Dr. S. Kalaiselvi

@vcw.ac.in

Assistant professor of commerce
Vellalar College for Women thindal Erode Tamilnadu

Specialisation: Financial Management and Marketing Management

EDUCATION

M.., M.., SET(Commerce), SET (Management)

124

Scholar Citations

6

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A Study on Consumers Satisfaction towards Samsung Mobile Phone in Erode District
    S Kalaiselvi, P Karthika
    HuSS: International Journal of Research in Humanities and Social Sciences, 79-87 2022

  • Contextual Features and Optimal Hierarchical Attention Networks for Sentiment Classification Under Data Streaming Environment
    RS Mohana, S Kalaiselvi, N Sasipriyaa
    Mobile Networks and Applications 27 (5), 1995-2009 2022

  • AN ECONOMIC ANALYSIS OF CASHEW NUT PRODUCTION IN ARIYALUR DISTRICT, TAMILNADU
    K Dhivya, S Kalaiselvi
    NeuroQuantology 20 (20), 381 2022

  • A Study on Growth and Performance of Cashew Nut Production in Tamil Nadu
    K Dhivya, S Kalaiselvi
    Mathematical Statistician and Engineering Applications 71 (4), 10875-10881 2022

  • BITCOIN AND CRYPTOCURRENCY: CHALLENGES AND OPPORTUNITIES
    S KALAISELVI
    GEDRAG & ORGANISATIE REVIEW 35 (1) 2022

  • Twitter based sentiment analysis to predict public emotions using machine learning algorithms
    RS Mohana, S Kalaiselvi, K Kousalya, D Lohappriya
    2021 Third International Conference on Inventive Research in Computing 2021

  • An Empirical Analysis on the relationship between Corporate Social Responsibility and Return on Ne Worth of Selected Companies
    DS Kalaiselvi
    Shodhsamhita: Journal of Fundamental & Comparative Research 7 (6), 112-117 2021

  • A STUDY ON CONSUMER SATISFACTION TOWARDS VESTIGE ONLINE SHOPPING IN ERODE DISTRICT
    dr. s. kalaiselvi
    International Journal of Research and Analytical Reviews | 8 (3), 880-884 2021

  • Environmental Accounting and Disclosure Practices with Special Reference to India
    DS Kalaiselvi
    Shodhsamhita: Journal of Fundamental & Comparative Research 7 (2), 56-64 2021

  • Resource Optimization and Dynamic Workload Prediction Strategy for Large Scale Cloud Environment.
    S Kalaiselvi, RS Mohana, P Prabakaran
    Turkish Online Journal of Qualitative Inquiry 12 (3) 2021

  • Enhancing the Cyber Security Intrusion Detection based on Generative Adversarial Network. Elem. Educ
    P Prabakaran, R Mohana, S Kalaiselvi
    Online 20, 7401 2021

  • The Indian start up Ecosystem: Drivers, challenges and pillars of support
    S Kalaiselvi
    GEDRAG & ORGANISATIE REVIEW 34 (4), 386-402 2021

  • SOCIAL MEDIA AS AN INSTRUMENT OF MARKETING: A STUDY OF AN INDIAN AUTOMOBILE INDUSTRY
    S KALAISELVI
    GIS SCIENCE JOURNAL 8 (12), 1289-1301 2021

  • Environmental Reporting Practices of selected IT companies in India
    dr. s. kalaiselvi
    Alochana Chakra Journal 9 (IV), 1649-1660 2020

  • A STUDY ON ROLE OF e-BANKING SERVICES TOWARDS DIGITAL INDIA
    S KALAISELVI
    Journal of Interdisciplinary Cycle Research 12 (II), 939-951 2020

  • Impact of Social Media on Adolescent: A study with special reference to Namakkal District
    S Kalaiselvi
    Journal of Management and Science 11 (-), 45-55 2020

  • A Study on Women Entrepreneurs and Their Entrepreneurial Problems and Relationship Between Socio-Economic Constraints in Becoming Women Entrepreneurs.
    S KALAISELVI, B Chitra
    Journal of Emerging Technologies and Innovative Research 6 (6), 459-467 2019

  • A Study on Awareness of Investor Towards Mutual Fund in Namakkal District
    S Kalaiselvi
    The International Journal of Analytical and Experimental Modal Analysis 2019

  • Impact of Dividend Announcement on Share Price
    S Kalaiselvi
    International Journal of Multidisciplinary Research Review (Peer Reviewed 2019

  • IDENTIFICATION OF DIFFERENTIALLY EXPRESSED GENES IN OMENTAL ADIPOSE TISSUES OF OBESITY AND TYPE2DIABETES: A META-ANALYSIS OF MICROARRAY DATASETS
    V PREETHI, M RAJESWARI, S KALAISELVI, N SANTHI
    Int J Pharma Bio Sci 9 (4), 135-144 2018

MOST CITED SCHOLAR PUBLICATIONS

  • Women investors' perception towards investment-An empirical study
    CG Desigan, S Kalaiselvi, L Anusuya
    Indian Journal of Marketing 36 (4) 2006
    Citations: 57

  • Indian Insurance Sector in 21st Century: An Outlook
    A Vijayakumar
    Gyan Publishing House 2009
    Citations: 10

  • Women’s perception towards baby food with special reference to Erode town
    S Kalaiselvi, S Mohanapriya
    Asia Pacific journal of Marketing & management review, 49-58 2013
    Citations: 9

  • Brand loyalty of women consumers with respect to FMCGs
    DK Kamalaveni, S Rajalakshmi, S Kalaiselvi
    Indian Journal of Marketing 38 (9) 2008
    Citations: 8

  • BRAND AWARENESS AND CUSTOMER PREFERENCES FOR FMCG PRODUCTS: AN EMPIRICALSTUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY
    S Kalaiselvi
    International Journal of Management and Social Science Research Review 1 (2 2014
    Citations: 7

  • BUYING DECISIONS OF MENS'SHIRTS: SINGLE BRAND SHOW ROOMS Vs MULTI BRAND RETAIL OUTLETS PERSPECTIVE
    PPS Devi
    Researchers World 1 (1), 103 2010
    Citations: 7

  • Financial performance in software industry
    S Kalaiselvi
    Discovery Publishing House 2009
    Citations: 6

  • Women investors perception towards investment'
    C Gnana Desigan, S Kalaiselvi, L Anusuya
    Indian Journal ofMarketing 36 (4)
    Citations: 6

  • Twitter based sentiment analysis to predict public emotions using machine learning algorithms
    RS Mohana, S Kalaiselvi, K Kousalya, D Lohappriya
    2021 Third International Conference on Inventive Research in Computing 2021
    Citations: 4

  • Enhancing the Cyber Security Intrusion Detection based on Generative Adversarial Network. Elem. Educ
    P Prabakaran, R Mohana, S Kalaiselvi
    Online 20, 7401 2021
    Citations: 3

  • The Indian start up Ecosystem: Drivers, challenges and pillars of support
    S Kalaiselvi
    GEDRAG & ORGANISATIE REVIEW 34 (4), 386-402 2021
    Citations: 3

  • A STUDY ON ROLE OF e-BANKING SERVICES TOWARDS DIGITAL INDIA
    S KALAISELVI
    Journal of Interdisciplinary Cycle Research 12 (II), 939-951 2020
    Citations: 1

  • Ratio Analysis of The Selected Stock Broking Companies
    S Kalaiselvi, C Sangeetha
    Asian Journal of Multidimensional Research (AJMR) 7 (7), 195-199 2018
    Citations: 1

  • An empirical study on customers’ awareness towards online shopping with special reference to Bangalore city, Karnataka
    MS Saranya
    Research Journal of Science & IT Management 3 (11), 7-12 2014
    Citations: 1

  • INTERNET SHOPPING: CONSUMERS’ATTITUDE AND BEHAVIOUR TOWARDS ONLINE SHOPPING WITH REFERENCE TO COIMBATORE
    N Saravana Bhavan, S Kalaiselvi
    International Research Journal of Business and Management 2 2013
    Citations: 1