Kamini Rai is working as an associate professor at Rukmini Devi Institute of Advanced Studies with rich
experience of more than 12 years in academia. Her research areas include finance, banking and accounting.
She can be reached at raikm53@
EDUCATION
PhD (Commerce)
RESEARCH INTERESTS
Finance, Equity research
8
Scopus Publications
833
Scholar Citations
6
Scholar h-index
5
Scholar i10-index
Scopus Publications
Empowering Financial Futures: How Digital Financial Literacy Shapes Financial Behavior of Indian Investors Behavioral Finance Strategies for Informed Decision Making, 2026
Artificial Intelligence Adoption for HRM Practices: An Empirical Approach Abha Gupta, Kamini Rai, Mamta Sharma, Sushmita Singh, Vidhi Tyagi Future of Human Resource Management in A Multigenerational Workforce, 2025 Artificial intelligence (AI) has started to take shape and become a part of almost every industry, from business and government to engineering, farming, organization management, tourism, and transportation. This article demonstrated the influence of AI on HRM practices by aiming on crucial outcomes such as precision, accuracy, processing and capacity, automation, RTE (real-time experience), personalization, and cost and time reduction. The main objective of the study is to explore advantages of AI adoption in HRM practices. The variables taken for the study were accuracy, RTE, automation, cost and time reduction, processing and capacity, personalization. The study design is descriptive. The research participants of this study include employees of IT companies working in Gurugram, India. The employees particularly working in HR department were considered here. Random sampling method was applied for primary data. Primary data were extracted from 312 IT Employees in Gurugram. Primary data were extracted from online Google form. Links to questionnaires were forwarded from intimate contacts to social media sites between November 2022 and February 2023. The analysis part was conducted using the CFA and structural equation modeling (SEM) approach with AMOS version 21. The study concluded that the workforce needs to prepare for the competitive job market of today by acquiring the skills necessary as disruptive technologies like AI. The findings suggested that variables like accuracy, CPC, and personalization have significantly effect on time-saving and cost reduction. The findings of this article are useful for human resource (HR) managers, government, strategy formulator, and policy makers of the human capital.
Analyzing the Effectiveness of Workplace Wellness Programs for Occupational Health Kamini Rai, Abha Gupta, Karunendra Pratap Singh, Mamta Sharma, Sushmita Singh Future of Human Resource Management in A Multigenerational Workforce, 2025 Employee wellness program is a structured, employer-sponsored program that encourages staff members to embrace sustainable, health-promoting behaviors that lower health risks, increase overall well-being, boost productivity, and have a positive effect on company’s bottom line. In paper, authors present the prevalence and features of employee wellness programs among rural organizations of North West States of India. The objective is to identify the variables cover under employee wellness programs provided by rural organizations of North West States of India. States included in study were Rajasthan, Punjab, and Haryana of North West India. Study is based on descriptive design, wherein primary data were collected from managers and staff of human resource (HR) department of rural organizations of selected states. A questionnaire consisting 20 items related to wellness program were distributed via online mode. Total 71 participants respond for study. In the survey, respondents were asked about demographics, wellness programs, employee rewards, and financial investments and returns. According to results, 45% of employee wellness programming falls under the responsibility of the HR department. Most of the employee wellness programs implemented are focused on improving employee health, increasing productivity, and reducing absenteeism. As per findings, HR professionals of rural organizations struggle to identify effective employee wellness programs despite substantial investment. Study is useful for HR professionals to formulate strategies for improving health of employees by organizing effective employee wellness programs. This will be helpful for reducing absenteeism, improving employee’s morale and productivity as well as for employee retention.
Predictors of Socially Responsible Investment Intention: Mediating Role of Self-Efficacy and Financial Behavior Scms Journal of Indian Management, 2025
Exploring linkages of financial literacy with financial well-being: the mediating aspect of financial behaviour and financial self-efficacy Kamini Rai, Bhajneet Kaur Ahuja, Mamta Sharma International Journal of Law and Management, 2025 Purpose This study aims to investigate the relationship between employees’ financial well-being and several facets of financial literacy, such as financial experiences, financial awareness and financial skills. Design/methodology/approach A survey method was used to gather primary data from 719 individuals working in small and medium sized enterprises (SMEs) of India. Structural equation modelling analysis was used to test the study’s hypothesis, which focused on how financial behaviour and financial self-efficacy affect the relationships between various financial literacy components and overall financial well-beings of SME employees. A 95% confidence interval and a percentile bootstrap analysis were used to examine the mediation effect. Findings The study’s results showed that all components of financial literacy significantly enhance overall financial well-being. Furthermore, the linkage between financial literacy and financial well-being was found to be partially mediated through financial self-efficacy and financial behaviour. Practical implications The findings of this study carry practical implications for financial analysts, financial planners, lawmakers, educational institution administrators and, most importantly, employees of SMEs. Understanding these elements can help in developing strategies to improve financial literacy on both individual and community level. Originality/value Financial literacy is vital for economic resilience, financial empowerment and financial inclusion in any economy. While financial literacy is commonly linked with financial outcomes, this paper brings a fresh perspective by exploring the mediating roles of financial behaviour and self-efficacy.
Personality Traits Leads to Investor’s Financial Risk Tolerance: A Structural Equation Modelling Approach Kamini Rai, Abha Gupta, Anshu Tyagi Management and Labour Studies, 2021 In today’s scenario, investors’ preferences towards different investment avenues depend upon their risk tolerance level and return associated with investment plan. The tolerance level of investors for risk is influenced by many demographic and psychological factors. Personality traits (PTs) are one of the important factors that impact the tolerance levels of investors for risk. Thus, the existing study focuses on whether (a) the direct effect of Big Five PTs on financial risk tolerance (FRT) or (b) PTs as a second-order (higher-order) factor leads to FRT. Data are cross-sectional in nature, which were collected from 599 investors who invested through Angel Broking Co. (Securities co.) in Delhi and the National Capital Region (NCR) by using online structured questionnaire. To examine the strength of the relationship between variables’ correlation and regression tests were applied using the structural equation modelling approach. The study found that among Big Five personality dimensions, only agreeableness, conscientiousness and openness are significantly associated with FRT, whereas PTs as a second-order (higher-order) factor have a strong association with FRT of investors. Thus, the PT as a second order is the preferred model. JEL Code: G02
Association of Financial Attitude, Financial Behaviour and Financial Knowledge Towards Financial Literacy: A Structural Equation Modeling Approach Kamini Rai, Shikha Dua, Miklesh Yadav Fiib Business Review, 2019 Financial literacy is an ability of individual to take considerable decisions in respect of the effective and efficient utilization of money. In present study, authors have presented an association of financial knowledge, financial behaviour and financial attitude towards the financial literacy level among working women in Delhi, India. The sample size of 394 working women from various public and private organizations of Delhi has been incorporated for the research. A structured questionnaire designed on a 5-point Likert scale has been used based on purposive sampling, and the goodness of fit is determined by analysis of moments structures (AMOS) by applying structural equation modeling approach (SEM). The association between three independent variables is investigated applying path analysis for hypothesis testing. The findings revealed that financial attitude and financial behaviour have strong association with financial literacy of working women than financial knowledge.
RECENT SCHOLAR PUBLICATIONS
Role of financial innovation on firms financial performance: Mediating role of R and D spending instability with special reference to the Indian Banking Sector K Rai, A Gupta Journal of Commerce and Accounting Research 11 (3), 45 , 2022 2022.0 Citations: 2
Personality traits leads to investor’s financial risk tolerance: A structural equation modelling approach K Rai, A Gupta, A Tyagi Management and Labour Studies 46 (4), 422-437 , 2021 2021.0 Citations: 40
Financial literacy leads to retirement financial planning: A structural equation modelling approach K Rai, A Gupta Journal of Commerce and Accounting Research 10 (4), 9 , 2021 2021.0 Citations: 17
13 Awareness of K Rai, B Kaur, S Sardana Performance Management: Happiness and Keeping Pace with Technology, 163 , 2020 2020.0
Awareness of Cybercrime against Women among Students of Higher Educational Institutes in Delhi K Rai, B Kaur, S Sardana Performance Management, 163-174 , 2020 2020.0 Citations: 1
Modelling the factors of financial planning for retirement among individuals using ISM K Rai, A Tyagi, S Sahni J. Crit. Rev 7, 1547-1558 , 2020 2020.0 Citations: 2
Impact of NPA on the Profitability of Banks–with special references to Indian Banks A Tyagi, K Rai, M Sharma International Journal of Advanced Science and Technology 29 (9s) , 2020 2020.0 Citations: 3
Association of financial attitude, financial behaviour and financial knowledge towards financial literacy: A structural equation modeling approach K Rai, S Dua, M Yadav FIIB Business Review 8 (1), 51-60 , 2019 2019.0 Citations: 663
Adoption of Mobile Wallet: An Empirical Studyamong Generation Y KR Abha Gupta, Anshu Tyagi Journal of Gujarat Research Society 21 (11), 31-38 , 2019 2019.0 Citations: 5
A study on awareness about digital financial services among students K Rai, M Sharma Proceedings of 10th international conference on digital strategies for … , 2019 2019.0 Citations: 28
Issues and Challenges of GST A Tyagi, K Rai, P Gupta, S Sardana Finance and Accounting Review 6 (1&2), 19-26 , 2019 2019.0 Citations: 8
Determinants of financial literacy: A study among working women in Delhi K Rai, SDM Yadav Vivekananda journal of Research 8 (1), 194-213 , 2019 2019.0 Citations: 4
INNOVATIVE PRACTICES UNDERTAKEN IN BANKING INDUSTRY FOR SUSTAINABLE BANKING: FROM INDIA’S PERSPECTIVE sweety gupta Kamini Rai International Journal of Management and Social Science Research Review 1 (41 … , 2017 2017.0
MICRO FINANCING THROUGH SHGS EMPOWERING WOMEN: IN INDIAN CONTEXT K Rai International Journal of Management and Social Science Research Review 1 (8 … , 2015 2015.0
Study on performance of NPAs of Indian commercial banks K Rai Asian Journal of Research in Banking and finance 2 (12), 16-26 , 2012 2012.0 Citations: 60
Determinants of Digital Financial Services: A review of literature K Rai, MP Trivedi
Associate Professor, Rukmini Devi Institute of Advanced Studies, Delhi** Ms. Srishty Gupta Student, BBA 3 rd Year, Rukmini Devi Institute of Advanced Studies, Delhi K Rai
INNOVATIVE PRACTICES UNDERTAKEN IN BANKING INDUSTRY FOR SUSTAINABLE BANKING: FROM INDIA’S PERSPECTIVE K Rai, MS Gupta
MOST CITED SCHOLAR PUBLICATIONS
Association of financial attitude, financial behaviour and financial knowledge towards financial literacy: A structural equation modeling approach K Rai, S Dua, M Yadav FIIB Business Review 8 (1), 51-60 , 2019 2019.0 Citations: 663
Study on performance of NPAs of Indian commercial banks K Rai Asian Journal of Research in Banking and finance 2 (12), 16-26 , 2012 2012.0 Citations: 60
Personality traits leads to investor’s financial risk tolerance: A structural equation modelling approach K Rai, A Gupta, A Tyagi Management and Labour Studies 46 (4), 422-437 , 2021 2021.0 Citations: 40
A study on awareness about digital financial services among students K Rai, M Sharma Proceedings of 10th international conference on digital strategies for … , 2019 2019.0 Citations: 28
Financial literacy leads to retirement financial planning: A structural equation modelling approach K Rai, A Gupta Journal of Commerce and Accounting Research 10 (4), 9 , 2021 2021.0 Citations: 17
Issues and Challenges of GST A Tyagi, K Rai, P Gupta, S Sardana Finance and Accounting Review 6 (1&2), 19-26 , 2019 2019.0 Citations: 8
Adoption of Mobile Wallet: An Empirical Studyamong Generation Y KR Abha Gupta, Anshu Tyagi Journal of Gujarat Research Society 21 (11), 31-38 , 2019 2019.0 Citations: 5
Determinants of financial literacy: A study among working women in Delhi K Rai, SDM Yadav Vivekananda journal of Research 8 (1), 194-213 , 2019 2019.0 Citations: 4
Impact of NPA on the Profitability of Banks–with special references to Indian Banks A Tyagi, K Rai, M Sharma International Journal of Advanced Science and Technology 29 (9s) , 2020 2020.0 Citations: 3
Role of financial innovation on firms financial performance: Mediating role of R and D spending instability with special reference to the Indian Banking Sector K Rai, A Gupta Journal of Commerce and Accounting Research 11 (3), 45 , 2022 2022.0 Citations: 2
Modelling the factors of financial planning for retirement among individuals using ISM K Rai, A Tyagi, S Sahni J. Crit. Rev 7, 1547-1558 , 2020 2020.0 Citations: 2
Awareness of Cybercrime against Women among Students of Higher Educational Institutes in Delhi K Rai, B Kaur, S Sardana Performance Management, 163-174 , 2020 2020.0 Citations: 1
13 Awareness of K Rai, B Kaur, S Sardana Performance Management: Happiness and Keeping Pace with Technology, 163 , 2020 2020.0
INNOVATIVE PRACTICES UNDERTAKEN IN BANKING INDUSTRY FOR SUSTAINABLE BANKING: FROM INDIA’S PERSPECTIVE sweety gupta Kamini Rai International Journal of Management and Social Science Research Review 1 (41 … , 2017 2017.0
MICRO FINANCING THROUGH SHGS EMPOWERING WOMEN: IN INDIAN CONTEXT K Rai International Journal of Management and Social Science Research Review 1 (8 … , 2015 2015.0
Determinants of Digital Financial Services: A review of literature K Rai, MP Trivedi
Associate Professor, Rukmini Devi Institute of Advanced Studies, Delhi** Ms. Srishty Gupta Student, BBA 3 rd Year, Rukmini Devi Institute of Advanced Studies, Delhi K Rai
INNOVATIVE PRACTICES UNDERTAKEN IN BANKING INDUSTRY FOR SUSTAINABLE BANKING: FROM INDIA’S PERSPECTIVE K Rai, MS Gupta
