Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players S Syam, R Daga, SE Susanto, KN Salam Jurnal Manajemen Bisnis 13 (1), 385-401 , 2026 2026
Integrating AI in marketing management: Smart solutions to address future business challenges KN Salam, FN Yusman, W Paul, Z Fata, S Sutono, B Arrohman International Conference on, Emerging Trends in AI and Computational … , 2026 2026
Navigating The AIDA Journey: A Qualitative Study of Marketing Communication Hurdles in Indonesia's 3 Million Houses Program for Millennials and Gen Z KNS Asrul, Muhammad Nasir Hamzah, Verawaty, Maryam Nurdin ICoBITS 1 , 2026 2026
Building Resident Loyalty through Tribe Marketing: The Mediating Roles of Customer Engagement and Value Co-Creation in Housing Communities KN Salam, M Razak, N Rosanti, M Muspa, DP Ar ICoBITS 1, 68-85 , 2026 2026
The Lived Experience of Financial Inclusion 3.0: Interpreting the Financial Connectedness of Urban Communities in Makassar R Andriany, M Razak, M Salam, Karta Negara, Verawaty ICoBITS 1, 108-119 , 2026 2026
Member card and social media promotion strategies on customer loyalty KN Salam Jurnal Manajemen Bisnis , 2026 2026 Citations: 1
EFFORTS TO ARRANGE TRADERS BASED ON ECONOMIC ZONES TO IMPROVE CONSUMER ACCESSIBILITY AND COMFORT IN GOWA REGENCY KNS Mesrawati Rifai, Hasnawati, Riswan, Jalil B, Musdalipa R, Rivai Makduani ... International Journal of Engagement and Empowerment 5 (3), 381-390 , 2025 2025
Bisnis dan Manajemen Strategi PP Rachman Suwandaru, Ria Andriany, Asrul, Hardy, Maslim, Karta Negara Salam ... 2025
Implementasi Design Thinking dalam Pengembangan Aplikasi DIGITS di Telkom Schools: Studi Kasus Transformasi Digital Pendidikan M Karta Negara Salam, Hardy, Maslim, Ibrahim Marsela Advances in Management & Financial Reporting 3 (3), 966-989 , 2025 2025
MANAJEMEN BISNIS N Rosanti, R Andriany, A Asrul, H Hardy, M Maslim, KN Salam, S Aslim, ... CV WIDINA MEDIA UTAMA , 2025 2025
Leveraging Big Data for Competitive Advantage: A Review in Business Analytics KNS Mozes Haryanto Baottong, Ceskakusumadewi Baharuddin, Fitri Indah Sari M ... Advances in Management & Financial Reporting 3 (3), 714-728 , 2025 2025 Citations: 1
Analysis of the Challenges of Sustainable Organizational Development in a Changing Business Environment KNS Ahmad Wijayanto, Panus, Aminuddin Hamdat, Muhammad Rizal Advances in Management & Financial Reporting 3 (3), 697-713 , 2025 2025 Citations: 1
Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembeli Produk Melalui Kepuasan Konsumen Kosmetik Wardah di Kota Makassar KNS Fildzah Multarahmi, Novita Rosanti, Rachman Suwandaru Movere Journal 7 (2), 331-354 , 2025 2025 Citations: 1
User-Generated Content (UGC) and Its Impact on Tourism Marketing: A Systematic Literature Review KNS Sujatmiko, Novita Rosanti, Dhita Pratiwi Ar, Aminuddin Hamdat GOLDEN RATIO OF MAPPING IDEA AND LITERATURE FORMAT 5 (2), 97-107 , 2025 2025 Citations: 12
OPTIMIZING HOME-BASED BUSINESS OPPORTUNITIES THROUGH INDEPENDENT ENTREPRENEURIAL TALKSHOW ACTIVITIES IN MAKASSAR CITY NRMN Ria Andriany R.A,Sandi Aslim, Peudence Patricia Hieroploise Palinggi ... Indonesian Journal of Engagement, Community Services, Empowerment and … , 2025 2025
IMPLEMENTASI KOMPETENSI INTI SEBAGAI PEMBENTUK SEKOLAH BERDAYA SAING DALAM MENANGANI KENAKALAN REMAJA PADA SEKOLAH MENENGAH DESA KASSI LOE DI KABUPATEN PANGKEP R Suwandaru, KN Salam, R Daga, A Hamdat, M Rizal, C B, ILD Lawalata, ... Indonesian Journal of Engagement, Community Services, Empowerment and … , 2025 2025 Citations: 1
PENGABDIAN KEPADA MASYARAKAT DENGAN MEMBAGIKAN HANDSANITISER KEPADA PENGGUNA JALAN DAN JAMAAH MASJID PADA MASA COVID 19 KNS Rosnaeni Daga, R Suwandaru, DP Ar, H Sasmita, Panus, Ramlah, ... Indonesian Journal of Engagement, Community Services, Empowerment and … , 2025 2025
Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global M Karta Negara Salam, Sandi Aslim, Prudence Patricia Hieroploise Palingg ... Paradoks ( Jurnal Ilmu Ekonomi ) 8 (2), 525-539 , 2025 2025 Citations: 14
Strategi Inovatif dan Digitalisasi Produk Perbankan Syariah dalam Meningkatkan Akses dan Keterlibatan Nasabah di Era Digital K Safitri, KN Salam Jurnal Kajian Ekonomi Dan Perbankan Syariah 4 (1), 41-52 , 2025 2025 Citations: 2
Balancing Strategies for Sustainable Growth in International Business M Djabir, MH Baottong, KN Salam Vifada Management and Digital Business 2 (1), 17-39 , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships DPA Karta Negara Salam, A. We Tenri Fatimah Singkeruang, M. Fahrul Husni ... Golden ratio : MAPPING IDEA & LITERATURE FORMAT 4 (1), 53-77 , 2024 2024 Citations: 120
The effects of brand image and product quality on purchase decisions N Rosanti, KN Salam Quantitative Economics and Management Studies 2 (6), 365-375 , 2021 2021 Citations: 77
The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation KN Salam, MI Taufik Hasanuddin Economic and Business Review ( HEBR ) 4 (2), 50-52 , 2020 2020 Citations: 23
Buku Manajemen Pemasaran dan Perilaku Konsumen KN Salam Manajemen dan Strategi Pemasaran dalam Bisnis , 2020 2020 Citations: 23
Study On Service Quality On Customer Satisfaction And Loyalty I Siti Fatimah, Mukhammad Idrus, Afiah Mukhtar, Karta Negara Salam Jurnal Manajemen 26 (3), 512-532 , 2022 2022 Citations: 22
Pengembangan Sistem Tracer Study Menggunakan Agile Development Methods pada IBK Nitro KNS Muhammad Ikhwan Burhan, Fadliyani Nawir Jursima ( Jurnal Sistem AInformasi dan Manajemen ) 10 (3), 160-170 , 2022 2022 Citations: 21
Impulse Buying on users of online shopping OS Themba, A Hamdat, N Alam, KN Salam Jurnal Manajemen Bisnis 8 (1), 104-111 , 2021 2021 Citations: 21
The Impact of Entrepreneurial Leadership on the Performance of Small and Medium Enterprises KNS Megawaty, Hendriadi Povrema 3 (4), 388-397 , 2022 2022 Citations: 18
Promotion costs analysis to increased volume sales in the convection companies KN Salam, R Wulansari, P Harsono International Journal of Science, Technology & Management 2 (5), 1542-1551 , 2021 2021 Citations: 18
Examining the Factors Affecting Accounting Prudence M Idrus Atestasi: Jurnal Ilmiah Akuntansi , 2022 2022 Citations: 17
PELATIHAN PENGEMBANGAN HUBUNGAN KELOMPOK KERJA DENGAN INDUSTRIAL DALAM MENINGKATKAN KUALITAS USAHA DAN KESEJAHTERAAN KELOMPOK KERJA R Rosnaini Daga, Karta Negara Salam, Nasir Hamzah, Rachman Suwandaru ... Jupadai 2 (1), 56-65 , 2023 2023 Citations: 16
Pengaruh Marketing Mix Terhadap Kepuasan Pengguna GoJek AM Siti Fatimah, A Asmawiyah, KN Salam YUME 5 (Pascasarjana STIE Amkop Makassar), 328 - 344 , 2022 2022 Citations: 16
Analisis Penggunaan Aplikasi Whatsapp pada PT. Bank Perkreditan Rakyat Sulawesi Mandiri RNI Karta Negara Salam Jurnal Manajemen Perbankan Keuangan Nitro 4 (1), 1-8 , 2021 2021 Citations: 15
Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global M Karta Negara Salam, Sandi Aslim, Prudence Patricia Hieroploise Palingg ... Paradoks ( Jurnal Ilmu Ekonomi ) 8 (2), 525-539 , 2025 2025 Citations: 14
User-Generated Content (UGC) and Its Impact on Tourism Marketing: A Systematic Literature Review KNS Sujatmiko, Novita Rosanti, Dhita Pratiwi Ar, Aminuddin Hamdat GOLDEN RATIO OF MAPPING IDEA AND LITERATURE FORMAT 5 (2), 97-107 , 2025 2025 Citations: 12
Faktor-faktor yang Mempengaruhi Nasabah Memilih Tabungan Simpedes pada PT. Bank Rakyat Indonesia (Persero), Tbk. Unit Borong Raya HDT Dhita Pratiwi Ar, Asriyani Fabanyo, Karta Negara Salam, Asmawiyah Jurnal Manajemen Perbankan Keuangan Nitro (JMPKN) 5, 119-133 , 2022 2022 Citations: 12
Entrepreneurship 5.0 F Fahrial, D Tjahjan, I Oktaria, KN Salam, SE Putro, VS Adoe 2022 Citations: 10
Pandemi COVID-19 Memberdayakan Ibu-Ibu yang kehilangan Pekerjaan untuk Mengelolah Sedekah Jum’at ke Mesjid dan Panti asuhan di Kota Makassar R Daga, KN Salam Panrannuangku 3 (3), - , 2021 2021 Citations: 10
Kuliah Daring: kisah mengajar saat pandemi P Ishak, KN Salam, D Yadewani, S Harefa, R Handayani, A Habibie, ... Pustaka Galeri Mandiri , 2020 2020 Citations: 7
Donasi Al Qur’an Di Masa Pandemi Covid-19 Untuk Mesjid, Taman Pendidikan Al-Qur'an Dan Panti Asuhan DPA Rosnaini Daga, Karta Negara Salam, Fadliyani Nawir Jurnal Masyarakat Madani Indonesia 1 (3), 143-148 , 2022 2022 Citations: 6
