Radha Kashyap

Prof. Radha Kashyap, Head of the Department of Fashion & Textiles at IIS (deemed to be University) Jaipur, has a teaching experience of more than twenty years. She did her Masters in Clothing and Textiles from Punjab University and was awarded a Ph.D. from the University of Rajasthan. Her specialization is in Traditional Textiles, Sustainability, Consumer Behavior and Product Development. She has supervised the research work in the area of Apparel & Textiles for awarding PhDs to number of students. There are more than 50 national and international research papers to her credit. She has authored the book Clothing Behaviour: Psychological Analysis, and contributed several chapters to books by other authors. She has conducted numerous research projects with University Grant Commission and Rajasthan Government: Science & Technology. She is a member of the Board of Studies and the Committee of Courses for a number of courses. She has organized many national level seminars and conferences

EDUCATION

• Diploma in Export Management, Indian Institute of Export Management, Bangalore, 2008
• Doctor of Philosophy, ‘A Study of Clothing Interest and Clothing Conformity in relation to age, values, self-concept and locus of control’, University of Rajasthan, Jaipur, 2003.
• Diploma in Textile Designing, Union Ministry of Human Resource and Development, New Delhi, 1994.
• Degree of Bachelor of Education, Annamalai University, 1993.
• Masters of Science in Home Science, Clothing and Textiles, Panjab University, Chandigarh, 1992.
• Bachelor of Science in Home Science, Punjabi University, Patiala, 1990.
• Senior Secondary Indian School Certificate, Yadvindra Public School, Patiala, 1987.
• Secondary Examination, Central Board of Secondary Education, Our Lady of Fatima Convent High School, Patiala, 1985.

RESEARCH INTERESTS

Indian Traditional Textiles
Apparel Production
Clothing Construction

Scopus Publications

Reconfigure the apparel retail stores with interactive technologies
Vidushi Vidushi, Radha Kashyap
Research Journal of Textile and Apparel, 2023
Purpose The omni-channel strategy provides a holistic experience during shopping by integrating online and offline channel services. In this digitalized realm, customers are more dependent on online elements for shopping. However, physical stores are still their first choice for apparel shopping. The introduction of interactive technology is one of the key elements to provide an online experience in the physical store. The purpose of this paper is to identify the impact of interactive technologies on purchase intention and its role. Design/methodology/approach This study has been conducted in Delhi using 573 customers who are using interactive technologies for shopping. A self-developed questionnaire was used to collect the data. Data was analysed using structural equation modelling through smart partial least square 3. Findings The results show that 46% change in purchase intention was due to mobile point of sale/digital wallet, tablet/i-pad/digital signage, smartphone and click and collect/ship from store technology. However, there was no impact of the smart mirror and in-store Wi-Fi technology on purchase intention. Originality/value This study focuses on various technologies which provide online experience at physical stores. This study offers new insights for the theoretical and business framework of omni-channel brands. These technologies could be used as key performance indicators of omni-channel retailing in future.
Documentation of hand block printing of sanganer
Man Made Textiles in India, 2023
Production process of maheshwari textiles
Man Made Textiles in India, 2020
Subjective wear trial of wool and blended wool apparel for sensorial comfort
International Journal of Scientific and Technology Research, 2020
Effect of demographic variables on knowledge of college girls of Jaipur City towards Eco fashion
International Journal of Scientific and Technology Research, 2019
Impact of personality type on apparel buying behaviour of working women
International Journal of Scientific and Technology Research, 2019
Traditional pattu weaving of Western Rajasthan: A study on production process
Journal of the Textile Association, 2019
Assessment of lean initiatives: An investigation in the Indian apparel export industry
Prabhjot Kaur, Kavita Marriya, Radha Kashyap
Prabandhan Indian Journal of Management, 2016
Lean is a philosophy of continuous development, and making the evaluation of its effects on a business against the expected value-adds further assists the business managers to make strategic decisions on the adoption of new productivity improvement initiatives. The present study was designed to comparatively assess the status of the lean initiatives among lean initiated and non-lean initiated apparel units. The study was limited to 10 selected lean initiated and non - lean initiated apparel units, each manufacturing ladies garments in the National Capital Region (India) using inclusion and exclusion criteria from the member list of Apparel Export Promotion Council, Gurgaon, India. The status was evaluated on the basis of seven lean bundles formed by combining 33 lean enterprise practices and using six- stage assessment matrix from the traditional to world class on the basis of the total scores obtained. The result revealed that most of the lean initiated apparel units were at the planning, learning, initiation, and improving stage that is phase I or II, while only one unit was found to be at phase III, that is, at extensive lean introduction and results visibility phase and had a long way to go towards complete transformation. Still, a significant difference was found in the current status of lean initiatives among lean initiated and non-lean initiated apparel units. The lean assessment matrix developed can also be used by other apparel manufacturing units actively engaged in their lean journey to benchmark themselves against the “best in class” lean standard.
Assessment of lean in apparel export industry of national capital region (India)
Journal of Textile and Apparel Technology and Management, 2016
Assessing phosphorescent pigment printed cotton polyester blended fabric
Textile Trends, 2014
Product diversification on jute fabric through dabu printing
Colourage, 2013
Perceived clothing deprivation as related to appearance management and social participation among adolescent girls
Textile Trends, 2013
Carbon footprint in apparel industry
Man Made Textiles in India, 2013
5S: Japanese secret philosophy unravelled for garment industry
Textile Trends, 2013
Product diversification on jute fabric through Dabu printing
Colourage, 2012
Exploration and documentation of traditional Danke-Ka-Kaam of Udaipur
Textile Trends, 2012
Carbon footprint: An evaluation tool
Textile Trends, 2012
Value addition of the products through traditional Danka craft of Udaipur
Journal of the Textile Association, 2012
Annual fashion show- 'Creations 2012'
Colourage, 2012
Status of labour in readymade garment export industries of Jaipur
Textile Trends, 2012
Designing of khadi silk jackets using cad
Textile Trends, 2011
Application of enzymes in textile processing
Textile Trends, 2011
Advanced technologies, the growth driver of apparel industry
Textile Magazine, 2010
New perspective: Designing bed linen using Japanese motifs
Textile Trends, 2010
Apparel industry needs cutting-edge technology to remain competitive
Textile Magazine, 2009
Application of biotechnology in sustaining the ecofriendly environment in textile industry
Colourage, 2009