Pushpa A

@kristujayanti.edu.in

Assistant Professor
Kristu Jayanti College

EDUCATION

MCOM., MBA., Ph.D

RESEARCH INTERESTS

Behavioral Finance, Marketing
19

Scopus Publications

373

Scholar Citations

9

Scholar h-index

9

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Comparative Study on GST Collections Across the States of India and Economic Growth: A Descriptive Study.
    A Mahammad Rafee, B., Singh, S., Raja Mohamed, M.A., Mohammad Zaheed, S ...
    Artificial Intelligence and Technology: Systems Management, Decisions and … , 2026
    2026
  • Value-Belief-Norm Theory and Ethical Investment Behavior: A Gender-Based Analysis from Bengaluru
    SR ME, A Pushpa
    EuroMid Journal of Business and Tech-Innovation, 53-60 , 2025
    2025
    Citations: 10
  • Ethical Elegance: Investigating the Influences on Sustainable Fashion Purchase Decision in Alignment with SDG12
    A Pushpa, AK Mishra, K Wahba, KPJ Mukthar
    Artificial Intelligence, Digitalization and Regulation: A Legal Framework … , 2025
    2025
    Citations: 1
  • Green Investment Mindset: Exploring the Nexus between Perception towards Socially Responsible Investments
    KPJ Mukthar, H BenHamida, A Pushpa
    Artificial Intelligence, Digitalization and Regulation: A Legal Framework … , 2025
    2025
  • Motivating Moments: Navigating Wellbeing in the Snapchat Era
    A Pushpa, K Wahba, MA Madraswale, KP Jaheer Mukthar
    Artificial Intelligence, Digitalization and Regulation: A Legal Framework … , 2024
    2024
  • Green investment mindset: Exploring the nexus between perception towards socially responsible investments and willingness to invest
    KP Jaheer Mukthar, H BenHamida, A Pushpa
    Artificial Intelligence, Digitalization and Regulation: A Legal Framework … , 2024
    2024
    Citations: 5
  • Disparities in sharing tax revenues among the central and select northen states and southern States of India: a study
    B Mahammad Rafee, S Khatoon, S Jaber Asan, S Mohammed Zaheed, ...
    Harnessing AI, Machine Learning, and IoT for Intelligent Business: Volume 1 … , 2024
    2024
    Citations: 1
  • Measuring Metacognitive Skills: Validating MCS Scale to Assess the Influence of AI Applications Among University Students
    A Pushpa
    Harnessing AI, Machine Learning, and IoT for Intelligent Business: Volume 1 … , 2024
    2024
    Citations: 1
  • Disparities in Sharing Tax Revenues Among the Central and Select Northen
    BM Rafee, S Khatoon, SJ Asan, SM Zaheed, RM Ali, A Pushpa
    Harnessing AI, Machine Learning, and IoT for Intelligent Business: Volume 1 … , 2024
    2024
  • Digital transformation: a path toward sustainability in higher education
    U Ramya, V Subramani, A Pushpa, M Boaler
    Digital Analytics Applications for Sustainable Training and Education, 79-108 , 2024
    2024
    Citations: 1
  • Meta-Brand Engagement and Willingness to Buy: Exploring the Pre-Adoption Behavior on Emerging Digital Platforms
    A Pushpa, JM KP
    EuroMid Journal of Business and Tech-Innovation (EJBTI) 3 (3), 67-79 , 2024
    2024
    Citations: 4
  • Socioeconomic factors influencing women’s participation in agrarian activities: a global perspective
    C Nagadeepa, KP Jaheer Mukthar, A Pushpa, Z Inna, L Marharyta, ...
    Technology-Driven Business Innovation: Unleashing the Digital Advantage … , 2024
    2024
    Citations: 2
  • Trending on the edge: social media’s impact on Gen Z’s dark Thana tourism choices
    C Nagadeepa, A Pushpa, I Budnikevich, I Krupenna, NP Reznik, ...
    Technology-Driven Business Innovation: Unleashing the Digital Advantage … , 2024
    2024
    Citations: 2
  • Trending on the Edge: Social Media's Impact on Gen Z's Dark Thana Tourism
    C Nagadeepa, A Pushpa, I Budnikevich, I Krupenna, NP Reznik, ...
    Technology-Driven Business Innovation: Unleashing the Digital Advantage … , 2024
    2024
    Citations: 1
  • Sustainable wardrobe: recycled clothing towards sustainability and eco-friendliness
    KP Jaheer Mukthar, C Nagadeepa, DP Selvaratnam, A Pushpa, N Shukla
    Discover Sustainability 5 (1), 151 , 2024
    2024
    Citations: 21
  • Sustainable Wardrobe: Recycled Clothing Towards Sustainability and Eco-Friendliness
    JM Kp, C Nagadeepa, DP Selvaratnam, A Pushpa
    2024
    Citations: 1
  • Women entrepreneurship–A way towards sustainability
    U Ramya, A Pushpa, N Ghosh
    2024
    Citations: 25
  • Evolving horizons of work: unravelling the conceptual and future research dimensions of digital workspaces
    A Pushpa, N Shukla, L Horal, O Kivshyk, O Stepaniuk, NP Reznik
    AI in Business: Opportunities and Limitations: Volume 1, 585-598 , 2024
    2024
    Citations: 6
  • User behavior and emotional responses in social media avatar: Exploring empathy, attitudes, and social norms
    A Pushpa, C Nagadeepa, KP Jaheer Mukthar, O Mykhailo, O Ihor, ...
    AI in Business: Opportunities and Limitations: Volume 1, 529-541 , 2024
    2024
    Citations: 3
  • User's Continuance Intention Towards Banker's Chatbot Service–A Technology Acceptance Using SUS and TTF Model
    C Nagadeepa, A Pushpa, KP Mukthar, R Rurush-Asencio, ...
    2024
    Citations: 13

MOST CITED SCHOLAR PUBLICATIONS

  • Impact of Sales Promotion Techniques on Consumers‟ Impulse Buying Behaviour Towards Apparels at Bangalore
    JT Selvi, C Nagadeepa
    Asian Journal of Management Science & Education, 4 (1), 117 , 2015
    2015
    Citations: 150
  • Are you ready to take avatar in virtual classroom—metaverse in education from student’s perspective
    C Nagadeepa, A Pushpa, KPJ Mukthar
    How the metaverse will reshape business and sustainability, 37-50 , 2023
    2023
    Citations: 29
  • Women entrepreneurship–A way towards sustainability
    U Ramya, A Pushpa, N Ghosh
    2024
    Citations: 25
  • Sustainable wardrobe: recycled clothing towards sustainability and eco-friendliness
    KP Jaheer Mukthar, C Nagadeepa, DP Selvaratnam, A Pushpa, N Shukla
    Discover Sustainability 5 (1), 151 , 2024
    2024
    Citations: 21
  • Adoption of fintech: A paradigm shift among millennials as a next normal behaviour
    A Pushpa, KP Jaheer Mukthar, U Ramya, EHR Asis, WRD Martinez
    Fintech and Cryptocurrency, 59-89 , 2023
    2023
    Citations: 20
  • Women and Informal Employment: An Analysis of SocioEconomic and Health Conditions of Women Home-Based Workers in Chennai, India
    P A
    Journal of International Women’s Studies 21 (5), 97-106 , 2020
    2020
    Citations: 19
  • User's Continuance Intention Towards Banker's Chatbot Service–A Technology Acceptance Using SUS and TTF Model
    C Nagadeepa, A Pushpa, KP Mukthar, R Rurush-Asencio, ...
    2024
    Citations: 13
  • Value-Belief-Norm Theory and Ethical Investment Behavior: A Gender-Based Analysis from Bengaluru
    SR ME, A Pushpa
    EuroMid Journal of Business and Tech-Innovation, 53-60 , 2025
    2025
    Citations: 10
  • Pushpa., A.(2015). Impact of Sales Promotion Techniques on Consumers‟ Impulse Buying Behaviour Towards Apparels at Bangalore
    JTS C Nagadeepa
    Asian Journal of Management Science & Education 4 (1), 117 , 2015
    2015
    Citations: 10
  • SDG Goal 9: Industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
    U Ramya, M Boaler, MK Murthy, A Pushpa
    2023
    Citations: 9
  • Evolving horizons of work: unravelling the conceptual and future research dimensions of digital workspaces
    A Pushpa, N Shukla, L Horal, O Kivshyk, O Stepaniuk, NP Reznik
    AI in Business: Opportunities and Limitations: Volume 1, 585-598 , 2024
    2024
    Citations: 6
  • Does cognitive bias and risk perception impact investment decision? Women investors’ perspective
    A Pushpa, JK Singh, N Ramirez-Asis, R Norabuena-Figueroa, ...
    Artificial Intelligence, Internet of Things, and Society 5.0, 377-389 , 2023
    2023
    Citations: 6
  • User’s Continuance Intention Towards Digital Payments: An Integrated Tripod Model DOI, TAM, TCT
    A Pushpa, C Nagadeepa
    Digitalisation: Opportunities and Challenges for Business. ICBT 2022. 620 … , 2023
    2023
    Citations: 6
  • Impact of COVID-19 on Leading Pharmaceutical Companies Stock Prices Listed in BSE, India
    A Pushpa
    Empirical Economics Letters, 20 (Special Issue 2), 9-16 , 2021
    2021
    Citations: 6
  • Green investment mindset: Exploring the nexus between perception towards socially responsible investments and willingness to invest
    KP Jaheer Mukthar, H BenHamida, A Pushpa
    Artificial Intelligence, Digitalization and Regulation: A Legal Framework … , 2024
    2024
    Citations: 5
  • Meta-Brand Engagement and Willingness to Buy: Exploring the Pre-Adoption Behavior on Emerging Digital Platforms
    A Pushpa, JM KP
    EuroMid Journal of Business and Tech-Innovation (EJBTI) 3 (3), 67-79 , 2024
    2024
    Citations: 4
  • A mediation model of users' continuous intention towards banker's chatbot-a technology acceptance model
    C Nagadeepa, A Pushpa, KPJ Mukthar
    International Journal of Electronic Banking 4 (2), 138-153 , 2024
    2024
    Citations: 4
  • Apparel attributes: A reinforcer on impulse buying behavior of college students in Bangalore City
    C Nagadeepa, A Pushpa
    Adarsh Journal of Management Research 8 (1), 55-63 , 2015
    2015
    Citations: 4
  • Impact of sale promotıon technıques on consumers’ impulse buyıng behavıour towards apparels at Bangalore
    C Nagadeepa, J Tamil Selvi
    Asian Journal of Management Sciences & Education 4 (1) , 2015
    2015
    Citations: 4
  • User behavior and emotional responses in social media avatar: Exploring empathy, attitudes, and social norms
    A Pushpa, C Nagadeepa, KP Jaheer Mukthar, O Mykhailo, O Ihor, ...
    AI in Business: Opportunities and Limitations: Volume 1, 529-541 , 2024
    2024
    Citations: 3