Prof (Dr) Mahul Brahma

@adamasuniversity.ac.in

Professor and Dean, School of Media and Communication
Adamas University

Prof (Dr) Mahul Brahma


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https://researchid.co/profmahul
Prof (Dr) Mahul Brahma is a Professor, Dean and a TEDx Speaker. Prof Brahma is an award-winning communications leader, Chief Editor, luxury commentator, columnist and author of ‘The Luxe Trilogy’, which comprises three books – 'Decoding Luxe', 'Dark Luxe' and 'Luxe Inferno'. His sixth book 'The Mythic Value of Luxury' is a research-based study of myths and what makes luxury brands stand the test of time. He is an alumnus of -- IIM Calcutta, St Xavier's College, Sri Satya Sai University, MICA, University of Calcutta, and University of Cambridge - Judge Business School.

EDUCATION

PhD - Economics, Visiting Research Fellow (UK), D.Litt (h.c/US), MSc - Economics, PGP - Business Management, EPCSCP
Alumnus of IIM Calcutta, University of Calcutta, MICA, St Xavier's College, Sri Satya Sai University, and University of Cambridge.

RESEARCH INTERESTS

Communication, Brand, Media, Crisis Communication, Brand
11

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Mostly Missing: Be Silly Be Slow
    M Brahma
    2022
  • Quarantined: Love in the time of Corona
    M Brahma
    2022
  • Role of Strategic Communications in Building Brand during Covid
    M Brahma
    Conference on Excellence in Research and Education - IIM Indore 1 (1), 215 , 2021
    2021
  • How to Communicate Strategically in Corporate World
    M Brahma
    2021
    Citations: 2
  • The Mythic Value of Luxury
    M Brahma
    2021
  • Luxe Inferno
    M Brahma
    2020
  • Digital Disruption in PR and Communication
    M Brahma
    BR International Journal of Culture Media and Trends 3 (1), 43-48 , 2020
    2020
  • Case Study: Project Jyoti - Lighting of Lives
    M Brahma
    BR International Journal of Culture Media and Trends 2 (2), 33-38 , 2019
    2019
  • Impact of National and International Institution on Behaviour of Indian Stock Market in India
    M Brahma
    Sri Satya Sai University of Technology & Medical Sciences , 2019
    2019
  • TIMES THEY ARE A CHANGIN’ IN CORPORATE COMMUNICATIONS AND PR
    M Brahma
    Global Media Journal – Indian Edition 9 (1), 1-6 , 2018
    2018
    Citations: 1
  • Dark Luxe
    M Brahma
    2018
  • Impact of National and International Institution on the Behavior of Indian Stock Market in Indian Economy
    M Brahma, R Gupta
    International Journal of Creative Research Thoughts (IJCRT) 6 (2), 833-838 , 2018
    2018
    Citations: 8
  • Decoding Luxe
    M Brahma
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • Impact of National and International Institution on the Behavior of Indian Stock Market in Indian Economy
    M Brahma, R Gupta
    International Journal of Creative Research Thoughts (IJCRT) 6 (2), 833-838 , 2018
    2018
    Citations: 8
  • How to Communicate Strategically in Corporate World
    M Brahma
    2021
    Citations: 2
  • TIMES THEY ARE A CHANGIN’ IN CORPORATE COMMUNICATIONS AND PR
    M Brahma
    Global Media Journal – Indian Edition 9 (1), 1-6 , 2018
    2018
    Citations: 1
  • Mostly Missing: Be Silly Be Slow
    M Brahma
    2022
  • Quarantined: Love in the time of Corona
    M Brahma
    2022
  • Role of Strategic Communications in Building Brand during Covid
    M Brahma
    Conference on Excellence in Research and Education - IIM Indore 1 (1), 215 , 2021
    2021
  • The Mythic Value of Luxury
    M Brahma
    2021
  • Luxe Inferno
    M Brahma
    2020
  • Digital Disruption in PR and Communication
    M Brahma
    BR International Journal of Culture Media and Trends 3 (1), 43-48 , 2020
    2020
  • Case Study: Project Jyoti - Lighting of Lives
    M Brahma
    BR International Journal of Culture Media and Trends 2 (2), 33-38 , 2019
    2019
  • Impact of National and International Institution on Behaviour of Indian Stock Market in India
    M Brahma
    Sri Satya Sai University of Technology & Medical Sciences , 2019
    2019
  • Dark Luxe
    M Brahma
    2018
  • Decoding Luxe
    M Brahma
    2017