RECENT SCHOLAR PUBLICATIONS
- Tourist-virtual assistant communication: the power of attachment and authenticityM Ferreira, SMC Loureiro, M Ashfaq, H PereiraAnatolia 34 (4), 566-578 2023
- Human branding: from attachment strength to loyaltySMC Loureiro, EM Sarmento, F Vinagre, M FerreiraJournal of Marketing Communications, 1-22 2023
- How artificial intelligence tools influence customer experience and avoidance of similaritySMC Loureiro, MM Ferreira, RG Bilro, L Marques2023 Global Marketing Conference at Seoul: Marketing and management 2023
- You are only mine! Engage with voice assistant while find destinations and accommodationsM Mendes Ferreira, SM Correia, H PereiraJournal of Promotion Management 28 (2), 189-204 2022
- Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart citiesM Ferreira, SMC Loureiro, H PereiraAugmented Reality and Virtual Reality: New Trends in Immersive Technology 2021
- Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing CommunicationsM Ferreira, FPF FinoManagerial Challenges and Social Impacts of Virtual and Augmented Reality, 13-43 2020
- Communication Tools in the Customer's Journey: Application to the Tourism SectorMM Ferreira, SMC Loureiro, HG PereiraExploring the Power of Electronic Word-of-Mouth in the Services Industry 2020
- The role of virtual reality and artificial intelligence in marketing relationship communicationsMM Ferreira, SMC Loureiro, H PereiraThe role of virtual reality and artificial intelligence in marketing 2020
- Communication Tools in the Customer’s JourneyMM Ferreira, SMC Loureiro, HG Pereira 2020
