DR. KABIRDOSS DEVI
@vistas.ac.in
Associate Professor, School of Management Studies- VISTAS
Vels Institute of science technology and advanced studies
RESEARCH, TEACHING, or OTHER INTERESTS
General Business, Management and Accounting, General Business, Management and Accounting
Scopus Publications
Scholar Citations
Scholar h-index
Scopus Publications
In today’s era, everyone have online presence. Someone will have more presence, someone will have less presence. Someone will be on mail and Facebook only and someone will be on everything from mail to Facebook, Twitter, Instagram, Linkedin etc. For Business, they are the perfect target. One can reach as many as potential customers and leads through social media all over the world which they can never achieve through any other media. Social media can be interactive and informative. New generation is highly active in social media at the same time they are highly aware of the growing concerns like global warming. New generation knows the importance of change and they encourage any noble cause all over the world. Even though solar business are present for a very long time but now only it is gaining importance after growing concerns towards our Mother Nature. To reach maximum target customers, it is very important for the Solar business to take leverage of Social media. Posting an article, or blog or uploading a video is not enough, if you are not targeting the correct viwers and you are not converting your viwers into leads. In this article, we would understand that how solar business can get fullest from social media and how to increase your customer base. Social media may sound like informal way to serve the customers but it is a powerful relationship builder for the company. Social media is very important to inspire and build strong relationship with the potential customers
Market situation in India is highly competitive and surviving in the market requires a lot of insight into understanding the customers and providing the right product at the right price at the right place and at the right time. The complexity increases when the product life cycle is shortened due to changing customer taste and preferences, consumerism, rivalry in the market. Exploring the imperative facts on consumer preferences helps the companies to understand the mind-set of customers. This mind set is based on their knowledge about the product (Positioning), attitude (assertiveness), and intention (purpose). In order to understand the need of the customers, one must understand when, where and what customers buy and how frequently they use it. Hence the knowledge on the customer behaviour in the market would definitely enable the companies to understand and decide the expansion plans for the further course of action. This study used a structured questionnaire for the dealer, wholesalers and the retailers of electronic consumer durables.