sawsan alshaer
@wise.edu.jo
Assistant Professor/ Management/ Business & Finance
The World Islamic Sciences and Education University
Sawsan Alshaer received her BSc in Computer Information System, The Hashemite University in 2008, the MBA from Al-Balqa Applied University in 2014, and the Ph.D. in Business Administration from The World Islamic Sciences and Education University in 2019. She is currently an Assistant Professor in The World Islamic Science & Education University.
EDUCATION
PHD/ Business Administration/ The World Islamic Sciences and Education University
RESEARCH INTERESTS
HR Management, Strategic Management, Marketing, Entrepreneurship, knowledge management, organizational theory.
Scopus Publications
Scopus Publications
Reyad A. Al-khawaldah, Waleed K. Al-zoubi, Sawsan A. Alshaer, Mohammad N. Almarshad, Feras S. ALShalabi, Mujahed H. Altahrawi, and Sulieman I. Al-hawary
Growing Science
This study develops a research framework to study the impact of green supply chains with three dimensions, namely green purchasing, green manufacturing, and green marketing to achieve competitive advantage with the existence of organizational ambidexterity as a mediating variable in Jordanian industrial companies. The study targeted the most important Jordanian industrial companies, which included 46 industrial companies out of 66 companies listed on the Amman Stock Exchange. The researchers personally administered 181 questionnaires, responses were analyzed using descriptive statistics, and the appropriate statistical methods were chosen to test the hypotheses of the study and reach its results. The findings indicate that all elements of green supply chain management, namely green purchasing, green manufacturing, and green marketing had a significant impact on competitive advantage. Also, green manufacturing and green marketing had a significant effect on organizational ambidexterity, but there was no significant impact for green purchasing on organizational ambidexterity, finally, the results of the study showed that organizational ambidexterity plays a significant mediating role in the relationship between green manufacturing, green marketing, and competitive advantage.
Muhammed S. Alnsour, Sawsan A. Alshaer, and Abdelhalim Al-Zubi
World Scientific and Engineering Academy and Society (WSEAS)
Purpose: This main aim of this study is to find out the effects of Facebook ads on Jordanian consumers’ purchase intentions in the restaurant industry. Design/methodology/approach: The design of this research takes a descriptive quantitative approach; a sample of 202 participants answered an online questionnaire, the collected data were analysed by Standardized Multiple Linear Regression and Stepwise Multiple Linear Regression. Findings: The study concluded that restaurants’ Facebook advertising dimensions (Informativeness, Entertainment, Perceived Relevance, Incentive) affect Jordanian consumers’ purchase intention, incentive was the most influential dimension, followed by Perceived relevance, while informativeness and entertainment, was not statistically significant. Research limitations/implications: Only Facebook advertising was considered, whereas future studies could examine other SNS such as YouTube, Google+, Twitter, and LinkedIn. Moreover, it is suggested to lengthen the study time later and have a more representative sample to get more generalizable results.