@aecwb.edu.in
Assistant Professor, Management Department
Asansol Engineering College
Dr. Sudip Basu has been Awarded Ph.D. Degree in Management from Department of Business Administration, Vidyasagar University, NAAC “A” Accredited, West Midnapur, West Bengal in 2022, MBA in Marketing & Finance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE Approved, NAAC “A” Accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC “A” Accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in Management Studies Department, Asansol Engineering College (JIS Group), Asansol from January, 2022 onwards (NBA Accredited), West Bengal, India. He is having more than 10 years of academic experience. His research areas include Stress Management, Credit Risk Management, Consumer Behaviour, Digital Marketing, Social Marketing and Advertising and Sales. He is the Author of a Book “Corporate Strategy” Thakur Publication Pvt. Ltd., Lucknow, India
Ph.D. (Management), MBA, BBA, DFAS
Scholar Citations
Scholar h-index
1. “A Review on Effect of Social Marketing during COVID – 19 in India”, Pacific Business Review (International), Web of Science Indexed (ESCI), , Issue – 5, pp 96-102, ISSN 0974 – 438X, November 2021.
2. “A Critical Review on Digital Marketing Strategies During Turbulent Times”, VSRD International Journal of Technical & Non-Technical Research, , pp 29-32, ISSN 2319 - 2216, November 2021.
3. “A Study on Effect of Stress on Work Family Conflict in Public and Private Sector Bank Employees in West Bengal”, Wesleyan Journal of Research (UGC Care Journal), , , pp 9-20, ISSN 0975 - 1386, July 2020.
4. “A Comparative Study on Stress in Public and Private Sector Bank Employees in West Bengal”, CLIO – Annual Interdisciplinary Journal of History (UGC Care Journal) Special Issue on Interdisciplinary Research in Commerce, IT and Social Sciences, , , pp 256-265, ISSN 0976-075X, June 2020.
5. “A Study on Stress in Public and Private Sector Bank Employees in West Bengal”, International Journal of Research and Scientific Innovation (IJRSI), Vol. 6 issue 12, pp 93-97, ISSN 2321-2705, December 2019.
6. “A Study on Credit Risk Management Practices in Indian , IOSR Journal of Business and Management (IOSR-JBM) UGC approved, Vol. 21, No. 5, May 2019, pp. 01-03, e-ISSN: 2278-487X, p-ISSN: 2319-7668.
7. “A Study on Consumer Behaviour towards Online Shopping in India- A Review of Literature”, Research Directions Journal, UGC approved, Special Issue,
1. Patent Published Titled “The Mediating Role of Leadership in Relationship between Human Resource Management Practices and Employee Using Structural Equation Modeling” in Intellectual Property India on 8th July 2022.
2. Patent Published Titled “The Mediating Role of Brand Awareness in Relationship between Social Media Marketing Strategies and Purchase Intention of Consumers using Structural Equation Modeling Algorithm” in Intellectual Property India on 23rd September 2022.
3. Patent Published Titled “The Mediating Role of Investors Awareness and Perceived Risk in Relationship between the Facilitating Factors of Share Market Investment and Share Market Growth” in Intellectual Property India on 7th October 2022.