Vasan

@nct.ac.in

Professor (Assistant)
National College (Autonomous), Tiruchirappalli, Tamilnadu, India

Vasan


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https://researchid.co/vasanmohan
I have penned 9 Books and 54 Research Papers in Journals. I am serving as an editor for 12 Journals. I have acted as a resource person in 30 seminars and conferences. I have acted as a chairperson in the international conference organized by the University of Jaffna and the University of Kelaniya, Sri Lanka. I have organized 23 Conferences and 15 special lecture programmes. I have presented papers at 71 seminars and participated in 125 workshops. I have guided 5 and 13 M.Phil Scholars.

EDUCATION

M. Com., M. Phil., M.B.A., Ph.D

RESEARCH INTERESTS

Marketing & HR,
16

Scopus Publications

648

Scholar Citations

10

Scholar h-index

13

Scholar i10-index

Scopus Publications

  • Does the belief of farmers on land as God influence the adoption of smart farming technologies?
    M. Vasan, G. Yoganandan
    Benchmarking, 2024
    PurposeArtificial Intelligence-based smart farming technologies have brought impressive changes in farming. This paper aims at exploring the farmers’ intention to adopt smart farming technologies (SFT). Also, the authors intend to know how far the belief of farmers on land as God influences their decision to adopt SFT.Design/methodology/approachThe data were gathered from 500 farmers chosen purposively. A well-crafted survey instrument was employed to amass data from farmers for measuring their adoption of SFT. As the authors sought to measure the farmers’ behavioural intention (BI) towards the adoption of SFT, the technology acceptance model developed by Davis (1989) came in handy, including perceived usefulness (PU), perceived ease of use (PEU) and BI. The authors have adopted this model as it was considered a superior model. The items on the attitude of confidence (AC) were adapted from Adrian et al. (2005). Survey instruments of Thompson and Higgins (1991) and Compeau and Higgins (1995) were also referred to finalize the statements relating to attitude towards use. Moreover, the authors developed items relating to the perceived belief of land as God based on frequent interaction with the farmers.FindingsThe study results divulged that attitude to use (AU) is directly influenced by the rural farmers’ PU, PEU and AC. Similarly, this investigation has observed behaviour intention directly influenced by the AU of farmers. It is observed that AU was the most influential variable, which ultimately influenced the BI to use SFT.Research limitations/implicationsThis study has an important limitation in the form of representing only the culture, belief and value system of farmers in India.Practical implicationsThe outcome of this study will facilitate the policymakers to draw suitable policy measures keeping the sensitivities of the farmers in mind in their technology adoption drive. The agricultural officers can encourage farmers to take logical decisions by supplying adequate information in a time-bound manner. Marketers can make suitable adjustments in their sales and promotion activities that focus on farmers.Social implicationsThe belief of farmers on land as God has a small yet unmissable influence on farmers’ AU and BI in their technology adoption decision. Based on the above evidence, the authors recommend that marketers fine-tune their product design, product packaging and promotional activities keeping the belief and sensitivities of farmers at the core of their marketing campaign.Originality/valueThis article provides original insights by demonstrating the positive influence of PU, PEU and AC on technology adoption by farmers. This research is the first of a kind linking the belief of farmers on land as God with smart farming technology adoption in farming.
  • Is there a nexus between rainfall, food inflation and gdp of india?
    Finance India, 2024
  • Mediating effect of self-esteem on the purchase intention of problematic online gamers
    J. Parameswari, G. Yoganandan, M. Vasan
    Entertainment Computing, 2024
  • Is logistics service quality a pathway to customer loyalty in the international freight forwarding industry?
    G. Yoganandan, M. Vasan
    International Journal of Logistics Systems and Management, 2024
  • Service quality, customer satisfaction and loyalty in the freight forwarding industry: the moderating role of animosity and CRM
    K.E. Balaji, G. Yoganandan, M. Vasan
    International Journal of Business Innovation and Research, 2024
  • Evaluating the effect of logistics service quality on customer satisfaction and loyalty
    G. Yoganandan, M. Vasan, László Vértesy
    International Journal of Services and Operations Management, 2024
  • Evaluating agripreneurs’ satisfaction: exploring the effect of demographics and emporographics
    G. Yoganandan, Abdul Aziz Abdul Rahman, M. Vasan, Abdelrhman Meero
    Journal of Innovation and Entrepreneurship, 2022
    This paper attempts to gauge the satisfaction of agripreneurs and seeks to explore the effect of demographics and emporographics on the agripreneurs’ satisfaction. This study proposes a seven-dimension survey instrument, called AprenSAT, for measuring agripreneurs’ satisfaction. Responses from 784 agripreneurs are analyzed by applying exploratory and confirmatory factor analysis and multiple linear regression. The extraction of seven factors confirms that agripreneurs’ satisfaction is influenced by material availability, government support, farm growth, farm income, market performance, cultivation & production and perceived farm image. The linear regression result delineates that demographic factors such as age, education level and farming experience significantly influence the agripreneurs’ satisfaction. Similarly, variables of emporographics such as farm age, farm size, annual income, land ownership, sources of funds, and intercropping have a substantial influence on agripreneurs’ satisfaction. We recommend information dissemination, hands-on training, the creation of adequate infrastructure and technology adoption to enhance agripreneurs’ satisfaction and rural development.
  • Causality Between FDI, GNI, and Exports: Empirical Evidence from India
    G. Yoganandan, M. Vasan
    Indian Journal of Finance, 2022
  • Evaluating the quality of scientific research papers in entrepreneurship
    G. Yoganandan, M. Vasan
    Quality and Quantity, 2022
  • Adoption of Disruptive Technologies by the Farmers: Evidence from India
    G. Yoganandan, M. Vasan, M. Dinesh Kumar, Doris Padmini Selvaratnam
    8th International Conference on Advanced Computing and Communication Systems Icaccs 2022, 2022
    This paper investigates the perception and attitude of farmers towards adopting disruptive technologies. The data were collected from 220 jasmine farmers using a survey instrument (questionnaire). The study results showed that the farmers have a positive intention to use disruptive technologies. It is also observed that perceived usefulness, perceived ease of use and attitude of confidence influenced the attitude to use disruptive technologies. The study also indicated that the farmers' attitude to use is emerging as a critical factor in determining jasmine farmers' behavioural intention. The study recommended that the government and other relevant bodies like universities focus on providing hands-on training to jasmine farmers to positively change the farmers' attitude to use disruptive technologies. Findings from this study may be helpful to policymakers to enhance the sustainability of the flower farming system.
  • Impact of promotional marketing using Web 2.0 tools on purchase decision of Gen Z
    M. Vasan
    Materials Today Proceedings, 2021
  • Effectiveness of word of mouth communication: Receiver perspectives
    M. Vasan
    Proceedings of the 4th International Conference on Iot in Social Mobile Analytics and Cloud Ismac 2020, 2020
  • MODERATING EFFECT OF DEMOGRAPHIC AND BUSINESS CHARACTERISTICS ON PERFORMANCE OF WOMEN OWNED SMALL ENTERPRISES: EMPIRICAL EVIDENCE FROM INDIA
    Mohan Vasan
    Serbian Journal of Management, 2020
  • Attitude of individual investors towards commodity trading in disruptive technological era
    International Journal of Engineering and Advanced Technology, 2019
  • An exploratory analysis of corporate social responsibility of domestic retailers in India
    International Journal of Innovative Technology and Exploring Engineering, 2019
  • Impact of job stress on job satisfaction among the pharmaceutical sales representatives
    M. Vasan
    Research Journal of Pharmacy and Technology, 2018

RECENT SCHOLAR PUBLICATIONS

  • Factors determining technology adoption among teachers of higher education institutions in India: an investigation during post-pandemic era
    M Vasan, M Jayanthi
    International Journal of Indian Culture and Business Management 37 (3), 348-362 , 2026
    2026
  • Does the belief of farmers on land as God influence the adoption of smart farming technologies?
    M Vasan, G Yoganandan
    Benchmarking: An International Journal 31 (7), 2338-2359 , 2024
    2024
    Citations: 13
  • Is There a Nexus Between Rainfall, Food Inflation and GDP of India?
    G Yoganandan, M Dineshkumar, M Vasan
    Finance India 38 (2), 375-390 , 2024
    2024
  • Mediating effect of self-esteem on the purchase intention of problematic online gamers
    J Parameswari, G Yoganandan, M Vasan
    Entertainment Computing 50, 100650 , 2024
    2024
    Citations: 4
  • Service quality, customer satisfaction and loyalty in the freight forwarding industry: the moderating role of animosity and CRM
    KE Balaji, G Yoganandan, M Vasan
    International Journal of Business Innovation and Research 35 (5), 1-29 , 2024
    2024
    Citations: 5
  • Is logistics service quality a pathway to customer loyalty in the international freight forwarding industry?
    G Yoganandan, M Vasan
    International Journal of Logistics Systems and Management 48 (1), 1-16 , 2024
    2024
    Citations: 6
  • Evaluating the effect of logistics service quality on customer satisfaction and loyalty
    G Yoganandan, M Vasan, L Vértesy
    International Journal of Services and Operations Management 47 (4), 515-534 , 2024
    2024
    Citations: 5
  • Reading habits of students of higher learning institutions during COVID-19 lockdown period
    M Vasan, G Yoganandan
    International Journal of Indian Culture and Business Management 28 (3), 352-367 , 2023
    2023
    Citations: 1
  • Impact of promotional marketing using Web 2.0 tools on purchase decision of Gen Z
    M Vasan
    Materials Today: Proceedings 81, 273-276 , 2023
    2023
    Citations: 69
  • Causality between FDI, GNI, and exports: Empirical evidence from India
    G Yoganandan, M Vasan
    Indian Journal of Finance, 25-39 , 2022
    2022
    Citations: 4
  • Evaluating the quality of scientific research papers in entrepreneurship
    G Yoganandan, M Vasan
    Quality & Quantity 56 (5), 3013-3027 , 2022
    2022
    Citations: 6
  • Adoption of Disruptive Technologies by the Farmers: Evidence from India
    G Yoganandan, M Vasan, MD Kumar, DP Selvaratnam
    2022 8th International Conference on Advanced Computing and Communication … , 2022
    2022
    Citations: 1
  • Evaluating agripreneurs’ satisfaction: exploring the effect of demographics and emporographics
    G Yoganandan, AAA Rahman, M Vasan, A Meero
    Journal of Innovation and Entrepreneurship 11 (2), 1-22 , 2022
    2022
    Citations: 29
  • Moderating Effect of Demographic and Business Characteristics on Performance of Women owned Small Enterprises: Empirical Evidence from India
    M Vasan
    Serbian Journal of Management 15 (2), 319-333 , 2020
    2020
    Citations: 28
  • Effectiveness of word of mouth communication: Receiver perspectives
    M Vasan
    2020 Fourth International Conference on I-SMAC (IoT in Social, Mobile … , 2020
    2020
    Citations: 6
  • An Exploratory Analysis of Corporate Social Responsibility of Domestic Retailers in India
    M Sumathy, M Vasan, M Sridhar
    International Journal of Innovative Technology and Exploring Engineering 8 … , 2019
    2019
    Citations: 3
  • Consumers’ Preference And Consumption Towards Instant Food Products
    M Vasan
    Think India Journal 22 (14), 8333-8337 , 2019
    2019
    Citations: 8
  • Problems of Remote Banking Services - A Study in Rural Tamilnadu
    B Senthil, M Vasan
    The International journal of analytical and experimental modal analysis 11 … , 2019
    2019
  • A Research on Human Capital Management Strategies in Sugar Manufacturing Plant
    M Vasan, M Sumathy, M Sridhar
    International Journal of Recent Technology and Engineering 8 (4), 2047-2050 , 2019
    2019
  • Attitude of Individual Investors towards Commodity Trading in Disruptive Technological Era
    R Gopinath, M Vasan, M Sumathy
    International Journal of Engineering and Advanced Technology 8 (6), 1720-1723 , 2019
    2019
    Citations: 19

MOST CITED SCHOLAR PUBLICATIONS

  • Corporate social responsibility
    SK Roy, S Roy, R Mubeen, N Brindha, A Abirami, SL Leve, BL Mohanraju, ...
    EduPedia Publications Pvt. Ltd. , 2015
    2015
    Citations: 280
  • Impact of promotional marketing using Web 2.0 tools on purchase decision of Gen Z
    M Vasan
    Materials Today: Proceedings 81, 273-276 , 2023
    2023
    Citations: 69
  • Impact of Job Stress on Job Satisfaction among the Pharmaceutical Sales Representatives
    M VASAN
    Research Journal of Pharmacy and Technology 11 (9), 3759-3764 , 2018
    2018
    Citations: 51
  • Evaluating agripreneurs’ satisfaction: exploring the effect of demographics and emporographics
    G Yoganandan, AAA Rahman, M Vasan, A Meero
    Journal of Innovation and Entrepreneurship 11 (2), 1-22 , 2022
    2022
    Citations: 29
  • Moderating Effect of Demographic and Business Characteristics on Performance of Women owned Small Enterprises: Empirical Evidence from India
    M Vasan
    Serbian Journal of Management 15 (2), 319-333 , 2020
    2020
    Citations: 28
  • Attitude of Individual Investors towards Commodity Trading in Disruptive Technological Era
    R Gopinath, M Vasan, M Sumathy
    International Journal of Engineering and Advanced Technology 8 (6), 1720-1723 , 2019
    2019
    Citations: 19
  • Consumer Behaviour and Brand Preference of Britannia Biscuits - An Empirical Study with Reference to Salem, Tamil Nadu
    K Maruthamuthu, K Krishnakumar, M Vasan
    Indian Journal of Marketing 36 (8), 17-21 , 2006
    2006
    Citations: 19
  • Problems and Prospects of Women Entrepreneurs in India
    M Vasan
    Shanlax International Journal of Management 3 (1), 312-315 , 2016
    2016
    Citations: 18
  • Does the belief of farmers on land as God influence the adoption of smart farming technologies?
    M Vasan, G Yoganandan
    Benchmarking: An International Journal 31 (7), 2338-2359 , 2024
    2024
    Citations: 13
  • Customers’ Satisfaction towards Internet Banking of ICICI Bank Limited - A Study in Erode City
    M Vasan
    Vidushi 6 (1 &1-2), 13-26 , 2015
    2015
    Citations: 11
  • EFFECT OF ENVIRONMENT CONCERN AND HEALTH CONSCIOUSNESS OF CONSUMERS ON PURCHASE INTENTION OF GREEN PRODUCTS: A PATH ANALYTIC APPROACH
    M Vasan
    International Journal of Pure and Applied Mathematics 119 (15), 2215-2220 , 2018
    2018
    Citations: 10
  • Consumer Shopping Behaviour in Retail Stores - A Case of Salem District
    M Vasan
    International Journal of Marketing & Management Research 2 (7), 226-237 , 2011
    2011
    Citations: 10
  • Retail Industry in India - A Review
    M Vasan
    Economic Challenger 36 (9), 25-30 , 2007
    2007
    Citations: 10
  • Consumers’ Preference And Consumption Towards Instant Food Products
    M Vasan
    Think India Journal 22 (14), 8333-8337 , 2019
    2019
    Citations: 8
  • Is logistics service quality a pathway to customer loyalty in the international freight forwarding industry?
    G Yoganandan, M Vasan
    International Journal of Logistics Systems and Management 48 (1), 1-16 , 2024
    2024
    Citations: 6
  • Evaluating the quality of scientific research papers in entrepreneurship
    G Yoganandan, M Vasan
    Quality & Quantity 56 (5), 3013-3027 , 2022
    2022
    Citations: 6
  • Effectiveness of word of mouth communication: Receiver perspectives
    M Vasan
    2020 Fourth International Conference on I-SMAC (IoT in Social, Mobile … , 2020
    2020
    Citations: 6
  • Service quality, customer satisfaction and loyalty in the freight forwarding industry: the moderating role of animosity and CRM
    KE Balaji, G Yoganandan, M Vasan
    International Journal of Business Innovation and Research 35 (5), 1-29 , 2024
    2024
    Citations: 5
  • Evaluating the effect of logistics service quality on customer satisfaction and loyalty
    G Yoganandan, M Vasan, L Vértesy
    International Journal of Services and Operations Management 47 (4), 515-534 , 2024
    2024
    Citations: 5
  • Management of Human Resources in State Transport Undertakings
    M Vasan
    Bonfirng, Coimbatore , 2015
    2015
    Citations: 5