Tanmoy De

@sibmhyd.edu.in

Assistant Professor
Symbiosis Institute of Business Management, Hyderabad

Tanmoy De


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https://researchid.co/tanmoyde

RESEARCH INTERESTS

Research interests lie in the intersection between quantitative marketing and the sociology of consumption with a focus on CX/UX, branding, CDM, Mutual Funds, SCM & new edge learner-centric tech applications.
23

Scopus Publications

456

Scholar Citations

13

Scholar h-index

14

Scholar i10-index

Scopus Publications

  • Mindful, responsible, and sustainable consumption: a hybrid review of evolving research trends
    Tanmoy De, Niraj Singh, Babul Salam K. S. M. Kader Ibrahim, Ramkrishna Dikkatwar, Manoj Kumar Chaudhary
    Discover Sustainability, 2025
  • Analysis of reverse logistics issues in India: Challenges of the remanufacturing process
    Ajay K. Sinha, Tanmoy De, Arijit Bhattacharya
    Global Business Transformation Innovation Technology and Sustainability, 2025
  • An agility and performance assessment framework for supply chains using confirmatory factor analysis and structural equation modelling
    Akhil NSB, Rohit Raj, Vimal Kumar, Phanitha Kalyani Gangaraju, Tanmoy De
    Supply Chain Analytics, 2025
  • Financial performance in Industry 4.0 agile supply chains: evidence from manufacturing companies
    Phanitha Kalyani Gangaraju, Rohit Raj, Vimal Kumar, N.S.B. Akhil, Tanmoy De, et al.
    TQM Journal, 2025
    PurposeThis study aims to examine the implementation of agile practices in Industry 4.0 to assess the financial performance measurements of manufacturing firms. It also investigates the relationship between supply chain performance and financial performance.Design/methodology/approachThe study is based on an experimental research design by collecting data from 329 responses from key officials of manufacturing firms. The analyses are carried out to explore this modern concept with the help of the SPSS program, which is used to conduct a confirmatory factor and reliability analysis and Smart-partial least square (PLS) version 4.0 with structural equation modeling.FindingsThis research demonstrates the positive effect agile supply chain strategies in Industry 4.0 may have on manufacturing companies' financial performance as a whole. Everything throughout the supply chain in Industry 4.0, from the manufacturers to the end users, is taken into account as a potential performance booster. The values obtained from the model's study show that it is both dependable and effective, surpassing the threshold for such claims. The research is supported by factors like customer involvement (CUS), continuous improvement (CI), integration (INT), modularity (MOD), management style (MS) and supplier involvement (SI) but is undermined by factors including postponement (PPT).Research limitations/implicationsAccording to the findings of the study, Industry 4.0 firms' financial performance and overall competitiveness are significantly improved when their supply chains are more agile. A more agile supply chain helps businesses to more rapidly adapt to shifts in consumer demand, shorten the amount of time it takes to produce a product, enhance product quality and boost customer happiness. As a consequence of this, there will be an increase in revenue, an improvement in profitability and continued sustainable growth.Originality/valueThere are literary works available on agile practices in various fields, but the current study outlines the need to understand how supply chains perform financially under the mediating effect of agile supply chains in Industry 4.0 which contribute most to the organization's success. The study will aid companies in understanding how agile practices will further the overall performance of the organization financially.
  • Toward a Cashless Economy – The Role of Mobile Banking in India
    Marketing Perspectives on Phygitalization, 2025
  • Generative AI as a catalyst for HRM practices: mediating effects of trust
    K. D. V. Prasad, Tanmoy De
    Humanities and Social Sciences Communications, 2024
  • The effect of job satisfaction and moonlighting intentions with mediating and moderating effects of commitment and HR practices an empirical study
    K. D. V. Prasad, Sripathi Kalavakolanu, Tanmoy De, V. K. Satyaprasad
    Humanities and Social Sciences Communications, 2024
    Moonlighting as a practice, the limelight was gained during the COVID-19 pandemic due to remote work involving flexible work, which saved employees’ commuting time to the office and has become a potential source of income for individuals seeking other jobs. The authors examined the phenomenon of moonlighting by assessing the relationships between job satisfaction, organizational commitment, and moonlighting intentions. The authors also examined the mediating effects of employee organizational commitment and economic intentions and the moderating role of human resource practices on the relationship between job satisfaction and moonlighting intentions. The data were gathered for five reflective constructs of this empirical study—job satisfaction, organizational commitment, human resources practices, economic intentions, and moonlighting intentions—by surveying IT-enabled industry employees in Hyderabad. The data from 311 valid responses were subjected to structural equation modeling analysis using IBM AMOS version 28. The model-fit indices from SEM analysis indicate excellent model fit. The structural model from SEM analysis reveals that 50% of the variance in moonlighting is accounted for by job satisfaction and organizational commitment. The factor of job satisfaction is statistically significant and influences the moonlighting intentions of employees in IT-enabled industries. Job satisfaction has a positive impact on organizational commitment, and when organizational commitment increases, moonlighting intentions decrease. Organizational commitment partially mediates moonlighting intentions through job satisfaction. The study also assessed the moderating role of human resource practices on the relationship between job satisfaction and moonlighting intentions. The moderation analysis results reveal statistically significant and positive moderating effects of human resource practices on intentions to moonlight through job satisfaction. The slope analysis indicated that human resource practices strengthen the positive relationship between job satisfaction and moonlighting.
  • Exploring the synergistic effects of circular economy, Industry 4.0 technology, and green human resource management practices on sustainable performance: Empirical evidence from Indian companies
    Tanmoy De, Pratima Verma, Phanitha Kalyani Gangaraju, Akhil Nibhanupudi Siva Bhaskar, Seema Mahlawat, et al.
    Business Strategy and Development, 2024
    This study investigates the synergistic effects of circular economy (CE) practices, Industry 4.0 technology, and green human resource management (HRM) practices on sustainability and performance in Indian companies. CE focuses on resource efficiency, waste minimization, and material recyclability. Industry 4.0 incorporates modern digital technologies into manufacturing, resulting in smart factories that are more efficient and flexible. Green HRM practices include implementing human resource rules that promote environmental sustainability. Using structural equation modeling (SEM) on data from 213 respondents across various Indian firms, our research reveals several novel insights, such as CE practices significantly enhancing sustainability, demonstrating their critical role in minimizing waste and improving resource management; moderating the role of Industry 4.0: Industry 4.0 technology moderates the relationship between CE practices and sustainability, and green HRM practices positively affect CE practices and sustainable performance. Moreover, the study's uniqueness stems from its comprehensive approach, which reveals that combining these three elements CE practices, Industry 4.0 technology, and green HRM creates a powerful synergy that significantly improves both sustainability efforts and overall company performance, providing actionable insights for business looking to implement more effective and integrated sustainability strategies. These findings offer a valuable roadmap for companies aiming to achieve more impactful and cohesive sustainability initiatives.
  • A review of predictors and outcomes of work engagement in nonprofit organizations
    Akansha Mer, Vimal Kumar, Virendra Kumar Verma, Tanmoy De, Joshy Mathew
    Social Sciences and Humanities Open, 2024
  • Adoption of human resource sourcing strategies for managing supply chain performance during COVID-19 crisis: evidence from manufacturing companies
    N.S.B Akhil, Vimal Kumar, Rohit Raj, Tanmoy De, Phanitha Kalyani Gangaraju
    International Journal of Productivity and Performance Management, 2024
    PurposeEven the greatest developed countries have capitulated to the destructions imposed on the global supply systems, as the COVID-19 pandemic has revealed. The purpose of this study is to explore human resource sourcing strategies for managing supply chain performance during the COVID-19 outbreak. There are six human resource sourcing strategies such as outsourcing, near sourcing, integration, the requirement of suppliers, joint ventures and virtual enterprise that are considered to measure supply chain performance.Design/methodology/approachBased on collecting data from the potential respondents of Indian manufacturing companies, the elevation of human resource sourcing strategies to supply chain performance is measured considering the multiple regression analysis techniques.FindingsThe results of the study revealed that four of the six hypotheses have a significant and positive relationship with supply chain performance during the COVID-19 outbreak while two hypotheses are partially supported that lent good support to this study.Research limitations/implicationsIn this critical situation, this study will enable managers and practitioners to support the business in giving customers the best services on time.Originality/valueThe novelty of this study is to identify the key human resource sourcing strategies by using multiple regression analysis methods, considering the case of Indian manufacturing companies to measure their supply chain performance during the COVID-19 outbreak era.
  • Spreading the aroma of spices across India: the brand of JK Masale
    Tanmoy De, Nandana S., Dibyarpita Ghosh, Ramkrishna Dikkatwar
    Case Journal, 2024
  • Assessing the e-commerce last-mile logistics’ hidden risk hurdles
    Rohit Raj, Arpit Singh, Vimal Kumar, Tanmoy De, Shalini Singh
    Cleaner Logistics and Supply Chain, 2024
  • Machine Learning Applications in Azure for Enhanced E-commerce Customer Sentiment Analysis
    Tanmoy De, Dankan Gowda V, Pooja Thirani, KDV Prasad, Ved Srinivas, et al.
    Proceedings of International Conference on Circuit Power and Computing Technologies Iccpct 2024, 2024
  • The prevalence of stress and anxiety level among working employees in different service sectors during pandemic
    Pratima Verma, Vimal Kumar, Sumanjeet Singh, Ankesh Mittal, Tanmoy De, et al.
    International Journal of Procurement Management, 2023
  • STUDY OF MISSION STATEMENT AS AN ANTECEDENT TO FINANCIAL PERFORMANCE OF DIGITAL FIRMS
    Ramkrishna Dikkatwar, Tanmoy De
    Abac Journal, 2023
  • Ajay Foods: the sweet spot within service design and menu expansion
    Ramkrishna Dikkatwar, Tanmoy De, Mohammed Laeequddin
    Emerald Emerging Markets Case Studies, 2023
  • Analysing the Mental Health and Well Being of Entrepreneurs
    Journal for Reattach Therapy and Developmental Diversities, 2023
  • Wi-Fi Router Signal Coverage Position Prediction System using Machine Learning Algorithms
    Rajalaxmi Hegde, Sandeep Kumar Hegde, Kdv Prasad, Ved Srinivas, Tanmoy De, et al.
    International Conference on Sustainable Computing and Smart Systems Icscss 2023 Proceedings, 2023
  • A Novel method of Improving Spectrum sensing Management system for CR-IoT Networks
    Abhay Chaturvedi, K D V Prasad, Dankan Gowda V, Tanmoy De, Rama Chaithanya Tanguturi, et al.
    2023 4th International Conference for Emerging Technology Incet 2023, 2023
  • A Framework for Smart City Implementation using IoT-Cloud Based System Architecture
    V Dankan Gowda, KDV Prasad, Tanmoy De, Ved Srinivas, N Anil Kumar, et al.
    2nd IEEE International Conference on Distributed Computing and Electrical Circuits and Electronics Icdcece 2023, 2023
  • Is technology an enabler in the growth of mutual fund sector? A comparative study of BRICS nations
    Aman Grade, Tanmoy De
    International Journal of Entrepreneurship and Small Business, 2022
  • A CONCEPTUAL MODEL FOR BUILDING THE RELATIONSHIP BETWEEN AUGMENTED REALITY, EXPERIENTIAL MARKETING & BRAND EQUITY
    International Journal of Professional Business Review, 2022
  • INTEGRATING BRAND COMMUNICATION AND BRAND EQUITY: A SYSTEMATIC REVIEW FROM 2000-2020
    Journal of Content Community and Communication, 2021

RECENT SCHOLAR PUBLICATIONS

  • Mapping the Landscape of Customer Engagement, Social Media and Technology: A Bibliometric Study
    N Singh, M Chhabra, T De, V Kumar, S Gupta, S Singh
    Strategic Business Research, 100129 , 2026
    2026
  • Mindful, responsible, and sustainable consumption: a hybrid review of evolving research trends
    T De, N Singh, BSKSMK Ibrahim, R Dikkatwar, MK Chaudhary
    Discover Sustainability 6 (1), 512 , 2025
    2025
    Citations: 21
  • Assessing the Impact of Sustainable Business Practices on Consumer Behavior in the Indian Pharmaceutical Industry: A Systematic Literature Review
    DT Medisetti A
    Journal of Neonatal Surgery 14 (16S), 621-634 , 2025
    2025
  • An agility and performance assessment framework for supply chains using confirmatory factor analysis and structural equation modelling
    NSB Akhil, R Raj, V Kumar, PK Gangaraju, T De
    Supply Chain Analytics 9, 100093 , 2025
    2025
    Citations: 11
  • Financial performance in Industry 4.0 agile supply chains: evidence from manufacturing companies
    PK Gangaraju, R Raj, V Kumar, NSB Akhil, T De, MS Kaswan
    The TQM Journal 37 (1), 222-248 , 2025
    2025
    Citations: 42
  • Generative AI as a catalyst for HRM practices: mediating effects of trust
    KDV Prasad, T De
    Humanities and Social Sciences Communications 11 (1), 1-16 , 2024
    2024
    Citations: 47
  • Exploring the synergistic effects of circular economy, Industry 4.0 technology, and green human resource management practices on sustainable performance: Empirical evidence …
    T De, P Verma, PK Gangaraju, A Nibhanupudi Siva Bhaskar, S Mahlawat, ...
    Business Strategy & Development 7 (3), e70002 , 2024
    2024
    Citations: 23
  • Machine learning applications in Azure for enhanced e-commerce customer sentiment analysis
    T De, D Gowda, P Thirani, KDV Prasad, V Srinivas, N Gireesh
    2024 7th International Conference on Circuit Power and Computing … , 2024
    2024
    Citations: 4
  • Adoption of human resource sourcing strategies for managing supply chain performance during COVID-19 crisis: evidence from manufacturing companies
    NSB Akhil, V Kumar, R Raj, T De, PK Gangaraju
    International Journal of Productivity and Performance Management 73 (7 … , 2024
    2024
    Citations: 29
  • Spreading the aroma of spices across India: the brand of JK Masale
    T De, D Ghosh, R Dikkatwar
    Teaching Notes 20 (5) , 2024
    2024
    Citations: 1
  • The effect of job satisfaction and moonlighting intentions with mediating and moderating effects of commitment and HR practices an empirical study
    KDV Prasad, S Kalavakolanu, T De, VK Satyaprasad
    Humanities and Social Sciences Communications 11 (1), 1-14 , 2024
    2024
    Citations: 27
  • Exploring the factors influencing consumer preference toward dairy products: an empirical research
    PK Bahety, S Sarkar, T De, V Kumar, A Mittal
    Vilakshan-XIMB Journal of Management 21 (1), 15-32 , 2024
    2024
    Citations: 27
  • Assessing the e-commerce last-mile logistics’ hidden risk hurdles
    R Raj, A Singh, V Kumar, T De, S Singh
    Cleaner Logistics and Supply Chain 10, 100131 , 2024
    2024
    Citations: 39
  • Exploring the synergistic effects of circular economy, industry 4.0 technology, and green HRM practices on sustainable performance: empirical evidence from Indian companies
    T De, P Verma, PK Gangaraju, A Nsb, S Mahlawat, V Kumar, S Singh
    Business Strategy and Development 7 (3), 1-22 , 2024
    2024
    Citations: 6
  • A review of predictors and outcomes of work engagement in nonprofit organizations
    A Mer, V Kumar, VK Verma, T De, J Mathew
    Social Sciences & Humanities Open 10, 101083 , 2024
    2024
    Citations: 13
  • App atmospherics, personality factors and technology acceptance behaviour towards the adoption of mobile banking apps – a systematic literature review
    MP Behera, T De, KDV Prasad
    Revista de Gestão e Secretariado - GESEC 14 (10), 17336-17362 , 2023
    2023
    Citations: 4
  • Study of mission statement as an antecedent to financial performance of digital firms
    R Dikkatwar, T De
    ABAC Journal 43 (3), 84-97 , 2023
    2023
    Citations: 2
  • Ajay Foods: the sweet spot within service design and menu expansion
    R Dikkatwar, T De, M Laeequddin
    Emerald Emerging Markets Case Studies, 1-18 , 2023
    2023
    Citations: 3
  • Emotional intelligence and its association with psychological well-being: An empirical study concerning B-school students in and around Hyderabad Metro
    D Nag, KDV Prasad, T De, S Patnaik
    Revista de Gestão e Secretariado 14 (6), 10460-10478 , 2023
    2023
    Citations: 5
  • Wi-Fi router signal coverage position prediction system using machine learning algorithms
    R Hegde, SK Hegde, K Prasad, V Srinivas, DGV De T
    2023 International Conference on Sustainable Computing and Smart Systems … , 2023
    2023
    Citations: 24

MOST CITED SCHOLAR PUBLICATIONS

  • Generative AI as a catalyst for HRM practices: mediating effects of trust
    KDV Prasad, T De
    Humanities and Social Sciences Communications 11 (1), 1-16 , 2024
    2024
    Citations: 47
  • Financial performance in Industry 4.0 agile supply chains: evidence from manufacturing companies
    PK Gangaraju, R Raj, V Kumar, NSB Akhil, T De, MS Kaswan
    The TQM Journal 37 (1), 222-248 , 2025
    2025
    Citations: 42
  • A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity
    KDVP Anubhav Singh Tomar, Tanmoy De
    International Journal of Professional Business Review 7 (6), 1-22 , 2022
    2022
    Citations: 41
  • Assessing the e-commerce last-mile logistics’ hidden risk hurdles
    R Raj, A Singh, V Kumar, T De, S Singh
    Cleaner Logistics and Supply Chain 10, 100131 , 2024
    2024
    Citations: 39
  • Adoption of human resource sourcing strategies for managing supply chain performance during COVID-19 crisis: evidence from manufacturing companies
    NSB Akhil, V Kumar, R Raj, T De, PK Gangaraju
    International Journal of Productivity and Performance Management 73 (7 … , 2024
    2024
    Citations: 29
  • The effect of job satisfaction and moonlighting intentions with mediating and moderating effects of commitment and HR practices an empirical study
    KDV Prasad, S Kalavakolanu, T De, VK Satyaprasad
    Humanities and Social Sciences Communications 11 (1), 1-14 , 2024
    2024
    Citations: 27
  • Exploring the factors influencing consumer preference toward dairy products: an empirical research
    PK Bahety, S Sarkar, T De, V Kumar, A Mittal
    Vilakshan-XIMB Journal of Management 21 (1), 15-32 , 2024
    2024
    Citations: 27
  • Wi-Fi router signal coverage position prediction system using machine learning algorithms
    R Hegde, SK Hegde, K Prasad, V Srinivas, DGV De T
    2023 International Conference on Sustainable Computing and Smart Systems … , 2023
    2023
    Citations: 24
  • Exploring the synergistic effects of circular economy, Industry 4.0 technology, and green human resource management practices on sustainable performance: Empirical evidence …
    T De, P Verma, PK Gangaraju, A Nibhanupudi Siva Bhaskar, S Mahlawat, ...
    Business Strategy & Development 7 (3), e70002 , 2024
    2024
    Citations: 23
  • Mindful, responsible, and sustainable consumption: a hybrid review of evolving research trends
    T De, N Singh, BSKSMK Ibrahim, R Dikkatwar, MK Chaudhary
    Discover Sustainability 6 (1), 512 , 2025
    2025
    Citations: 21
  • A Novel method of Improving spectrum sensing management system for CR-IoT networks
    A Chaturvedi, KDV Prasad, D Gowda, T De, RC Tanguturi, B Ashreetha
    2023 4th International Conference for Emerging Technology (INCET), 1-6 , 2023
    2023
    Citations: 19
  • A review of predictors and outcomes of work engagement in nonprofit organizations
    A Mer, V Kumar, VK Verma, T De, J Mathew
    Social Sciences & Humanities Open 10, 101083 , 2024
    2024
    Citations: 13
  • The Prevalence of Stress and Anxiety level among Working Employees in Different Service Sectors during Pandemic
    MR Pratima Verma, Vimal Kumar, Sumanjeet Singh, Ankesh Mittal, Tanmoy De
    International Journal of Procurement Management , 2022
    2022
    Citations: 13
  • An agility and performance assessment framework for supply chains using confirmatory factor analysis and structural equation modelling
    NSB Akhil, R Raj, V Kumar, PK Gangaraju, T De
    Supply Chain Analytics 9, 100093 , 2025
    2025
    Citations: 11
  • Innovations & Technology Based Initiatives in Mutual Fund Distribution Intermediation in India
    SPVK Dikkatwar Ramkrishna, De Tanmoy
    International Journal of Innovative Technology and Exploring Engineering 9 … , 2019
    2019
    Citations: 9
  • Integrating Brand Communication and Brand Equity: A Systematic Review from 2000-2020
    AV Tanmoy De
    Journal of Content, Community & Communication 13 (7), 199-214 , 2021
    2021
    Citations: 8
  • Bibliometric Analysis of Research on Digital Marketing from 2010-20
    RD Akanksha Verma, Tanmoy De
    International Journal of Modern Agriculture 10 (2), 625-640 , 2021
    2021
    Citations: 7
  • Exploring the synergistic effects of circular economy, industry 4.0 technology, and green HRM practices on sustainable performance: empirical evidence from Indian companies
    T De, P Verma, PK Gangaraju, A Nsb, S Mahlawat, V Kumar, S Singh
    Business Strategy and Development 7 (3), 1-22 , 2024
    2024
    Citations: 6
  • Emotional intelligence and its association with psychological well-being: An empirical study concerning B-school students in and around Hyderabad Metro
    D Nag, KDV Prasad, T De, S Patnaik
    Revista de Gestão e Secretariado 14 (6), 10460-10478 , 2023
    2023
    Citations: 5
  • Analysing the mental health and well-being of entrepreneurs
    M Nisa, V Srinivas, R Rani, KDV Prasad, T De
    Journal for ReAttach Therapy and Developmental Diversities 6 (4s), 369-377 , 2023
    2023
    Citations: 5