Dr. Gowri Vijayan
@rajagiri.edu
Assistant Professor
Rajagiri Business School
EDUCATION
PhD (Agribusiness) from Universiti Putra Malaysia (UPM), Malaysia
PGDM from CCS National Institute of Agricultural Marketing (NIAM), Jaipur, India
BSc. (Hort.) from University of Agricultural Sciences (UAS), Bangalore
RESEARCH INTERESTS
Sustainability
Agribusiness Marketing
Supply Chain
Circular Economy
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Gowri Vijayan and Nitty Hirawaty Kamarulzaman
IGI Global
The chapter will explain the concept of sustainability in supply chain management. Sustainability in business operations is fast becoming a vital element to successful global acceptance. It is also one of the major marketing strategies for Points-of-Difference (POD) product positioning. It is necessary to have a basic knowledge of how sustainability is brought about in supply chains in order to truly comprehension the opportunities from it. An understanding of the basic elements to sustainability in supply chain management and global models adopted for implementation of sustainability by corporations is essential. The chapter further focuses on introducing the concept of reverse logistics as sustainability supply chain process and the strategic advantage for industries from adoption of reverse logistics across the supply chain. An insight into United Nations Global Compact program for sustainability across businesses and sustainability governance has been provided.
Gowri Vijayan, Nitty Hirawaty Kamarulzaman, Aroop Mukherjee, and Selvakkumar K. N. Vaiappuri
IGI Global
This chapter is designed to give the readers a concise understanding of supply chain strategies and the process involved in its formation. It is a background study on the changing role of supply chain in gaining competitive advantage for the firm. The chapter discusses on traceability and integration along a supply chain, its inception and the advantages to the corporate world through its implementation. The chapter focuses on the topic of value creation in a supply chain through strategic management decisions like vertical and horizontal integration. The value chain analysis model for competitive advantage is covered in this chapter. A discussion on the differences between vertical and horizontal integration systems and the best strategic decision among them is provided. The concepts of sustainable supply chain integration, traceability, and the limitations to their implementation have also been discussed. The best examples on practitioners of supply chain strategy and integration are provided along the chapter.
Aroop Mukherjee, Nitty Hirawaty Kamarulzaman, Gowri Vijayan, and Selvakkumar K. N. Vaiappuri
IGI Global
Sustainability has become vital aspects for today's world and the future to come. Various definition of sustainability have added to the confusion with respect to sustainability in people's mind and in the organizations. A collection of different sustainability frameworks, indicators and tools have provided important insights about the outcomes of the sustainability process and in providing analytical and logical designs for sustainability. However, implementing sustainable practices has been overlooked by the majority of the organizations. Identifying the challenges and integrating with the tools in the form of indicators, assessment, and strategies will be a good start for an organization to be sustainable. The organizations that develop and implement sustainable practices are recognized as a success in sustainability. This chapter aims to provide an outline for sustainability with strategies, assessment, indicators, and application for better products and create and maintain business and customer value.
Selvakkumar K. N. Vaiappuri, Nitty Hirawaty Kamarulzaman, Gowri Vijayan, and Aroop Mukherjee
IGI Global
This chapter is a comprehensive investigative documentary on knowledge management (KM). It was extensively cover past researches done on knowledge management, exposing its varied dimensions to readers as well as guide the readers through its role in research, business, and daily life. The chapter was well discussed about knowledge, knowledge management and knowledge management systems. It also address the Nonaka's Knowledge Management Model or known as SECI modal in order the readers can understand the knowledge creation process.
Nitty Hirawaty Kamarulzaman, Kasazlinda Jamal, Gowri Vijayan, and Siti Munirah Ab. Jalil
Informa UK Limited
Stevia rebaudiana Bertoni, commonly known as Stevia, is an ancient sweet herb native to Paraguay. The plant, especially the leaves, has a sweetening effect 300 times sweeter than saccharose. Malaysia has taken a particular interest in promotion of Stevia derivatives as a precautionary measure to combat chronic diseases. This study aims to investigate factors that influence the acceptance of Stevia-based products by consumers. Face-to-face interviews were conducted using a structured questionnaire with 900 consumers from Klang Valley areas. The results revealed that most of the respondents were willing to use Stevia-based products as a substitute for sugar. There was also a significant relationship between level of education and consumer’s willingness to change for Stevia-based products. Health benefits, promotion, availability, and price were found to be the most influential factors toward acceptance of Stevia-based products by consumers. An effective promotion is necessary to increase consumer’s awareness toward a more healthy diet.