SUMIT KUMAR

@tmu.ac.in

Asst. Professor, TMIMT (College of Management)
Teerthanker Mahaveer university

272

Scholar Citations

6

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Balancing Semantic Relevance and Engagement in Related Video Recommendations
    A Jaspal, F Zhang, W Chang, S Kumar, Y Wang, R Mittleman, Q Wang, ...
    2025 IEEE 8th International Conference on Multimedia Information Processing … , 2025
    2025
    Citations: 1
  • Role of Social Media Engagement (Likes, Shares, Comments) in FMCG Brand Preference in Western Uttar Pradesh
    DRAKS Sumit Kumar
    International Scientific Journal of Engineering and Management (ISJEM) 4 (7 … , 2025
    2025
  • REVIEW OF CONSUMER BEHAVIOR THEORIES IN THE AGE OF SOCIAL MEDIA
    S Kumar, AK Sarkar
    Archives , 2025
    2025
  • Customer Satisfaction towards Online Shopping
    MS Goswami, M Choudhary, S Kumar, A Dangi
    Science, Education and Innovations in the Context of Modern Problems, doi … , 2025
    2025
  • Social Media Listening and Brand Reputation Management in Higher Education
    S Kumar
    Transforming Outcome - Based Education with Social Media Strategies and AI … , 2025
    2025
  • A Critical Analysis of Social Media’s Impact on Youth Identity Formation
    DAKS Sumit Kumar
    Frontiers of Multidisciplinary Research: Exploring Innovations Across … , 2025
    2025
  • Sustainable Branding: Do Consumers Prefer Environmentally Responsible Brands A Study of Moradabad Region
    R Dhingra, R Dhingra, S Kumar
    Conference Proceedings International Conference on Sustainable Development … , 2025
    2025
  • Empowering the Workforce for a Sustainable Future: Linking Training and Development to SDGs
    AK Yadav, S Kumar
    International Conference on Sustainable Development GoalsChallenges, Issues … , 2025
    2025
  • Women and Skill Development: Policy Approaches for Gender-Responsive Implementation of Sustainable Development Goal
    AS Sumit Kumar
    International Conference on Sustainable Development Goals- Challenges … , 2025
    2025
  • Facebook Campaigns Promoting Environmental Sustainability: A Case Study from Western Uttar Pradesh
    S Kumar
    International Conference on Sustainable Development Goals- Challenges … , 2025
    2025
  • How Brands Use Social Media to Communicate CSR and Sustainability Efforts: A Study of Moradabad Region
    S Kumar
    International Conference on Sustainable Development Goals- Challenges … , 2025
    2025
  • Understanding the Role of Social Media in Shaping Consumer Buying Decisions
    S Kumar
    Frontiers of Multidisciplinary Research: Exploring Innovations Across … , 2025
    2025
  • MACHINE LEARNING-BASED APPROACHES FOR CURRICULUM DESIGN, PEDAGOGY, AND LEARNING OUTCOMES IN EDUCATION
    KSAKVDRBLSCDTR Dr. A. Rushi Kesava, Anuradha Parasar, Malleti Sreedhar, Dr ...
    IN Patent 202541033552 A , 2025
    2025
  • Son Preference and Single-Child Families in India's Fertility Transition
    B Das, N Sharif, S Kumar
    Journal of Population Research 42 (4), 1-21 , 2025
    2025
  • Role of Social Media Engagement (Likes, Shares, Comments) in FMCG Brand Preference in Western Uttar Pradesh
    S Kumar, AK Sarkar
    2025
  • Isolated Lateral Rectus Myositis–A Case Series
    S Sheetal, RS Dhanya, SA Kumar
    APIK Journal of Internal Medicine 12 (3), 192-194 , 2024
    2024
  • CONTRIBUTION OF BRASSWARE IN HANDICRAFT INDUSTRY TOWARDS ECONOMIC DEVELOPMENT OF INDIA
    S Kumar
    URBAN INDIA 44 (1), 72-81 , 2024
    2024
  • Redefining Consumer Satisfaction in Today’s Time
    S Kumar
    Journal of Marketing Management 12, 10-17 , 2024
    2024
    Citations: 8
  • Understanding Perceived Value of Cultural Fairs and Festivals through SEM: The Impact of Participation, Environment and Problems
    S Rana, D Rana, S Kumar
    Journal of Foreign Languages, Cultures and Civilizations 12, 46-56 , 2024
    2024
  • HR STRATEGIES IN THE CONTEXT OF MILLENNIAL AND ALPHA GENERATION
    SK Sheetal, C Agarwal, MS Kumar
    Rabindra Bharati University Journal of Economics 17 (ISSN: 0975-802X), 90-95 , 2023
    2023
    Citations: 3

MOST CITED SCHOLAR PUBLICATIONS

  • A Survey on Business Profitability for a Music Artist by Advertising on YouTube
    S KUMAR, V JAIN
    Journal of Contemporary Issues in Business and Government 27 (3), 806-812 , 2021
    2021
    Citations: 207
  • Low operating voltage n-channel organic field effect transistors using lithium fluoride/PMMA bilayer gate dielectric
    S Kumar, A Dhar
    Materials Research Bulletin 70, 590-594 , 2015
    2015
    Citations: 13
  • Redefining Consumer Satisfaction in Today’s Time
    S Kumar
    Journal of Marketing Management 12, 10-17 , 2024
    2024
    Citations: 8
  • SACS mutation-positive autosomal recessive spastic ataxia of Charlevoix Saguenay (ARSACS) from Kerala
    S Sheetal, SA Kumar, P Byju
    Annals of Indian Academy of Neurology 23 (3), 374-376 , 2020
    2020
    Citations: 7
  • Global and Indian perspective of E-waste and its environmental impact
    VK Pant, S Kumar
    2018 International Conference on System Modeling & Advancement in Research … , 2018
    2018
    Citations: 7
  • Enhanced performance with the incorporation of organo-metal trihalide perovskite in nanostructured ZnO solar cell
    S Kumar, S Pradhan, A Dhar
    Procedia Engineering 141, 1-6 , 2016
    2016
    Citations: 7
  • HR STRATEGIES IN THE CONTEXT OF MILLENNIAL AND ALPHA GENERATION
    SK Sheetal, C Agarwal, MS Kumar
    Rabindra Bharati University Journal of Economics 17 (ISSN: 0975-802X), 90-95 , 2023
    2023
    Citations: 3
  • Low operating voltage N-channel organic field effect transistors using photoresist/LiF bilayer gate dielectric
    S Kumar, A Dhar
    Procedia Engineering 141, 78-82 , 2016
    2016
    Citations: 3
  • I (Wife) earn more than you (Husband): Will that also invite violence from you?
    S Kumar, B Das
    Demography India 52 (2) , 2023
    2023
    Citations: 2
  • Comparative Analysis of the Financial Performance of Selected Indian Housing Finance Companies
    M Kumar, S Kumar, MA Hamid, S Pandey
    Innovations 3, 22 , 2022
    2022
    Citations: 2
  • Social Media And Elderly People: Research Trends
    S Kumar
    Asian Journal of Research in Social Sciences and Humanities 11 (12), 116-120 , 2021
    2021
    Citations: 2
  • Low operating voltage n-channel organic field effect transistor using epoxy based photoresist gate dielectric
    S Kumar, S Pradhan, A Dhar
    Materials Research Express 1 (3), 035103 , 2014
    2014
    Citations: 2
  • Enhanced Performance of the Nanostructured Zinc Oxide-Conjugated Polymer Based Hybrid Solar Cell with the Application of a Low Band Gap Co-Polymer
    S Pradhan, S Kumar, A Dhar
    Science of Advanced Materials 6 (8), 1702-1707 , 2014
    2014
    Citations: 2
  • Balancing Semantic Relevance and Engagement in Related Video Recommendations
    A Jaspal, F Zhang, W Chang, S Kumar, Y Wang, R Mittleman, Q Wang, ...
    2025 IEEE 8th International Conference on Multimedia Information Processing … , 2025
    2025
    Citations: 1
  • THE REPRESENTATION OF CASTE CONFLICTS IN SOCIAL MEDIA: AN ENQUIRY
    MSK Dr. Vanisree Ramanathan, Vidyabhushan Arya, Prasanta Mujrai, Ms. Stuti ...
    Journal of Hunan University Natural Sciences 50 (01) , 2023
    2023
    Citations: 1
  • A REVIEW ON BULLYING AND CYBERBULLYING
    S Kumar
    Asian Journal of Multidimensional Research 10 (11), 598-605 , 2021
    2021
    Citations: 1
  • Choroid plexus xanthogranuloma: Radiological features
    S Sheetal, SA Kumar
    Archives of Medicine and Health Sciences 9 (2), 359-360 , 2021
    2021
    Citations: 1
  • Effects of different mitotic inducers on multiplication of parthenogenetic embryonic cells in buffalo.
    BK Chaudhari, BC Das, AK Singh, JK Singh, PK Maurya, S Kumar
    2013
    Citations: 1
  • A rare case of melorrheostosis with articular involvement: MR appearance.
    A Patel, D Vaghela, S Kumar, U Shah, A Shah, H Shah
    Indian Journal of Radiology and Imaging 16 (4), NA-NA , 2006
    2006
    Citations: 1
  • Conceptual Orientation of Linkages among Research, Extension and Clients: Implication to Dairying R & D
    S Kumar, R Kumar, U Shah
    Indian Dairyman 52 (4), 35-40 , 2000
    2000
    Citations: 1