Dr. Sudhinder Singh Chowhan

@iihmr.edu.in

Associate Professor School of Pharmaceutical Management
IIHMR Jaipur

Dr. Sudhinder Singh Chowhan


                  Download Compact PDF  
https://researchid.co/sudhichowhan

RESEARCH INTERESTS

Management
6

Scopus Publications

318

Scholar Citations

10

Scholar h-index

11

Scholar i10-index

Scopus Publications

  • Envisioning the Challenges of Pharmaceutical Industry 5.0: An Argumentative Analysis
    Sudhinder Singh Chowhan, Gyanendra Tripathi
    Industry 5 0 Pioneering Business and Management Transformations, 2026
    The Pharmaceutical Industry 5.0 is an essential stage in the progression of the pharmaceutical sector, carrying the achievements of Industry 4.0. This evolution seeks to introduce changes within the sector with the help of such determinants as an individual approach, quality, sustainability, and human-centricity. Industry 5.0 focuses on medicine by applying new and enhanced methods, such as artificial intelligence (AI) or machine learning (ML) in conjunction with human cognition, to customize every patient’s treatment. This is important for using AI and ML as data accuracy, security, and interoperability are success factors. Compliance with regulations is challenging due to the strict and continuously changing nature of regulations in this industry, while trying to grasp new technologies. There is a trend of relationships between pharmaceutical companies, technology suppliers, academia, and regulatory organizations in sharing knowledge materials and capabilities, as well as risks and responsibilities, to speed up new approaches and methods and to meet regulatory needs. This helps speed up the drug discovery process, drug development, and manufacturing due to the efficiency of data analysis. Telemedicine, wearable devices, and mobile health apps expand as digital health technologies enter the pharmaceutical market, allowing the gain of real-time health information. The industry is shifting toward the targeted and specific development of medicines based on large amounts of data. These tools allow the creation of treatment pathways particular to the patient’s disease, thereby improving the efficacy and safety of the medical actions. The integration of technology in the manufacturing process enhances manufacturing.
  • Role of Social Media: Evaluating Accessibility and Interactivity Relevance in Financial Education Content
    Ruchir Saxena, Sudhinder Singh Chowhan, Pooja Saxena
    Fintech and Financial Inclusion Leveraging Digital Finance for Economic Empowerment and Sustainable Growth, 2025
    The potential of social media platforms to address financial education gaps, examining user engagement, learning outcomes, and the impact of culturally tailored content on financial literacy in diverse communities. Drawing from the existing literature and theoretical frameworks, this chapter reviews the place of social media in advancing financial literacy, finds challenges and opportunities, and brings out strategies for using social media in inclusive financial education approaches. An empirical assessment coupled with case studies was used as examples to evaluate how effective social media platforms are in enhancing financial literacy among vulnerable communities to highlight the advantages and disadvantages of such a method. The need and effectiveness of using social media to democratise financial knowledge for economic empowerment and reduce socioeconomic disparities. Implications for policy, practice, and future research suggest a growing and relevant push by global citizens to harness the potential of social media to enhance financial inclusion and well-being for all. Financial literacy is critical to creating financial well-being among individuals, guiding them in making decisions and contributing to the development of an economy and social status. A society can always invest in financial education initiatives and promote higher financial literacy at all levels for an inclusive and resilient monetary system. An individual, community, and society need to be financially literate for a couple of reasons: Financial literacy is the weapon of people with skill, knowledge and assistance for effectively and successfully managing the financial resources for future financial planning, investments, and handling debts, financial duties and financial responsibilities. Financial literacy benefits individuals and families, ultimately contributing to economic growth and development.
  • Leveraging data-driven decision-making for medicine supply chain resilience during health crisis
    Rahul Sharma, Surya Prakash, Sudhir Arora, Ashok Kumar Peepliwal, Sudhinder Singh Chowhan
    International Journal of Intelligent Enterprise, 2025
    The study was conducted to identify medicine and its therapeutic segments which had suffered sourcing and stockout challenges at the grass-root level during the pandemic time. An exploratory and descriptive study was conducted using primary data from sampled private retail pharmacy business stores. Factors like the name of the medicine, their therapeutic segment, geographical location, and the timeline of the events, were captured to analyse drug shortage along. The study indicated an acute shortage of medicine including antibiotics, antiviral, and supplements during the pandemic, due to disruption in the medicine supply. There was a high correlation between the incidence of infection cases and the drug shortage, which suggests the rise in demand for essential medicine especially antibiotics and supplements following the rise in the cases. The study provides a recommendation to pharmaceutical organisations, suppliers, and policymakers, to effectively handle sourcing and supplies to counter stockout situations.
  • A prototype model of zero trust architecture blockchain with EigenTrust-based practical Byzantine fault tolerance protocol to manage decentralized clinical trials
    Ashok Kumar Peepliwal, Hari Mohan Pandey, Surya Prakash, Sudhinder Singh Chowhan, Vinesh Kumar, Rahul Sharma, Anand A. Mahajan
    Blockchain Research and Applications, 2024
    The COVID-19 pandemic necessitated the emergence of decentralized Clinical Trials (DCTs) due to patient retention, accelerate trials, improve data accessibility, enable virtual care, and facilitate seamless communication through integrated systems. However, integrating systems in DCTs exposes clinical data to potential security threats, making them susceptible to theft at any stage, a high risk of protocol deviations, and monitoring issues. To mitigate these challenges, blockchain technology serves as a secure framework, acting as a decentralized ledger, creating an immutable environment by establishing a zero-trust architecture, where data are deemed untrusted until verified. In combination with Internet of Things (IoT)-enabled wearable devices, blockchain secures the transfer of clinical trial data on private blockchains during DCT automation and operations. This paper proposes a prototype model of the Zero-Trust Architecture Blockchain (z-TAB) to integrate patient-generated clinical trial data during DCT operation management. The EigenTrust-based Practical Byzantine Fault Tolerance (T-PBFT) algorithm has been incorporated as a consensus protocol, leveraging Hyperledger Fabric. Furthermore, the Internet of Things (IoT) has been integrated to streamline data processing among stakeholders within the blockchain platforms. Rigorous evaluation has been done for immutability, privacy and security, mutual consensus, transparency, accountability, tracking and tracing, and temperature‒humidity control parameters.
  • Bridging the Healthcare Skill Gap: A Higher Education Perspective: A Data Base Research
    Sudhinder Singh Chowhan, Mahavir Satishchand Bagrecha, Sandesh Kumar Sharma, Anu Sumi Issac, Darshana Bennadi, Vimal Satodiya, Rahul Tiwari
    Journal of Pharmacy and Bioallied Sciences, 2024
    Purpose: There is a rising demand for highly qualified workers in today’s ever-changing healthcare job environment. Recognizing higher education’s critical role in closing the healthcare skill gap is critical for the long-term growth and prosperity of individuals, healthcare organizations, and the larger economy. Design/Methodology: Within the healthcare sector, education emerges as a pivotal mechanism to address the prevailing skill gap. Universities and colleges offer a wide range of academic programs meticulously designed to cultivate critical thinking, problem-solving capabilities, effective communication, and collaborative teamwork among students. Furthermore, higher education institutions actively collaborate with healthcare employers to tailor specialized programs that precisely align with the requirements of various healthcare roles. Originality/Value: This paper delves into the multi-faceted ways in which universities and colleges can significantly contribute to mitigating the healthcare skills gap. The author emphasizes the critical role played by education in bridging this gap, ensuring that the healthcare workforce is suitably equipped to navigate the swiftly changing job market. Future Scope: By promoting partnerships with industry stakeholders, developing pertinent academic curricula, and offering continuous professional development opportunities, educational institutions empower individuals and healthcare organizations to excel within the dynamic landscape of healthcare delivery.
  • Knowledge, Attitude and Practice Regarding Eye Health and Eye Health Services in Nepal
    Sailesh Kumar Mishra, Sudhinder Singh Chowhan, Ranjan Shah, Nisha Jha, Pathiyil Ravi Shankar, Shital Bhandary, Anil Prasad Gorkhaly
    Journal of Nepal Health Research Council, 2019
    Background: This study was conducted to identify knowledge, attitude and practice of the public in relation to eye health and to assess their knowledge of eye health seeking behaviour.Methods: A three-stage cluster survey was conducted in 15 selected districts of the five development regions of Nepal from May to December 2017.One hundred clusters and fifty households from each cluster were randomly selected. A semi-structured questionnaire was developed in English and translated into Nepali and back translated by experts. Data were entered in CSPro 5.0.3 software and imported to R 3.4.1 software for analysis.Results: Three fourth of respondents were between the age of 20-59 years (84 %) and one third were female (37.4%). 78% of respondents had basic knowledge about ocular diseases (ranging from 68 to 95%). No single method was found to be more appropriate than the other to provide eye health education to the people living in different geographical locations. Radio was more appropriate to provide health education in Doti and television in Saptari district. Around 2% of the people still depended on drug retailers, 0.6% on self-medication and 0.1% on traditional healers for treatment. Conclusions: The knowledge, attitude and practice of the respondents varied between various districts and with different demographic characteristics. The overall knowledge, attitude and practice score and respondent’s knowledge about common eye diseases requires improvement. Different methods can be used to educate public about eye health and common eye diseases.Keywords: Attitude; eye care; knowledge; Nepal; practice; services.

RECENT SCHOLAR PUBLICATIONS

  • Epidemiological and Demographic Study of Cholera Cases with Control Interventions in Ahmedabad, 2024
    DC Shah, G Sadhu, SS Chowhan
    International Journal of Economic Practices and Theories 2026, 319-329 , 2026
    2026
  • Pharma Branding in the Digital Era: Strategic Challenges of Social Media-Driven Patient Engagement
    SS Chowhan, R Sharma, G Sadhu
    International Journal of Economic Practices and Theories 2026, 330-339 , 2026
    2026
  • The Impact of Health Insurance Coverage on Patient Satisfaction: The Mediating Role of Prescription Drug Access
    SS Chowhan
    Minnesota Journal of Business Law and Entrepreneurship, 790-801 , 2026
    2026
  • SERVQUAL Dimensions and Policyholder Satisfaction in Supplementary Health Insurance Programs
    SS Chowhan
    Minnesota Journal of Business Law and Entrepreneurship, 802-815 , 2026
    2026
  • Digital Transformation and Omnichannel Pharmaceutical Drug Delivery in Emerging Markets: Evidence from an Empirical Study
    SS Chowhan
    Minnesota Journal of Business Law and Entrepreneurship, 246-258 , 2026
    2026
  • Access to Medicines and Patient Satisfaction: A Study of Pharmaceutical Insurance Benefits
    SS Chowhan
    Minnesota Journal of Business Law and Entrepreneurship, 229-245 , 2026
    2026
  • The Pharmaceutical Digital Age: Branding and Social Media Marketing Strategies
    SS Chowhan
    2026
  • Omnichannel Pharmaceutical Marketing: Driving HCP and Patient Engagement to Boost Brand Performance
    SS Chowhan
    European Economic Letters 15 (3), 67–79 , 2026
    2026
  • Digital Health for All: Building a Patient-Centered Public Health Framework through Telemedicine
    SS Chowhan
    Advances in Consumer Research 2 (4) , 2026
    2026
  • Patient Priorities and Hospital Growth: Analyzing Strategies for Building a Robust Customer Base
    KR Sandesh Sharma, Sudhinder Singh Chowhan, Mahender
    Advances in Consumer Research 3 (2), 1037-1042 , 2026
    2026
  • Online Pharmacy Adoption and Consumer Perception: A Systematic Review of Existing Literature
    S Ansari, SS Chowhan, S Sengupta
    Cureus Journal of Medical Science 17 (11), 1-12 , 2025
    2025
    Citations: 1
  • Digital Health for All: Building a Patient-Centered Public Health Framework through Telemedicine
    CY Sudhinder Singh Chowhan, Nandan Mohan, Narayan Samayajna Nayak
    Advances in Consumer Research 2 (4), 4694-4701 , 2025
    2025
  • Strategic Patient-Centric Brand Management in Pharma: Transforming Value Creation through VRIO Analysis
    SS Chowhan
    Advances in Consumer Research 2 (3), 1187-1195 , 2025
    2025
  • Strategic Patient-Centric Brand Management in Pharma: Transforming Value Creation through VRIO Analysis
    NM Sudhinder Singh Chowhan
    Advances in Consumer Research 2 (3), 1187-1195 , 2025
    2025
  • Role of Social Media - Evaluating Accessibility and Interactivity Relevance in Financial Education in FinTech and Financial Inclusion Leveraging Digital Finance for Economic …
    SSC Ruchir Saxena
    Taylor & Francis , 2025
    2025
    Citations: 6
  • Awareness of Artificial Intelligence on Management Practices in digital Transformation
    DM Sharma, DSS Chowhan
    Available at SSRN 5164482 , 2025
    2025
  • Influence of Pharmaceutical OTC Products’ Advertisement on Consumer Purchase Decisions
    HB Sudhinder Singh Chowhan
    Advances in Consumer Research 2 (2), 54-63 , 2025
    2025
  • Sustainable Green Environment towards the urban transport and automobiles: A study of e-vehicles
    DM Sharma, DSS Chowhan
    Available at SSRN 5159619 , 2025
    2025
  • Impact of Green Finance in Sustainable Development to the Indian Economic Management System
    DM Sharma, DSS Chowhan
    Available at SSRN 5153133 , 2025
    2025
    Citations: 1
  • Evolving Management Practices for Viksit Bharat 2047: A Systematic Review of Global Best Practices
    DM Sharma, DSS Chowhan
    Available at SSRN 5138743 , 2025
    2025
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • Pradhan Mantri Jan Dhan Yojana: A giant leap towards financial inclusion
    SS Chowhan, JC Pande
    International Journal of Research in Management & Business Studies 1 (4), 19-22 , 2014
    2014
    Citations: 71
  • Customer relationship management from the business strategy perspective with the application of cloud computing
    S Chowhan, R Saxena
    the Proceedings of DYNAA 2 (1), 28-38 , 2011
    2011
    Citations: 28
  • Marketing of services
    SS Chowhan
    Lulu. com , 2015
    2015
    Citations: 18
  • Patient waiting time: It’s impact on hospital outpatient department
    SK Sharma, SS Chowhan
    International J Scientific Research 2 (3), 253-254 , 2013
    2013
    Citations: 18
  • Role of higher education in bridging the skill gap
    PT Mishra, A Mishra, S Chowhan
    Universal Journal of Management 7 (4), 134-139 , 2019
    2019
    Citations: 17
  • A comparative study of public and private life insurance
    V Sharma, SS Chowhan
    IJAR, ISSN 2249 , 2013
    2013
    Citations: 17
  • A prototype model of zero trust architecture blockchain with EigenTrust-based practical Byzantine fault tolerance protocol to manage decentralized clinical trials
    AK Peepliwal, HM Pandey, S Prakash, SS Chowhan, V Kumar, R Sharma, ...
    Blockchain: Research and Applications 5 (4), 100232 , 2024
    2024
    Citations: 11
  • Knowledge, attitude and practice regarding eye health and eye health services in Nepal
    SK Mishra, SS Chowhan, R Shah, N Jha, PR Shankar, S Bhandary, ...
    Journal of Nepal Health Research Council 17 (02), 209-214 , 2019
    2019
    Citations: 11
  • Key factors influencing electric vehicle purchase decisions by consumers: An empirical study of Indian consumers
    V Sharma, K Jangir, SS Chowhan, N Pathak
    Renewable Energy Optimization, Planning and Control: Proceedings of ICRTE … , 2023
    2023
    Citations: 10
  • Impact of operational efficiency with ratio analysis–A study
    DV Sharma, DSS Chowhan
    Available at SSRN 2542042 , 2014
    2014
    Citations: 10
  • Patient survey to measure the quality of care provided by health care providers in OPD of tertiary care hospitals
    SK Sharma, SS Chowhan
    Indian journal of Research 2 (2), 208-9 , 2013
    2013
    Citations: 10
  • Bridging the Healthcare Skill Gap: A Higher Education Perspective: A Data Base Research
    SS Chowhan, MS Bagrecha, SK Sharma, AS Issac, D Bennadi, ...
    Journal of Pharmacy and Bioallied Sciences 20 (20), 1-4 , 2024
    2024
    Citations: 9
  • Work Life Balance–Interference between Work & Personal Obligations
    S Kumar, DSS Chowhan, A Baliyan
    Journal of Maharaja Agrasen College of Higher Education 2, 1 , 2015
    2015
    Citations: 7
  • Role of Social Media - Evaluating Accessibility and Interactivity Relevance in Financial Education in FinTech and Financial Inclusion Leveraging Digital Finance for Economic …
    SSC Ruchir Saxena
    Taylor & Francis , 2025
    2025
    Citations: 6
  • Business and management
    SS Chowhan, N Shekhwat
    Lulu. com , 2015
    2015
    Citations: 6
  • Role of public-private partnership in higher education
    DM Sharma, DD Gupta, DSS Chowhan, MV Srivastava
    Available at SSRN 2551391 , 2015
    2015
    Citations: 6
  • Pharma's Future in Developing Markets: A Look at Market Access, Elements, and Trends
    SS Chowhan
    Rabindra Bharati University Journal of Economics 18, 122-130 , 2024
    2024
    Citations: 5
  • The Impact of Age Difference on Confidence & Caution
    S Kumar, SS Chowhan
    2017
    Citations: 5
  • Indian Banking Industry–Customer Satisfaction
    DSS Chowhan, A Goyal
    Indian Journal of Applied Research 3 (1), 95-98 , 2013
    2013
    Citations: 5
  • Impact of climate change to reduce the economic costs on developing countries with reference to India
    DM Sharma, DS Chowhan
    Available at SSRN 3516569 , 2020
    2020
    Citations: 4