@rgniyd.gov.in
Associate Professor & Head Department of Social Engineering
Rajiv Gandhi National Institute of Youth Development, (RGNIYD)
“Digital India” enabled Digital empowerment among the youth and transformed India digitally by introducing digital payments which paved the way in empowering youth entrepreneurs. The present study mainly focused to understand on the young entrepreneur’s knowledge, attitude and practice about digital payments. It describes the factors which have influenced the young entrepreneurs to use the digital mode of transactions, challenges, and positive outcomes. The study also analyzed scenario of digital payments in the customer’s perspective their societal and behavioral reforms in the adopting the new normal ways of transactions. The study used the Knowledge-Attitude-Practice Model (Bano et al., 2013) for understanding the view point of the young entrepreneurs and customers. The study was conducted in two prominent places for handicraft-based enterprises in India and internationally acclaimed Santiniketan of Birbhum district and Ghurni of Nadia district in West Bengal. The two areas of the s
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