Determinants of tourist attitudes toward local food and intentions to visit a destination: A case study from Iran Sahar Hosseinikhah Choshaly Turyzm Tourism, 2025 This study examines the predictors of tourist attitudes towards local food along with intentions to visit a destination. This study is of great interest to research tourism in Iran. Specifically, it is the first to examine the impact of belief and familiarity as psychological factors on tourist attitudes towards local food and intentions to visit a destination. The sample consisted of 200 Iranian tourists visiting the city of Lahijan. Data were analyzed using descriptive statistics and structural equation modelling and the findings recognized familiarity as the most influential factor affecting attitudes toward local food, followed by epistemic, emotional, health and prestige value as well as food neophobia. However, interaction value, price and taste are not associated with attitudes towards local food. The article offers practical marketing strategies for tourism marketeers regarding the important determinants of intentions to visit a destination. This research can help authorities in charge of business promotion as to what is more likely to attract tourists and their use of tourism resources.
Applying protection motivation theory to examine tourist’s pro-environmental behaviour: case study of Lahijan, Iran Sahar Hosseinikhah Choshaly International Journal of Tourism Cities, 2024 Purpose This study aims to examine the pro-environmental behavior of tourists in one of the northern cities of Iran, Lahijan, by applying the Protection Motivation Theory (PMT). Design/methodology/approach The sample consists of a total of 180 tourists who had traveled to Lahijan city in Guilan province. Data is analyzed using descriptive analysis and structural equation modeling (SEM) technique using Smart PLS 3.0. Findings The results confirm the importance of PMT in explaining the pro-environmental behavior of tourists. The findings of this study show the significant relationship between vulnerability, severity, self-efficacy, response efficacy, response cost and maladaptive perception with tourist’s pro-environmental behavior. Moreover, rewards are not related to pro-environmental behavior. Practical implications This study provides a better understanding of how to motivate tourists toward pro-environmental behavior. It also contributes to reinforcing PMT by adding evidence from tourism research and delivers profiles for tourism providers. Originality/value The study contributes to the understanding of the predictors of pro-environmental behavior of tourists in Iran using a full PMT which encompasses three concepts of threats appraisal, coping appraisal and maladaptive perception.
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products Sahar Hosseinikhah Choshaly, Marva Mirabolghasemi Journal of Islamic Marketing, 2022 Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products. Design/methodology/approach The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0. Findings Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products. Practical implications This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours. Originality/value This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.
An investigation into the determinants of blended leaning satisfaction from EFL learners’ perspective Marva Mirabolghasemi, Reyhaneh Shasti, Sahar Hosseinikhah Choshaly Interactive Technology and Smart Education, 2020 Purpose The purpose of this paper is to investigate factors influencing English as foreign language (EFL) learners’ satisfaction using learning management systems (LMS) in blended learning. Design/methodology/approach This study conducted a survey method among 164 intermediate EFL learners of Safir Language Academy in Iran. Survey data were analyzed using the partial least squares (PLS) method, while Smart PLS was used to test the hypotheses and to validate the proposed model. Findings The results indicated that teaching presence, cognitive presence, information quality and system quality affect satisfaction of blended learning. However, there is not a significant relationship between social presence and learners’ satisfaction in blended learning using LMS. Research limitations/implications This study proposes a comprehensive model which has been developed using the indicators of community of inquiry model, system quality and information quality to contribute to our understanding of key factors impacting EFL learners’ satisfaction. Originality/value The outcome will help academic institutions to provide effective English-medium instruction for the enhancement of EFL learners’ satisfaction and a basis for factors influencing EFL learners’ satisfaction in blended learning.
Applying innovation attributes to predict purchase intention for the eco-labeled products: A Malaysian case study Sahar Hosseinikhah Choshaly International Journal of Innovation Science, 2019 Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables. Findings Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention. Practical implications Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits. Originality/value It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.
Using the HOT-fit model to predict the determinants of E-learning readiness in higher education: a developing Country’s perspective Marva Mirabolghasemi, Sahar Hosseinikhah Choshaly, Noorminshah A. Iahad Education and Information Technologies, 2019 E-learning readiness has been initiated in higher education institutions (HEI) as an attempt to improve institutions’ service delivery. Meeting and managing the expectations of students using e-learning systems to facilitate teaching and learning activities is a prominent way to make HEI competitive. The purpose of this study is to investigate the impact of human, organizational, and technological factors on students’ e-learning readiness. This study was conducted by using a survey method in a private university in the north region of Iran with a total number of 153 respondents. Survey data were analyzed using the partial least squares (PLS) method while Smart PLS was used to test the hypotheses and to validate the proposed model. The results indicated that computer self-efficacy, management support, relative advantage, compatibility, and complexity are significant factors that influence students’ e-learning readiness. The findings provide a basis for assessing the determinants of e-learning readiness in developing countries.
Using SEM-PLS to assess users satisfaction of library service quality: evidence from Malaysia Sahar Hosseinikhah Choshaly, Marva Mirabolghasemi Library Management, 2019 Purpose The purpose of this paper is to examine the impact of Libqual+™ dimension (affect of services, information control and Library as a place) on user satisfaction at Universiti Kebangsaan Malaysia (UKM). Design/methodology/approach Data were collected using a sample of 100 students and it was analyzed using SPSS and SmartPLS. The measurement model was analyzed using composite reliability, convergent and discriminate validity while the structural model was used to predict the relationships between variables. Findings The results indicated that services, information control and library as a place have a significant and positive impact on the overall satisfaction of library users, with affect of services being the most important predictor of library user satisfaction. Practical implications Overall, users are satisfied with the services provided by the UKM library. Results from this study will help librarians to make better decisions in providing effective services and fulfilling the library’s vision and mission. Originality/value The study provides insight into the UKM University how to use LibQual+™ dimension to improve user’s satisfaction.
The factors associated with the behavioural intention of eco-labelled products Pertanika Journal of Social Sciences and Humanities, 2017
The influence of relationship marketing tactics on customer's loyalty in B2C relationship-the role of communication and personalization European Journal of Economics Finance and Administrative Sciences, 2011
RECENT SCHOLAR PUBLICATIONS
Investigating the Behavioral Intention and Attitude of Tourists Towards Local Foods Using the Theory of Consumption Values and the Factor of Destination Foodscape A Zamanifard, S Hosseinikhah Choshaly Journal of Tourism and Development 14 (1), 93-106 , 2025 2025
Determinants of tourist attitudes toward local food and intentions to visit a destination: A case study from Iran SH Choshaly Turyzm 35 (1), 137-148 , 2025 2025 Citations: 1
Applying protection motivation theory to examine tourist’s pro-environmental behaviour: case study of Lahijan, Iran S Hosseinikhah Choshaly International Journal of Tourism Cities 10 (4), 1358-1376 , 2024 2024 Citations: 5
Examining the impact of price sensitivity on customers purchase intention with mediating effect of price-level perception S Hosseinikhah Choshaly, K Esmaeili Management Research and Development 1 (4), 6-25 , 2024 2024
HRM Practices and Customer Satisfaction in the Hotel Industry: The Mediating Role of Service Quality M Tarlan, M Mirabolghasemi, S Hosseinikhah International Conference on Business and Technology, 587-593 , 2024 2024
Bayesian Prediction for Chris-Jerry Model Using Unified Progressive Hybrid Censored Sample H Panahi, S Hosseinikhah Choshaly Iranian Journal of Optimization 5 (4), 251 , 2024 2024
Investigating the Effect of Relational and Performance Characteristics on Customers' Online Trust and Loyalty (Case study: Stock Brokerage Industry) A Deravi, S Hosseinikhah Choshaly A Journal for New Zealand Herpetology 12 (03), 6800-6810 , 2023 2023
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products S Hosseinikhah Choshaly, M Mirabolghasemi Journal of Islamic Marketing 13 (5), 997-1015 , 2022 2022 Citations: 85
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products. 13 (5), 997–1015 SH Choshaly, M Mirabolghasemi 2022 Citations: 3
An investigation into the determinants of blended leaning satisfaction from EFL learners’ perspective M Mirabolghasemi, R Shasti, S Hosseinikhah Choshaly Interactive Technology and Smart Education 18 (1), 69-84 , 2021 2021 Citations: 29
Investigating the Impact of the Green Marketing Strategies on the Development of Sustainable Transportation in Qazvin City sahar Hosseinikhah Choshaly, esmaeil Zandpoor Journal of Transportation Research 18 (4), 147-156 , 2021 2021
Antecedents of Malaysian Consumer’s Green Practices S Hosseinikhah Choshaly International Journal of Resistive Economics 8 (3), 25-36 , 2020 2020
Using the HOT-fit model to predict the determinants of E-learning readiness in higher education: a developing Country’s perspective M Mirabolghasemi, SH Choshaly, NA Iahad Education and information technologies 24 (6), 3555-3576 , 2019 2019 Citations: 82
Applying innovation attributes to predict purchase intention for the eco-labeled products SH Choshaly International Journal of Innovation Science 11 (4), 583-599 , 2019 2019 Citations: 49
The relationship between Psychological Empowerment and Intrinsic Motivation with Environmental Behavior of Tehran Students (District 2) حسینی طباطبایی, حسینیخواه فصلنامه علمی آموزش محیط زیست و توسعه پایدار 7 (4), 103-116 , 2019 2019 Citations: 1
Using SEM-PLS to assess users satisfaction of library service quality: evidence from Malaysia SH Choshaly, M Mirabolghasemi Library Management 40 (3-4), 240-250 , 2019 2019 Citations: 73
Antecedents of behavioral intention towards sustainable tourism destination: Case study of Isfahan, Iran SH Choshaly, M Mirabolghasemi Positioning and branding tourism destinations for global competitiveness … , 2019 2019 Citations: 5
A proposed model for assessing the determinants of enterprise resource planning adoption and satisfaction Z Varasteh, M Mirabolghasemi, S Hosseinikhah International Journal of Information, Security and Systems Management 5 (2), 851 , 2018 2018 Citations: 4
Cloud Computing Assessment for Students’ Social Presence in Relation to Satisfaction and Perceived Learning M Mirabolghasemi, NA Iahad, SH Choshaly Optimizing Student Engagement in Online Learning Environments, 59-82 , 2018 2018 Citations: 3
The Factors Associated with the Behavioural Intention of Eco-labelled Products SH Choshaly, S Tih PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES 25, 191-202 , 2017 2017 Citations: 18
MOST CITED SCHOLAR PUBLICATIONS
The influence of relationship marketing tactics on customer’s loyalty in B2C relationship–the role of communication and personalization AB Halimi, A Chavosh, SH Choshalyc International Proceedings of Economics Development & Research 4 , 2011 2011 Citations: 128
The contribution of Product and Consumer characteristics to Consumer’s Impulse purchasing Behaviour in Singapore A Chavosh, AB Halimi, J Namdar, SH Choshalyc, B Abbaspour International Proceedings of Economics Development & Research 5 (1), 248-252 , 2011 2011 Citations: 94
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products S Hosseinikhah Choshaly, M Mirabolghasemi Journal of Islamic Marketing 13 (5), 997-1015 , 2022 2022 Citations: 85
Using the HOT-fit model to predict the determinants of E-learning readiness in higher education: a developing Country’s perspective M Mirabolghasemi, SH Choshaly, NA Iahad Education and information technologies 24 (6), 3555-3576 , 2019 2019 Citations: 82
Using SEM-PLS to assess users satisfaction of library service quality: evidence from Malaysia SH Choshaly, M Mirabolghasemi Library Management 40 (3-4), 240-250 , 2019 2019 Citations: 73
Consumer Perception of Green Issues and Intention to Purchase Green Products SH Choshaly International Journal of Management, Accounting and Economics 4 (1), 66-79 , 2017 2017 Citations: 51
Applying innovation attributes to predict purchase intention for the eco-labeled products SH Choshaly International Journal of Innovation Science 11 (4), 583-599 , 2019 2019 Citations: 49
An investigation into the determinants of blended leaning satisfaction from EFL learners’ perspective M Mirabolghasemi, R Shasti, S Hosseinikhah Choshaly Interactive Technology and Smart Education 18 (1), 69-84 , 2021 2021 Citations: 29
The Factors Associated with the Behavioural Intention of Eco-labelled Products SH Choshaly, S Tih PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES 25, 191-202 , 2017 2017 Citations: 18
Consumer confidence and environmental behavioral science SH Choshaly, S Tih Advanced Science Letters 21 (6), 1923-1926 , 2015 2015 Citations: 18
Factors Affecting Consumers’ Attitude Towards Online Purchasing Among Degree Holders in Singapore AB Halimi, A Chavosh, SH Choshalyc, PS Esferjani, AH Doghezlou IEEE Explore, 118-122 , 2011 2011 Citations: 9
Microblogging in Higher Education: A Comparative Study M Mirabolghasemi, NA Iahad, SH Choshaly Asia-Pacific J. Inf. Technol. Multimed 6 (2), 65-75 , 2017 2017 Citations: 6
Applying protection motivation theory to examine tourist’s pro-environmental behaviour: case study of Lahijan, Iran S Hosseinikhah Choshaly International Journal of Tourism Cities 10 (4), 1358-1376 , 2024 2024 Citations: 5
Antecedents of behavioral intention towards sustainable tourism destination: Case study of Isfahan, Iran SH Choshaly, M Mirabolghasemi Positioning and branding tourism destinations for global competitiveness … , 2019 2019 Citations: 5
A proposed model for assessing the determinants of enterprise resource planning adoption and satisfaction Z Varasteh, M Mirabolghasemi, S Hosseinikhah International Journal of Information, Security and Systems Management 5 (2), 851 , 2018 2018 Citations: 4
Antecedents of Malaysian consumer’s green practices SH Choshaly International Journal of Resistive Economics 4 (2), 54-65 , 2016 2016 Citations: 4
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products. 13 (5), 997–1015 SH Choshaly, M Mirabolghasemi 2022 Citations: 3
Cloud Computing Assessment for Students’ Social Presence in Relation to Satisfaction and Perceived Learning M Mirabolghasemi, NA Iahad, SH Choshaly Optimizing Student Engagement in Online Learning Environments, 59-82 , 2018 2018 Citations: 3
Green Product Purchase Intention: Differences between Male and Female STSH Choshaly Proceeding of International Conference on Innovation and Management, , 2011 2011 Citations: 2
Determinants of tourist attitudes toward local food and intentions to visit a destination: A case study from Iran SH Choshaly Turyzm 35 (1), 137-148 , 2025 2025 Citations: 1
