Human branding: from attachment strength to loyalty SMC Loureiro, EM Sarmento, F Vinagre, M Ferreira Journal of Marketing Communications 31 (4), 371-392 , 2025 2025 Citations: 9
THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS MM Ferreira, J Lopes Global Fashion Management Conference, 381-381 , 2024 2024
Tourist-virtual assistant communication: the power of attachment and authenticity M Ferreira, SMC Loureiro, M Ashfaq, H Pereira Anatolia 34 (4), 566-578 , 2023 2023 Citations: 16
A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal and dominance. MM Ferreira, S Loureiro, RG Bilro 2023
How artificial intelligence tools influence customer experience and avoidance of similarity SMC Loureiro, MM Ferreira, RG Bilro, L Marques 2023 Global Marketing Conference at Seoul: Marketing and management … , 2023 2023 Citations: 2
You are only mine! Engage with voice assistant while find destinations and accommodations M Mendes Ferreira, SM Correia, H Pereira Journal of Promotion Management 28 (2), 189-204 , 2022 2022 Citations: 19
Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities M Ferreira, SMC Loureiro, H Pereira Augmented Reality and Virtual Reality: New Trends in Immersive Technology … , 2021 2021 Citations: 3
Embedding virtual reality and artificial intelligence in integrated marketing communications M Ferreira, FPF Fino Managerial challenges and social impacts of virtual and augmented reality, 13-43 , 2020 2020 Citations: 3
Communication Tools in the Customer's Journey: Application to the Tourism Sector MM Ferreira, SMC Loureiro, HG Pereira Exploring the Power of Electronic Word-of-Mouth in the Services Industry … , 2020 2020 Citations: 5
The role of virtual reality and artificial intelligence in marketing relationship communications MM Ferreira, SMC Loureiro, H Pereira The role of virtual reality and artificial intelligence in marketing … , 2020 2020
Communication Tools in the Customer’s Journey MM Ferreira, SMC Loureiro, HG Pereira 2020
MOST CITED SCHOLAR PUBLICATIONS
You are only mine! Engage with voice assistant while find destinations and accommodations M Mendes Ferreira, SM Correia, H Pereira Journal of Promotion Management 28 (2), 189-204 , 2022 2022 Citations: 19
Tourist-virtual assistant communication: the power of attachment and authenticity M Ferreira, SMC Loureiro, M Ashfaq, H Pereira Anatolia 34 (4), 566-578 , 2023 2023 Citations: 16
Human branding: from attachment strength to loyalty SMC Loureiro, EM Sarmento, F Vinagre, M Ferreira Journal of Marketing Communications 31 (4), 371-392 , 2025 2025 Citations: 9
Communication Tools in the Customer's Journey: Application to the Tourism Sector MM Ferreira, SMC Loureiro, HG Pereira Exploring the Power of Electronic Word-of-Mouth in the Services Industry … , 2020 2020 Citations: 5
Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities M Ferreira, SMC Loureiro, H Pereira Augmented Reality and Virtual Reality: New Trends in Immersive Technology … , 2021 2021 Citations: 3
Embedding virtual reality and artificial intelligence in integrated marketing communications M Ferreira, FPF Fino Managerial challenges and social impacts of virtual and augmented reality, 13-43 , 2020 2020 Citations: 3
How artificial intelligence tools influence customer experience and avoidance of similarity SMC Loureiro, MM Ferreira, RG Bilro, L Marques 2023 Global Marketing Conference at Seoul: Marketing and management … , 2023 2023 Citations: 2
THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS MM Ferreira, J Lopes Global Fashion Management Conference, 381-381 , 2024 2024
A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal and dominance. MM Ferreira, S Loureiro, RG Bilro 2023
The role of virtual reality and artificial intelligence in marketing relationship communications MM Ferreira, SMC Loureiro, H Pereira The role of virtual reality and artificial intelligence in marketing … , 2020 2020
Communication Tools in the Customer’s Journey MM Ferreira, SMC Loureiro, HG Pereira 2020
