DADA AB ROUF BHAT

@jammuuniversity.ac.in

Researcher
University of Jammu

RESEARCH INTERESTS

Co-creation, Firm performance, Service innovation, Technological innovation, Organizational innovation, Community Involvement, Hospitality and Tourism

Scopus Publications

216

Scholar Citations

Scholar h-index

Scholar i10-index

Scopus Publications

Examining the impact of corporate social responsibility on customer delight, customer revisit intention and sustainable destination building: An empirical study of the hospitality industry
Dada Ab Rouf Bhat, Shubam Amar, and Vivek Sharma
Wiley
AbstractThis research empirically investigates the impact of corporate social responsibility on customer delight and revisit intention of customers in the hospitality and tourism industry. Moreover, it investigates the impact of corporate social responsibility on the sustainable destination building. In order to achieve the set targets, data were sought through questionnaires from 282 guests visiting luxury hotels rendering services in Jammu and Kashmir and Delhi, India. To examine the link between the hypotheses, various normality tests, exploratory/confirmatory factor analysis and structural equation modeling were employed. The results show a strong correlation between all of the integrated model's elements and offer insightful managerial advice and implications for the hospitality sector.

Street food in the digital era: unraveling the influence of food vloggers credibility and information quality on consumer intentions
Sheetal Bhagat, Suvidha Khanna, Priyanka Sharma, and Dada Ab Rouf Bhat
Emerald
PurposeThe purpose of this study is to investigate the influence of credibility and information quality (IQ) of online food vloggers on consumer attitude and purchase intention towards street food consumption. It also examines the relationship between consumer attitude and purchase intention influenced by online food vlogger reviews in North India.Design/methodology/approachIn order to evaluate the framework, primary data were gathered from 389 street food consumers located in Jammu, Chandigarh and Delhi – cities situated in northern India. The collected data were then subjected to analysis using the partial least squares-structural equation modeling (PLS-SEM) techniques.FindingsThe results indicate that the perceived value of street food, influenced by the credibility of food vloggers and the quality of information provided, has a positive impact on consumer attitude and purchase intention towards street food consumption. A positive impact of consumer attitude on the purchase and consumption of street food was also observed.Originality/valueThis research offers a thorough investigation into the elements that influence consumers' opinions regarding vloggers endorsements. The findings reveal that consumer's attitudes towards vloggers recommendations are mainly influenced by the quality of information provided, followed by credibility and the intention to make a purchase. Furthermore, this research is of significance to practitioners and academics interested in comprehending consumer behavior in the realms of tourism and food-related endeavors.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2024-0158

Examining the Antecedents and Outcome of Co-Creation: A Hospitality Industry Perspective

The role of community involvement in sustainable tourism strategies: A social and environmental innovation perspective
Vivek Sharma and Dada Ab Rouf Bhat
Wiley

Resilience and Recovery Strategies to Tackle COVID-19 Pandemic and alike Crisis: A Systematic Review and Critical Examination of the Tourism and Hospitality Industry
Vivek Sharma and Dada Ab Rouf Bhat
Springer International Publishing

Co-Creation and Technological Innovation: The Predictors of Guest Satisfaction and Revisit Intention in Hospitality Industry

Role of machine learning in improving tourism and education sector
Manoj L. Bangare, Pushpa M. Bangare, Elia Ramirez-Asis, Robert Jamanca-Anaya, Chirasak Phoemchalard, and Dada Ab Rouf Bhat
Elsevier BV

Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry
Dada Ab Rouf Bhat and Vivek Sharma
Informa UK Limited
ABSTRACT This study empirically explores the impact of co-creation on technological innovation and firm performance in the hospitality industry. Further, it examines the influence of technological innovation on service innovation and firm performance. Data were collected, using questionnaires, from 340 managers of the luxury hotels (one to five star) operating in Delhi and Jammu and Kashmir, India. Structural equation modeling was used to test the relationship between the hypotheses. The findings confirm the positive relationship among all the constructs of the integrated model and provide valuable managerial guidance and implications in the context of hospitality industry.

Dimensionality and consequences of service innovation: An empirical study of hospitality industry
Dada Ab Rouf Bhat and Vivek Sharma
Informa UK Limited
Abstract Based on service dominant logic (SDL) and resource-based view (RBV), this study investigates the impact of service innovation-underlying dimensions, namely, technological innovation, organizational innovation and human capital innovation on market performance and employee productivity in the hospitality industry. The study also validates and confirms the multidimensionality of service innovation in the hospitality industry. Perceptions of 400 hotel managers were used to explore the relationship. Exploratory factor analysis and confirmatory factor analysis followed by structured equation modeling were employed to examine the data. The empirical results indicate that the three-dimensional model provides a solid foundation and accomplishes an excellent fit for data. Empirical results suggest that service innovation has an influential impact on market performance. Similarly, results demonstrate that service innovation has a positive influence on employee productivity. These findings offer insight into dimensionality and consequences of service innovation for academic research and bring value to service contexts particularly hospitality.

An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services

RECENT SCHOLAR PUBLICATIONS

Street food in the digital era: unraveling the influence of food vloggers credibility and information quality on consumer intentions
S Bhagat, S Khanna, P Sharma, DAR Bhat
International Journal of Social Economics 2024

Examining the impact of corporate social responsibility on customer delight, customer revisit intention and sustainable destination building: An empirical study of the
DAR Bhat, S Amar, V Sharma
Business Strategy & Development 7 (1), e343 2024

Resilience and recovery strategies to tackle COVID-19 pandemic and alike crisis: A systematic review and critical examination of the tourism and hospitality industry
V Sharma, DAR Bhat
COVID-19, Tourist Destinations and Prospects for Recovery: Volume One: A 2023

Examining the Antecedents and Outcome of Co-Creation: A Hospitality Industry Perspective
V Sharma, DAR Bhat, AK Chalotra, B Priya
African Journal of Hospitality, Tourism and Leisure 12 (04), 1480-1494 2023

The role of community involvement in sustainable tourism strategies: A social and environmental innovation perspective
V Sharma, DAR Bhat
Business Strategy & Development 2022

Job stress and work-family conflict: moderating role of mentoring in call center industry
V Sharma, AK Chalotra, DAR Bhat
International Journal of Early Childhood Special Education 14 (Special issue 2022

Co-creation and technological innovation: The predictors of guest satisfaction and revisit intention in hospitality industry
V Sharma, DAR Bhat
International Journal of Hospitality and Tourism Systems 15 (1), 91 2022

Role of machine learning in improving tourism and education sector
ML Bangare, PM Bangare, E Ramirez-Asis, R Jamanca-Anaya, ...
Materials Today: Proceedings 51, 2457-2461 2022

Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry
DAR Bhat, V Sharma
Technology Analysis & Strategic Management 33, 1-13 2021

EXAMINING THE GLOBAL TOURISM POLICY RESPONSES AND IMPACT OF COVID-19 ON HOSPITALITY AND TOURISM INDUSTRY
BDA Rouf
Emerging Trends in Science, Engineering and Management, 195-203 2021

Concept, Meaning and Management
MH Siddiqui
New Delhi: Concept Publishing Company Pvt. Ltd 2021

Dimensionality and consequences of service innovation: An empirical study of hospitality industry
DAR Bhat, V Sharma
Cogent Business & Management 8 (1), 1924931 2021

Co-creation and service innovation as performance indicators in the hospitality industry
V Sharma, DAR Bhat
Journal of Tourism, Hospitality & Culinary Arts 12 (02), 76-95 2020

Financial Stress, Health & its Coping Mechanism
DV Sharma, DAR Bhat
International Journal of Economic Research 17 (01), 01-05 2020

An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services
V Sharma, DAR Bhat
African Journal of Hospitality, Tourism and Leisure 9 (2), 1-14 2020

The Household Energy Patter in Rural and Urban Areas of J&K: An Emperical study of transformation towards renewable sources of energy
M Batool, DA RoufBhat
research journal of social sciences 10 (2) 2019

Empirical assessment of the role of human capital innovation in service innovation implementation in the hospitality industry
V Sharma, DAR Bhat
Researcher: A Multidisciplinary Journal 15 (1), 65-77 2019

Women and Social Entrepreneurship: An Assessment Study
V Sharma, DAR Bhat
Women Empowerment and Social Entrepreneurship 1, 238-251 2019

Examining corporate social responsibility and it's excelling role in development of the society: A perspective of Kashmir division
DAR Bhat, M Batool, IM Bhat
International Journal of Research and Analytical Reviews 5 (04), 114-124 2018

Examining the post waves of demonetisation on Indian economy: A conceptual review
DAR Bhat, M Batool, IM Bhat
Journal of Emerging Technologies and Innovative Research 5 (09), 421-431 2018

MOST CITED SCHOLAR PUBLICATIONS

Role of machine learning in improving tourism and education sector
ML Bangare, PM Bangare, E Ramirez-Asis, R Jamanca-Anaya, ...
Materials Today: Proceedings 51, 2457-2461 2022
Citations: 27

The role of community involvement in sustainable tourism strategies: A social and environmental innovation perspective
V Sharma, DAR Bhat
Business Strategy & Development 2022
Citations: 24

Dimensionality and consequences of service innovation: An empirical study of hospitality industry
DAR Bhat, V Sharma
Cogent Business & Management 8 (1), 1924931 2021
Citations: 21

Co-creation and service innovation as performance indicators in the hospitality industry
V Sharma, DAR Bhat
Journal of Tourism, Hospitality & Culinary Arts 12 (02), 76-95 2020
Citations: 20

Understanding customer experiences in destination building: A demographic analysis of Kashmirtourism development corporation customers
N Andotra, DAR Bhat
Scholars World–International Refereed Multidisciplinary Journal of 2017
Citations: 6

Financial Stress, Health & its Coping Mechanism
DV Sharma, DAR Bhat
International Journal of Economic Research 17 (01), 01-05 2020
Citations: 3

Concept, Meaning and Management
MH Siddiqui
New Delhi: Concept Publishing Company Pvt. Ltd 2021
Citations: 1

Examining the post waves of demonetisation on Indian economy: A conceptual review
DAR Bhat, M Batool, IM Bhat
Journal of Emerging Technologies and Innovative Research 5 (09), 421-431 2018
Citations: 1