Social media marketing and Gen Z: a study of brand attitude, self-brand connection and purchase intentionD Singh, R Katoch, P SinghIUP Journal of Marketing Management 21 (3), 7-23 2022
Influence of Blogs: A Study of Young Consumers of J&KR Katoch, D SinghNOLEGEIN-Journal of Consumer Behavior & Market Research 4 (2), 15-24 2021
Brand attitude mediates the relationship between self brand connection and product involvement: A case of adolescent consumersA Sharma, D SinghInternational Education and Research Journal 3 (5), 481-484 2017
International Journal of Trend in Scientific Research and Development (IJTSRD)R Katoch, D Singh 2016
Self-Brand Connection among Adolescents A Qualitative AnalysisA Sharma, D SinghMERC Global’s International Journal of Management 3 (3), 124-133 2015
Analysing Transition of Self Brand Connection from Adolescents to Young ConsumersA Sharma, D SinghSustainable Competitive Advantage: A Road to Success, 24
MOST CITED SCHOLAR PUBLICATIONS
Social media marketing and Gen Z: a study of brand attitude, self-brand connection and purchase intentionD Singh, R Katoch, P SinghIUP Journal of Marketing Management 21 (3), 7-23 2022Citations: 8
Brand attitude mediates the relationship between self brand connection and product involvement: A case of adolescent consumersA Sharma, D SinghInternational Education and Research Journal 3 (5), 481-484 2017Citations: 7