Sujood

Scopus Publications

Mapping global research on space tourism (1993–2022): a three-decade bibliometric assessment using R and VOSviewer
Nermin Khasawneh, Ramzi Al Rousan, Sujood Sujood
Global Knowledge Memory and Communication, 2026
Purpose Space tourism is currently experiencing significant attention because of its rapid and burgeoning development in the present era. This surge has resulted in an unprecedented growth in publications dedicated to unravelling the intricacies of space tourism. However, there is a conspicuous absence of a large-scale bibliometric analysis focusing on space tourism research from 1993 to 2022. Therefore, the aim of this study is to fill this research gap by examining and mapping the scholarly output published across the world in the spectrum of space tourism over the past 30 years (1993–2022). Design/methodology/approach A corpus of 7,438 publications pertaining to space tourism published from 1993 to 2022 was gathered from the Web of Science Core Collection. Accordingly, bibliometrix package in R and VOSviewer software were used to conduct a comprehensive bibliometric analysis. Findings The current study highlights a significant surge in publications related to space tourism, indicating a heightened scholarly interest and a significant paradigm shift in its exploration. Scott M. Smith, affiliated with National Aeronautics Space Administration Johnson Space Center, emerges as the most prolific author. Leading journals in disseminating space tourism research are Acta Astronautica and Aviation Space and Environmental Medicine. Keyword analysis revealed hotspots such as “space flight”, “simulated microgravity”, “weightlessness” and “stress”, while research gaps include “skylab”, “shuttle”, “cartilage”, “herpes virus” and “herniation”, offering potential avenues for exploration. Research limitations/implications This study’s implications empower stakeholders with actionable insights and deepen the understanding of the evolving landscape of space tourism research, fostering an environment conducive to continuous exploration and innovation in this burgeoning field. Originality/value This study enriches the understanding of global space tourism research and offers valuable insights applicable to a diverse audience, including researchers, policymakers and industry stakeholders. The broad applicability of the study’s findings underscores its significance, serving as a guide for strategic decision-making and shaping research agendas in the dynamic realm of space tourism.
Faith in metaverse: understanding adoption intentions of metaverse amongst the Muslim students
Mohd Azhar, Ruksar Ali, Ariba Naz, Sujood Sujood
Journal of Islamic Marketing, 2026
Purpose The purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to incorporate factors viz. perceived cyber risk (PCR), perceived enjoyment (PE), personal innovativeness in IT (PIT), self-efficacy (SE), trust (TR) and religiosity (RL). Design/methodology/approach An online survey was circulated using a Google questionnaire to gather information on the study constructs. Purposive and snowball sampling techniques were adopted to reach the targeted students. The proposed associations were examined through the application of structural equation modelling with the use of AMOS software. Findings The findings suggest that the empirical results derived from the study present a compelling and effective model, and the model is designed to elucidate the intentions of Indian Muslim students regarding their willingness to embrace or adopt the metaverse. The research has identified and showcased a robust conceptual framework that provides insights into the factors influencing the metaverse adoption intentions among Muslim students. Research limitations/implications This research adds value to the existing literature by expanding the understanding of metaverse adoption amongst Muslim students. This thorough framework offers an intricate comprehension of metaverse adoption, offering a theoretical framework beyond traditional technological determinants. This study provides important insights that can assist educationists, administrators and policymakers in various ways in chalking out essential strategies, policies and programmes related to metaverse adoption amongst Muslim students. Originality/value This study is unique as the six additional constructs, viz. PCR, PE, PIT, SE, TR and RL, are included in the original TAM model, thus filling the literature gap. It also augments the comprehension of the metaverse and unfolds the antecedents of metaverse adoption intention amongst Muslim societies through the lens of students.
Tourism at a snail’s pace: decoding consumers’ behavioural intentions towards slow tourism using an extended TPB model
Saima Kareem, Sujood, Sarah Hussain
Tourism Recreation Research, 2026
Slow tourism (ST) has evolved into a popular tourism trend in recent years. ST and associated slow movements offer tourists unique, less impacting but deeper and more meaningful tourism experiences. This research draws on the theory of planned behaviour (TPB) in an attempt to evaluate Indian consumers' intents to participate in ST with two additional variables: desire for slow tourism and desire for digital disconnection. The analysis suggests that all of the TPB variables are favourably associated with the desire to engage in ST except for desire for digital disconnection. The outcome of the current investigation revealed vital practical implications for professionals, stakeholders, planners, policymakers and other stakeholders. ST and the desire for digital disconnection remain unexplored in the scholarly literature. Moreover, to the best of the authors’ knowledge, this investigation is the first in the realm of tourism scholarship to investigate Indian consumers’ behavioural intentions towards ST.
Designing for diversity: science mapping of Muslim-friendly tourism experience and future trends
Mohamed Battour, Seema Bhardwaj, Sujood, Muhammad Ashraf Fauzi
Cogent Social Sciences, 2026
Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction
Sujood, Amit Kumar, Shuchita Singh, Nidhi Srivastava, Arpita Srivastava, Amrita Jain, Mohd Ayaz, Priya Solomon, Atul Kumar
International Journal of Quality and Service Sciences, 2026
Purpose The purpose of this study is to systematically review the extant literature on the intersection of artificial intelligence (AI) and marketing strategy, with a focus on identifying prevailing themes, research gaps and future research directions. This review aims to provide a comprehensive understanding of how AI technologies are shaping strategic marketing decisions and their implications for businesses. Design/methodology/approach A systematic literature review methodology was adopted, leveraging a rigorous search strategy using the Scopus database. The Preferred Reporting Items for Systematic Reviews and Meta-Analysis approach was followed for the screening and extraction process. The inclusion criteria focused on peer-reviewed journal articles published in English, ensuring relevance and quality. Findings The findings of the study reveal key emerging themes. The result demonstrates how AI is actively shaping strategic marketing decisions and introducing new ethical challenges for businesses. Furthermore, this study proposes the AI Marketing Intelligence Pyramid (AIMIP) Framework, illustrating the structured and progressive development of AI integration within marketing strategies and directly addressing the main research questions. Research limitations/implications This study is restricted to articles published in English and indexed in Scopus, which may exclude relevant contributions in other languages or platforms. This study offers actionable recommendations for integrating AI into marketing strategies, supporting business innovation and competitive differentiation. The insights also guide policymakers and industry leaders in shaping standards and ethical frameworks in AI-driven marketing. Originality/value This study offers a pioneering synthesis of the existing literature on AI and marketing strategy, bridging theoretical insights with practical applications. It identifies critical gaps and underexplored areas in current research, providing actionable directions for future scholarly inquiry. To the best of the authors’ knowledge, notably, this study introduces the first-ever AIMIP Framework, offering a novel, structured approach to understanding the progressive integration of AI in marketing strategy. This contribution adds a new dimension to the evolving discourse on AI-driven marketing transformation.
Understanding intention of Gen Z Indians to visit heritage sites by applying extended theory of planned behaviour: a sustainable approach
Sujood, Samiha Siddiqui, Naseem Bano, Ramzi Al Rousan
Journal of Cultural Heritage Management and Sustainable Development, 2025
PurposeIn 2019, Generation Z (Gen Z) accounted for 32% of the world population, as per the report by Bloomberg, Gen Z in India is world's largest with 472 million people, still there is very limited research conducted to explain their intention to visit heritage sites. This paper aims to report the findings of an empirical research focussing on Gen Z Indians' intention to visit heritage sites by applying theory of planned behaviour (TPB) with two additional constructs, i.e. environmental concern (EC) and environmental friendly activities (EFA).Design/methodology/approachAs a fundamental theoretical framework, the TPB model is used. Data consists of responses of 434 Gen Z Indians which were collected through online questionnaires. Using structural equation modelling (SEM) technique, the measurement and structural model were tested with the help of AMOS 22 and SPSS 25 software.FindingsThe results of SEM indicate that the hypothesized relationships between attitude (AT), subjective norms (SN), EC, EFA and intention to visit heritage sites were all supported. However, perceived behavioural control (PBC) did not influence intention.Research limitations/implicationsThe study's findings have substantial practical implications for organizations/travel companies that primarily deal in heritage sites. The findings of this study contribute to the body of knowledge about intention to visit heritage sites. As the study focuses mostly on Gene Z Indians, it is difficult to extrapolate the findings to other countries.Originality/valueThis paper will help the researchers and practitioners to understand the Gen Z Indians' intention of visiting heritage sites. To the best of the authors' knowledge, this is the first study that predicts intention of Gen Z Indians to visit heritage sites.
Livestreaming in events: a systematic literature review and research agenda
Safdar Khan, Sujood, Asad Rehman, Saima Kareem, Ramzi Al Rousan
International Journal of Event and Festival Management, 2025
PurposeThis systematic literature review (SLR) seeks to thoroughly investigate and synthesize existing research primarily focused on the role and impact of livestreaming technologies in the events industry. The review aims to uncover key trends and strategies associated with the integration of livestreaming in several event settings, including conferences, concerts and virtual events.Design/methodology/approachEmploying a systematic approach, this review involves a meticulous search of the Scopus database and relevant literature using a predefined search string. The search is tailored to capture studies that specifically address livestreaming, with a focus on events such as conferences, concerts and other public gatherings.FindingsThis SLR uncovers the findings related to various aspects of livestreaming at events. Key areas of interest include the strategies employed by event organizers, audience experiences, technical requirements, monetization models, social media integration and the suitability of livestreaming in different event categories. By synthesizing the findings from the selected studies, this review provides an integrated framework of how livestreaming technologies impact event management, engagement and overall audience satisfaction.Research limitations/implicationsWhile striving for comprehensiveness, this SLR acknowledges potential limitations inherent in the available literature. Variability in research methodologies, publication biases and evolving technologies may introduce limitations. Additionally, the scope is limited to English-language publications within the specified subject areas. These limitations will be transparently discussed to guide future studies and promote the efficient utilization of livestreaming technologies in the events industry.Originality/valueThe originality of this SLR hinges on its thorough examination of the current state of knowledge on livestreaming technologies in events. The identification of trends and strategies will offer valuable insights for both scholars and practitioners, guiding future research directions and informing strategic decision-making in the dynamic field of event management.
From traditional to virtual classrooms: unravelling themes and shaping the future of metaverse education
Alisha Waquar, Sujood, Saima Kareem, Nusrat Yasmeen, Sarah Hussain
Interactive Technology and Smart Education, 2025
Purpose This study aims to conduct a comprehensive review of scholarly literature on the educational impacts of the metaverse, systematically identifying emerging themes, challenges and implications for metaverse education. Design/methodology/approach The study uses systematic literature review techniques using the Scopus database to investigate empirical studies and systematic reviews specifically examining the convergence of the metaverse and education. Findings The study shows that the metaverse has a substantial influence on education, emphasising immersive learning, real social interactions and the transformation of traditional frameworks. This paper identifies nine themes, illuminating the growing relevance of metaverse tools in academic institutions, influencing learning methods, outcomes and positive student dispositions. Research limitations/implications This study provides a foundation for further investigations into the metaverse’s potential to disseminate knowledge and enhance comprehension of metaverse technologies. It explores the metaverse’s potential in relation to progress, upcoming trends and cultural awareness while highlighting obstacles that must be addressed for effective metaverse teaching. Originality/value This research paper makes a substantial scholarly contribution by undertaking a systematic analysis of empirical studies and identifying emerging themes in the area of metaverse education. It offers substantial insights into the transformative potential of metaverse education and its implications for pedagogical and instructional approaches in the digitised era through the analysis of fundamental inquiries.
Eco-citizens of academia: unraveling students’ behavior toward biodiversity management in higher education institutions
Ruksar Ali, Sujood Sujood, Ariba Naz, Mohd Azhar
International Journal of Sustainability in Higher Education, 2025
Purpose The purpose of this study is to assess students' behaviors toward biodiversity management in higher education institutions. This study expands upon the value belief norm (VBN) theory by examining how environmental values, beliefs and norms impact students' engagement in biodiversity management. Design/methodology/approach An online survey was undertaken using a Google questionnaire. Convenience and snowball sampling techniques were adopted to reach the targeted students. The proposed associations were examined through the application of SEM with the use of AMOS software. Findings The findings provide valuable insights into students' behaviors regarding biodiversity management and demonstrate that extending VBN theory to the context of biodiversity, with the incorporation of environmental knowledge and environmental-friendly activities, resulted in a robust model for understanding students' behaviors toward biodiversity management in higher education institutions. Research limitations/implications The findings can guide targeted interventions to boost student engagement in biodiversity management. Understanding the factors influencing their behaviors can aid in designing effective educational programs that promote biodiversity conservation and management. Originality/value This uniqueness of this study rests in its extension of the VBN theory to the context of biodiversity management, the exploration of environmental knowledge and environmental-friendly activities, and its focus on higher education institutions. Its value lies in guiding targeted interventions and campus sustainability strategies, aligning with UN SDGs to support global biodiversity and sustainable practices.
Work-life balance, career motivation and women: a systematic literature review and research agenda in the Indian context
Ruksar Ali, Sujood, Ariba Naz, Mohd Azhar
Gender in Management, 2025
Purpose The purpose of this study is to provide a review of the existing research landscape on work-life balance and women’s career motivation. It examines the relationship between work-life balance and career motivation in the context of Indian women. Specifically, it explores how the work-life balance of women influences the motivational aspects of their careers. Design/methodology/approach The research uses a systematic literature review to identify and analyze relevant literature on work-life balance and women’s career motivation among Indian women from the Scopus database. Findings The study uncovers critical insights into the connection between work-life balance and women’s career decisions. It gives insight on how work-life balance significantly impacts women’s career choices. The SLR reveals a notable and consistent upward trend in the domains of work-life balance and career motivation among women. Research limitations/implications The findings of this study can inform organizations in tailoring policies that foster women’s career growth while simultaneously supporting a healthy work-life balance. In addition, the research can empower women to make informed decisions about their careers and personal lives. Ultimately, it contributes to creating a more inclusive and gender-equitable work environment, promoting both women’s career aspirations and their overall well-being. Originality/value This research stands out in its examination of the relationship between work-life balance and women’s career motivation, particularly in the unique context of Indian women. While previous studies have explored these topics individually, this research bridges the gap by investigating their interplay. Moreover, the application of a systematic literature review approach to these variables in the context of Indian women represents a novel contribution.
From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models
Safdar Khan, Sujood Sujood, Asad Rehman, Ramzi Al Rousan
Journal of Hospitality and Tourism Insights, 2025
Deciphering the role of perceived discrimination, perceived islamophobia and religiosity in affecting Muslim women’s intention of working in the tourism and hospitality (T&H) industry
Journal of Islamic Marketing, 2025
Consumer Behavior in Tourism
Sehar Nafees, Sujood
International Encyclopedia of Business Management, 2025
Promoting carbon neutrality: Indian tourists’ intentions to adopt energy-saving behaviours
Samiha Siddiqui, Sujood
Current Issues in Tourism, 2025
Challenges for women in tourism and hospitality entrepreneurship: a systematic literature review and future research agenda
Saima Kareem, Sarah Hussain, N.A. Sujood
International Journal of Tourism Policy, 2025
A Rapid Assessment of Monkeypox: Is the Global Tourism and Hospitality Industry Ready for Another Havoc?
Samiha Siddiqui, Naseem Bano, Sujood
Journal of Quality Assurance in Hospitality and Tourism, 2025
Consumer intentions and digital financial literacy: a new perspective on fintech payment product adoption
Dilpreet Kaur, Mohd Mohsin Khan, N.A. Sujood
International Journal of Management Practice, 2025
Unveiling gender disparities in entrepreneurship: a systematic review on women entrepreneurs and inequality in India
Sehar Nafees, Sujood, Samiha Siddiqui, Sheeba Hamid
Journal of Enterprising Communities, 2025
Tech-Forward Travels: Unravelling Users’ Adoption Intention of Metaverse Technology for the Tourism and Hospitality Experience
Sujood, Saima Kareem, Samiha Siddiqui, Ramzi Al Rousan
Journal of Quality Assurance in Hospitality and Tourism, 2025
Navigating metaversal transformations across tourism, hospitality, events and leisure–a systematic literature review and future research agenda
Saima Kareem, Sujood, Alisha Waquar, Sarah Hussain, Nusrat Yasmeen
World Leisure Journal, 2025
Entrepreneurial Intention of Tourism and Hospitality Students: An Examination Through the Lens of Theory of Planned Behavior with Perceived Desirability and Perceived Feasibility
Sujood, Sheeba Hamid, Mohd Azhar, Ruksar Ali, Naseem Bano, Samiha Siddiqui
Journal of Hospitality and Tourism Education, 2025
Beyond horizons: illuminating urban tourism – a systematic odyssey through sustainability, quality of life and natural environments
Sweety Mishra, Sujood Sujood, Nimit Chowdhary, Javed Salim
International Journal of Tourism Cities, 2024
Travelling with open eyes! A study to measure consumers’ intention towards experiencing immersive technologies at tourism destinations by using an integrated model of TPB, TAM captured through the lens of S-O-R
Sujood, Pancy
International Journal of Contemporary Hospitality Management, 2024
To return or not to return: an investigation of dilemma among medical students to revisit Ukraine for educational tourism
Samiha Siddiqui, Sujood Sujood, Naseem Bano, Sheeba Hamid
International Journal of Tourism Cities, 2024
Uncorking the potential of wine: an empirical prediction of consumers’ intention to visit wine tourism destinations (WTDs) post-COVID-19
Pancy, Sujood
British Food Journal, 2024
Mapping 30 years of tourism and hospitality research in the Arab world: a review based on bibliometric analysis
Ramzi Al Rousan, Nermin Khasawneh, Sujood Sujood
Tourism Review, 2024
Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust
Sujood, Naseem Bano, Samiha Siddiqui
Journal of Hospitality and Tourism Insights, 2024
Urban tourists' intention towards visiting national parks: an exertion of theory of planned behaviour and expectancy theory
Ramzi Al Rousan, Samiha Siddiqui, Naseem Bano, Sujood
Journal of Hospitality and Tourism Insights, 2024
Emerging themes in food tourism: a systematic literature review and research agenda
Sujood, Ruksar Ali, Saba Irfan, Sheeba Hamid
British Food Journal, 2024
The power of emotions: combining emotional attachment theory (EAT) and the technology acceptance model (TAM) to predict consumers’ intention to use interactive technologies (ITs) at tourism destinations
Sehar Nafees, Sujood
Tourism Recreation Research, 2024
Archaeotourism Unveiled: A Systematic Literature Review and Chronicles of Built Heritage Conservation
Javed Salim, Sujood, Sweety Mishra, Nusrat Yasmeen
Conservation and Management of Archaeological Sites, 2024
User’s intention towards the use of digital libraries: a post COVID-19 scenario
Sujood, Samiha Siddiqui, Sehar Nafees, Naseem Bano
Digital Library Perspectives, 2023
Coronavirus: choking global and Indian tourism economy and leaving industry on the ventilator
Sujood, Sheeba Hamid, Naseem Bano
Journal of Hospitality and Tourism Insights, 2023
UNDERSTANDING BEHAVIOURAL INTENTION OF EXPERIENCING VIRTUAL TOURISM DURING COVID-19: AN EXTENSION OF THEORY OF PLANNED BEHAVIOUR
Sheeba Hamid, Ruksar Ali, Sujood, Syed Talha Jameel, Mohd Azhar, Samiha Siddiqui
Tourism and Hospitality Management, 2023
Post-pandemic intention to participate in the tourism and hospitality (T&H) events: an integrated investigation through the lens of the theory of planned behavior and perception of Covid-19
Ramzi Al Rousan, Nermin Khasawneh, Sujood Sujood, Naseem Bano
International Journal of Event and Festival Management, 2023
Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust
Sheeba Hamid, Mohd Azhar, Sujood
British Food Journal, 2023
An investigation of factors affecting solo travel intention among marginalized groups: a case of Indian Muslim Women
Sujood, Samiha Siddiqui, Naseem Bano
Tourism Recreation Research, 2023
Applying the Extended Theory of Planned Behaviour (TPB) to Predict Behavioural Intention in the Context of Transformational Tourism: A Case of Nizamuddin Shrine
Siddiqui, Samiha, Sujood, Hamid, Sheeba
International Journal of Religious Tourism and Pilgrimage, 2023
POST-PANDEMIC INTENTION OF THE TOURISM AND HOSPITALITY (T&H) INDUSTRY EMPLOYEES TOWARDS THE USE OF INFORMATION TECHNOLOGY
Sujood, Rukar Ali, Mohd Arwab, Sheeba Hamid
Tourism and Hospitality Management, 2023
Factors affecting consumers' behavioural intention to book travel products online using e-commerce: a case of online travel agencies
N.A. Sujood, Sheeba Hamid, Naseem Bano, Syed Talha Jameel, Sarah Hussain
International Journal of Electronic Business, 2023
Behavioral intention of traveling in the period of COVID-19: an application of the theory of planned behavior (TPB) and perceived risk
Sujood, Sheeba Hamid, Naseem Bano
International Journal of Tourism Cities, 2022

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