Co-creation, Firm performance, Service innovation, Technological innovation, Organizational innovation, Community Involvement, Hospitality and Tourism
11
Scopus Publications
391
Scholar Citations
9
Scholar h-index
9
Scholar i10-index
Scopus Publications
Street food in the digital era: unraveling the influence of food vloggers credibility and information quality on consumer intentions Sheetal Bhagat, Suvidha Khanna, Priyanka Sharma, Dada Ab Rouf Bhat International Journal of Social Economics, 2025 PurposeThe purpose of this study is to investigate the influence of credibility and information quality (IQ) of online food vloggers on consumer attitude and purchase intention towards street food consumption. It also examines the relationship between consumer attitude and purchase intention influenced by online food vlogger reviews in North India.Design/methodology/approachIn order to evaluate the framework, primary data were gathered from 389 street food consumers located in Jammu, Chandigarh and Delhi – cities situated in northern India. The collected data were then subjected to analysis using the partial least squares-structural equation modeling (PLS-SEM) techniques.FindingsThe results indicate that the perceived value of street food, influenced by the credibility of food vloggers and the quality of information provided, has a positive impact on consumer attitude and purchase intention towards street food consumption. A positive impact of consumer attitude on the purchase and consumption of street food was also observed.Originality/valueThis research offers a thorough investigation into the elements that influence consumers' opinions regarding vloggers endorsements. The findings reveal that consumer's attitudes towards vloggers recommendations are mainly influenced by the quality of information provided, followed by credibility and the intention to make a purchase. Furthermore, this research is of significance to practitioners and academics interested in comprehending consumer behavior in the realms of tourism and food-related endeavors.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2024-0158
Green Human Resource Management, Green Organisational Citizenship Behaviour and Organisational Sustainability in the Post-Pandemic Era: An Ability Motivation Opportunity and Resource Based View Perspective Ragini Gupta, Harleen Kaur, Dada Ab Rouf Bhat Business Strategy and Development, 2025 The purpose of the current study is to evaluate how the COVID‐19 pandemic increased the usefulness of Green Human Resource Management (GHRM) practices toward achieving organisational sustainability with the moderating effect of non‐governmental organisations and labour unions, drawing on the integrated approach using AMO (Ability‐Motivation‐Opportunity) theory and RBV (Resource‐Based View). The data was collected from 371 (depicted using G* power software) managers of manufacturing units in India's Jammu and Kashmir. Partial Least Squares Structural Equation Modelling (PLS‐SEM) analysis of survey data revealed that the post‐COVID‐19 era has accelerated the adoption of green HRM practices within an organisation. Additionally, these eco‐friendly HRM techniques are closely related to establishing organisational sustainability in the post‐COVID‐19 era. Further, the findings suggest a significant moderating role of NGOs in shaping and encouraging voluntary pro‐environmental behaviours among employees and intend to guide industrial organisations seeking to enhance their environmental performance.
Examining the impact of corporate social responsibility on customer delight, customer revisit intention and sustainable destination building: An empirical study of the hospitality industry Dada Ab Rouf Bhat, Shubam Amar, Vivek Sharma Business Strategy and Development, 2024 This research empirically investigates the impact of corporate social responsibility on customer delight and revisit intention of customers in the hospitality and tourism industry. Moreover, it investigates the impact of corporate social responsibility on the sustainable destination building. In order to achieve the set targets, data were sought through questionnaires from 282 guests visiting luxury hotels rendering services in Jammu and Kashmir and Delhi, India. To examine the link between the hypotheses, various normality tests, exploratory/confirmatory factor analysis and structural equation modeling were employed. The results show a strong correlation between all of the integrated model's elements and offer insightful managerial advice and implications for the hospitality sector.
The role of community involvement in sustainable tourism strategies: A social and environmental innovation perspective Vivek Sharma, Dada Ab Rouf Bhat Business Strategy and Development, 2023 Abstract Social innovation and environmental innovation is a fast‐growing phenomenon. More and more businesses are trying to understand how social and environmental innovation can help their business model. The purpose of this paper is to examine the contribution of community involvement toward social and environmental innovation to achieve sustainable tourism development. Perceptions of 650 local community members of different tourist destinations of Jammu and Kashmir have been used to meet the objectives of the study. The structural equation modelling (SEM) technique has been used for determining the structural estimates between constructs with the help of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) software. Hypothesis testing revealed a positive impact of community involvement on social and environmental innovation. The results also depicted a positive impact of social and environmental innovation on sustainable tourism development.
Co-Creation and Technological Innovation: The Predictors of Guest Satisfaction and Revisit Intention in Hospitality Industry International Journal of Hospitality and Tourism Systems, 2022
Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry Dada Ab Rouf Bhat, Vivek Sharma Technology Analysis and Strategic Management, 2022 This study empirically explores the impact of co-creation on technological innovation and firm performance in the hospitality industry. Further, it examines the influence of technological innovation on service innovation and firm performance. Data were collected, using questionnaires, from 340 managers of the luxury hotels (one to five star) operating in Delhi and Jammu and Kashmir, India. Structural equation modeling was used to test the relationship between the hypotheses. The findings confirm the positive relationship among all the constructs of the integrated model and provide valuable managerial guidance and implications in the context of hospitality industry.
Dimensionality and consequences of service innovation: An empirical study of hospitality industry Dada Ab Rouf Bhat, Vivek Sharma Cogent Business and Management, 2021 Based on service dominant logic (SDL) and resource-based view (RBV), this study investigates the impact of service innovation-underlying dimensions, namely, technological innovation, organizational innovation and human capital innovation on market performance and employee productivity in the hospitality industry. The study also validates and confirms the multidimensionality of service innovation in the hospitality industry. Perceptions of 400 hotel managers were used to explore the relationship. Exploratory factor analysis and confirmatory factor analysis followed by structured equation modeling were employed to examine the data. The empirical results indicate that the three-dimensional model provides a solid foundation and accomplishes an excellent fit for data. Empirical results suggest that service innovation has an influential impact on market performance. Similarly, results demonstrate that service innovation has a positive influence on employee productivity. These findings offer insight into dimensionality and consequences of service innovation for academic research and bring value to service contexts particularly hospitality.
An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services African Journal of Hospitality Tourism and Leisure, 2020
RECENT SCHOLAR PUBLICATIONS
Blockchain in Emerging Markets: How Knowledge-Based Trust and Perceived Usefulness drive Adoption and Firm Performance in Multinational Corporations V Kirti, H Kaur, DAR Bhat Global Economics Research, 100026 , 2026 2026
Street food in the digital era: unraveling the influence of food vloggers credibility and information quality on consumer intentions S Bhagat, S Khanna, P Sharma, DAR Bhat International Journal of Social Economics 52 (7), 1022-1036 , 2025 2025 Citations: 8
Green Human Resource Management, Green Organisational Citizenship Behaviour and Organisational Sustainability in the Post‐Pandemic Era: An Ability Motivation Opportunity and … R Gupta, H Kaur, DAR Bhat Business Strategy & Development 8 (2), e70126 , 2025 2025 Citations: 12
Examining the impact of corporate social responsibility on customer delight, customer revisit intention and sustainable destination building: An empirical study of the … DAR Bhat, S Amar, V Sharma Business Strategy & Development 7 (1), e343 , 2024 2024 Citations: 14
Resilience and recovery strategies to tackle COVID-19 pandemic and alike crisis: A systematic review and critical examination of the tourism and hospitality industry V Sharma, DAR Bhat COVID-19, Tourist Destinations and Prospects for Recovery: Volume One: A … , 2023 2023 Citations: 6
The role of community involvement in sustainable tourism strategies: a social and environmental innovation perspective. Bus. Strategy Dev. 6 (2), 119–127 V Sharma, DAR Bhat 2023 Citations: 5
Examining the Antecedents and Outcome of Co-Creation: A Hospitality Industry Perspective V Sharma, DAR Bhat, AK Chalotra, B Priya African Journal of Hospitality, Tourism and Leisure 12 (04), 1480-1494 , 2023 2023 Citations: 1
Co-creation and technological innovation: The predictors of guest satisfaction and revisit intention in hospitality industry V Sharma, DAR Bhat International Journal of Hospitality & Tourism Systems 15 (1) , 2022 2022 Citations: 23
The role of community involvement in sustainable tourism strategies: A social and environmental innovation perspective V Sharma, DAR Bhat Business Strategy & Development , 2022 2022 Citations: 77
Job stress and work-family conflict: moderating role of mentoring in call center industry V Sharma, AK Chalotra, DAR Bhat International Journal of Early Childhood Special Education 14 (Special issue … , 2022 2022 Citations: 3
Role of machine learning in improving tourism and education sector ML Bangare, PM Bangare, E Ramirez-Asis, R Jamanca-Anaya, ... Materials Today: Proceedings 51, 2457-2461 , 2022 2022 Citations: 33
Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry DAR Bhat, V Sharma Technology Analysis & Strategic Management 33, 1-13 , 2021 2021 Citations: 84
A Multi-Dimensional Study of Stress M Batool, DAR Bhat Stress: Concept, Meaning and Management, 183 , 2021 2021
EXAMINING THE GLOBAL TOURISM POLICY RESPONSES AND IMPACT OF COVID-19 ON HOSPITALITY AND TOURISM INDUSTRY BDA Rouf Emerging Trends in Science, Engineering and Management, 195-203 , 2021 2021 Citations: 1
Stress: Concept, Meaning and Management MH Siddiqui Concept Publishing Company , 2021 2021 Citations: 1
Dimensionality and consequences of service innovation: An empirical study of hospitality industry DAR Bhat, V Sharma Cogent Business & Management 8 (1), 1924931 , 2021 2021 Citations: 33
Co-creation and service innovation as performance indicators in the hospitality industry V Sharma, DAR Bhat Journal of Tourism, Hospitality & Culinary Arts 12 (02), 76-95 , 2020 2020 Citations: 24
Financial Stress, Health & its Coping Mechanism DV Sharma, DAR Bhat International Journal of Economic Research 17 (01), 01-05 , 2020 2020 Citations: 5
An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services V Sharma, DAR Bhat African Journal of Hospitality, Tourism and Leisure 9 (2), 1-14 , 2020 2020 Citations: 41
The Household Energy Patter in Rural and Urban Areas of J&K: An Emperical study of transformation towards renewable sources of energy M Batool, DA RoufBhat research journal of social sciences 10 (2) , 2019 2019 Citations: 1
MOST CITED SCHOLAR PUBLICATIONS
Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry DAR Bhat, V Sharma Technology Analysis & Strategic Management 33, 1-13 , 2021 2021 Citations: 84
The role of community involvement in sustainable tourism strategies: A social and environmental innovation perspective V Sharma, DAR Bhat Business Strategy & Development , 2022 2022 Citations: 77
An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services V Sharma, DAR Bhat African Journal of Hospitality, Tourism and Leisure 9 (2), 1-14 , 2020 2020 Citations: 41
Role of machine learning in improving tourism and education sector ML Bangare, PM Bangare, E Ramirez-Asis, R Jamanca-Anaya, ... Materials Today: Proceedings 51, 2457-2461 , 2022 2022 Citations: 33
Dimensionality and consequences of service innovation: An empirical study of hospitality industry DAR Bhat, V Sharma Cogent Business & Management 8 (1), 1924931 , 2021 2021 Citations: 33
Co-creation and service innovation as performance indicators in the hospitality industry V Sharma, DAR Bhat Journal of Tourism, Hospitality & Culinary Arts 12 (02), 76-95 , 2020 2020 Citations: 24
Co-creation and technological innovation: The predictors of guest satisfaction and revisit intention in hospitality industry V Sharma, DAR Bhat International Journal of Hospitality & Tourism Systems 15 (1) , 2022 2022 Citations: 23
Examining the impact of corporate social responsibility on customer delight, customer revisit intention and sustainable destination building: An empirical study of the … DAR Bhat, S Amar, V Sharma Business Strategy & Development 7 (1), e343 , 2024 2024 Citations: 14
Green Human Resource Management, Green Organisational Citizenship Behaviour and Organisational Sustainability in the Post‐Pandemic Era: An Ability Motivation Opportunity and … R Gupta, H Kaur, DAR Bhat Business Strategy & Development 8 (2), e70126 , 2025 2025 Citations: 12
Street food in the digital era: unraveling the influence of food vloggers credibility and information quality on consumer intentions S Bhagat, S Khanna, P Sharma, DAR Bhat International Journal of Social Economics 52 (7), 1022-1036 , 2025 2025 Citations: 8
Resilience and recovery strategies to tackle COVID-19 pandemic and alike crisis: A systematic review and critical examination of the tourism and hospitality industry V Sharma, DAR Bhat COVID-19, Tourist Destinations and Prospects for Recovery: Volume One: A … , 2023 2023 Citations: 6
Understanding customer experiences in destination building: A demographic analysis of Kashmir tourism development corporation customers N Andotra, DAR Bhat Scholars World–International Refereed Multidisciplinary Journal of … , 2017 2017 Citations: 6
The role of community involvement in sustainable tourism strategies: a social and environmental innovation perspective. Bus. Strategy Dev. 6 (2), 119–127 V Sharma, DAR Bhat 2023 Citations: 5
Financial Stress, Health & its Coping Mechanism DV Sharma, DAR Bhat International Journal of Economic Research 17 (01), 01-05 , 2020 2020 Citations: 5
Empirical assessment of the role of human capital innovation in service innovation implementation in the hospitality industry V Sharma, DAR Bhat Researcher: A Multidisciplinary Journal 15 (1), 65-77 , 2019 2019 Citations: 5
Women and Social Entrepreneurship: An Assessment Study V Sharma, DAR Bhat Women Empowerment and Social Entrepreneurship 1, 238-251 , 2019 2019 Citations: 4
Job stress and work-family conflict: moderating role of mentoring in call center industry V Sharma, AK Chalotra, DAR Bhat International Journal of Early Childhood Special Education 14 (Special issue … , 2022 2022 Citations: 3
Examining corporate social responsibility and it's excelling role in development of the society: A perspective of Kashmir division DAR Bhat, M Batool, IM Bhat International Journal of Research and Analytical Reviews 5 (04), 114-124 , 2018 2018 Citations: 3
Examining the Antecedents and Outcome of Co-Creation: A Hospitality Industry Perspective V Sharma, DAR Bhat, AK Chalotra, B Priya African Journal of Hospitality, Tourism and Leisure 12 (04), 1480-1494 , 2023 2023 Citations: 1
EXAMINING THE GLOBAL TOURISM POLICY RESPONSES AND IMPACT OF COVID-19 ON HOSPITALITY AND TOURISM INDUSTRY BDA Rouf Emerging Trends in Science, Engineering and Management, 195-203 , 2021 2021 Citations: 1
