Dr. Rahul Kushwaha

@nift.ac.in

Assistant Professor, Fashion Management Studies
National Institute of Fashion Technology NIFT

Dr. Rahul Kushwaha


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https://researchid.co/rahulk.imc
Dr. Rahul Kushwaha is an Assistant Professor in Department of Fashion Management Studies at NIFT Daman. He is a Ph.D. in Journalism & Mass Communication and M.Sc. in Multimedia Technology. His specialized areas are new media, electronic media, photography, Animation and design softwares. Passion for creativity and design bought him to join NIFT in 2022. Prior to NIFT, he had taught in Amity University and Jaipur National University. He has 12 years of experience in academics and 7 years in film production. He has worked as 3D Team Lead/Supervisor for studios like UTV motion Pictures, DQ Entertainment Ltd and Color chips on Big Budget national/International animation movies like The Legend Of Dragon (2D), Arjun-The Warrior Prince, Barbie Diaries and Series DVD projects like Disney's Mickey Mouse Clubhouse, Donkey Ollie, Miki-Do, Tak'' The Power Of Juju'', Sony picture ''GEO-TRAX'' etc. He has published two books and 28 research papers/articles in National/International journals.

EDUCATION

Ph.D. in Journalism & Mass Communication
M.Sc. in Multimedia Technology
PG Diploma in Journalism & Mass Communication
PG Diploma in Animation Multimedia

RESEARCH, TEACHING, or OTHER INTERESTS

Multidisciplinary
54

Scholar Citations

4

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Impact of Technology on Fashion Design: Creativity, Production, Sustainability, and Consumer Engagement
    DR Kushwaha
    International Journal of Scientific Research in Engineering and Management … , 2026
    2026
  • Strategic Store Layout Optimisation in Premium Jewellery Retail: Enhancing Customer Experience and In-Store Conversion
    DR Kushwaha
    International Journal of All Research Education and Scientific Methods … , 2026
    2026
  • Fast Fashion vs Lasting Values: Consumer Behaviour and Sustainable Fashion Advocacy – A Study
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1361-1373 , 2026
    2026
  • A study on Branded NFTs Awareness & impact on consumers
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 837-852 , 2026
    2026
  • Social Media Influence On Indian Young Women’s Traditional-Modern Style Choices: A Study
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1361-1373 , 2025
    2025
  • Analyzing the Role of Social Media Influencers on Consumer Fashion Trends
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1246-1257 , 2025
    2025
  • The Role of Fashion Magazines in Creating Consumer Image by Elevating Brands
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1423-1435 , 2025
    2025
  • Virtual Influencers in Fashion: Do People Trust a Non-Human Model?
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 2275-2282 , 2025
    2025
  • Buying Habit and Trends of Consumer in Fast Fashion
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1785-1798 , 2025
    2025
  • Redefining Waste and Responsibility: A Study on Fashion in Excess
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1113-1129 , 2025
    2025
  • From Sacrifice to Style: A Study of Fashion Adaption During World War I
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1411-1422 , 2025
    2025
  • Fluidity in Fashion: An Analysis of Generational Shift
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 15.7-1521 , 2025
    2025
  • A Study on Perceptions of Luxury & Positioning of Indian Traditional Craft in the Luxury Market
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1436-1454 , 2025
    2025
  • Study of Social Media’s Role in Shaping Unrealistic Fashion Expectations
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1263-1275 , 2025
    2025
  • Analysing The Role of Vendor Partnerships in Fashion Retail Growth: The Case of House of Indya
    DR Kushwaha
    Textile Value Chain 2278-8972 13 (1), 329-339 , 2025
    2025
  • The Buyer's Dilemma: Trust the Pixel or Feel the Fabric?
    DR Kushwaha
    Textile Value Chain 2278-8972 13 (1), 299-315 , 2025
    2025
  • Influencer Marketing and Consumer Perception of Luxury Fashion Rentals in Date The Ramp
    DR Kushwaha
    Textile Value Chain 2278-8972 13 (1), 261-270 , 2025
    2025
  • Tracking the Online Buyer’s Journey: A Behavioural Study Using Google Analytics on Raymond’s Platform
    DR Kushwaha
    Textile Value Chain 2278-8972 13 (1), 207-220 , 2025
    2025
  • Analysing Festive Décor Trends and Consumer Buying Behaviour: A Strategic Study for Home Centre’s Diwali 2025 Collection
    DR Kushwaha
    Textile Value Chain 2278-8972 13 (1), 190-197 , 2025
    2025
  • Streamlining New Sample Development in Export Houses: A Case Study on Spanish Buyers
    DR Kushwaha
    Textile Value Chain 2278-8972 13 (1), 167-179 , 2025
    2025

MOST CITED SCHOLAR PUBLICATIONS

  • Use of New Media in Indian Political Campaigning System
    R Kushwaha
    Journal of Political Sciences & Public Affairs 4 (2), 1-7 , 2016
    2016.0
    Citations: 12
  • Procedure of animation in 3d autodesk maya: Tools & techniques
    R Kushwaha
    International Journal of Computer Graphics & Animation 5 (4), 15-27 , 2015
    2015.0
    Citations: 12
  • The impact of social media on women’s physical appearance and self-esteem: A feminist perspective
    R Kushwaha
    World Journal of Advanced Research and Reviews 21 (3), 253-262 , 2024
    2024.0
    Citations: 10
  • Usage of mobile by female students in University India
    R Kushwaha
    Journal of Mass Communication & Journalism 7 (1), 1-4 , 2017
    2017.0
    Citations: 8
  • A study on the adverse effects of social media on young people's reading habits
    DR Kushwaha
    International Journal of Research Publication and Reviews 5 (5), 3543-3546 , 2024
    2024.0
    Citations: 3
  • New media changed the way of political communication.
    R Kushwaha
    Amity Journal of Media & Communications Studies (AJMCS) 5 (3) , 2016
    2016.0
    Citations: 3
  • Social media enhance the learning attitude of students in higher education: A Study
    R Kushwaha
    PARIPEX - INDIAN JOURNAL OF RESEARCH 6 (4), 616-617 , 2017
    2017.0
    Citations: 2
  • THE INFLUENCE OF SOCIAL MEDIA ON BODY IMAGE AND SELF-ESTEEM AMONG COLLEGE STUDENTS
    K Gosar, R Bhatt, S Sheth, R Kushwaha
    Citations: 2
  • ARTIFICIAL INTELLIGENCE AND ITS ROLE ON TEACHING PROCESS IN FASHION EDUCATION
    DR Kushwaha
    International Research Journal of Modernization in Engineering Technology … , 2024
    2024.0
    Citations: 1
  • PHYSICO-CHEMICAL AND TOXIC HEAVY METAL ANALYSIS OF GROUNDWATER AROUND LANCO AMARKANTAK POWER PLANT AREAS IN KORBA DISTRICT, CHHATTISGARH, INDIA
    H TIWARI, KK KASHYAP, RP KUSHWAHA, MK GHOSH
    SHODHKOSH: JOURNAL OF VISUAL AND PERFORMING ARTS Учредители: Granthaalayah … , 2024
    2024.0
    Citations: 1
  • Impact of Technology on Fashion Design: Creativity, Production, Sustainability, and Consumer Engagement
    DR Kushwaha
    International Journal of Scientific Research in Engineering and Management … , 2026
    2026.0
  • Strategic Store Layout Optimisation in Premium Jewellery Retail: Enhancing Customer Experience and In-Store Conversion
    DR Kushwaha
    International Journal of All Research Education and Scientific Methods … , 2026
    2026.0
  • Fast Fashion vs Lasting Values: Consumer Behaviour and Sustainable Fashion Advocacy – A Study
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1361-1373 , 2026
    2026.0
  • A study on Branded NFTs Awareness & impact on consumers
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 837-852 , 2026
    2026.0
  • Social Media Influence On Indian Young Women’s Traditional-Modern Style Choices: A Study
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1361-1373 , 2025
    2025.0
  • Analyzing the Role of Social Media Influencers on Consumer Fashion Trends
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1246-1257 , 2025
    2025.0
  • The Role of Fashion Magazines in Creating Consumer Image by Elevating Brands
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1423-1435 , 2025
    2025.0
  • Virtual Influencers in Fashion: Do People Trust a Non-Human Model?
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 2275-2282 , 2025
    2025.0
  • Buying Habit and Trends of Consumer in Fast Fashion
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1785-1798 , 2025
    2025.0
  • Redefining Waste and Responsibility: A Study on Fashion in Excess
    DR Kushwaha
    International Journal of Research Publication and Reviews 6 (12), 1113-1129 , 2025
    2025.0

Publications

Samajik Badlaav ki ubharti kiran Social Media : Ek Adhyayan
New media changed the way of Political communication
Procedure of animation in 3D Autodesk Maya Tools & Techniques
Use of New Media in Indian Political Campaigning System
Bhartiya Loktantra mein yuvaon aur media ka badta varchashv - sakaraktmak ya nakaratmak pahal
Uchchatar Shiksha ke Vikas mein Multimedia Takniki ke Bahuddeshiya Prabhav
Majority of academic professionals & college teachers uses new media for collecting resource material for teaching: A Study
Smart phones uses by Delhi NCR university Students hobbies or necessity- A : Study
Usage of mobile by female students in university India
Social media enhance the learning attitude of students in higher education: A Study
New Media ka Vistar: Print Samachar Patro ke liye chunauti
Microteaching: A narrowed down, effective, learning teaching technique
Higher education : Role and responsibilities of Teacher
Social media boosts the quality of education and relation between teacher & students in schools
सामाजिक विकास में सोशल मीडिया की भूमिका एक अध्ययन
Multimedia Technology in Higher Education: New Era Outreach Learning
Role of New Media in Political communication during election
COMPUTER ANIMATION AUR GRAPHICS KA FILM PRODUCTION PAR PRABHAV - EK ADHYAYAN
Animation Styles: Specific process for specific purpose
Animation Technology enhance the learning capabilities of individual in School education

Industry, Institute, or Organisation Collaboration

Social Media
Advertising Agency
Political Survayors
Fashion Communication

INDUSTRY EXPERIENCE

20 Years

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Societal Development
Students Development
Academic Developments