General Business, Management and Accounting, Business and International Management, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management
73
Scopus Publications
1878
Scholar Citations
30
Scholar h-index
43
Scholar i10-index
Scopus Publications
Transforming the Future of Management and Medical Education: AI-Driven Innovations in Curriculum Design N. Vinodh, A. K. Subramani, R. Vettriselvan AI Education Strategies for Future Proofing Curriculum Design, 2026 AI technologies make fundamental changes to curriculum design thus providing methods to enhance both management and medical education quality. It describes how AI tools modify teaching procedures by creating individualized learning programs and analytics-based institutional management together with flexible spaces. AI systems enable educators to get instant feedback from students through their system which automates repetitive work and shows academic performance data to help teachers maximize their efforts on strategy and creativity. AI in management training produces scenario-based education alongside medical training benefits from AI-based clinical training solutions, diagnostic systems, and patient-oriented educational designs. Implementation of AI technology delivers better learning results while simultaneously training professionals to overcome the complex issues in their active fields. AI can promote educational development through innovation together with solutions for educational gaps as well as create more effective learning structures for management and medical students.
Harnessing Strategic AI Integration for Entrepreneurial Growth and Leadership: From Vision to Execution M. Nasrin Sulthana, Mamatha Gnanakumar, Venkatesh Thulasidoss, R. Vettriselvan Impact of AI on Entrepreneurial Leadership, 2026 This chapter empirically studies the use of strategic integration of artificial intelligence (AI) in the capability to fulfil entrepreneurial vision into actual implementation to enhance growth and leadership in dynamic business environments. It explores the use of AI to improve its decision-making process, optimize work, and assist in managing innovation, and critically it discusses the issues concerning the scaling and sustainability. It is stressed that AI adoption should be aligned with the entrepreneurial strategy to gain the competitive advantage, resilience, and market responsiveness. Analytical models and case studies demonstrate viable paths that entrepreneurs can use AI to benefit in a responsible manner, emphasising on governance, ethics, and value creation in the long term. The chapter places AI as an engine towards sustainable entrepreneurial development and leadership perfection
Navigating Ethical, Legal, and Security Challenges in IoT Markets: Building Trust in a Connected World R. Vettriselvan, Palanivel Rathinasabapathi Velmurugan, C. Catherene Julie Aarthy, Richa Sirohi, T. R. Kalai Lakshmi Iot Driven Business Transformation Strategy Data Trust and Security, 2026 Businesses and consumers benefit considerably from the IoT expansion while dealing with vital ethical as well as legal and security challenges. Trust becomes the essential factor for successful IoT implementation by addressing major issues about data privacy as well as cybersecurity weaknesses together with regulatory requirements and algorithmic clarity standards. The method demonstrates how organizations should manage complex digital systems through data governance practices which combine ethical design capabilities with pro-active legal frameworks. The chapter conveys unique importance of CDR that establishes enduring consumer trust by maintaining ethical technological deployments. The paper demonstrates the need for transparency throughout IoT integration by presenting case studies that examine effective and unsuccessful deployments of IoT principles. Through comprehensive guidance the chapter presents an approach which helps institutions, regulators and technological experts build robust IoT facilities which respect both people's fundamental rights and community interests.
Arts-Based Pathways to Mindfulness, Resilience, and Student Well-Being in Higher Education: Cultivating Mindflourish and Wellfulness R. Vettriselvan, Babita Singla, G. Amutha, Akhil Dhanda, A. Aleeswari Promoting Mindfulness Flourishing and Wellness in Higher Education Through the Arts, 2026 The chapter explains how creative arts and digital storytelling can be used to enable the higher-education students to be more aware, resilient, and improved in general. It is based on two ideas- Mindflourish (combining mindfulness and flourishing) and Wellfulness (combining well-being and mindfulness) and demonstrates how positive psychology, transformative learning, and community practise can aid that objective. A 300 student and 20 faculty mixed-methods research of 20 institutions indicates that arts-based mindfulness allows students to share their emotions, reduces stress, and fosters a sense of teamwork and belonging. The chapter provides case studies of rural and urban environments and presents a functioning model comprising of resilience, emotional literacy, and inclusive participation, which can be used to assist institutions to plan student engagement and comprehensive development programmes.
Digital Storytelling and Creative Arts as Tools for Mindflourish and Wellfulness in Higher Education Ruby Evangelin M., P. Shalini, A. Vanitha, Delecta Jenifer R., R. Vettriselvan Promoting Mindfulness Flourishing and Wellness in Higher Education Through the Arts, 2026 The combination of creative arts and digital storytelling in the tertiary environment provides a strong model to improve student well-being, resilience, and engagement. This chapter is about their role in promoting the processes of Mindflourish (mindfulness + flourishing) and Wellfulness (well-being + mindfulness) using positive psychology, transformative learning and socio-cultural practice. According to a research study on the sample of 300 students and 20 faculty members at 20 institutions, it was found that arts-based mindfulness supports emotional expression, reduction of stresses and development of collaborative sense of belonging in an academical context. Case studies detail the functions of urban and rural adaptation and a proposable practical framework of resilience, emotional literacy, and all-inclusive participation are presented in the chapter
Leveraging Artificial Intelligence for Data-Driven Decision-Making in Business Organizations Rajesh Ravindran, R. Vettriselvan, Palanivel Rathinasabapathi Velmurugan, Shiammala P N, M. Sakthivanitha Proceedings of the 5th International Conference on Sentiment Analysis and Deep Learning Icsadl 2026, 2026 Artificial Intelligence (AI) has precipitated a profound reconfiguration of strategic management and operational efficacy by endowing contemporary business organizations with the capacity for data-driven decision making (DDDM). With a combination of high-tech analytics, machine-learning (ML) algorithms, and thought-processing, AI provides the executive leaders with the means to consume complex data, extract actionable data, and, consequently, enhance the quality of decisions made by the managers. This paper presents an empirical study of AI technologies, considering their strength to enhance evidence-based decision-making, enhance governance structures, and develop adaptive learning in organizations. Based on empirical research and theoretical definitions, the analysis outlines the provisions of AI in complementing managerial judgments, enabling real-time responsiveness, and improving the accuracy of the strategic planning process. The discussion argumentatively challenges the technological, behavioural, and ethical aspects of AI implementation, highlighting the centrality of data-driven intelligence in increasing the organizational culture and leadership behaviour. Based on the paradigms of human-AI symbiosis and predictive decision making, the manuscript states a conceptual framework that proves how AI has the potential to boost managerial thinking and reduce information asymmetries. The study highlights the inherent worth of a human-AI collaboration by stating that although AI can expedite the accuracy of the decisions made, its effectiveness in the long term is determined by accountable integration, algorithm transparency, and effective mechanisms of continuous learning. Finally, it is proposed that <tex xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">$\text{A I}$</tex> is not only the computational device, but an inseparable strategic business partner, which can support the inclusive, well-regulated, and evidence-based management practice.
Preface Methodologies and Applications of Intelligent Motion Control Systems, 2025
AI at the Crossroads of Compliance and Crime: Rethinking AML in the Digital Age R. Vettriselvan, Palanivel Rathinasabapathi Velmurugan, P. Shalini, T. C. Catherin, Krati R. Varshney, Marie G. Nakitende Financial Corruption and Money Laundering in the AI Era, 2025 As financial systems grow increasingly digitized, money laundering methods have become more complex and harder to detect. This chapter explores the dual role of AI in the digital economy,both as a tool for combating illicit financial activity and as a potential risk. With the rise of cryptocurrencies, decentralized finance, and automated financial platforms, traditional compliance mechanisms are struggling to keep pace. AI technologies offer powerful tools for improving transaction monitoring, identifying suspicious behavior, and enhancing real-time risk analysis. However, these technologies also raise concerns about bias, opacity, and regulatory accountability. Drawing on theoretical frameworks such as Routine Activity Theory and Strain Theory, the chapter examines structural vulnerabilities in digital finance. It also analyzes the current regulatory gaps that hinder effective enforcement. The study concludes with recommendations for ethically integrating AI into AML systems, strengthening global coordination, and updating compliance models for the digital era
Fostering Sustainable Societal Progress: Unveiling the Crucial Role of Gender Equity in Empowering Women across MTI’s Proceedings of the International Association of Maritime Universities Conference, 2024
Promotional Strategies for Gender Equity in Maritime Sector: Maritime Education Institutions Proceedings of the International Association of Maritime Universities Conference, 2022
WHAT IS AFTER COVID-19?: CHANGING ECONOMIES OF THE SHIPPING INDUSTRIES AND MARITIME EDUCATION INSTITUTIONS 21st Annual General Assembly Iamu Aga 2021 Proceedings of the International Association of Maritime Universities Iamu Conference, 2021
A birds view on success aspects and failure elements in network of small & medium enterprises and entrepreneurial firms in India International Journal of Scientific and Technology Research, 2020
Cognition and emotions during teachinglearning process International Journal of Scientific and Technology Research, 2020
Best organizational practices: Role of corporate information security International Journal of Scientific and Technology Research, 2020
Health and socio economic status of Tobacco workers in Malawi Vicechancellor, AMET Deemed to be University, Chennai, Tamilnadu, India, Col.Dr.G. Thiruvasagam, Dr.D. Rajasekar, Professor,m AMET Business School, AMET, Chennai, Tamilnadu, India., Dr.R. Vettriselvan, Lecturer, School of Commerce, Management, DMI-St. John the Baptist University, Mangochi, Malawi. International Journal of Engineering and Advanced Technology, 2019
A research on future aspirations of adolescents K Lakshmi, S Ramachandran, N Satyanarayana, B Madhavan, R Vettriselvan, et al. International Journal of Innovative Technology and Exploring Engineering, 2019
A research on shipping lines in global market R. Srinivasan, S. Poongavanam, R. Vettriselvan, J. Rengamani, Fabian Andrew James, et al. International Journal of Innovative Technology and Exploring Engineering, 2019
Issues and challenges of women employees in Indian technical industries International Journal of Engineering and Advanced Technology, 2019
Network optimization for distribution of south based OEM’s passenger vehicles to other zones of India with reduced lead-time International Journal of Innovative Technology and Exploring Engineering, 2019
Impact of mission and vision statement on technical industries production units International Journal of Engineering and Advanced Technology, 2019
Problems of women domestic workers in Tamil Nadu International Journal of Engineering and Advanced Technology, 2019
Impact on the usage of electronic data interchange (EDI) on the international shipping business in Chennai International Journal of Engineering and Advanced Technology, 2019
Child labour in unorganized mechanical engineering industries of Tamil Nadu: A situation analysis International Journal of Mechanical Engineering and Technology, 2018
Productivity and profitability of mechanical engineering entrepreneurs - Business perspective International Journal of Mechanical Engineering and Technology, 2018
Social inclusion at Indian small and medium mechanical engineering enterprises International Journal of Mechanical Engineering and Technology, 2018
Rural lighting for energy conservations and sustainable development International Journal of Mechanical Engineering and Technology, 2018
RECENT SCHOLAR PUBLICATIONS
Leveraging Artificial Intelligence for Data-Driven Decision-Making in Business Organizations R Ravindran, R Vettriselvan, PR Velmurugan, S PN, M Sakthivanitha 2026 5th International Conference on Sentiment Analysis and Deep Learning … , 2026 2026
Administrative Innovation and Workforce Capability as Drivers of Resilient Healthcare Institutions in India MR Ramachandren, R Deepa, R Vettriselvan, J Rengamani 2026
Navigating Ethical, Legal, and Security Challenges in IoT Markets: Building Trust in a Connected World R Vettriselvan, PR Velmurugan, CCJ Aarthy, R Sirohi, TRK Lakshmi IoT-Driven Business Transformation: Strategy, Data, Trust, and Security, 251-282 , 2026 2026
Harnessing Strategic AI Integration for Entrepreneurial Growth and Leadership: From Vision to Execution MN Sulthana, M Gnanakumar, V Thulasidoss, R Vettriselvan Impact of AI on Entrepreneurial Leadership, 343-366 , 2026 2026
Different Requirements in Quality of Service Using an Adaptive Network Algorithm, Advances in AI for Cloud, Edge, and Mobile Computing Applications J Jayaganesh, KS Kumar, KH Krishna, M Tiwari, R Vettriselvan, C Shelke Apple Academic Press, Taylor & Francis Group , 2026 2026 Citations: 36
Transforming the Future of Management and Medical Education: AI-Driven Innovations in Curriculum Design N Vinodh, AK Subramani, R Vettriselvan AI education strategies for future-proofing curriculum design, 459-476 , 2026 2026 Citations: 4
Arts-Based Pathways to Mindfulness, Resilience, and Student Well-Being in Higher Education: Cultivating Mindflourish and Wellfulness R Vettriselvan, B Singla, G Amutha, A Dhanda, A Aleeswari Promoting Mindfulness, Flourishing, and Wellness in Higher Education Through … , 2026 2026
Digital Storytelling and Creative Arts as Tools for Mindflourish and Wellfulness in Higher Education P Shalini, A Vanitha, R Vettriselvan Promoting Mindfulness, Flourishing, and Wellness in Higher Education Through … , 2026 2026
Preparing Legal Professionals for New Realities: Integrating AI in Compliance R Vettriselvan, RD Ranjani, D Manokaran, K Selvi, G Brindha Transformations in Legal Education in the Age of AI, 167-194 , 2026 2026
Navigating Ethics, Society, and Governance in the Digital Age: Human Rights and Digital Futures N Vinodh, AK Subramani, R Vettriselvan Ethics, Justice, and Governance in the Age of AI and Digital Societies, 1-26 , 2026 2026 Citations: 5
Integrating Ethics, Innovation, and Inclusivity in Maritime Governance: Toward a Regenerative Blue Civilization R Vettriselvan Inclusive Pathways for Marine Resource Stewardship and Global Prosperity, 1-28 , 2026 2026
Designing Language Materials to Motivate, Engage, and Empower Learners: An Emotion-Driven Approach R Vettriselvan, PG Gokuldas, N Sambamoorthy Exploring the Psychology of Language Materials Development, 279-302 , 2026 2026
AI and International Volunteering: Redefining Global Engagement in the Digital Age R Vettriselvan, PR Velmurugan, M Savariapitchai, R Swadhi Impacts of AI on International Volunteering, 1-24 , 2026 2026 Citations: 4
AI at the Crossroads of Compliance and Crime: Rethinking AML in the Digital Age R Vettriselvan, PR Velmurugan, P Shalini, TC Catherin, KR Varshney, ... Financial Corruption and Money Laundering in the AI Era, 191-218 , 2026 2026 Citations: 1
Innovative Approaches to Employee Compensation and Motivation: Designing Strategic Reward Systems R Vettriselvan, PR Velmurugan, RA Michael, A Deepan, A Vanitha Strategies for Effective Employee Rewards and Compensation Management, 43-68 , 2026 2026 Citations: 2
Empowering Patients through Knowledge: Educational Strategies in Rehabilitation R Vettriselvan, R Ramya, V Selvalakshmi, P Jyothi, PR Velmurugan Holistic Approaches to Health Recovery, 263-290 , 2026 2026 Citations: 30
Barriers and Benefits of Patient Engagement: A Study on Digital Tools, Communication, and Health Outcomes S Kompalwar, M Savariapitchai, R Vettriselvan, S Lambat International Conference on Information and Communication Technology for … , 2025 2025
Different requirements in quality of service using an adaptive network algorithm J Jayaganesh, KS Kumar, KH Krishna, M Tiwari, R Vettriselvan, C Shelke Advances in AI for Cloud, Edge, and Mobile Computing Applications, 323-343 , 2025 2025 Citations: 5
Ranking methodologies: Criteria and controversies in global higher education R Vettriselvan, K Selvi, AS Kumar, RD Ranjani, KR Varshney Global university ranking systems, 109-140 , 2025 2025 Citations: 7
Focusing supply chain and container terminal challenges from the lens of Indian industries' perspectives with proposed data science interlinked artificial intelligence model S Mohanbabu, R Vettriselvan International Journal of Procurement Management 24 (1), 92-114 , 2025 2025 Citations: 12
MOST CITED SCHOLAR PUBLICATIONS
Harnessing innovation and digital marketing in the era of industry 5.0: resilient healthcare SMEs R Vettriselvan The Future of Small Business in Industry 5.0, 163-186 , 2025 2025 Citations: 74
Precision Medicine, Personalized Treatment, and Network-Driven Innovations: Transforming Healthcare With AI M Devi, D Manokaran, RK Sehgal, SA Shariff, R Vettriselvan AI for Large Scale Communication Networks, 303-322 , 2025 2025 Citations: 69
Health impacts of smartphone and internet addictions across age groups: Physical and mental health across generations R Vettriselvan, PR Velmurugan, KR Varshney, J EP, R Deepika Impacts of digital technologies across generations, 187-210 , 2025 2025 Citations: 68
Sustainability and Responsibility in the Digital Era: Leveraging Green Marketing in Healthcare M Vijayalakshmi, AK Subramani, R Vettriselvan, TC Catherin, R Deepika Digital Citizenship and Building a Responsible Online Presence, 285-306 , 2025 2025 Citations: 67
Pathetic health status and working condition of Zambian women R Vettriselvan, MR Anto, FSA Jesu Rajan Indian Journal of Public Health Research & Development 9 (9), 259-264 , 2018 2018 Citations: 67
Health consequences of early marriage: Examining morbidity and long-term wellbeing R Vettriselvan, A Deepan, G Jaiswani, A Balakrishnan, R Sakthivel Social, political, and health implications of early marriage, 189-212 , 2025 2025 Citations: 63
Blockchain embraces supply chain optimization by enhancing transparency and traceability from production to delivery R Vettriselvan, C Vijai, JD Patel, P Sharma, N Kumar 2024 International Conference on Trends in Quantum Computing and Emerging … , 2024 2024 Citations: 63
Empowering Digital Education: The Future of Value-Based Learning in the Digital Era R Vettriselvan Empowering Value Co-Creation in the Digital Era, 199-228 , 2025 2025 Citations: 62
Leveraging AI and Learning analytics for enhanced distance learning: transformation in education VJ Arockia, R Vettriselvan, D Rajesh, PRR Velmurugan, C Cheelo AI and learning analytics in distance learning, 179-206 , 2025 2025 Citations: 60
Strategic collaborations in medical innovation and AI-driven globalization: Advancing healthcare startups M Vijayalakshmi, AK Subramani, R Vettriselvan, PR Velmurugan, ... Navigating Strategic Partnerships for Sustainable Startup Growth, 85-110 , 2025 2025 Citations: 60
Green marketing in healthcare advertising: a global perspective RD Jenifer, R Vettriselvan, D Saxena, PR Velmurugan, A Balakrishnan AI Impacts on Branded Entertainment and Advertising, 303-326 , 2025 2025 Citations: 55
Sustainable curriculum design and development: a comprehensive approach R Vettriselvan, R Ramya Smart Education and Sustainable Learning Environments in Smart Cities, 471-486 , 2025 2025 Citations: 55
Transforming virtual education: advanced strategies for quality assurance in online and distance learning R Vettriselvan, PR Velmurugan, A Deepan, G Jaiswani, M Durgarani Navigating Quality Assurance and Accreditation in Global Higher Education … , 2025 2025 Citations: 52
Cognition and emotions during teaching-learning process C Manoharan, S Poongavanam, D Arivazhagan, R Divyaranjani, ... International Journal of Scientific and Technology Research 9 (2), 267-269 , 2020 2020 Citations: 51
Best practices, ethical challenges, and regulatory frameworks for AI integration in banking: navigating the future R Vettriselvan, PR Velmurugan, JC Regins, SU Maheswari, R Joyce Artificial intelligence for cloud-native software engineering, 377-410 , 2025 2025 Citations: 50
Optimizing performance metrics in blockchain-enabled AI/ML data analytics: assessing cognitive IoT JA Venice, R Vettriselvan, D Rajesh, P Xavier, HJ Shanthi Enhancing Automated Decision-Making Through AI, 97-122 , 2025 2025 Citations: 50
Enhancing efficiency and accountability: innovative approaches to public financial management in higher education R Vettriselvan, D Rajesh, R Swadhi, PR Velmurugan, S Arunkumar Challenges of Public Administration Management for Higher Education, 81-112 , 2025 2025 Citations: 46
Integrating Deep Learning Algorithms to Overcome Challenges in Big Data Analytics R Sujatha, SL Aarthy, R Vettriselvan CRC Press , 2021 2021 Citations: 45
Strategic approaches to corporate social responsibility and sustainable development: Integrating leadership, marketing, and finance PR Velmurugan, S Arunkumar, R Vettriselvan, A Deepan, D Rajesh Navigating Corporate Social Responsibility Through Leadership and … , 2025 2025 Citations: 43
Problems faced by women Construction workers in Theni District R Vettriselvan, S Anu, FSA Jesu Rajan International Journal of Management Research and Social Science 3 (2), 58-61 , 2016 2016 Citations: 43
