRUN, YU YACOB
    INTERNATIONAL JOURNAL OF RESEARCH 9, 4138-4147 , 2025
    2025
  • The Effects of Cooperative Brand Experience, Length of Membership and Members Loyalty: A Proposed Value Co-Creation Behavior Conceptual Framework
    ANB Abd Malik, YB Yacob, JKB Ali, K Samarahan
    2025
    Citations: 1
  • The Impact of Brand Experience, Communication, And Attachment in Enhancing Brand Consciousness: A Conceptual Study of Airline Industry
    H Raza, JAK ALI, ML Gregory
    INTERNATIONAL JOURNAL OF RESEARCH 8, 3780-3792 , 2025
    2025
  • The Impact of Brand Experience on Brand Consciousness of Customers in the Airline Industry
    H Raza, JK Ali, ML Gregory
    International Journal of Research and Innovation in Social Science 8 (12 … , 2025
    2025
    Citations: 7
  • Hotel guests’ customer value: LGBTQ Perspective
    H Herjanto, R Falcon Garza, JC Cary, J Kasuma
    Tourism Review International 28 (4), 311-324 , 2024
    2024
    Citations: 2
  • Sustainability and Technology Go Hand in Hand to Achieve Excellence in Thai Family Businesses: A Big Data Analytical Perspective
    A Sawangchai, R Khalid, M Raza, MS Alshuaibi, M Valeri, J Kasuma
    Journal of Family and Economic Issues, 1-16 , 2024
    2024
    Citations: 3
  • The State of Women's Co-operatives in Malaysia: Challenges and Opportunities
    L Andrew, MJ Yusuf, A Bujang, WMFW Ibrahim, SS Hassan, JK Ali, ...
    International Journal of Academic Reserach in Economics and Management … , 2024
    2024
    Citations: 6
  • Exploring Reaction of Local Authorities on Green Environment Practice Towards Cleanliness City in Malaysia
    MSC Rusuli, N Mustapha, AAA Rahman, N Ibrahim, J Kasuma, ...
    International Seminar on Border Region (INTSOB 2023), 171-182 , 2024
    2024

MOST CITED SCHOLAR PUBLICATIONS

  • Labor force and economic growth based on demographic pressures, happiness, and human development: Empirical from Romania
    A Wijaya, J Kasuma, DC Darma
    Journal of Eastern European and Central Asian Research (JEECAR) 8 (1), 40-50 , 2021
    2021
    Citations: 123
  • Ecotourism Product Attributes and Tourist Attractions: UiTM Undergraduate Studies
    SAK Abang Zainoren Abang Abdurahman, Jati Kasuma Ali, Lenny Yusrina Bujang ...
    Procedia - Social and Behavioral Sciences 224, 360–367 , 2016
    2016
    Citations: 68
  • Country of origin, brand image and high involvement product towards customer purchase intention: empirical evidence of east malaysian consumer
    MA Adenan, JK Ali, DHAA Rahman
    Jurnal Manajemen dan Kewirausahaan 20 (1), 63-72 , 2018
    2018
    Citations: 60
  • Achieving SMEs’ excellence: scale development of Islamic entrepreneurship from business and spiritual perspectives
    M Raza, M Khalique, R Khalid, J Kasuma, W Ali, KM Selem
    Journal of Islamic Accounting and Business Research 16 (1), 86-106 , 2025
    2025
    Citations: 58
  • Factors influencing customers intention for online shopping
    J Kasuma, A Kanyan, M Khairol, N Sa'ait, G Panit
    International Journal of Modern Trends in Business Research 3 (11), 31-41 , 2020
    2020
    Citations: 56
  • Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model
    P Reyes-Mercado, K Barajas-Portas, J Kasuma, M Almonacid-Duran, ...
    Journal of International Education in Business 16 (1), 91-114 , 2023
    2023
    Citations: 55
  • MSMEs as mediation in the effects of investment credit, interest rates, and labor on economic growth: Evidence from Indonesia
    JK Muliadi Muliadi, Dio Caisar Darma
    International Journal of Finance & Banking Studies 9 (2), 1-12 , 2020
    2020
    Citations: 54
  • Relationship of school climate dimensions and teachers’ commitment
    JK Cammellia Othman
    International Journal of Advanced and Applied Sciences 4 (3), 94-100 , 2017
    2017
    Citations: 52
  • Relationship and impact of e-WOM and brand image towards purchase intention of smartphone?
    AFM Irwan Shahrinaz, Jati kasuma, Yusman Yacob,Dayang Hummida Abang AbdulRahman
    Journal ofScientific Research and Development 5, 117‐124 , 2016
    2016
    Citations: 52
  • How Far Members’ Satisfaction Mediated Members’ Loyalty? Investigating Credit Cooperative in Sarawak Borneo
    MHM Yusman Yacob, Jati Kasuma Ali, Christopher John Baptist, Hamizah Mohd Nadzir
    Procedia - Social and Behavioral Sciences 224, 376–383 , 2016
    2016
    Citations: 45
  • Improving Essay Writing through ProjectBased Learning
    S Sudadi, R Rahmadi, A Ramli, J Kasuma, LR Nivin-Vargas, ...
    Rigeo 11 (5) , 2021
    2021
    Citations: 42
  • Artificial intelligence in marketing: Literature review and future research agenda
    Y Masnita, JK Ali, A Zahra, N Wilson, W Murwonugroho
    Journal of System and Management Sciences 14 (1), 120-140 , 2024
    2024
    Citations: 40
  • Effects of COVID-19 on digital learning of entrepreneurs
    A Sawangchai, H Prasarnkarn, J Kasuma, AG Polyakova, S Qasim
    Polish Journal of Management Studies 22 (2), 502-517 , 2020
    2020
    Citations: 40
  • Apparatus performance as mediation of creativity and innovation towards the successful application of e-kelurahan
    SZ Za, DC Darma, J Kasuma, SL Ratnasari, T Tasenţe
    European Journal of Human Resource Management Studies 4 (2) , 2020
    2020
    Citations: 38
  • Relationship between human capital and social capital towards social entrepreneurial intention among the public university students
    MA Jemari, J Kasuma, HM Kamaruddin, HA Tama, I Morshidi, K Suria
    International Journal of Advanced and Applied Sciences 4 (12), 179-184 , 2017
    2017
    Citations: 37
  • Indonesia's new SDGs agenda for green growth: Emphasis in the energy sector
    S Suparjo, S Darma, N Kurniadin, P Priyagus, DC Darma, H Haryadi
    International Journal of Energy Economics and Policy 11 (3), 395-402 , 2021
    2021
    Citations: 36
  • TOURISM DEVELOPMENT THROUGH COMMUNITIES'SUPPORT: RURAL COMMUNITIES'PERSPECTIVE
    MA Alim, TW Jee, ML Voon, KS Ngui, J Kasuma
    Geo Journal of Tourism and Geosites 39, 1473-1482 , 2021
    2021
    Citations: 35
  • Achieving marketing performance through acculturative product advantages: The case of Sarong Samarinda
    H Indriastuti, J Kasuma, SZ ZA, DC Darma, A Sawangchai
    Asian Journal of Business and Accounting 13 (1) , 2020
    2020
    Citations: 34
  • Tourist perception towards homestay businesses: Sabah experience
    J Kasuma, MI Esmado, Y Yacob, A Kanyan, H Nahar
    Journal of Scientific Research and Development 3 (2), 7-12 , 2016
    2016
    Citations: 33
  • Identifying work-family conflict among nurses: A qualitative study
    F Sabil, H Abu, J Kasuma, N Lizzan
    The European Proceedings of Social & Behavioural Sciences 46 , 2016
    2016
    Citations: 31

Publications

National and International Conference Proceedings

1. Jati Kasuma and Annie Wong, ‘Enhancing the development of small and medium enterprises in Malaysia through Branding’ Social Science and ICT Conference in Langkawi, Kedah, MALAYSIA
2. Kasuma, Jati, Mohd Roslin, Rosmimah and Lee., L.W (2011),’The effect of Ethnicity and Religiosity towards Micro-Enterprises loyalty in Malaysia’, in the 8th Annual International Conference on Small and Medium Sized Enterprises: Management – Marketing – Economic Aspects, 1-4 August 2011, Athens, GREECE.
3. Jati Kasuma and Rosmimah Mohd Roslin, Understanding Business Customers Brand Loyalty towards their banks and implications of rejecting competitor banks; A Pilot study, 7th Annual International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, 2-5 August 2010, Athens, GREECE
4. Jati Kasuma, Exploring Consumer’s Brand Resistance Through the effects of brand loyalty: A case of banks’ Gillespie Centre, Claire College, University of Cambridge, UNITED KINGDOM, 2009.
5. Jati Kasuma, Yusman Yacob, Rodua Anak Tayo, Are Non-Muslims Consumer Understand about Halal Principles? A Case of Non-Muslims Bidayuh Ethnic in Sarawak, Borneo, Istanbul Nippon Hotel, IBESRA Conference, Istanbul, TURKEY, 29 December 2014
6. Zuraini Alias, Rosmimah Mohd Roslin and Jati Kasuma, The Mediating Role of Experiential Values on Servicescape Strategies and Loyalty Intention of Department Store Customers in Malaysia,

GRANT DETAILS

1. Factors determining the success and the failure of Bumiputera entrepreneur in Malaysia. Research and consultancy project in collaboration with UiTM Sarawak and Naim Cendera Holdings. (Grant: Naim Cendera, Value: RM200,000)- Completed
2. Factors influencing emotional Intelligence among final semester student in UiTM Sarawak. UiTM Sarawak URDC Research Fund. (Year: 2017: Grant: Dana Kecemerlangan UiTM Sarawak, (Value: – RM5,000) - Completed
3. A Study on Customer satisfaction on stage bus services in Sarawak. A case studies in Kuching division’, UiTM Sarawak URDC Research Fund. (Year: 2014: Grant: Dana Kecemerlangan UiTM Sarawak, Value: RM5,000) - Completed
4. Theorizing Value Co-Creation and loyalty among cooperatives members (Year: 2015-2017: Grant: FRGS, Value: – RM69,000)- Completed
5. Master Pelan Pertanian untuk Samarahan, (Grant: Kementerian Asas Tani Malaysia (Year:2014-2015, Value: RM450,000) Completed
6. Willingness to Pay to Enter National Park: A Case of Santubong National Sarawak. Thalany Kamri (Dr) (Head), Jati Kasuma (Dr), and Nurul Fahana Aini Binti Harun 288259 (Grant: Dana Kecemerlangan UiTM Sarawak. Value: RM5000) – Completed
7. Social Entrepreneurship Project 2014-2016: Developing Eco Tourism Product at Kampung Sebuyo, Kota Samarahan, Sarawak (Grant: Ministry of Higher Education, Malaysia, Value: RM98,000) - – Completed
8. Kajian Kumpulan Inovasi Kerja (KIK) untuk Penjawat Awam Jabatan Kerajaan Negeri Sarawak (Grant: Unit Pemodenan Qualiti Negeri Sarawak,

INDUSTRY EXPERIENCE

Financial Planner at Bank of Commerce, Prai, Penang Malaysia
Product Development and Management Executive, Celcom Multimedia Services, PutraInfo Port, Serdang, Selangor, Malaysia
Account Manager (Government and Education Market Segment) , Kuala Lumpur

STARTUP

Visiting Professor:
1. Faculty of Management Science, Rajabhat University Phuket, THAILAND 2020/2021
2. Faculty of Management, Economy and Business, Universitas Pendidikan Indonesia, INDONESIA 2021

Keynotes Speakers/ Invited Speakers and Invited International Guest Lecture

1. Social Entrepreneurship Towards Social Change: The Story Of E-Tourp (Entrepreneurial Tourism Product) Sarawak Experience, iCOME Conference in Bali, 2017 INDONESIA (Keynotes Speaker)
2. Personal Traits, Commitment, Networking and Business Knowledge Influence the Success of Chinese Business? IPN-IWNEST, Education and Management Conference, 19-20 February 2016 Kuching, Sarawak, MALAYSIA. (Keynotes Speaker)
3. Identifying the Challenges of the Sarawak Malay Terubok Masin Entrepreneur: Qualitative Study, IPN- IWNEST, Education and Management Conference, 24-25 February 2017, Kuching, Sarawak, MALAYSIA (Keynote Speaker)
4. Exploring of New Factors Linking Value Co-Creation and Loyalty among Credit Cooperative Members, Seminar on Malaysian Cooperative Research 2017, 18 December 2017, Klana Beach Resort, Port Dickson, Negeri Sembilan, MALAYSIA (Invited Speakers)
5. Invited keynote Speaker at i-COME Conference at Royal Ambukho Hotel, Jogjakarta, INDONESIA 26-28 July 2018 (Keynote Speaker)
6. International Guest Industrial 4.0 and Impact towards consumer behavior’, 18th October 2018, Faculty of Economics and Business, Universitas Mulawarman, INDONESIA