RECENT SCHOLAR PUBLICATIONS
- Factors Influencing Consumer Purchasing Behavior Regarding Luxury BrandsV Vimalnath, G Phatak, P Honga, V Kumar, V Agarwal, GR NaikSPAST Reports 1 (1) 2024
- EVOLUTION AND NEXUS OF ENTREPRENEURIAL MARKETING: TRACING DEFINITIONS, DIMENSIONS, AND THE EFFECTUAL BEHAVIOUR LINKPH Gururaj Phatak, Nagraj B VKorea Review of International Studies 16 (7), 157-162 2023
- Customer Churn Analysis in Financial Domain using Deep Intelligence NetworkSK Hegde, R Hegde, SS Nanda, G Phatak, P Hongal, D Gowda2023 International Conference on Intelligent Data Communication Technologies 2023
- DO CLUSTER CHARACTERISTICS INFLUENCE EFFECTUAL BEHAVIOUR?–EVIDENCE FROM HIGH-TECH CLUSTERS OF KARNATAKA, INDIAG Phatak, P HongalAcademy of Marketing Studies Journal 27 (1), 1-14 2023
- Impact of advertisement on productsNN Gururaj Phatak, Pushpa HongalJournal of Management Research and Analysis 9 (1), 29-36 2022
- The Entreprenuerial Marketing: Concept, Nature And Orientations.P Hongal, N Ramanjaneyalu, G PhatakInternational Journal of Scientific Research and Management (IJSRM) 10 (2 2022
- DO CLUSTER CHARACTERISTICS INFLUENCE EFFECTUAL BEHAVIOUR? – EVIDENCE FROM HIGH-TECH CLUSTERS OF KARNATAKA, INDIAPH Dr Gururaj PhatakBusiness, Management and Economics Engineering 20 (2), 1132-1149 2022
- Impact of Advertisement on Usage of Ayurvedic Products: A Case Study of Patanjali AyurvedPHNN Gururaj PhatakEmpirical Economics Letters 21 (4) 2022
- ENTREPRENEURIAL MARKETING AND MSME SUSTAINABILITY – A CONCEPTUAL FRAMEWORKDNRDGP Pushpa HongalMANAGER – THE BRITISH JOURNAL OF ADMINISTRATIVE MANAGEMENT 58 (146), 83-98 2022
- A Critical Analysis of Review of Literature on Domestic Violence against Working WomenP Hongal, U Kinange, G PhatakInternational Journal of Engineering and Management Research 11 (1), 187-192 2021
- Do Antecedents influence Effectual Behaviour and Performance?-Evidence from Select Indian MSMEs ClustersG Phatak, P Hongal, U Kinnange17th AIMS International Conference IIMK, 978-1-943295-14-2 2020
- Entrepreneurial Marketing in MSME's in Select Industrial Clusters in KarnatakaG PhatakUniversity of Mysore, Mysuru. 2018
- Entrepreneurial Marketing–a Study with reference to select MSME Industrial Clusters of KarnatakaGG Phatak, BJ Ashwinikumar, R Mahesh, M SJInternational Journal of Research in Management, Economics and Commerce 7 2017
- Strategic Management in MSMEs-A Study on MSMEs of North KarnatakaP Hongal, P Charantimath, GG PhatakInternational Journal of Research in Management, Economics and Commerce 7 2017
- Relationship between Entrepreneurial Firms, Entrepreneurial Marketing and Effectual Behaviour–A Literature ReviewGG Phatak, BJ AshwinikumarSSRG International Journal of Economics and Management Studies 4 (4), 1-8 2017
- Entreprenuership and Industrial Clusters with Reference To Indian ContextGG PhatakAsian Journal of Multidisciplinary Studies 2 (5), 55 2014
