Vaishali C Mahajan

@scmhrd.edu

Associate Professor
Symbiosis Centre for Management & Human Resource Development (SCMHRD)

Vaishali C Mahajan


               Download Compact PDF  
https://researchid.co/vaishalicmahajan25

RESEARCH INTERESTS

Service Marketing, Consumer Behaviour, Brand Management, Digital Marketing
28

Scopus Publications

337

Scholar Citations

7

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Public Private Partnership Model as Accelerator for Social Infrastructure Initiatives
    Kannan Rajagopal, Vaishali Mahajan
    Public Private Partnerships for Social Development and Impact, 2025
    A well-developed social infrastructure can make a country a better place for everyone. It promotes high productivity and inclusive growth within society. A proper social infrastructure helps in eradicating deep-rooted inequalities associated with wealth, health, and living standards. Public private partnership (PPP) model is gaining worldwide popularity for building and financing infrastructure projects. In a fast growing but capital scarce economy, PPP is a viable alternative to public funding, by harnessing private sector efficiencies for infrastructure development which traditionally has been the government domain. Objectives of PPPs in very broad terms can be achieved through privatization, a practice more commonly followed in Latin American economies–with the government selling the assets or its controlling stake in its various development programs. In emerging Asian economies, a common practice has been allowing ‘market access' to private players to enter into hitherto closed markets.
  • Public-Private Partnership: A Win-Win Recipe for Sportsfor-Development
    Kannan Rajagopal, Subhasis Sen, Vaishali Mahajan
    Public Private Partnership Dynamics for Economic Development, 2025
    Anyone can relate to sport. It triggers a bevy of memories – from growing up playing with neighborhood children in the local park, to competing in an inter-school match, or playing with friends during school recess. The sense of community it gives us makes it all that more special. For any individual, sport feeds into the elements of a fulfilling life. Whether one is playing, organizing or watching, it is also a bridge to an engaged community. These elements are at the heart of sport's unique capability to benefit society. The idea that sport can affect social change is not a new one. Yet, in a country like India, it has not traditionally been seen as a frontline instrument. Historically, the popular notion of sport has prioritized the quest for international achievement and medals. We have come a long way on that count, and success has been progressively achieved through the tireless efforts and determination of our talented athletes, and a more systematic approach to their preparation.
  • Public-Private Partnerships in the Education Sector: Best Practices and Challenges
    Vaishali Mahajan, Kannan Rajagopal, R. Meena Kumari
    Public Private Partnerships for Social Development and Impact, 2025
    Public-Private Partnerships (PPPs) have emerged as a strategic tool for addressing the infrastructural and operational challenges faced by various sectors, including education. With its vast population and growing demand for quality education, PPPs have gained significant traction in India. Over the past two decades, the Indian education system has undergone significant transformations, largely propelled by economic growth and reforms. .Education in India has long suffered from infrastructural gaps, quality issues, and inequitable access, particularly in rural and underserved areas This chapter explores the best practices and challenges of Public-Private Partnership in Indian education sector and aims to analyze successful models, identify key challenges, and highlight recommendations to improve such collaborations. Given the focus on secondary data, the study will review a wide range of existing literature, reports, government policies, and case studies to provide insights into the functioning of PPPs with focus on Indian education sector.
  • Infrastructure development in education for building the knowledge foundation
    Vaishali Mahajan, Kannan Rajagopal
    Infrastructure Development Strategies for Empowerment and Inclusion, 2024
    Education is the cornerstone of societal progress, and the infrastructure supporting it plays a pivotal role in shaping the learning experiences of students and the effectiveness of educational institutions. This book chapter aims to delve into the multifaceted dimensions of infrastructure development in education, exploring how physical, technological, and social infrastructure influences access, quality, and innovation in learning environments. The chapter will examine real-world examples, challenges, and opportunities, providing a comprehensive understanding of how the development of educational infrastructure contributes to the advancement of knowledge and the empowerment of future generations.
  • Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour
    Amir Shikalgar, Preetha Menon, Vaishali C. Mahajan
    Journal of Indian Business Research, 2024
    Purpose Though there is consensus that mindfulness induces mindful consumption (MC), empirical testing is needed to uncover the mechanism underlying temperance behaviour in the MC model proposed by Sheth et al. (2011). The role of mindful advertising in influencing MC needs deeper investigation. The purpose of this research paper is to bridge the gap. Design/methodology/approach The relationship between mindfulness and temperance in consumption was investigated using an online simulation. Mindful advertising by Patagonia, with a message to buy less yet demand organic, fair-trade and recycled products, was introduced as a moderator in experimental group one. The second group was exposed to an aspirational advertisement of Tommy Hilfiger, symbolic of consumption-driving communication. Findings Not buying any brands was the uppermost preference by the participants followed by Patagonia, which used a mindful advertisement. Tommy Hilfiger was a distant third despite using an aspirational advertisement. A predictive relationship between mindfulness and temperance in consumption remained elusive. Practical implications Consumer purchase decisions favouring mindfully advertised Patagonia make a strong business case for nurturing a mindful mindset and promoting mindful behaviour. The customer-centric sustainability strategy of caring for the people and the planet beforehand should take precedence over corporate social responsibility which is usually an afterthought. Originality/value Measuring mindfulness and MC, two constructs combined in one experimental design, using a simulation built around real-life marketing communication distinguishes this research paper.
  • An Evaluation of the Adoption of Digital App-Based Pharmacy Delivery Services
    International Journal of Intelligent Systems and Applications in Engineering, 2024
  • Impact of Artificial Intelligence on Education
    Vaishali Mahajan, Meena Kumari R.
    Improving Student Assessment with Emerging AI Tools, 2024
    Technology has become an integral part of the present time. Advancements in technology have drastically changed the working, learning, and interaction style of the people. With the help of innovations, life became easier and faster. Artificial intelligence (AI), a recent development, has caught the attention of people by its capacity to work like humans. Although there are various advantages of AI in education, but it is not free from adverse effects on learning. It was observed that AI may encourage dishonesty and jeopardize academic integrity. The main goals of the chapter are to highlight the benefits and drawbacks of artificial intelligence in education. The chapter will highlight AI's continued significance in education.
  • Marketing Analytics and Consumer Behavior: A Systematic Literature Review for Future Research Agenda
    Yogesh Mahajan, Vaishali Mahajan, Manohar Kapse
    Data Driven Decision Making, 2024
  • Using Sentiment Analysis to Identify Consumers’ Emotions in the Hotel Industry
    Sustainability in Marketing Practice Strategies for Industry 4 0, 2024
  • Gen Z’s enduring commitment to fitness apps: a comprehensive examination
    Vinod Sharma, Vaishali Mahajan, Manohar Kapse, Aakash H. Karhale, Sagar Surwade
    Cogent Business and Management, 2024
  • Application of Machine Learning Algorithms in Personalized Marketing
    P G Thirumagal, Dr. Kishore Bhattacharjee, Rajesh Dorbala, Manesh R. Palav, Viji S, et al.
    5th International Conference on Recent Trends in Computer Science and Technology Icrtcst 2024 Proceedings, 2024
  • Technology and sustainable business practices as enablers for startups scalability
    Kannan Rajagopal, Vaishali Mahajan
    Ecosystem Dynamics and Strategies for Startups Scalability, 2023
  • Governance practices in higher education
    Kannan Rajagopal, Vaishali Mahajan
    Governance as A Catalyst for Public Sector Sustainability, 2023
  • Digital Gamification in Unified Payment Interface (UPI) towards Sustainable Development Goals
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings 5th International Conference on Smart Systems and Inventive Technology Icssit 2023, 2023
  • Chief Remote Officer Role in COVID-19 for Work Sustainability and Use of Artificial Intelligence (AI)
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings of the 3rd International Conference on Artificial Intelligence and Smart Energy Icais 2023, 2023
  • Game to Ride: Gamification to Salvage Carbon Footprints for Sustainable Development
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Lecture Notes on Data Engineering and Communications Technologies, 2023
  • Comparative Performance of LSTM and ARIMA for the Short-Term Prediction of Bitcoin Prices
    Navmeen Latif, Joseph Durai Selvam, Manohar Kapse, Vinod Sharma, Vaishali Mahajan
    Australasian Accounting Business and Finance Journal, 2023
  • Green IoT Edge Computing Towards Sustainable and Distributed Data Processing
    K.R. Ananth, Hari Shankar Punna, Krishnamoorthy Selvaraj, Rajagopal K, Vaishali Mahajan, et al.
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical Electronics and Computer Engineering Upcon 2023, 2023
  • Gamification with Datathon: An Industry Case Study on COVID-19
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings 2022 6th International Conference on Intelligent Computing and Control Systems Iciccs 2022, 2022
  • Modernization with Gamification on Industry 4.0 in Supply Chain Management 4.0
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    6th International Conference on Electronics Communication and Aerospace Technology Iceca 2022 Proceedings, 2022
  • Virtual Reality based Metaverse of Gamification
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings 6th International Conference on Computing Methodologies and Communication Iccmc 2022, 2022
  • Current and post-COVID-19 impact on SME business growth and sustainability trajectory
    Kannan Rajagopal, Vaisahli Mahajan
    Handbook of Research on Strategies and Interventions to Mitigate Covid 19 Impact on Smes, 2021
  • Effects on consumer behavior due to post purchase regret associated with online shopping
    International Journal of Innovative Technology and Exploring Engineering, 2019
  • Car sharing versus car ownership: An exploratory examination in India
    International Journal of Innovative Technology and Exploring Engineering, 2019
  • Energy efficient smart home automation adoption-A research
    International Journal of Innovative Technology and Exploring Engineering, 2019

RECENT SCHOLAR PUBLICATIONS

  • Understanding consumer perception towards online seafood purchases: evidence from Urban India
    V Mahajan, M Kumari R, Y Mahajan, K Srimathi
    Humanities and Social Sciences Communications , 2026
    2026
  • SMART CONTRACTS IN ESG REPORTING: A FINTECH-BASED FRAMEWORK FOR ENHANCING CORPORATE GOVERNANCE TRANSPARENCY.
    A Baplawat, R Janardhan, R MG, J Rafique, V Mahajan, R Meena Kumari
    Lex Localis: Journal of Local Self-Government 23 , 2025
    2025
    Citations: 2
  • FORMULATION AND EVALUATION OF HERBAL SOAP.
    T Gohane, A Gupta, M Patel, V Shewale, V Mahajan, S Salunke, M Valvi, ...
    Biochemical & Cellular Archives 25 (2) , 2025
    2025
  • AI-Powered CRM and Predictive Analytics: A New Paradigm for Customer-Centric Industries
    MN Manju, DHS Kavitha Venkatachari, V Mahajan, I Santosh, R Jana
    Advances in Consumer Research 2 (4), 1045-1052 , 2025
    2025
    Citations: 2
  • PUBLIC PRIVATE PARTNERSHIPS FOR SOCIAL DEVELOPMENT AND IMPACT
    D BARAGADE, EV BURDENKO, T DIEGUEZ, GP DJUKIC, MK HU, B ILIC, ...
    2025
  • Public-Private Partnerships in the Education Sector: Best Practices and Challenges
    V Mahajan, K Rajagopal, RM Kumari
    Public Private Partnerships for Social Development and Impact, 369-388 , 2025
    2025
  • Public Private Partnership Model as Accelerator for Social Infrastructure Initiatives
    K Rajagopal, V Mahajan
    Public Private Partnerships for Social Development and Impact, 29-52 , 2025
    2025
  • Public-Private Partnership: A Win-Win Recipe for Sports-for-Development
    K Rajagopal, S Sen, V Mahajan
    Public Private Partnership Dynamics for Economic Development, 75-90 , 2025
    2025
  • Impact of Artificial Intelligence on Education
    V Mahajan
    Improving Student Assessment With Emerging AI Tools, 33-54 , 2025
    2025
    Citations: 1
  • Gen Z’s enduring commitment to fitness apps: a comprehensive examination
    V Sharma, V Mahajan, M Kapse, AH Karhale, S Surwade
    Cogent Business & Management 11 (1), 2419483 , 2024
    2024
    Citations: 7
  • Using Sentiment Analysis to Identify Consumers' Emotions in the Hotel Industry
    V Sharma, M Kapse, J Poulose, V Mahajan
    Sustainability in Marketing Practice, 99-114 , 2024
    2024
  • Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour
    A Shikalgar, P Menon, VC Mahajan
    Journal of Indian Business Research 16 (1), 119-133 , 2024
    2024
    Citations: 16
  • Exploring the evolution of chatgpt: From origin to revolutionary influence
    D Sharma, DA Vidhate, J Osei-Asiamah, M Kumari, V Mahajan, ...
    Educational Administration: Theory and Practice 30 (5), 2685-92 , 2024
    2024
    Citations: 5
  • Marketing analytics and consumer behavior: A systematic literature review for future research agenda
    Y Mahajan, V Mahajan, M Kapse
    Data-Driven Decision Making, 151-167 , 2024
    2024
    Citations: 7
  • Infrastructure development in education for building the knowledge foundation
    V Mahajan, K Rajagopal
    Infrastructure Development Strategies for Empowerment and Inclusion, 22-37 , 2024
    2024
    Citations: 5
  • Technology and sustainable business practices as enablers for startups scalability
    K Rajagopal, V Mahajan
    Ecosystem Dynamics and Strategies for Startups Scalability, 154-174 , 2024
    2024
    Citations: 2
  • Ecosystem Dynamics and Strategies for Startups Scalability
    N Baporikar
    IGI Global , 2023
    2023
    Citations: 2
  • Green IoT Edge computing towards sustainable and distributed data processing
    KR Ananth, HS Punna, K Selvaraj, V Mahajan
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical … , 2023
    2023
    Citations: 8
  • Game to ride: gamification to salvage carbon footprints for sustainable development
    S Tayal, K Rajagopal, V Mahajan
    Mobile Computing and Sustainable Informatics: Proceedings of ICMCSI 2023 … , 2023
    2023
    Citations: 1
  • PROSPECT OF DIGITAL TRANSACTIONS OVER CASH IN GROWTH OF PHARMACY BUSINESS ACROSS INDIA
    S Sonawane, PS Patil, BVI Sangli, VC Mahajan
    The Online Journal of Distance Education and e-Learning 11 (2) , 2023
    2023

MOST CITED SCHOLAR PUBLICATIONS

  • Virtual reality based metaverse of gamification
    S Tayal, K Rajagopal, V Mahajan
    2022 6th International Conference on Computing Methodologies and … , 2022
    2022
    Citations: 111
  • Comparative performance of LSTM and ARIMA for the short-term prediction of bitcoin prices
    N Latif, JD Selvam, M Kapse, V Sharma, V Mahajan
    Australasian Accounting, Business and Finance Journal 17 (1) , 2023
    2023
    Citations: 73
  • A new strategic approach of fuzzy-quality function deployment and analytical hierarchy process in construction industry
    RD Raut, VC Mahajan
    International Journal of Logistics Systems and Management 20 (2), 260-290 , 2015
    2015
    Citations: 23
  • Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour
    A Shikalgar, P Menon, VC Mahajan
    Journal of Indian Business Research 16 (1), 119-133 , 2024
    2024
    Citations: 16
  • Effects on consumer behavior due to post purchase regret associated with online shopping
    AU K.Rajagopal, Vaishali Mahajan, Pankaj Sharma
    International Journal of Innovative Technology and Exploring Engineering 10 … , 2019
    2019
    Citations: 11
  • Modernization with gamification on industry 4.0 in supply chain management 4.0
    S Tayal, K Rajagopal, V Mahajan
    2022 6th International Conference on Electronics, Communication and … , 2022
    2022
    Citations: 10
  • Green IoT Edge computing towards sustainable and distributed data processing
    KR Ananth, HS Punna, K Selvaraj, V Mahajan
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical … , 2023
    2023
    Citations: 8
  • Gen Z’s enduring commitment to fitness apps: a comprehensive examination
    V Sharma, V Mahajan, M Kapse, AH Karhale, S Surwade
    Cogent Business & Management 11 (1), 2419483 , 2024
    2024
    Citations: 7
  • Marketing analytics and consumer behavior: A systematic literature review for future research agenda
    Y Mahajan, V Mahajan, M Kapse
    Data-Driven Decision Making, 151-167 , 2024
    2024
    Citations: 7
  • Has the outbreak of the Coronavirus pandemic impacted the online pharmacy in Serving the nation or capitalization of business opportunities in India
    SR Sonawane, VC Mahajan
    BVIMSR Journal of Management Research 12, 94-101 , 2020
    2020
    Citations: 7
  • Energy efficient smart home automation adoption-A research
    K Rajagopal, V Mahajan, S Sen, S Divkar
    International Journal of Innovative Technology and Exploring Engineering 8 … , 2019
    2019
    Citations: 7
  • Digital Gamification in Unified Payment Interface (UPI) towards Sustainable Development Goals
    S Tayal, K Rajagopal, V Mahajan
    2023 5th International Conference on Smart Systems and Inventive Technology … , 2023
    2023
    Citations: 6
  • Car Sharing versus Car Ownership: An Exploratory Examination in India
    VM Aditi Naidu, K.Rajagopal, Manish Sinha
    International Journal of Innovative Technology and Exploring Engineering 10 … , 2019
    2019
    Citations: 6
  • Exploring the evolution of chatgpt: From origin to revolutionary influence
    D Sharma, DA Vidhate, J Osei-Asiamah, M Kumari, V Mahajan, ...
    Educational Administration: Theory and Practice 30 (5), 2685-92 , 2024
    2024
    Citations: 5
  • Infrastructure development in education for building the knowledge foundation
    V Mahajan, K Rajagopal
    Infrastructure Development Strategies for Empowerment and Inclusion, 22-37 , 2024
    2024
    Citations: 5
  • Chief Remote Officer Role in COVID-19 for Work Sustainability and Use of Artificial Intelligence (AI)
    S Tayal, K Rajagopal, V Mahajan
    2023 Third International Conference on Artificial Intelligence and Smart … , 2023
    2023
    Citations: 4
  • Visual merchandising and interior design environment impact on consumer apparel buying behaviour with special reference to the apparel stores in Mumbai and Pune
    KR Gopal, V Mahajan, S Sen, R Hiremath, R Priya
    SIMSARC 2018: Proceedings of the 9th Annual International Conference on 4C’s … , 2019
    2019
    Citations: 4
  • Service Quality Gap Analysis in the Indian Banking Sector-“A Customer Perspective Review.”
    K Rajagopal, V Mahajan
    International Journal of Human Resource Management and Research (IJHRMR) 9 … , 2019
    2019
    Citations: 4
  • AN EMPIRICAL STUDY ON SERVICE QUALITY PERCEPTIONS OF DOMESTIC AIRLINE CONSUMERS IN INDIA
    VC Mahajan, SS Rau
    National Journal on Advances in Computing and Management , 2009
    2009
    Citations: 3
  • SMART CONTRACTS IN ESG REPORTING: A FINTECH-BASED FRAMEWORK FOR ENHANCING CORPORATE GOVERNANCE TRANSPARENCY.
    A Baplawat, R Janardhan, R MG, J Rafique, V Mahajan, R Meena Kumari
    Lex Localis: Journal of Local Self-Government 23 , 2025
    2025
    Citations: 2