RECENT SCHOLAR PUBLICATIONS
- What influences wellness customers to engage in electronic word of mouth? A total interpretive structural modelling approachA Tariyal, S Singh, S Bisht, V RanaInternational Journal of Spa and Wellness 6 (2), 239-262 2023
- Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decisionA Tariyal, S Bisht, S Roy, G ChopraJournal of Marketing Analytics, 1-17 2023
- A Qualitative Study on E-Reviews of Mid-Segment HotelsA Tariyal, S Singh, S Bishte-Review of Tourism Research 19 (2), 214-236 2022
- A Study on the Influence of EWOM Platform Characteristics on the Perceived Usefulness and Subsequent Purchase Decision of Millennials with Reference to Hotel IndustryA TariyalDehradun 2022
- Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in IndiaA Tariyal, S Bisht, V Rana, S Roy, S PratapJournal of Open Innovation: Technology, Market, and Complexity 8 (3), 137 2022
- WHAT INFLUENCE TRAVELLERS TO ACCEPT TRAVEL REVIEW SITES FOR DECISION MAKING?A Tariyal, S BishtA STUDY ON DIGITAL MODE CLASSES DURING COVID-19 AND ITS LEVEL OF 2022
- UTILITARIAN PERCEPTIONABOUT EWOM PLATFORMS AND CUSTOMERS'PURCHASE DECISIONA Tariyal, S Bisht, G Chopra, S Pratap, M SharmaThe journal of contemporary issues in business and government 27 (5), 2840-2852 2021
- The role of robotic technology in the hospitality industry: A conceptual studyV Singh, A Tariyal, S SharmaHospitality and Tourism Industry amid COVID-19 Pandemic 210 2021
- Impact of e-Reviews on Millennial's Caf Visit Decision Making with Reference to Dehradun RegionA Tariyal, S Singh, S BishtAcademy of Marketing Studies Journal 24 (2), 1-13 2020
