TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision Rambabu Lavuri, Vidyadhar Reddy Aileni Journal of Promotion Management, 2022 This research study aims to examine the influence of TV advertisements on children to pester and the moderating role of pestering power for parents buying decisions and TV ads. Data is collected from 487 respondents of 6 to 15 year's age group children and their parents, using convenience sampling through survey and interview method by a structured questionnaire. Finally, 487 (71%) sample data were analyzed using the IBM SPSS and AMOS package using Exploratory Factor Analysis (EFA), Confirmatory factor analysis (CFA), and Structural equation modeling (SEM). The results showed that TV ad factors such as entertainment, advertisement likability, content credibility, quality information, and celebrity endorsement positively impacted children's pestering. Pestering power had a significant moderating role in their parent's buying decisions and TV ads. This research allows marketers and advertisers to create an innovative marketing strategy for attracting children's interest and buying behavior.
Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study Vidyadhar Reddy Aileni, Bucha Reddy Ponakanti Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2015 Corporate hospitals are a new breed in health care industry in India. These hospitals are attracting a number of patients because of their super-specialities. There is keen competition for market share on all fronts among these hospitals. The key tasks is not only to provide specialized services more efficiently and effectively, but also to maintain the quality of overall services. As it is difficult to evaluate to evaluate the technical aspects of the health services consumers may use non technical may use non technical characteristics such as length of waiting time for procedure or the pain they experience during tests and sample collection of blood etc. to evaluate the service quality. These aspects of service are directly experienced and evaluation requires no technical expertise. This study made an attempt to evaluate consumer satisfaction and perceived quality of out patient health care services. Survey method is adopted to collect the information from the respondents. Respondents are drawn from three corporate hospitals situated in Hyderabad A.P.India.The primary analysis revealed that there are no significant differences among the hospitals. Further, the findings of the study revealed that all the stages i.e. reception, examination, pathology, x-ray/scanning process are influencing the overall satisfaction positively. But the stages like pathology and x-ray/pathology process are more significantly influencing the overall satisfaction. Finally, some directions for future research are suggested.
Perceived Service Quality and Customer Satisfaction in a Public Sector Bank of India-A Study Vidyahhar Reddy Aileni, Venkataramana Vedulla Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2015 The economic liberalization and the globalization policies have unlocked the floodgates of the Indian economy for the invasion of a number of foreign banks into Indian market, resulting in intense competition in the banking industry. As a result, the banks have realized, that the key to achieving sustainable competitive advantage in today' s markets is to build relationships with customers by serving them in excellent fashion ....... not just selling them. Of late, the banks have been coming out with a number of innovative value addition functions to have the cutting edge over others. Of customers who switch suppliers 40% are likely to do so for service reasons ....... only 8% are likely to switch for price or product reason 1. The response of the Indian banking system to the reforms in the sector, has by and large been creditable, however, the worries of Indian Banks are far from over. This is in particular with public sector banks, which account for 85 percent of entire banking business in India. The share of public sector banks, with respect to the deposits and advances have steadily been going down since 1992-93, from 87.89% deposits and 89.32% advances to 86.83% and 87.30% during 1993-94; 86.49% and 85.82% during 1994- 95; 85.39% and 82.36% during 1995-96 and 83.60% and 65.66% deposits and advances respectively during 1996- 97. As per the survey ofKPMG Peat Marwick with Business Today, 69% of the Indian Banks have been classified as the worst Banks. The steady decline in deposits and advances in public sector banks is a clear indication of shifting of customer loyalty. Thus, the Indian banking Industry is sending an alarming signals to the policy makers and the government, demanding immediate attention to stem the rot, at an earliest stage possible. Therefore, the study examined the Indian banking industry from the angle of service quality and customer satisfaction in Indian banks, with the following objectives: To find out the relative importance of SERVQUAL determinants To examine the gaps in the service quality. To measure the customer satisfaction.
Consumer Satisfaction and Perceived Quality of Out-patient Health-care Services Vidyadhar Reddy Aileni Global Business Review, 2003 Corporate hospitals are a new breed in health-care industry in India. They are attracting a number of patients because of their super specialities. There is keen competition for market share on all fronts among these hospitals. The key task is not only to provide specialized services more efficiently and effectively, but also to maintain the quality of overall services. As it is very difficult to evaluate the technical aspects of health-care, the non-technical aspects of health-care, such as waiting time, procedures, are taken into consideration for study. The service aspects are directly experienced and evaluation requires no technical expertise. This study made a humble attempt at evaluating consumer satisfaction in corporate hospitals. Survey method was adopted to collect information from respondents. Respondents were drawn from three corporate hospitals situated in Hyderabad. The primary analysis revealed that there are no significant differences among the hospitals. Further, the findings of the study revealed that all the stages—reception, examination, pathology, and x-ray/scanning process influence the overall satisfaction positively. But the stages like pathology and x-ray/scanning process significantly influence overall satisfaction. Finally, some directions for future research have been suggested.
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Journey of Digital Payments-An Experience of India RM Vidyadhar Reddy Aileni, Rama Raju Kanumuri Economic Challenger 26 (Issue 102) , 2024 2024
Digital Currency is the Need of the Strategy for Curbing the Corruption in Indian Economy VR Aileni Empirical Economics Letters 22, 147-149 , 2023 2023
TV advertisements: assessing the moderating effect of children's pester power on parents purchase decision R Lavuri, VR Aileni Journal of Promotion Management 28 (5), 625-649 , 2022 2022 Citations: 11
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MOST CITED SCHOLAR PUBLICATIONS
Post-merger performance of acquiring firms from different industries in India DP Mantravadi, AV Reddy International Research Journal of Finance and Economics , 2008 2008 Citations: 296
Relative size in mergers and operating performance: Indian experience P Mantravadi, AV Reddy Economic and Political Weekly, 3936-3942 , 2007 2007 Citations: 87
Type of merger and impact on operating performance: The Indian experience P Mantravadi, AV Reddy Economic and Political Weekly, 66-74 , 2008 2008 Citations: 73
Mergers and Operating Performance: Indian Experience. P Mantravadi, AV Reddy ICFAI Journal of Mergers & Acquisitions 4 (4) , 2007 2007 Citations: 39
A Conceptual Study of Mystery Shopping as an Ancillary Method for Customer Surveys SS Vidyadhar Reddy Aileni Global Journal of Management and Business Research 16 (2) , 2016 2016 Citations: 12
TV advertisements: assessing the moderating effect of children's pester power on parents purchase decision R Lavuri, VR Aileni Journal of Promotion Management 28 (5), 625-649 , 2022 2022 Citations: 11
Consumer satisfaction and perceived quality of out-patient health-care services V Reddy Aileni Global Business Review 4 (1), 41-56 , 2003 2003 Citations: 7
Perception of organization climate and job satisfaction VR Aileni, S Prasad Journal of Training and Development, 6-13 , 1995 1995 Citations: 5
Corporate Liquidity: A Case Study SN Sharma, AV Reddy The Management Accountant, 415-419 , 1985 1985 Citations: 5
Emotional intelligence and its impact on organizational performance of IT companies in India with special reference to Hyderabad MSK Rao, VR Ailen Int. Res. J. Commer. Arts Sci 8 (7), 238-246 , 2017 2017 Citations: 1
Agriculture Marketing AV Reddy Printwell , 1991 1991 Citations: 1
Journey of Digital Payments-An Experience of India RM Vidyadhar Reddy Aileni, Rama Raju Kanumuri Economic Challenger 26 (Issue 102) , 2024 2024
Digital Currency is the Need of the Strategy for Curbing the Corruption in Indian Economy VR Aileni Empirical Economics Letters 22, 147-149 , 2023 2023
Employee’s Quality of Work life in Pharmaceutical Industry – A Factor Analysis VR Aileni International Journal of Management and Humanities 2 (8) , 2017 2017
Employee’s Quality of Work life in Pharmaceutical Industry – A Factor Analysis International Journal of Management and Humanities (IJMH) 2 (8) , 2017 2017
Evaluating Educational Services using Mystery Students SS Vidyadhar Reddy aileni RJSSM 6 (5) , 2016 2016
Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study VR Aileni, BR Ponakanti Proceedings of the 1997 World Marketing Congress, 256-257 , 2015 2015
Retail Outlet Engagement & Expansion Program in Indian Telecom Sector D Sahoo, AV Reddy i-Manager's Journal on Management 9 (1), 12 , 2014 2014
Creative Entrepreneurship in Global Startups Academy of Business Research Journal, USA. , 2014 2014
Impact of Balanced Scorecard on Corporate Performance Academy of Business Research Journal, USA. , 2014 2014
