سحر حسینی خواه
@liau.ac.ir
Department of management
Islamic azad university of lahijan branch
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Marva Mirabolghasemi, Reyhaneh Shasti, and Sahar Hosseinikhah Choshaly
Emerald
Purpose The purpose of this paper is to investigate factors influencing English as foreign language (EFL) learners’ satisfaction using learning management systems (LMS) in blended learning. Design/methodology/approach This study conducted a survey method among 164 intermediate EFL learners of Safir Language Academy in Iran. Survey data were analyzed using the partial least squares (PLS) method, while Smart PLS was used to test the hypotheses and to validate the proposed model. Findings The results indicated that teaching presence, cognitive presence, information quality and system quality affect satisfaction of blended learning. However, there is not a significant relationship between social presence and learners’ satisfaction in blended learning using LMS. Research limitations/implications This study proposes a comprehensive model which has been developed using the indicators of community of inquiry model, system quality and information quality to contribute to our understanding of key factors impacting EFL learners’ satisfaction. Originality/value The outcome will help academic institutions to provide effective English-medium instruction for the enhancement of EFL learners’ satisfaction and a basis for factors influencing EFL learners’ satisfaction in blended learning.
Sahar Hosseinikhah Choshaly and Marva Mirabolghasemi
Emerald
Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products. Design/methodology/approach The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0. Findings Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products. Practical implications This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours. Originality/value This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.
Sahar Hosseinikhah Choshaly
Emerald
Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables. Findings Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention. Practical implications Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits. Originality/value It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.
Marva Mirabolghasemi, Sahar Hosseinikhah Choshaly, and Noorminshah A. Iahad
Springer Science and Business Media LLC
E-learning readiness has been initiated in higher education institutions (HEI) as an attempt to improve institutions’ service delivery. Meeting and managing the expectations of students using e-learning systems to facilitate teaching and learning activities is a prominent way to make HEI competitive. The purpose of this study is to investigate the impact of human, organizational, and technological factors on students’ e-learning readiness. This study was conducted by using a survey method in a private university in the north region of Iran with a total number of 153 respondents. Survey data were analyzed using the partial least squares (PLS) method while Smart PLS was used to test the hypotheses and to validate the proposed model. The results indicated that computer self-efficacy, management support, relative advantage, compatibility, and complexity are significant factors that influence students’ e-learning readiness. The findings provide a basis for assessing the determinants of e-learning readiness in developing countries.
Sahar Hosseinikhah Choshaly and Marva Mirabolghasemi
Emerald
Purpose The purpose of this paper is to examine the impact of Libqual+™ dimension (affect of services, information control and Library as a place) on user satisfaction at Universiti Kebangsaan Malaysia (UKM). Design/methodology/approach Data were collected using a sample of 100 students and it was analyzed using SPSS and SmartPLS. The measurement model was analyzed using composite reliability, convergent and discriminate validity while the structural model was used to predict the relationships between variables. Findings The results indicated that services, information control and library as a place have a significant and positive impact on the overall satisfaction of library users, with affect of services being the most important predictor of library user satisfaction. Practical implications Overall, users are satisfied with the services provided by the UKM library. Results from this study will help librarians to make better decisions in providing effective services and fulfilling the library’s vision and mission. Originality/value The study provides insight into the UKM University how to use LibQual+™ dimension to improve user’s satisfaction.
Sahar Hosseinikhah Choshaly and Siohong Tih
American Scientific Publishers