Hyelin Kim
@unlv.edu
William F. Harrah College of Hospitality
University of Nevada, Las Vegas
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Sung-Eun Kim, Hyelin (Lina) Kim, and Jun-Yeob Kim
SAGE Publications
Traditional in-person events are becoming virtual or hybrid events with the rise of more innovative platforms. The market for virtual events has expanded considerably, with a concomitant rise in the demand for research on the nature and dynamics of virtual events. However, research on virtual event quality (VEQual) remains in its infancy, lagging behind the industry’s rise and resulting in a lack of understanding of the concept and how it is measured. This study aims to develop and validate a psychometrically sound and managerially useful instrument for measuring VEQual. This study allows both researchers and practitioners to investigate and operationalize a focal concept, VEQual, contributing to a better understanding of the measurement of various aspects of virtual events.
Hyelin (Lina) Kim, Sung-Eun Kim, Kwangsoo Park, and Sherrie Tennessee
Informa UK Limited
Sung-Eun Kim, Hyelin (Lina) Kim, Shinyong Jung, and Muzaffer Uysal
Informa UK Limited
Lenna V. Shulga, James A. Busser, Billy Bai, and Hyelin (Lina) Kim
Informa UK Limited
Of the social media tools available to brand managers, consumer-generated advertising (CGA) has attractive features combining consumer-generated content, social media advertising, and online intera...
Esra Topcuoglu, Hyelin (Lina) Kim, Sungeun (Jake) Kim, and Seontaik Kim
Informa UK Limited
ABSTRACT This research investigates the effects of different green (environmental) message types on hotel customers’ green brand image perceptions and behavioral intentions. A 2 (green message abstractness: abstract vs. concrete) x 2 (green message framing: gain vs. loss) between-subject factorial experimental design was utilized for testing the main and interaction effects of message types on green brand image. A two–way analysis of variance (ANOVA) was performed to test whether brand image perceptions differed across the levels of green message abstractness and green message framing. PROCESS Model was employed to test the mediating effects of messages on behavioral intentions through green brand image. The findings demonstrated that green message abstractness had a significant main effect on green brand image. Abstract green message led to a stronger effect on green brand image than the concrete one. Furthermore, green message abstractness influenced behavior intention indirectly through green brand image. However, green message framing did not yield any significant results for the direct and indirect effects.
Kwangsoo Park, Seunghyun Brian Park, Chihyung Michael Ok, and Hyelin (Lina) Kim
Informa UK Limited
ABSTRACT This study examined serial multiple mediation effects to explain how participating in a recurring local sport event evolves into events support, contributes to community attachment, and affects the quality of life of residents who participated in the event. Using a web-based survey, 486 responses from marathon runners living in the hosting community were used for data analysis. Results confirmed the focal relationship between event satisfaction and resident marathon runners’ perception of their quality of life. Further analysis validated the sequential effects of participant satisfaction with the marathon event on supporting the event, developing community attachment, and improving quality of life. The findings suggest that hosting a recurring sport event presents a great opportunity for event organizers to enhance residents’ quality of life. Event organizers should maintain the performance of the recurring event to satisfy event participants and may develop partnerships with various organizations to enhance event participants’ quality of life. HIGHLIGHTS Event satisfaction significantly affects resident quality of life. Event support of residents mediates between event satisfaction and resident quality of life. Residents who were satisfied with the event were more likely to support the event and that, in turn, led to a higher level of quality of life. Resident satisfaction with the event is positively and significantly associated with quality of life through the mediation of event support followed by community attachment.
Eunju Woo, Hyelin (Lina) Kim, and Yeong Gug Kim
Informa UK Limited
ABSTRACT The purpose of this study is to use spillover theory to examine the impacts of touristification on different life domains and on residents’ overall quality of life (QoL). Specifically, this study investigates how touristification influences residents’ life domain satisfaction, which influences their overall QoL. The study examines the relationship between satisfaction with residents’ overall QoL and their support for tourism development, based on social exchange theory. The research model shows that community and emotional impacts of touristification negatively affected both life domain satisfaction and support for future tourism development; additionally, life domain satisfaction positively affected QoL, and QoL positively affected support for future tourism development.
Sung‐Eun Kim, Hyelin (Lina) Kim, and Sung‐Byung Yang
Wiley
Lenna V. Shulga, James A. Busser, Billy Bai, and Hyelin (Lina) Kim
SAGE Publications
The main purpose of this research was to investigate the reciprocal nature of trust in a service provider, established through consumer involvement in value co-creation. Grounded in service-dominant logic and social exchange theory, the study used an existing consumer-generated co-creation contest by a popular U.S.-based coffee-shop brand. When examining customer involvement with value co-creation (N = 510), the covariance-based structural equation model test of recursive versus sequential trust models revealed that trust served as both a significant antecedent and an outcome of value co-creation and is reciprocal in nature. The findings provide support for trust networks as necessary condition for successful value co-creation. Finally, theoretical implications for service-dominant logic and social exchange theory are presented and practical implications discussed.
Sung-Eun Kim, Zhenxian (Zoey) Piao, Hyelin (Lina) Kim, and Zihui Ma
Cognizant, LLC
The rapid growth of the Chinese travel market has gained attention in the tourism industry. However, very few studies have been conducted to examine travel constraints that prevent Chinese outbound travelers from going somewhere quite accessible to their major destination from a multidestination perspective. Drawing upon the leisure constraint model (LCM), this study explored Chinese independent tourists' perceived travel constraints in selecting second-tier destinations in their destination choice and analyzed the market segments. A self-administered survey was collected from 393 Chinese travelers who did not visit Gyeonggi Province close to Seoul during their travels in South Korea. Based on the findings, four distinct groups were formed. The findings provide important insights into destinations that desire to attract more Chinese independent travelers.
Hyelin (Lina) Kim, M. Joseph Sirgy, Muzaffer Uysal, and Sung-Eun Kim
Informa UK Limited
ABSTRACT The goal of this paper is to develop a theoretical perspective to better understand senior tourist behaviour. The perspective is guided by concepts from research on senior tourism, goal theory of leisure travel satisfaction, and socio-emotional selectivity theory. It examines four central principles: (1) selecting leisure travel goals that have high levels of positive valence, (2) selecting leisure travel goals that are very likely to be attained, (3) engaging in actions that would implement leisure travel goals, and (4) engaging in actions that would allow tourists to experience goal attainment. We describe these theoretical principles and sub-principles in relation to senior tourists to build a research agenda to encourage future research.
Sung-Eun Kim, Hyelin Lina Kim, and Samuel Lee
Informa UK Limited
ABSTRACT This study explored the gratification factors of event-focused social media content that affect information sharing and information trust and ultimately the intention to attend an event. It also investigated how non-content factors moderate these relationships. The findings showed that the gratification factors (i.e., informational, entertaining, remunerative, and relational) of social media content significantly influence event attendees’ intention to share information, perceived information trust, and thus their intention to attend the event. Non-contents (i.e., visual design and information overload) act as a critical moderator altering the effects of the gratification factors on attendees’ intention to share and information trust.
Hyelin (Lina) Kim, Yeong Gug Kim, and Eunju Woo
Informa UK Limited
ABSTRACT The main purpose of this study is to understand touristification and the influence of this phenomenon on residents’ quality of life (QOL). The finding of the study will lay a foundation for further Touristification research.
Muzaffer Uysal, Adiyukh Berbekova, and Hyelin Kim
Elsevier BV
Hyelin Kim, Yinyoung Rhou, Esra Topcuoglu, and Yeong Gug Kim
Elsevier BV
Muzaffer Uysal, M. Joseph Sirgy, and Hyelin (Lina) Kim
Informa UK Limited
Well-being (or quality-of-life research, QOL) has been gaining momentum for the past 25 years or so in some specific areas of the service industries such as tourism, leisure, and hospitality management (Sirgy, 2019; Uysal, Perdue, & Sirgy, 2012; Uysal, Sirgy, & Kruger, 2018; Uysal, Sirgy, Woo, & Kim, 2016). The scope and range of topics of well-being vary in approaches, locations, targets, study goals, units of analysis, and theoretical underpinnings, signifying that the study of well-being in the services industries is indeed multidimensional and highly complex. The main goal of this special issue was to contribute to this growing body of research by inviting scholars to submit conceptual, empirical papers, and case studies/best practices across all facets of the service industries. Thus, the special issue is intended to publish research that builds on existing well-being/QOL theory, research, and practice to suggest new ways of providing and improving services and service design. Evidence from the growing field of service research and allied fields reveals that there are ample opportunities to suggest how well-being and QOL research can be applied in different service settings. The scope of such opportunities is huge, as one can imagine – the service industries is a multifaceted sector with complex offerings and experience settings. These opportunities can be empirically investigated and translated to best practices and case studies encouraging application. This special issue is an attempt to do just that, namely, provide a vehicle to publish empirical investigations, best practices and case studies for others to emulate and replicate. For this special issue, initially we had received over 15 abstracts representing different facets of the service industries across the globe. After the initial selection, the submissions were subjected to a double-blind review, resulting in nine papers that were included in the special issue. The included articles have brought scholars, representing ten countries globally with diverse areas of expertise.
Kisang Ryu, Pazhayaparampil Abraham Roy, Hyelin (Lina) Kim, and Hyungseo Bobby Ryu
Informa UK Limited
ABSTRACT This study intended to explore the role of residents’ participation on their perceived benefits of endogenous rural tourism project in Kumbalangi in Kerala, India. Using data collected from registered voters in Kumbalangi, the study revealed that that participation in the planning phase was a significant factor of participation in the implementation phase. The finding also showed that resident participation in the implementation phase significantly influenced resident’s perceived benefits of rural tourism development in infrastructure, income, quality of life, and culture. Many practical implications are further discussed to encourage resident participation.
Hyelin (Lina) Kim, Zihui Ma, and Muzaffer Uysal
Edward Elgar Publishing
Meghan Beardsley, Shinyong Jung, Hyelin Kim, and Yen-Soon Kim
Cognizant, LLC
Convention planners are struggling to contend with the fluid needs of clients and attendees in a competitive, evolving environment. Planners must continuously sculpt events, enhancing revisit appeal enough through offerings like external tourism programs. The purpose of this study is to understand the potential impact perceived preference for external tourism experiences has on a convention attendee's behavioral intentions, such as revisit intention. researchers used elements from 30 separate international conference websites to design a survey. A randomly selected 240 South Koreanhosted international conference attendees answered these pretested questionnaires. An exploratory factor analysis identified four motivational factors with statistically significant impact on behavioral intention. The findings suggest that performances and historical attractions have the strongest impact on behavioral intentions. This study supports that perceived preference for external tourism experiences can successfully segment attendees. Theoretically, this study's unique survey is usable for similar future studies in this context.
Derya Kara, Hyelin (Lina) Kim, and Muzaffer Uysal
Informa UK Limited
The purpose of this paper is to examine the effect of manager mobbing behaviour on female employees’ quality of working life and overall quality of life. A mobbing behaviour may be a long-term hostile behaviour detected in employees at workplaces. A total of 373 female employees who work in five-star hotels in Turkey participated in this study. First, correlation analysis was performed between manager mobbing behaviour and female employees’ quality of working life, and overall quality of life. The results of the study revealed that there was a negative correlation between manager mobbing behaviour and female employees ‘quality of life. Second, the structural equation model was applied to analyse the relationship among these three constructs. The results of this analysis showed that managers’ mobbing behaviour has a significant negative effect on female employees ‘quality of working life and overall quality of life. In addition, employees’ quality of working life influences their overall quality of life.
Seungwoo John Lee and Hyelin Lina Kim
Wiley
Volunteer tourism, as an alternative to mass tourism, has grown significantly since the 1970s, sparking a growing research interest in the subject. However, little research has been conducted about Asian volunteer tourists. The purpose of this study is to compare the strength of perceived behavioral control with self-efficacy to predict volunteer tourists' intentions within the theory of planned behavior. Meta-analysis is also used to examine the effect size of the independent variables derived from the theory of planned behavior. Study results indicate that self-efficacy is a stronger predictor than perceived behavioral control in predicting volunteer tourists' future behavioral intentions.
Lenna V. Shulga, James A. Busser, and Hyelin (Lina) Kim
Informa UK Limited
ABSTRACT Little is known about how different generational market segments react to collaborative initiatives proposed by hospitality and tourism providers. This study is one of the first to examine generational cohorts’ perceptions of value co-creation, commercial friendship, and relationship initiation and its outcomes. Baby Boomers, Generation X, and Generation Y had unique customer profiles across four types of value co-creation. Furthermore, each segment had different perceptions of value co-creation conditions and outcomes: customer or company initiation and strength of commercial friendship for satisfaction, loyalty, and trust. Insights for hospitality marketers on the conditions necessary to develop co-creation competencies for successful relational outcomes are presented.
Hyeli (Lina) Kim, Eunju Woo, Muzaffer Uysal, and Nakyung Kwon
Emerald
PurposeThe purpose of this study is to examine hotel industry employees’ perceptions of corporate social responsibility (CSR) and the influence of these perceptions on their quality of working life (QWL), job satisfaction and overall quality of life. By applying need satisfaction theory and bottom–up spillover theory, the study hypothesizes that employees’ overall quality of life is affected by QWL and job satisfaction. CSR serves as an antecedent to the hypothesis.Design/methodology/approachThe target population for this study consisted of hotel industry employees working for companies in which CSR practices are conducted. The data collection method involved distributing a survey questionnaire. Using a sample drawn from employees in upscale hotels in South Korea, 442 usable responses were analyzed using a SEM approach.FindingsThe results revealed that philanthropic and economic CSR positively affected QWL, while legal and ethical CSR did not affect QWL. The study also confirms the need satisfaction theory, which suggests that employees’ QWL and job satisfaction affect their overall quality of life.Originality/valueDespite the importance of CSR perception, most of the previous studies in this area have examined company and customer perspectives, while only limited research has examined employees’ CSR perceptions. The results of this research enrich knowledge of the outcome of CSR from the employee perspective. Information about employees’ perceptions of CSR activities is valuable for hotel management as it is the employees who turn CSR statements to actions.
Derya Kara, Hyelin (Lina) Kim, Gyumin Lee, and Muzaffer Uysal
Emerald
PurposeThe purpose of this study is to explore the moderating effects of gender and income on the relationship between leadership style and quality of work life (QWL). This study provides meaningful implications for the hospitality industry in terms of gender and income between leadership and QWL.Design/methodology/approachData are collected from five-star hotel employees (n= 443) in Turkey. The hypotheses are tested using hierarchical linear regression. The independent and dependent variables used to test the hypotheses involving the dependent variable of QWL are centered prior to the empirical analysis to avoid potential multicollinearity.FindingsTransformational and transactional leadership styles were significant predictors of QWL, controlling for the demographic variables (i.e. age, employment statistics and education level), but gender and income were not significant antecedents of QWL. When it comes to the interaction effect of leadership styles and gender, gender showed a statistically significant moderating effect between transformational leadership and QWL, but not between transactional leadership and QWL. Income had a statistically significant moderating effect between both leadership styles and QWL.Practical implicationsThe findings of the study potentially affect hotel management by identifying the moderating effect of gender and income of the employees and demonstrating how quality of life of the employees can be improved by leadership styles of managers.Originality/valuePrevious literature has addressed the issue of leadership and its outcomes. However, there has been limited research on examining the relationship among gender, income, leadership style and QWL in the case of hospitality management.