KIRUTHIGA

@srmist.edu.in

Assistant Professor & Management studies
Kiruthiga V

RESEARCH INTERESTS

Human resource management
Marketing management
266

Scholar Citations

6

Scholar h-index

5

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Gaussian Mixture Model with Bayesian approach for maximizing RSS-based localization in underwater Wireless Sensor Networks
    V Kiruthiga, V Narmatha
    INFOCOMP Journal of Computer Science 24 (2) , 2025
    2025
    Citations: 1
  • Enhancing Recruitment Efficiency in HRM through Intelligent Resume Screening and Job Matching Using Fuzzy Logic and Ensemble Learning
    V Kiruthiga, K Deshmukh, VSN Tinnaluri, M Priyadharsini, MV Unni, ...
    2025 IEEE 3rd Global Conference on Wireless Computing and Networking (GCWCN … , 2025
    2025
  • MANAGERIAL INFLUENCE ON EMPLOYEE PSYCHOLOGICAL SAFETY IN HIGH-PERFORMANCE TEAMS.
    Y Varde, P Shalini
    Lex Localis: Journal of Local Self-Government 23 , 2025
    2025
  • MANAGERIAL INFLUENCE ON EMPLOYEE PSYCHOLOGICAL SAFETY IN HIGH-PERFORMANCE TEAMS
    V Kiruthiga, Y Varde, P Shalini
    Lex Localis 23 (S6), 5413-5425 , 2025
    2025
  • A Study on the Evaluation and Effectiveness of the Performance Appraisal System and Its Impact on Employee Performance
    K V
    International Journal of Scientific Research in Engineering and Management 9 … , 2025
    2025
  • Sustainable curriculum design and development: a comprehensive approach
    R Vettriselvan, R Ramya
    Smart Education and Sustainable Learning Environments in Smart Cities, 471-486 , 2025
    2025
    Citations: 55
  • Rethinking the Pedagogy of Sustainable Development in the AI Era: Real-World Applications in Sustainability Education
    C Jenny, V Kiruthiga
    Rethinking the Pedagogy of Sustainable Development in the AI Era, 1-16 , 2025
    2025
  • Hybrid entrepreneurship navigating career transitions: Career shifts and their impact on economic growth
    R Ramya, V Kiruthiga, R Vettriselvan, V Gayathri, PRR Velmurugan
    Applications of career transitions and entrepreneurship, 241-268 , 2025
    2025
    Citations: 42
  • Maximizing Return on Investment Through Deep Learning-Driven Marketing Model
    N Bargavi, V Kiruthiga
    2024 2nd International Conference on Advances in Computation, Communication … , 2024
    2024
    Citations: 1
  • Green manufacturing and human resource management: Towards sustainable and ethical practices in industry
    K Velmurugan, C Solomon
    AIP Conference Proceedings 3192 (1), 020070 , 2024
    2024
    Citations: 1
  • Artificial intelligence in advertising: Transforming strategies, enhancing targeting, and redefining consumer engagement
    C Solomon, K Velmurugan, NRV Suresh
    AIP Conference Proceedings 3192 (1), 020071 , 2024
    2024
    Citations: 4
  • Localization techniques for underwater wireless sensor networks-a comprehensive survey
    V Kiruthiga, V Narmatha
    2024 Second International Conference on Intelligent Cyber Physical Systems … , 2024
    2024
    Citations: 2
  • Mobile Apps for Accessible and Inclusive Learning Environments in Libraries.
    G Jayaraman, S Sobti, DD Bhatt, A Chaudhary
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • An epitome shift in consumer experience: The impact of metaverse on the retail sector
    V Kiruthiga, S Catherine
    Omnichannel approach to co-creating customer experiences through metaverse … , 2024
    2024
    Citations: 1
  • Effective brand building in metaverse platform: consumer-based brand equity in a virtual world (CBBE)
    S Catherine, V Kiruthiga, R Gabriel
    Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse … , 2024
    2024
    Citations: 77
  • The role of metaverse for enhanced employee retention: Retail leadership training, approaches, and challenges
    M Vaishali, V Kiruthiga
    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through … , 2024
    2024
    Citations: 3
  • Food Vlogs Stimulate the Perception of Millennials Through Wealthy Information
    V Kiruthiga
    2023 Intelligent Computing and Control for Engineering and Business Systems … , 2023
    2023
    Citations: 1
  • Modelling of an Intelligent Voice System using MI Algorithm for E-Business
    V Kiruthiga, S Kondapalli, V Gupta, R Aarthy, J Sasidevi, CS Kumar
    2022 5th International Conference on Contemporary Computing and Informatics … , 2022
    2022
  • Ramification of Fast Fashion on GAIA.
    V Kiruthiga
    Journal of Positive School Psychology 6 (5) , 2022
    2022
  • A Study On “Role Of Customer Analytics In Reducing Customer Churn: Special Reference To Retail Industry In Delhi City
    V Kiruthiga, SH Krishna
    Journal of Positive School Psychology 6 (7), 3565-3571 , 2022
    2022
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • Effective brand building in metaverse platform: consumer-based brand equity in a virtual world (CBBE)
    S Catherine, V Kiruthiga, R Gabriel
    Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse … , 2024
    2024
    Citations: 77
  • Sustainable curriculum design and development: a comprehensive approach
    R Vettriselvan, R Ramya
    Smart Education and Sustainable Learning Environments in Smart Cities, 471-486 , 2025
    2025
    Citations: 55
  • Hybrid entrepreneurship navigating career transitions: Career shifts and their impact on economic growth
    R Ramya, V Kiruthiga, R Vettriselvan, V Gayathri, PRR Velmurugan
    Applications of career transitions and entrepreneurship, 241-268 , 2025
    2025
    Citations: 42
  • Emotive whims distressing pregnant women
    V Kiruthiga
    Irjet 4 (8), 2194-6 , 2017
    2017
    Citations: 34
  • Gears of job satisfaction among star hotel employees
    V Kiruthiga, R Magesh
    International Journal of Innovative Research in Science, Engineering and … , 2015
    2015
    Citations: 15
  • Rouse employee loyalty through job satisfaction
    V Kiruthiga, R Magesh
    Australian Journal of Basic and Applied Sciences 9 (10), 273-280 , 2015
    2015
    Citations: 9
  • Brunt of employee retention strategies on job satisfaction
    V Kiruthiga, R Magesh
    International Journal of Management and Commerce Innovations 2 (2), 394-398 , 2015
    2015
    Citations: 6
  • Artificial intelligence in advertising: Transforming strategies, enhancing targeting, and redefining consumer engagement
    C Solomon, K Velmurugan, NRV Suresh
    AIP Conference Proceedings 3192 (1), 020071 , 2024
    2024
    Citations: 4
  • Scrutiny on colour psychology by utilising colour wheel to determine its effect on gen Z for website design
    R Mythili, V Kiruthiga
    International Journal of Health Sciences, 2687-2700 , 2022
    2022
    Citations: 4
  • The role of metaverse for enhanced employee retention: Retail leadership training, approaches, and challenges
    M Vaishali, V Kiruthiga
    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through … , 2024
    2024
    Citations: 3
  • Employee loyalty-A literature review
    V Kiruthiga, R Mageshr
    International Journal of Engineering and Management Research 5 (4), 96-100 , 2015
    2015
    Citations: 3
  • Localization techniques for underwater wireless sensor networks-a comprehensive survey
    V Kiruthiga, V Narmatha
    2024 Second International Conference on Intelligent Cyber Physical Systems … , 2024
    2024
    Citations: 2
  • A Study On “Role Of Customer Analytics In Reducing Customer Churn: Special Reference To Retail Industry In Delhi City
    V Kiruthiga, SH Krishna
    Journal of Positive School Psychology 6 (7), 3565-3571 , 2022
    2022
    Citations: 2
  • Gravity Of Job Based Determinants Among Different Levels Of Star Category Hotel Employee
    V Kiruthiga, R Magesh
    Australian Journal Of Basic And Applied Sciences 9 (10), 226-272 , 2015
    2015
    Citations: 2
  • Boosting job satisfaction among star category hotel employees
    V Kiruthiga, R Magesh
    International Journal of Multidisciplinary Research and Development 2 (2 … , 2015
    2015
    Citations: 2
  • Gaussian Mixture Model with Bayesian approach for maximizing RSS-based localization in underwater Wireless Sensor Networks
    V Kiruthiga, V Narmatha
    INFOCOMP Journal of Computer Science 24 (2) , 2025
    2025
    Citations: 1
  • Maximizing Return on Investment Through Deep Learning-Driven Marketing Model
    N Bargavi, V Kiruthiga
    2024 2nd International Conference on Advances in Computation, Communication … , 2024
    2024
    Citations: 1
  • Green manufacturing and human resource management: Towards sustainable and ethical practices in industry
    K Velmurugan, C Solomon
    AIP Conference Proceedings 3192 (1), 020070 , 2024
    2024
    Citations: 1
  • An epitome shift in consumer experience: The impact of metaverse on the retail sector
    V Kiruthiga, S Catherine
    Omnichannel approach to co-creating customer experiences through metaverse … , 2024
    2024
    Citations: 1
  • Food Vlogs Stimulate the Perception of Millennials Through Wealthy Information
    V Kiruthiga
    2023 Intelligent Computing and Control for Engineering and Business Systems … , 2023
    2023
    Citations: 1