M.Com., MBA., Ph.D. FDP(IIMA), NET in Commerce, NET in Management
RESEARCH INTERESTS
Management, Marketing Management
40
Scholar Citations
4
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
How Behavioural Biases Influence Rational Decision-Making in Life Insurance Purchases Decision: A Mediating Role of Information Gathering PD N. Ramanjaneyalu International Journal of Banking, Risk and Insurance 13 (2), 57-65 , 2025 2025
How Behavioral Biases Influence Rational Decision-Making in Life Insurance Purchases Decision MPD Dr. N. Ramanjaneyalu International Journal for Multidisciplinary Research (IJFMR) 6 (5), 1-9 , 2024 2024
CREDIT RISK MANAGEMENT AND PROFITABILITY OF URBAN CO-OPERATIVE BANKS: DETERMINANTS N Ramanjaneyalu, MAM Mannammanavar International Journal of Exclusive Global Research 9 (6), 1-5 , 2024 2024
A Systematic Review of Factors Influencing Life Insurance Purchase Decision MPD Dr. N. Ramanjaneyalu International Journal of Creative Research Thoughts (IJCRT) 12 (3), 977-987 , 2024 2024 Citations: 2
CREDIT RISK MANAGEMENT AND PROFITABILITY OF URBAN CO-OPERATIVE BANKS:DETERMINANTS AMM Dr N Ramanjaneyalu International Journal of Exclusive Management Research 14 (3), 24-28 , 2024 2024
A Study on Mudra Yojana in Promoting Women Entrepreneurship SR N Ramanjaneyalu International Research Journal of Humanities and Interdisciplinary Studies … , 2023 2023
A REVIEW OF MUDRA YOJANA (PMMY) IN PROMOTING MICRO & SMALL ENTREPRENEURSHIP-WITH SPECIAL REFERENCE TO ATHMANIRBHAR THROUGH WOMEN ENTREPRENEURSHIP. N Ramanjaneyalu, R Srinivas 2023
Empirical Analysis on MSME Industrial Cluster Characteristics and Entrepreneurial Marketing Dimensions-Lessons frm emerging economy NR Pushpa Hongal World Journal of Management and Economics 16 (3), 32-60 , 2023 2023
Empirical Analysis of Entrepreneurial Marketing Dimensions – Evidence from Indian MSMEs PNR Pushpa Hongal European Economic Letters 13 (3), 967-976 , 2023 2023
A STUDY ON INFLUENCE OF CELEBRITY ADVERTISEMENT ON PERCEPTION OF CONSUMERS ON HEALTH DRINK WITH SPECIAL REFERENCE TO GENERATION X, MILLENNIALS AND GENERATION Z MAR Dr. N. Ramanjaneyalu International Research Journal of Modernization in Engineering Technology … , 2022 2022
An empirical study of Co-integration and Casual relationship between Indian Capital Market and Banking Sector DNR Siddanagouda Policepatil Journal of Contemporary Issues in Business and Government 28 (03), 126-136 , 2022 2022
The Entreprenuerial Marketing: Concept, Nature And Orientations. P Hongal, N Ramanjaneyalu, G Phatak International Journal of Scientific Research and Management (IJSRM) 10 (2 … , 2022 2022 Citations: 2
Analysis of Entrepreneurial Marketing Dimensions-A Pilot Study with respect to MSMEs of Hubli-Dharwad and Belgaum Districts. P Hongal, N Ramanjaneyalu 2022
ENTREPRENEURIAL MARKETING AND MSME SUSTAINABILITY – A CONCEPTUAL FRAMEWORK DNR Pushpa Hongal Manager-The British Journal of Administrative Management 58 (146), 83-98 , 2022 2022
Hariyat Pariyojana Bank (Happy Bank): A Hypothetical Model Bank to Conserve Environment and Sustainable Development. SR Dr. Ramanjaneyalu Journal of Emerging Technologies and Innovative Research 8 (12), 676-684 , 2021 2021
Applications, Challenges, Promises and Potential Role of Neuromarketing as an Emerging Tool of Market Research SNR Jayadatta S. International Journal of Management and Information Technology 6 (2), 1-14 , 2021 2021 Citations: 5
Applications, Challenges, Promises and Potential Role of Neuromarketing as an Emerging Tool of Market Research. N Ramanjaneyalu ANWESH: International Journal of Management & Information Technology 6 (2) , 2021 2021
Risk Management in MSMEs and its Influence on Firm Performance: An Empirical Investigation N Ramanjaneyalu, S Policepatil Alochana Chakra Journal 9 (X), 697-711 , 2020 2020
Women Empowerment through Self Help Groups – An Empirical Analysis on Yadgir District DNR Shankramma Mallanagouda Patil Dogo Rangsang Research Journal 10 (8), 108-116 , 2020 2020
Conceptual Framework in Identifying- Antecedents that Mull Over the Aspect of Women Empowerment Strived through Self Help Groups DNR Shankramma Mallanagouda Patil Alochana Chakra Journal 4 (8), 438-450 , 2020 2020
MOST CITED SCHOLAR PUBLICATIONS
Stay interview as an intervention for employee engagement T Patil, R N Asian Research Journal of Business Management 3 (1), 13-21 , 2015 2015 Citations: 8
Financial Derivatives and Risk Management: Retail Investors' View DAPH N Ramanjaneyalu Indian Journal of Finance 4 (10), 17-29 , 2010 2010 Citations: 6
Applications, Challenges, Promises and Potential Role of Neuromarketing as an Emerging Tool of Market Research SNR Jayadatta S. International Journal of Management and Information Technology 6 (2), 1-14 , 2021 2021 Citations: 5
Blind Taste Test of Soft-drinks – A Comparison Study on Coke and Pepsi N Ramanjaneyalu International Journal of Application or Innovation in Engineering … , 2013 2013 Citations: 4
Financial Derivatives: Myths and Realities N Ramanjaneyalu, AP Hossamani Indian Journal of Finance 2 (7), 24-31 , 2008 2008 Citations: 3
A Systematic Review of Factors Influencing Life Insurance Purchase Decision MPD Dr. N. Ramanjaneyalu International Journal of Creative Research Thoughts (IJCRT) 12 (3), 977-987 , 2024 2024 Citations: 2
The Entreprenuerial Marketing: Concept, Nature And Orientations. P Hongal, N Ramanjaneyalu, G Phatak International Journal of Scientific Research and Management (IJSRM) 10 (2 … , 2022 2022 Citations: 2
Impact of Human Resource Development Functions on Organisational Citizenship Behaviour NR Tejaswini Patil Review of Research, International Online Multidisciplinary Journal 8 (3), 71-80 , 2018 2018 Citations: 2
A Study on Factors Influencing Wedding Quality by Using Model Developed by Haywood Farmer’s Evaluation of Service Quality SK Parappagoudar, N Ramanjaneyalu International Journal of Management Studies 5 (4(4)), 101-107 , 2018 2018 Citations: 2
Financial Derivatives: Myths and Realities with Retail Investors view DN Ramanjaneyalu Indian Journal of Applied Research 5 (7), 46-52 , 2015 2015 Citations: 2
STAY INTERVIEW A MISSING FACADE OF EMPLOYEE RETENTION KUDD Tejaswini Patil Senior lecturer, Global Business School, Hubli Ms ... International Journal in Management and Social Science (Impact Factor- 5.276 … , 2016 2016 Citations: 1
Wedding Planner as a Career Option SK Parappagoudar, N Ramanjaneyalu The International Journal Publication's Research Journal pf Social Science … , 2016 2016 Citations: 1
Consumers’ behaviour and dealers’ perception towards dairy products - A case study of dharwad milk union of Karnataka milk Federation (KMF) DN Ramanjaneyalu Asian Journal of Research in Business Economics and Management 2 (2), 20-49 , 2012 2012 Citations: 1
A study on marketing strategies, problems and analysis of sugar industry – A case study of Hira Sugars, Sankeshwar, Karnataka BMP Dr. Ramanjaneyalu N. Asian Journal of Research in Social Sciences and Humanities 2 (2), 110136 , 2012 2012 Citations: 1
How Behavioural Biases Influence Rational Decision-Making in Life Insurance Purchases Decision: A Mediating Role of Information Gathering PD N. Ramanjaneyalu International Journal of Banking, Risk and Insurance 13 (2), 57-65 , 2025 2025
How Behavioral Biases Influence Rational Decision-Making in Life Insurance Purchases Decision MPD Dr. N. Ramanjaneyalu International Journal for Multidisciplinary Research (IJFMR) 6 (5), 1-9 , 2024 2024
CREDIT RISK MANAGEMENT AND PROFITABILITY OF URBAN CO-OPERATIVE BANKS: DETERMINANTS N Ramanjaneyalu, MAM Mannammanavar International Journal of Exclusive Global Research 9 (6), 1-5 , 2024 2024
CREDIT RISK MANAGEMENT AND PROFITABILITY OF URBAN CO-OPERATIVE BANKS:DETERMINANTS AMM Dr N Ramanjaneyalu International Journal of Exclusive Management Research 14 (3), 24-28 , 2024 2024
A Study on Mudra Yojana in Promoting Women Entrepreneurship SR N Ramanjaneyalu International Research Journal of Humanities and Interdisciplinary Studies … , 2023 2023
A REVIEW OF MUDRA YOJANA (PMMY) IN PROMOTING MICRO & SMALL ENTREPRENEURSHIP-WITH SPECIAL REFERENCE TO ATHMANIRBHAR THROUGH WOMEN ENTREPRENEURSHIP. N Ramanjaneyalu, R Srinivas 2023
