MANISH MOHAN BARAL

@gitam.edu

Assistant Professor
Department of Operations, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India

MANISH MOHAN BARAL


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RESEARCH INTERESTS

Supply Chain Management, Sustainable Supply Chain, Cloud Computing, Blockchain, Artificial Intelligence
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Scopus Publications

Scopus Publications

  • Unveiling the dynamic nexus between corporate social responsibility, innovations and financial performances in 21st-century Indian start-ups
    Rashi Malpani, Manish Mohan Baral, Rashmi Ranjan Panigrahi, Venkataiah Chittipaka
    International Journal of Organizational Analysis, 2025
    Purpose With the rapid rise in the number of start-ups, corporate social responsibility (CSR) can principally contribute to the nation’s socioeconomic development, making it more critical. This study aims to explore the effect of sustainability practices on a firm’s performance with competitive advantage (CA) and innovation (INN) as the mediating variable. Design/methodology/approach An exhaustive literature review was done to identify the constructs relationship for this study, and a questionnaire was used to gather the data from the start-up owners. In total, 400 samples were received, and partial least squares structural equation modeling was used for testing and validating the proposed hypotheses. Findings CSR and financial performance (FP) have a significant relationship. According to this study’s findings, innovation and CA substantially mediate the relationship between a firm’s FP and CSR. This study will highlight how CSR practices stimulate organizational creativity, problem-solving and strategic thinking. It will also demonstrate how CSR can foster a culture of innovation that generates long-term value and positively impacts FP. Practical implications It will aid in improving the knowledge of start-up owners that CSR is more than just pure altruism or philanthropy; instead, it must be promoted strategically as an investment that boosts productivity and creativity while also bringing overall financial benefits to the company. It will ultimately enhance the start-ups’ ability to improve the economy and society. Furthermore, this study holds the potential to inform policy discussions and recommendations for fostering responsible business practices in the Indian start-up ecosystem. Policymakers can benefit from insights into how regulations and incentives can be designed to encourage start-ups to adopt CSR practices that not only fulfill legal obligations but also contribute to their CA and FP. Originality/value This study provides empirical validity to establish linkages between sustainability measures on the FP concerning start-ups that were not considered in the prior studies. Identifying the current conceptual framework and CA and Innovation as the two major factors influencing CSR in Indian enterprises is a novel contribution. This study aims to fill the research gap. By unravelling the intricate dynamics between CSR, FP and CA, the research contributes to the understanding of how start-ups can navigate the complex interplay of social responsibility and business success in the Indian context.
  • Validating the relationship of information technology in the service supply chain: a developing country perspective
    Manish Mohan Baral, Rita Roy, Subhodeep Mukherjee, Venkataiah Chittipaka
    International Journal of Services and Operations Management, 2025
    Information technology (IT) in the service supply chain (SSC) plays an important role in achieving competitive advantages. IT helps service firms to grow their business more and more. The objective of this study is to create and validate the relationship of IT with its process capabilities and SSC. A relationship with IT management and demand management (DM), customer relationship management (CRM), supplier relationship management (SRM), service performance management, capacity and resource management, order process management (OPM) process, and service SC. Thirteen hypotheses were proposed for the study, out of which ten were accepted. The data are collected using the questionnaire method from the leading service firms in the country.
  • Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak
    Market Dynamics and Strategies in A Post Crisis World Navigating A World in Flux, 2025
  • Examining the traceability in agriculture supply chain using blockchain technology
    Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Venkataiah Chittipaka
    International Journal of Business Innovation and Research, 2025
    Blockchain technology is changing the supply chain face by removing the trust-related issues among the vendors and customers. The agriculture supply chain consists of products from the farms to the customers. In this process, traceability plays a vital role in tracking and tracing the products in the entire supply chain. This research aims to identify traceability factors for adopting blockchain using stakeholders' theory. Five factors 'privacy', 'decentralised database', 'reduced transaction costs', 'secured database', 'shared database' are identified from the extensive literature review and the influence of these factors is measured on the blockchain adoption and traceability in agriculture supply chain. The results of the study show a positive influence of these five factors on the blockchain adoption and traceability in agriculture supply chain. The study will motivate the managers of agriculture supply chain for the blockchain adoption for enhancing the traceability.
  • A review of the impact of generative AI in education using context, intervention, mechanism and outcome logic
    Subhodeep Mukherjee, Manish Mohan Baral, Chittipaka Venkataiah, Walton Wider, Muhammad Ashraf Fauzi
    Vine Journal of Information and Knowledge Management Systems, 2025
    Purpose Generative artificial intelligence (GenAI) or large language models like ChatGPT (Chat Generative Pre-Trained Transformer) is revolutionising the online world with far-reaching implications for education. The purpose of this study is to determine existing trends in research with respect to GenAI in education and to describe future directions of research for its uptake and integration. Design/methodology/approach This study provides a detailed analysis of the major trends in literature, as well as the applications, benefits and challenges of adopting this technology in the education sector. PRISMA guidelines have been used to study past literature. This study used the theory, context, characteristics and methodology framework to determine the gaps and suggest areas for future studies. This study also used context, intervention, mechanism and outcome logic, which facilitates the development of prescriptive knowledge regarding the appropriate interventions to improve the quality of education. Findings The findings suggest that a crucial strategy is needed for effectively addressing practitioners’ concerns about providing timely and high-quality education. Research limitations/implications This study provides managerial implications for improving the GenAI adoption and implementation process efficiency, which can bring positive changes in the learning process in the education system. Originality/value This study provides a detailed analysis of GenAI and its impact on education.
  • Achieving carbon neutrality for the improvement of the business performance: a systematic literature review and future research directions
    Subhodeep Mukherjee, Manish Mohan Baral, Rajesh Kumar Singh, Venkataiah Chittipaka, Sachin S. Kamble
    International Journal of Productivity and Performance Management, 2024
    PurposeWith the change in climate and increased pollution, there has been a need to reduce environmental carbon emissions. This research aims to develop a framework for reducing environmental carbon footprints to improve business performance.Design/methodology/approachThis study uses Scientific Procedures and Rationales for the Systematic Literature Reviews (SPAR-4-SLR) approach. Articles are searched in the Scopus database using various keywords and their combinations. It resulted in 651 articles initially. After applying different screening criteria, 61 articles were considered for the final study.FindingsThis study provided four themes and sub-themes within each category. This research also used theories, methodologies and context (TMC) framework to provide future research questions. This study used the antecedents, decisions and outcomes (ADO) framework for synthesising the findings. The ADO framework will help to achieve carbon neutrality and improve firms' supply chain (SC) performance.Research limitations/implicationsThis study provides theoretical implications by highlighting the various theories that can be used in future research. This study also states the practical implications for the achievement of carbon neutrality by the firms.Originality/valueThis study contributes to the literature linking carbon neutrality with business performance.
  • Analyzing blockchain-based supply chain resilience strategies: resource-based perspective
    Ramji Nagariya, Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka
    International Journal of Productivity and Performance Management, 2024
    PurposeThis research tries to find the blockchain-based resilience strategies that can help the supply chains of micro, small, and medium-sized enterprises (MSMEs) to recover from the disruptions and work effectively in a resource-based view perspective.Design/methodology/approachEight broad strategies and 32 sub-strategies are identified from the literature review. Delphi study was carried out, and detailed discussion with 16 experts helped in finalizing these strategies. Further, the best-worst method (BWM) prioritized these strategies.FindingsThe findings suggests that “building social capital,” improving “coordination capabilities,” “sensitivity towards market,” “flexibility in process and production,” “reduction in process and lead time,”and “having a resource efficiency and redundancy” are the top strategies on which the top management should focus to overcome the situations of disruptions and enhance performance of MSMEs.Practical implicationsThe blockchain-based strategies will enable the companies in tracing the products from the company to customers. Further, the customers will be able to identify their manufacturers, the raw materials used in manufacturing, and the life and quality of raw used materials. Altogether the textile industry will become more sensitive toward environmental practices.Originality/valueThe previous research has not identified and evaluated the blockchain-based resilience strategies, and therefore this study tries to fill this gap. This study used a smaller sample from the experts, so the results may vary if the larger data set is used and hypothesis testing can be done.
  • A stakeholder theory approach to analysing strategies for improving pandemic vaccine supply chain performance
    Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Venkataiah Chittipaka
    International Journal of Productivity and Quality Management, 2024
    This study aims to formulate strategies that impact the vaccine supply chain (VSC). This study measures the VSC performance using the proposed strategy concerning stakeholders' theory. From the literature review and experts' consent, the strategies are classified into six broad strategies as- VSC traceability, VSC visibility, VSC velocity, digitalising VSC, localising VSC, and vaccine inventory. A questionnaire is developed for surveying healthcare organisations and hospitals. All six proposed hypotheses got accepted. The developed model satisfies all the model fit parameters. Strategies like VSC traceability, VSC visibility, VSC velocity, digitalising VSC, localising VSC, and vaccine inventory have positively impacted vaccine supply chain performance. This research will be helpful for healthcare professionals and organisations for the faster delivery of the vaccine. This research will also help policymakers in improving the performance of VSC. This study is also the first to use the stakeholder theory approach for measuring VSC performance.
  • Implementation of vendor-managed inventory in hospitals: an empirical investigation
    Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Venkataiah Chittipaka
    International Journal of Procurement Management, 2024
    This research aims to determine critical success components for implementing the vendor-managed inventory (VMI) and test their influence on the inventory in Indian hospitals. The independent and dependent components of the research are identified from the extensive literature review. The independent variables are top management commitment, supply chain strategy, business process integration, continuous improvement, resource sharing, and information technologies adoption. The dependent variable identified is the adoption of vendor-managed inventory. The study results suggest that the proposed latent variables significantly impact the VMI and significantly contribute to VMI's implementation and sustainability. The study highlights the importance of VMI in Indian hospitals, and therefore, it will help the management focus on the VMI for enhanced operational efficiency. Previous studies have not empirically tested the impact of the suggested practices for VMI in Indian hospitals. The analysis would help evaluate VMI adoption in Indian hospitals.
  • Analysis of critical success factors of e-commerce service supply chain
    Ramji Nagariya, Venkataiah Chittipaka, Manish Mohan Baral, Bharat Singh Patel
    International Journal of Services and Operations Management, 2024
    The purpose of this research is to identify, establish interrelationships and levels among the enablers of the e-commerce service supply chain (SSC). Nineteen enablers were selected after extensive literature review and suggestions of the experts. Interpretive structure modelling was used for analysing the enablers of e-commerce SSC and MICMAC analysis categorised the enablers into four clusters. For data validity and applicability an empirical case study was taken from an Indian e-commerce SSC. Major findings are that enablers - 'information and technology management', 'commitment from top management', 'maintaining a relationship with logistics service integrator', 'knowledge flow management', 'updating suppliers, LSI and customers in real-time', 'information flow management' and 'service recovery management' are having high driving and low dependence power. These enablers are identified as independent enablers and are required to be handled carefully. This study will help managers in making better decisions, enabling them to operate e-commerce SSC more effectively and efficiently.
  • Analysis of factors impacting survivability of sustainable supply chain during COVID-19 pandemic: an empirical study in the context of SMEs
    Manish Mohan Baral, Rajesh Kumar Singh, Yiğit Kazançoğlu
    International Journal of Logistics Management, 2023
  • Blockchain-based circular economy for achieving environmental sustainability in the Indian electronic MSMEs
    Subhodeep Mukherjee, Ramji Nagariya, Manish Mohan Baral, Bharat Singh Patel, Venkataiah Chittipaka, K. Srinivasa Rao, U.V. Adinarayana Rao
    Management of Environmental Quality an International Journal, 2023
  • Women empowerment in India: Are we on the right track?
    Monika Agarwal, Ramji Nagariya, Bharat Singh Patel, Priyanshu Sharma, Manish Mohan Baral, Subhodeep Mukherjee
    ICT as A Driver of Women S Social and Economic Empowerment, 2023
  • Analyzing and Modeling the Challenges Faced by the Healthcare Sector in the Adoption Process of Blockchain Technologies
    Blockchain Applications in Healthcare Innovations and Practices Volume 1, 2023
  • Systematic literature review and future research directions for service robots in hospitality and tourism industries
    Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Chittipaka Venkataiah, U. V. Adinarayana Rao, K. Srinivasa Rao
    Service Industries Journal, 2023
  • Comparative Analysis of Supervised Machine Learning Algorithms for Liver Disease Prediction with SMOTE Enhancement
    Anurag Dhyani, Ashutosh Rawat, Gautam Bisht, Satvik Vats, Vikrant Sharma, Manish Mohan Baral, Satya Prakash Yadav
    2023 3rd Asian Conference on Innovation in Technology Asiancon 2023, 2023
  • ANALYSING THE IMPACT OF STUDENT HEALTH POST COVID-19 PANDEMIC AND PROVIDING A SOLUTION USING DIGITAL TECHNOLOGIES
    Surya Kant Pal, Amit Kumar Attri, Rita Roy, Varun Mohan, Santosh Kumar, Ajay Kumar Badhan, Manish Mohan Baral, Subhodeep Mukherjee
    Asia Pacific Journal of Health Management, 2023
  • Analysis of internet of things acceptance dimensions in hospitals
    Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Sharad Chandra Srivastava
    Ambient Intelligence and Internet of Things Convergent Technologies, 2022
  • The Challenges of Blockchain Technology Adoption in the Agro-based Industries
    Ramji Nagariya, Subhodeep Mukherjee, Manish Mohan Baral, Bharat Singh Patel, Chittipaka Venkataiah
    International Journal of Mathematical Engineering and Management Sciences, 2022
  • Impact of blockchain technology adoption in performance of supply chain
    Manish Mohan Baral, Subhodeep Mukherjee, Venkataiah Chittipaka, Bhaswati Jana
    Blockchain Driven Supply Chains and Enterprise Information Systems, 2022
  • Role and impact of big data analytics determinants in improving supply chain agility
    Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Sudhir Rana, Bhaswati Jana
    Big Data A Road Map for Successful Digital Marketing, 2022
  • A Structural Equation Modeling Approach for Adoption of Big Data Analytics by SMEs in India
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral
    Lecture Notes in Electrical Engineering, 2022
  • Measuring the Organizational Performance of Various Retail Formats in the Adoption of Business Intelligent
    Subhodeep Mukherjee, Chittipaka Venkataiah, Manish Mohan Baral, Surya Kant Pal
    Business Intelligence and Human Resource Management Concept Cases and Practical Applications, 2022
  • Integrating the Challenges of Cloud Computing in Supply Chain Management
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral, Sharad Chandra Srivastava
    Lecture Notes in Mechanical Engineering, 2022
  • Analyzing the impact of supply chain innovation as a mediator for healthcare firms' performance
    Surya Kant Pal, Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Bhaswati Jana
    Materials Today Proceedings, 2022
  • Discussing the present, past, and future of Machine learning techniques in livestock farming: A systematic literature review
    Rita Roy, Manish Mohan Baral, Surya Kant Pal, Santosh Kumar, Subhodeep Mukherjee, Bhaswati Jana
    2022 International Conference on Machine Learning Big Data Cloud and Parallel Computing Com IT Con 2022, 2022
  • Humanoid robot in healthcare: A Systematic Review and Future Research Directions
    Subhodeep Mukherjee, Manish Mohan Baral, Surya Kant Pal, Venkataiah Chittipaka, Rita Roy, Khursheed Alam
    2022 International Conference on Machine Learning Big Data Cloud and Parallel Computing Com IT Con 2022, 2022
  • PROBLEMS of BIG DATA ADOPTION in the HEALTHCARE INDUSTRIES
    Surya Kant Pal, Subhodeep Mukherjee, Manish Mohan Baral, Shilpee Aggarwal
    Asia Pacific Journal of Health Management, 2021
  • Analysing factors impacting the adoption of green computing in Indian universities
    Green Computing and Its Applications, 2021
  • Impact on organizational performance of Indian smes after the adoption of green computing
    Green Computing and Its Applications, 2021
  • Cloud Computing Adoption for Healthcare: An Empirical Study Using SEM Approach
    Manish Mohan Baral, Amitabh Verma
    Fiib Business Review, 2021
  • Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral
    Blockchain Technology and Applications for Digital Marketing, 2021
  • Discussing the Impact of Industry 4.0 in Agriculture Supply Chain
    Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Sharad Chandra Srivastava, Surya Kant Pal
    Lecture Notes in Mechanical Engineering, 2021
  • Cloud-based intelligent system for supply chain management: A future roadmap for SCM technologies
    Manish Mohan Baral, Amitabh Verma
    Lecture Notes in Electrical Engineering, 2019