Sushobhan Patankar

@simc.edu

Associate Professor, Symbiosis Institute of Media and Communication,
Symbiosis International (Deemed) University

Sushobhan Patankar


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Sushobhan Patankar is an Associate Professor at Symbiosis Institute of Media and Communication(SIMC), Symbiosis International (Deemed) University, Pune. Sushobhan heads the Journalism program at SIMC and he teaches Broadcast Journalism, Sports Journalism, and Documentary Film-making.

Sushobhan holds a PhD in Communication Science and a Master of Communication Science from Savitribai Phule Pune University in Pune, India. Sushobhan has worked on a project in partnership with Salisbury University, Maryland, USA under USIEF’s U.S.-India 21st Century Knowledge Initiative awards from September 2018 to August 2020. In the year 2015, he was awarded a fellowship to visit the Eberhardt Karl’s University of Tubingen, Germany for a Research stay under a doctoral student exchange program.

Sushobhan has published four research papers in Scopus indexed journals and has published two book chapters. He has presented research papers at four international conferences.

Sushobhan was invited to part

EDUCATION

M.Sc. PhD NET

RESEARCH INTERESTS

Communication Science, Journalism, Digital Media, Business of Media
13

Scopus Publications

27

Scholar Citations

4

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Evaluation of a Video Scriptwriting Tool Through Expert Testing
    Ganesh Chandrakant Lokhande, Sushobhan Patankar, Sameer Sahasrabudhe
    Lecture Notes in Educational Technology, 2025
  • Measuring Student Satisfaction: A Study of MOOC Videos Created with RightScripts
    Ganesh Chandrakant Lokhande, Sushobhan Patankar, Sameer Sahasrabudhe, Binod Sinha
    Lecture Notes in Educational Technology, 2025
  • MEDIA AND CHILDREN: ESTABLISHING A COMPREHENSIVE RESEARCH AGENDA IN THE INDIAN CONTEXT
    Journal of Content Community and Communication, 2024
  • Teaching digital journalism in Indian classrooms: Curricular and pedagogical perspectives
    Ruchi Kher Jaggi, Sushobhan Patankar
    Handbook of Digital Journalism Perspectives from South Asia, 2024
  • Revisiting Gender Representation in Indian News Media
    Pooja Verma, Santosh Kumar Biswal, Sushobhan Patankar
    Rethinking Media Studies Media Meditation and Communication, 2024
    Media plays an influential role in modern society. It holds the power of setting an agenda and the convergence of media outlets has further intensified in shaping up public opinion and mobilizing the citizens on sociopolitical issues by covering and reporting on topics of importance. It is, therefore, an imperative for the media to reflect on its works and, diversity of its workforce, including gender diversity. Unfortunately, the Indian media organizations have not judiciously paid attention to the portrayals of women, but also have skewed the representation of women journalists in the newsroom. As a result, misrepresentation and under-represention of women issues have proved detrimental for women empowerment in India. This chapter aims to understand the representation of women across various Indian news media platforms and determine how it has an impact on reporting related to gender-sensitive issues. This study endeavours to investigate the newsroom culture in India and address how the representation of women journalists is a matter of concern in various news media platforms. Further, the study discusses how the prevalence of this disparity in Indian news media has impacted on reporting of gender issues.
  • Distrust Profiles: Identifying the Factors That Shape Journalism’s Credibility Crisis
    Thomas B. Ksiazek, Su Jung Kim, Jacob L. Nelson, Ahran Park, Sushobhan Patankar, Olivia Sabalaskey, Harsh Taneja
    Media and Communication, 2023
    <span id="docs-internal-guid-c76c70fc-7fff-57e7-76ea-4562d4897bc3">Trust in news is declining globally and has been for some time a phenomenon that has been amplified in the context of a global pandemic, the rise in anti-media populism, and social and political unrest. Overall, public trust in journalism remains low (44% globally), according to the <em>Reuters Institute Digital News Report 2021</em>. Building on a growing body of research on predictors of (dis)trust among news audiences, this study examines survey data from the <em>Reuters Institute Digital News Report</em> <em>2021 </em>to explore distrust profiles—comparative profiles of users based on their relative distrust in news in general, news they consume, and news accessed through digital intermediaries like social and search—across distinct news environments: India, South Korea, and the US. We conclude that, across all three countries, there are large segments who either trust everything or distrust everything, suggesting a trust polarization phenomenon. Moreover, the results identify segments of swing trusters, users who trust some news and distrust other types but do not indicate a blanket tendency to trust or distrust everything. Normative expectations about the institution of journalism (i.e., folk theories) seem to be the most powerful factors in explaining the relative likelihood of membership in all profiles, where expectations regarding impartiality, concern about fake news, and fair coverage were important indicators of (dis)trust, with varying degrees depending on the media, political, and technological contexts in which they are situated. These findings suggest that to regain trust, journalists should consider how they can change people’s folk theories when it comes to news by comprehensively taking into account the unique trajectory of a given country’s media system.</span>
  • A perspective on BBC television news in India
    Ruchi Kher Jaggi, Sushobhan Patankar
    Critical Studies in Television, 2022
    This provocation gives an overview of the BBC in India in terms of television news. It discusses the BBC's sensibilities in relation to the interests and perceptions of Indian audiences through two methods: one, a review of available secondary literature; and two, brief conversations with media professionals who have previously or currently work with the BBC in India. It briefly comments on the conflicting journey of the BBC in India but argues that despite the colonial legacy and the initial narrative of privileging the imperial voice, the BBC is largely viewed as a fair and impartial news source by Indian audiences.
  • Interactive Documentary Filmmaking and Student Engagement With Community
    Andrew Sharma, Edward Robeck, Ruchi Jaggi, Mithunchandra Chaudhari, Sushobhan Patankar, Gagan Prakash
    Journalism and Mass Communication Educator, 2022
    This paper describes a curricular project in which a network of media educators, in making a case for the educational and social values of an interactive documentary, integrated it in a media degree program to encourage activism in students and promote civic engagement. The project provides valid and important results in an immediate sense, while also establishing the foundation for strengthening the media curriculum at educational institutions. For educators, this has positive implications, as along with the traditional content we teach, we also strive to increase the awareness of civic issues among our students to make them better citizens.
  • Instructional Design of MOOCs: Developing an Interactive Constructor for Creating eLearning Videos
    29th International Conference on Computers in Education Conference Icce 2021 Proceedings, 2021
  • Knocking the ball out of television sets and into the living rooms: The rise of immersive VR experience in Indian sports
    Journal of Content Community and Communication, 2019
  • Television news dissemination over facebook: Qualitative analysis of trends observed in the indian context
    Media Watch, 2019
  • Health and fitness articles on facebook– a content analysis
    Ruchi Jaggi, Munmun Ghosh, Gagan Prakash, Sushobhan Patankar
    Indian Journal of Public Health Research and Development, 2017
  • Deconstructing news on natural calamity: Analysis of coverage of drought in Hindi and Marathi news channels
    Media Watch, 2017

RECENT SCHOLAR PUBLICATIONS

  • Measuring Student Satisfaction: A Study of MOOC Videos Created with RightScripts
    GC Lokhande, S Patankar, S Sahasrabudhe, B Sinha
    International Conference on Technology 4 Education, 416-423 , 2024
    2024.0
  • Evaluation of a Video Scriptwriting Tool Through Expert Testing
    GC Lokhande, S Patankar, S Sahasrabudhe
    International Conference on Technology 4 Education, 432-439 , 2024
    2024.0
  • Teaching digital journalism in Indian classrooms: Curricular and pedagogical perspectives
    RK Jaggi, S Patankar
    Handbook of Digital Journalism: Perspectives from South Asia, 67-78 , 2024
    2024.0
    Citations: 2
  • Distrust profiles: Identifying the factors that shape journalism’s credibility crisis
    TB Ksiazek, SJ Kim, JL Nelson, A Park, S Patankar, O Sabalaskey, ...
    Media and Communication 11 (4), 308-319 , 2023
    2023.0
    Citations: 10
  • A perspective on BBC television news in India
    RK Jaggi, S Patankar
    Critical Studies in Television 17 (4), 392-396 , 2022
    2022.0
    Citations: 1
  • Interactive documentary filmmaking and student engagement with community
    A Sharma, E Robeck, R Jaggi, M Chaudhari, S Patankar, G Prakash
    Journalism & Mass Communication Educator 77 (3), 263-277 , 2022
    2022.0
    Citations: 5
  • Regional Language Television in India: Profiles and Perspectives, Mira K. Desai (2021).
    RK Jaggi, S Patankar
    Studies in South Asian Film & Media 14 (1) , 2022
    2022.0
  • Instructional Design of MOOCs: Developing an Interactive Constructor for Creating eLearning Videos
    G Lokhande, S Patankar, S Sahasrabudhe
    International Conference on Computers in Education , 2021
    2021.0
  • Television News Dissemination over Facebook: Qualitative Analysis of Trends Observed in the Indian context
    S PATANKAR
    2019.0
  • Health and Fitness Articles on Facebook-A Content Analysis.
    R Jaggi, M Ghosh, G Prakash, S Patankar
    Indian Journal of Public Health Research & Development 8 (4) , 2017
    2017.0
    Citations: 5
  • Digital Media In India: Study of Indian Hindi, English & Regional Language TV News Channels Page nos..Details of the Journal Media Messenger,, Issue 2, , ISSN: 2455-2046
    S Patankar
    Media Messenger 1 (2), 01-06 , 2016
    2016.0
  • Facebook as platform for news dissemination, possibilities of research on Facebook in Indian context
    S Patankar
    Amity J Media Commun Stud 6 (2), 49-56 , 2015
    2015.0
    Citations: 4
  • Online Journalism
    S Patankar
    Online Journalism, 1-18,147-160 , 2014
    2014.0
  • Knocking the Ball Out of Television Sets and into the Living Rooms: The Rise of Immersive VR Experience in Indian Sports
    S Patankar, M Mishra
  • A Study of usage of social media by Indian Public Service Broadcasters
    S Patankar
    Lenin Media Private Limited. , 0

MOST CITED SCHOLAR PUBLICATIONS

  • Distrust profiles: Identifying the factors that shape journalism’s credibility crisis
    TB Ksiazek, SJ Kim, JL Nelson, A Park, S Patankar, O Sabalaskey, ...
    Media and Communication 11 (4), 308-319 , 2023
    2023.0
    Citations: 10
  • Interactive documentary filmmaking and student engagement with community
    A Sharma, E Robeck, R Jaggi, M Chaudhari, S Patankar, G Prakash
    Journalism & Mass Communication Educator 77 (3), 263-277 , 2022
    2022.0
    Citations: 5
  • Health and Fitness Articles on Facebook-A Content Analysis.
    R Jaggi, M Ghosh, G Prakash, S Patankar
    Indian Journal of Public Health Research & Development 8 (4) , 2017
    2017.0
    Citations: 5
  • Facebook as platform for news dissemination, possibilities of research on Facebook in Indian context
    S Patankar
    Amity J Media Commun Stud 6 (2), 49-56 , 2015
    2015.0
    Citations: 4
  • Teaching digital journalism in Indian classrooms: Curricular and pedagogical perspectives
    RK Jaggi, S Patankar
    Handbook of Digital Journalism: Perspectives from South Asia, 67-78 , 2024
    2024.0
    Citations: 2
  • A perspective on BBC television news in India
    RK Jaggi, S Patankar
    Critical Studies in Television 17 (4), 392-396 , 2022
    2022.0
    Citations: 1
  • Measuring Student Satisfaction: A Study of MOOC Videos Created with RightScripts
    GC Lokhande, S Patankar, S Sahasrabudhe, B Sinha
    International Conference on Technology 4 Education, 416-423 , 2024
    2024.0
  • Evaluation of a Video Scriptwriting Tool Through Expert Testing
    GC Lokhande, S Patankar, S Sahasrabudhe
    International Conference on Technology 4 Education, 432-439 , 2024
    2024.0
  • Regional Language Television in India: Profiles and Perspectives, Mira K. Desai (2021).
    RK Jaggi, S Patankar
    Studies in South Asian Film & Media 14 (1) , 2022
    2022.0
  • Instructional Design of MOOCs: Developing an Interactive Constructor for Creating eLearning Videos
    G Lokhande, S Patankar, S Sahasrabudhe
    International Conference on Computers in Education , 2021
    2021.0
  • Television News Dissemination over Facebook: Qualitative Analysis of Trends Observed in the Indian context
    S PATANKAR
    2019.0
  • Digital Media In India: Study of Indian Hindi, English & Regional Language TV News Channels Page nos..Details of the Journal Media Messenger,, Issue 2, , ISSN: 2455-2046
    S Patankar
    Media Messenger 1 (2), 01-06 , 2016
    2016.0
  • Online Journalism
    S Patankar
    Online Journalism, 1-18,147-160 , 2014
    2014.0
  • Knocking the Ball Out of Television Sets and into the Living Rooms: The Rise of Immersive VR Experience in Indian Sports
    S Patankar, M Mishra
  • A Study of usage of social media by Indian Public Service Broadcasters
    S Patankar
    Lenin Media Private Limited. , 0