SANTOSH KUMAR

@hpuniv.ac.in/university-detail

Senior Research Fellow
Himachal Pradesh University Business School



                    

https://researchid.co/sksankhyan666

Date of Birth : May 15th, 1993
Health : Excellent
Marital Status : Married
Religion : Hindu
Language Skills : English, Hindi, Punjabi
Hobbies & Interests : Poetry, Singing, Drama
Academic Qualification : BBA, MBA, MCom, PGDIBO, Ph. D (Persuing)
Professional Experience : Former Deputy Manager, ICICI Bak Ltd.
Other Achievements : UGC NET in Management (7 Times), UGC NET and JRF in Commerce
Fellowships : 1 JRF, 2 NFSC, 1 PG Scholarship

EDUCATION

Ph.D. (2017 – Present)
Faculty of Commerce and Management Studies, Himachal Pradesh University, Shimla, India
Research Title : "Socio-Economic and Cultural Impact of Rural Tourism on Local Artists in Himachal Pradesh”
Course Work & RDC : Completed
Research Supervisor : Prof. Dr. Jai Singh Parmar

M.Com. (2020)
School of Commerce and Management Studies,
Indira Gandhi National Open University, Delhi, India
Study Area : Commerce
Marks : 63.17%

M.B.A. (2016)
University Business School,
Himachal Pradesh University, Shimla, India
Study Area : Marketing and Finance
Marks : 76.21%

B.B.A. (2014)
Maharaja Laxman Sen Memorial College Sundernagar,
Himachal Pradesh University, Shimla, India
Study Area : Business Administration
Marks : 70.35%

RESEARCH INTERESTS

Tourism
Marketing
Strategy
Banking
Human Resource Management
Social Psychology
Finance

1

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Rural Tourism in Himachal Pradesh: Challenges and Opportunities
    DJSP Santosh Kumar
    Mukt Shabd Journal 13 (2), 278-292 2024

  • Empowering Employment in India through Prime Minister’s Employment Generation Program (PMEGP)
    DJSP Santosh Kumar
    Pratibimba 24 (1), 69-78 2024

  • An Enquiry to Address the Challenges Faced by Local Artisans to Sustain Local Art and Crafts - A Study of Naggar Village in Himachal Pradesh
    DJSP Santosh Kumar
    Mukt Shabd Journal 13 (1), 1476-1495 2024

  • THE BHAGWAD GITA: LEADERSHIP LESSONS FOR PROFESSIONALS
    SK Nirmal Singh, Sunita Devi
    CONFLUENCE OF KNOWLEDGE (COK) 9 (1), 69-81 2022

  • Assessment of Selected Promotional Tools for the Promotion of Tourism Industry of Himachal Pradesh
    DJSP Santosh Kumar
    National Journal of Commerce and Management (NJCM) 9 (1), 101-111 2022

  • WORD OF MOUTH: EFFECTIVENESS AND IMPACT AS PROMOTION TOOL FOR TOURISM INDUSTRY OF HIMACHAL PRADESH
    DJSP Santosh Kumar
    National Journal of Commerce and Management (NJCM) 8 (2), 4-13 2021

  • Online Education During Covid-19 Pandemic: A Study of Higher Education Institutions of Himachal Pradesh
    S Kumar
    International Journal of Research and Analytical Reviews (IJRAR) 8 (3), 253-268 2021

  • Tourism Industry of India - An Overview
    S Kumar
    Hill Quest : Multidisciplinary, National Peer-Reviewed Journal 7 (2), 28-36 2020

  • Assessment of Tourism Attractions, Facilities and Tourist Flow : A Study of Himachal Pradesh Tourism
    SK Dr. J S Parmar
    National Journal of Commerce and Management (NJCM) 6 (1), 4-20 2019

  • Job Hopping Tendency among Young Talents in Banking Industry of India
    MS Kumar
    Advances in Economics and Business Management (AEBM) 6 (6), 53-537 2019

  • THE IMPACT OF WORD OF MOUTH ON TOURIST CHOICE OF TOURISM DESTINATIONS IN HIMACHAL PRADESH
    S Kumar, V Kaushal
    Hill Quest : Multidisciplinary, National Peer-Reviewed Journal 3 (3-4), 22-36 2016

  • HOME STAY SCHEME AN ENGINE OF GROWTH FOR RURAL TOURISM IN HIMACHAL PRADESH
    JS Parmar, S Kumar

  • WORD OF MOUTH: EFFECTIVENESS AND IMPACT AS PROMOTION TOOL FOR TOURISM INDUSTRY OF HIMACHAL PRADESH
    S KUMAR, DRJAIS PARMAR

MOST CITED SCHOLAR PUBLICATIONS

  • THE IMPACT OF WORD OF MOUTH ON TOURIST CHOICE OF TOURISM DESTINATIONS IN HIMACHAL PRADESH
    S Kumar, V Kaushal
    Hill Quest : Multidisciplinary, National Peer-Reviewed Journal 3 (3-4), 22-36 2016
    Citations: 1