Swati Bhatt

@srmist.edu.in

Asst. Professor, Faculty of Management
SRM Institute of Science & Technology

Swati Bhatt


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https://researchid.co/swatibhatt

RESEARCH INTERESTS

General Management, Marketing Management, Sustainability, CSR
4

Scopus Publications

67

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Rural innovation using technology in progressive agriculture: Empowering women towards sustainable rural development
    Swati Bhatt, Sharat Sharma, Pallavi Jain
    Driving Factors for Venture Creation and Success in Agricultural Entrepreneurship, 2021
    Sustainable technology is an individual and group effort through the experts and professionals in rural as well as urban people. Rural innovation involves efficient execution of ideas, information, imagination, and innovative initiative in fulfilling social requirements, and new ideas are converted into something useful for the rural development. It starts with the proper utilization of resources, rural innovation, and modernization of agricultural activities. The study attempts to identify the use of sustainable technology with rural innovation, progressive agriculture, and women empowerment for rural development. The required data collected led to a discussion that the practices of modern farming with the active involvements of rural population and promoting individual performance and fine-tuning of green initiative among rural livelihoods. The results of this study include the difficulties in progressive effort on rural innovation vis-a-vis planning and executing of advanced farming, protecting traditional arts, and crafting through maximum involvement of rural women.
  • A study on envisioning Indian tourism–Through cultural tourism and sustainable digitalization
    Sreelekha Menon, Swati Bhatt, Sharat Sharma
    Cogent Social Sciences, 2021
    Culture can be defined as a way of life, a human value and the characteristic of the society and tourism is an activity that is undertaken to explore the above system. Cultural Tourism is a sector that focuses on those geographical areas of a country which reflect the art, architecture, religion and elements of that country. It includes showcasing the tradition, festivals and rituals they follow and how it influences the lives of the people living there. It also focuses on the richness and diversity. Travel industry is one among the pioneers to experience the taste of online presence in India. Online reservations started in the 1990’s with instant increase in the users exploring this option for their travel needs. The government of India initiated and facilitated train booking which was followed by the various airline operators. The efforts in restoring cultural sites, getting listed in UNESCO’s world heritage site, working towards the environment along with adopting modern digital platforms to facilitate its visitors are few highlights that can be understood. This paper tries to understand the stake of cultural tourism in India over other modes of tourism. How the share could be increased as India always vouched on its rich heritage and culture when it comes to Tourism, but still has not reached its potential output. How an online presence with active and interactive digitalization can sustain cultural tourism and increase its contribution. How the gap between the information provided and actual available resources could be matched for sustainability]
  • Dynamics of CSR in India: Special reference to oil and gas industry
    International Journal of Engineering and Advanced Technology, 2019
  • Role of ICT in effective sustainable reporting
    International Journal of Recent Technology and Engineering, 2019

RECENT SCHOLAR PUBLICATIONS

  • Impact of Behavioral Factors on Investors’ Financial Decisions in the Indian Stock Market
    P Singh¹, S Bhatt, CK Mani
    2025
  • Market Turbulence and Investor Sentiment: A Systematic Review of COVID-19’s Behavioral Impact (2015–2025)
    KC Singh Priti, Bhatt Swati
    IOSR Journal of Economics and Finance (IOSR-JEF) 16 (5), 73-86 , 2025
    2025
  • THE IMPACT OF FINANCIAL ADVERTISING, FINANCIAL AWARENESS, AND SUSTAINABLE IMAGE ON INVESTMENT INTENTION: THE MEDIATING ROLE OF CUSTOMER ATTITUDE
    P Tyagi, S Bhatt, P Singh, K Chandramani
    Lex Localis 23 (S4), 3497-3510 , 2025
    2025
    Citations: 1
  • DRIVERS OF AI-ENABLED FINANCIAL SERVICE ADOPTION IN RURAL INDIA: MEDIATING ROLE OF CUSTOMER ATTITUDE
    P Tyagi, S Bhatt
    Lex Localis 23 (S6), 873-886 , 2025
    2025
  • IMPACT OF BEHAVIORAL FACTORS ON INVESTORS'FINANCIAL DECISIONS: A STUDY ON THE INDIAN STOCK MARKET
    P Singh, S Bhatt, CK Mani
    Lex Localis 23 (S6), 2405-2420 , 2025
    2025
  • A study on envisioning Indian tourism–Through cultural tourism and sustainable digitalization
    S Menon, S Bhatt, S Sharma
    Cogent Social Sciences 7 (1), 1903149 , 2021
    2021
    Citations: 55
  • Rural Innovation Using Technology in Progressive Agriculture: Empowering Women Towards Sustainable Rural Development
    S Bhatt, S Sharma, P Jain
    Driving Factors for Venture Creation and Success in Agricultural … , 2021
    2021
    Citations: 1
  • E-commerce Promising business model in Indian context
    S Menon, S Sharma, S Bhatt
    International Journal of Scientific & Engineering Research, (IJSER) ISSN … , 2020
    2020
    Citations: 4
  • Sustainability of Corporate Social Responsibility in India: A Comparative Study of Public and Private Enterprises
    S Bhatt
    SRM Institute of Science and Technology , 2020
    2020
  • Dynamics of CSR in India: Special Reference to Oil and Gas Industry
    S Bhatt, S Sharma
    International Journal of Engineering and Advanced Technology (IJEAT) ISSN … , 2019
    2019
    Citations: 1
  • Role of ICT in Effective Sustainable Reporting
    S Bhatt, S Sharma
    International Journal of Recent Technology and Engineering (IJRTE) ISSN … , 2019
    2019
    Citations: 1
  • Going green
    S Bhatt, S Sharma
    INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW 2 (8), 1400-1404 , 2012
    2012
    Citations: 2
  • E-Governance for Rural Development
    S Bhatt
    http://www.indianmba.com/Faculty_Column/FC1305/fc1305.html , 2011
    2011
    Citations: 2
  • Assessing Healthcare Services through Servqual Model: with reference to NCR
    R Jain, S Bhatt
    Quality Management in Organisation (edited book) , 2010
    2010
  • Health-care services in NCR
    R Jain, S Bhatt
    Winning Mantras for Marketing in Current times , 2010
    2010

MOST CITED SCHOLAR PUBLICATIONS

  • A study on envisioning Indian tourism–Through cultural tourism and sustainable digitalization
    S Menon, S Bhatt, S Sharma
    Cogent Social Sciences 7 (1), 1903149 , 2021
    2021
    Citations: 55
  • E-commerce Promising business model in Indian context
    S Menon, S Sharma, S Bhatt
    International Journal of Scientific & Engineering Research, (IJSER) ISSN … , 2020
    2020
    Citations: 4
  • Going green
    S Bhatt, S Sharma
    INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW 2 (8), 1400-1404 , 2012
    2012
    Citations: 2
  • E-Governance for Rural Development
    S Bhatt
    http://www.indianmba.com/Faculty_Column/FC1305/fc1305.html , 2011
    2011
    Citations: 2
  • THE IMPACT OF FINANCIAL ADVERTISING, FINANCIAL AWARENESS, AND SUSTAINABLE IMAGE ON INVESTMENT INTENTION: THE MEDIATING ROLE OF CUSTOMER ATTITUDE
    P Tyagi, S Bhatt, P Singh, K Chandramani
    Lex Localis 23 (S4), 3497-3510 , 2025
    2025
    Citations: 1
  • Rural Innovation Using Technology in Progressive Agriculture: Empowering Women Towards Sustainable Rural Development
    S Bhatt, S Sharma, P Jain
    Driving Factors for Venture Creation and Success in Agricultural … , 2021
    2021
    Citations: 1
  • Dynamics of CSR in India: Special Reference to Oil and Gas Industry
    S Bhatt, S Sharma
    International Journal of Engineering and Advanced Technology (IJEAT) ISSN … , 2019
    2019
    Citations: 1
  • Role of ICT in Effective Sustainable Reporting
    S Bhatt, S Sharma
    International Journal of Recent Technology and Engineering (IJRTE) ISSN … , 2019
    2019
    Citations: 1
  • Impact of Behavioral Factors on Investors’ Financial Decisions in the Indian Stock Market
    P Singh¹, S Bhatt, CK Mani
    2025
  • Market Turbulence and Investor Sentiment: A Systematic Review of COVID-19’s Behavioral Impact (2015–2025)
    KC Singh Priti, Bhatt Swati
    IOSR Journal of Economics and Finance (IOSR-JEF) 16 (5), 73-86 , 2025
    2025
  • DRIVERS OF AI-ENABLED FINANCIAL SERVICE ADOPTION IN RURAL INDIA: MEDIATING ROLE OF CUSTOMER ATTITUDE
    P Tyagi, S Bhatt
    Lex Localis 23 (S6), 873-886 , 2025
    2025
  • IMPACT OF BEHAVIORAL FACTORS ON INVESTORS'FINANCIAL DECISIONS: A STUDY ON THE INDIAN STOCK MARKET
    P Singh, S Bhatt, CK Mani
    Lex Localis 23 (S6), 2405-2420 , 2025
    2025
  • Sustainability of Corporate Social Responsibility in India: A Comparative Study of Public and Private Enterprises
    S Bhatt
    SRM Institute of Science and Technology , 2020
    2020
  • Assessing Healthcare Services through Servqual Model: with reference to NCR
    R Jain, S Bhatt
    Quality Management in Organisation (edited book) , 2010
    2010
  • Health-care services in NCR
    R Jain, S Bhatt
    Winning Mantras for Marketing in Current times , 2010
    2010