Vandana Sonwaney
@siom.in
Director
Symbiosis International University Symbiosis Institute of Operations Management
Dr. Vandana Sonwaney, founding member and Director of Symbiosis Institute of Operations Management (SIOM) , shifted to academics 22 years back after 12 years of corporate experience in Electronic, FMCG and Consulting sector with profiles in Marketing, brand liquidation, logistics service enhancement, S&OP and SCM and Consulting.
Her exemplary research and work in curriculum development evolving competency requirements of the industry, culminating into shaping a niche Institute in field of Operations management that SIOM stands conceitedly today and speedily evolving into a center of operations excellence. Bringing Symbiosis MBA college to Nashik has been a great game changer to industry and education fraternity in Nashik.
Under her leadership, SIOM bagged “Best Industry Interface” and “Best Industry oriented curriculum”. SIOM also received the prestigious “Education Excellence Award 2018” by “Confederation of International Accreditation Commission forum” in Delhi
EDUCATION
MBA PhD
RESEARCH INTERESTS
Marketing, Operations and Supply Chain, Strategy, Leadership, HRM
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Muhammad Sani Khamisu, Ratna Achuta Paluri, and Vandana Sonwaney
Informa UK Limited
Muhammad Sani Khamisu, Ratna Achuta Paluri, and Vandana Sonwaney
SAGE Publications
Globalization has led academics to realize the value of broadening classrooms beyond the typical school atmosphere to a place where students can engage in cross-cultural interaction. Despite being discussed in academic literature since the nineteenth century, international student mobility (ISM) did not become prominent until 2003. However, it has emerged as a global phenomenon throughout the last few decades. The present research aims to illustrate the broad patterns and developments in the relevant literature during the past six decades of ISM research. This review is a hybrid form of systematic literature review as it employs a dual approach to address its research questions, i.e., bibliometric and thematic analysis. The present study analysed 1,497 ISM article publications in 867 Scopus-indexed journals from 1964 to 2023. In doing this, the ‘Scientific Procedures and Rationales for Systematic Literature Reviews’ (SPAR-4-SLR) protocol is followed. The findings present a retrospective description of the ISM literature by spotting the key contributors in authorship, articles, journals and countries alongside the past, present and future research patterns. Although the field is not completely novel, surprisingly, the bibliometric analysis technique has not been efficiently used in past ISM studies. By addressing the gaps found in the few past reviews, this article thoroughly describes ISM’s knowledge foundation, production and future direction.
Jude Jegan Joseph Jerome, Vandana Sonwaney, David Bryde, and Gary Graham
Springer Science and Business Media LLC
AbstractWhilst there has been previous work focused on the role of technologies in enhancing supply chain risk management and, through such an enhancement, increased competitive advantage, there is a research gap in terms of understanding the links between external institution pressures and internal adoption factors. We use institutional theory (IT) and the resource based view (RBV) of the firm to address this gap, developing a framework showing how a proactive technology-driven approach to supply chain risk management, combining both external with internal factors, can result in competitive advantage. We validate the framework through analysis of quantitative data collected via a survey of 218 firms in the manufacturing and logistics industry sectors in India. We specifically focus on the technologies of track-and-trace (T&T) and big data analytics (BDA). Our findings show that firms investing in T&T/BDA technologies can gain operational benefits in terms of uninterrupted information processing, reduced time disruptions and uninterrupted supply, which in turn gives them competitive advantage. We add further novelty to our study by demonstrating the moderating influences of organisational culture and flexibility on the relationship between the technological capabilities and the operational benefits.
Jude Jegan Joseph Jerome, Vandana Sonwaney, and Arunkumar O N
Informa UK Limited
Harshad Sonar, H M Belal, Cyril Foropon, Ramkrishna Manatkar, and Vandana Sonwaney
Springer Science and Business Media LLC
AbstractElectric vehicles (EVs) serve an important role in lowering greenhouse gas emissions, which helps to mitigate global warming while also contributing to long-term growth. Thus, this research explores various criterions relevant to electric vehicle (EVs) adoption and causal relationships using the decision-making trial and evaluation laboratory (DEMATEL) method. From the comprehensive literature review, a set of criteria for EVs adoption were identified and are finalised through the Delphi method. The data was gathered from eleven experts and was analyzed using the DEMATEL method to develop the causal relationship between each criterion. The sensitivity analysis was performed to check the robustness of the model. The findings revealed that the key criteria for EV adoption include their causal relationships. It is observed that charging time, driving range and price are the most important criteria for an EV purchase. Battery capacities have a major and influential impact on other criteria like charging time, torque, driving range, and maximum power. Professionals and managers in the EV manufacturing industry can benefit from this prioritization of criteria by understanding the causal relationships between them. This study can also serve as guidance for EV engineers when it comes to implementing client preferences into vehicle design. It can also assist low-performing electric vehicles in determining their benchmarks. This work contributes to building an improved understanding of causal factors of electric vehicle adoption in resource-constrained environments for policy making.
Jude Jegan Joseph Jerome, Vandana Sonwaney, and Arunkumar O.N.
Emerald
Purpose In the era of multiple global disruptions, firms are finding it to continue their business. MSMEs are impacted more as they have constrained resources. Organizational flexibility has emerged as an organizational and management principle that would help firms stay competitive even in volatile markets. This study aims to present a set of guidelines and insights for MSME managers to implement organizational flexibility in their organizations. Design/methodology/approach This study uses total interpretive structural modelling to study how the various factors contributing to organizational flexibility behave together. Behavioural theory is used to explain why organizations need to incorporate flexibility, and systems theory of organization is used to explain why an organization needs to have open boundaries. Findings Organizational flexibility is a principle that may be supported by the systems theory of organization. The study has shown that it is important for MSMEs to have supply chain collaborations to be more flexible. The study also shows pressure from competitors as the key driver that would make a firm more flexible, and that adequate support from management and technological skills are required to drive flexibility in an organization. Research limitations/implications Single respondent bias may have occurred in this study. This can be eliminated by interviewing multiple people from the same organization. Further research around the reasoning for linkages can be explored with theory-driven grounded studies. Originality/value This study attempts to use a multi-criteria decision-making technique to present insights to managers to help them make their organizations flexible.
Achuta Ratna Paluri and Vandana Sonwaney
SAGE Publications
Firms are under constant pressure to minimize negative externalities and increase positive externalities. These pressures are translating into the corporate social responsibility (CSR) activities by firms. CSR is emerging as a widespread business activity, and firms are undertaking CSR voluntarily. This case provides a brief discussion of the scenario of CSR in India. It goes on to discuss the educational activities undertaken by firms under their CSR programmes. Brillio Technologies is one such company that has adopted CSR voluntarily, from the very first year of operations, in 2015. CSR actions of Brillio go beyond the legal requirements as it achieved remarkable results in community engagement and employee engagement. CSR activities of companies are internal to the organization, such as reducing and recycling waste, or external to the organization, such as reducing its carbon footprint. While Brillio undertook numerous internal activities, its focus was on external activities through its flagship programme ‘Bringing Smiles’. The programme successfully reached 100,000 underserved students through STEM education by 2020—the company partnered with NGOs and schools to achieve its social goals. Participants need to evaluate the existing programme and strategize for achieving the goals. They are posed with three choices: (a) increase employee volunteering hours, (b) partner with more NGOs and (c) recommend a foundation for taking up CSR activities. These strategies could be a huge drain on the resources, hence there is need for a cost-benefit analysis of the alternatives.
Snehal Chincholkar and Vandana Sonwaney
Associated Management Consultants, PVT., Ltd.
Jude Jegan Joseph Jerome, Disha Saxena, Vandana Sonwaney, and Cyril Foropon
Emerald
PurposeThe pandemic crisis has resulted in global chaos that had caused massive disruption to the supply chain. The pharmaceutical industry, in particular, has been working tirelessly to ensure that they can cater to the people who need them. With restrictions being imposed to prevent the spread of the COVID-19 virus, the movement of raw materials required has been affected, thus creating the need for the procurement function to be innovative. This study proposes the application of Industry 4.0 concepts into the procurement activities of an organization to make it more resilient and efficient.Design/methodology/approachTo study the intensity of the challenges, Total Interpretive Structural Modelling is used alongside the “Matrice des Impacts Croises Multiplication Appliquee a un Classement” (MICMAC) technique.FindingsResilience can be achieved through the collaboration between the organization and its network of suppliers. This is however easier said than done. High and unclear investments have been identified as the challenge that is taking a toll on all technological investments in the pandemic era. The study also shows that organizational inertia which is present in established and structured firms are a deterrent as well.Originality/valueThis study is based on the application of procurement 4.0 to ensure that pharmaceutical supply chains stay least affected since they are essentials. This study using a multi-criteria decision-making approach to prioritize the challenges. This will help practitioners make decisions faster.
Sachin Modgil, Rohit Kr. Singh, and Vanadana Sonwaney
Inderscience Publishers
Sachin Modgil and Vandana Sonwaney
Elsevier BV
Arunkumar O N*, , Vandana Sonwaney, and
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
Operational efficiency in machinery manufacturing industry is determined using data envelopment analysis models. Data pertaining to 137 machinery manufacturing firms in India for the years 2005–2010 is used for the study. The output can be increased by 30.12 percent without affecting the input levels. Fourteen among the firms identified efficient appear to be peers to other less efficient machinery firms. The slack of the input variables are identified and reducing these to zero is suggested to achieve 100% efficiency. A super-efficiency analysis of peer firms is conducted to identify the firms important for efficiency improvement. The gearing ratio contributes significantly to the inefficiencies, and attaining the efficiency frontier requires the follower of a peer firm to maintain constant values of the sensitive variables and reduce the input slack of the influencing variable to zero.
Arunkumar O N*, , Vandana Sonwaney, and
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
In this paper, we present formulations to improve operational efficiency with optimum utilization of working capital management. A case of manufacturing firm is conducted to discuss the stages of analysis. This paper discussing the method to establish the target values for the firms to optimize the working capital and perform as an efficient firm. The concept is explained with the help of Data Envelopment Analysis (DEA) and Goal Programming (GP) techniques. By using the principles of DEA, the firms are able to identify their slacks in inputs and outputs variables to perform as efficient firms. GP model is formulated in which input and output variables are set as goals and then target values are calculated. GP model solution provides the values of each variable with the efficiency in attaining the goals. Here the analysis is explained with the help of a published dataset obtained from the firm Wheel India Limited. The output of the GP model provides the values to be maintained by input variables. These outputs from GP model are validated using output oriented DEA analysis, by replacing the variables value of Wheels India Ltd. by model value.
Aasha Jayant Sharma and Vandana Prashant Sonwaney
Emerald
Learning outcomes The students will get a hands on research techniques like mental mapping, laddering and means end chain (MEC) model for value proposition and survey techniques. Case overview/synopsis Market Research has always acted as one of the major driving force behind the successful launch of any product in any market. There are several evidences of how market research and thorough understanding of the consumers in and out has lead companies reach new peaks and acquire market share. This case deals with a company called Eco-Remedies, based in Nashik, India, which is in the business of providing eco-solutions to different health ailments and also general purpose health supplements like health drinks. The major concentration is on the product called “AnjaNeya-The Graviola fruit drink” from Eco-Remedies, where in different research techniques were used to gather information so that appropriate strategies could be implemented in order to increase the market share of the product and create a strong position in the minds of the customers. The case deals with gathering consumer insights and then developing appropriate positioning strategies for Eco remedies based on consumer value proposition using the MEC theory, mental mapping, blind tests and general consumer survey. Complexity academic level The study is applicable to Masters level Marketing Management and Marketing Research Studies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject Code Marketing.
Rohit Kumar Singh, Elvin Joseph Clements, and Vandana Sonwaney
Inderscience Publishers
Rohit Kumar Singh, Arun Goyal, Aditya Bhagwat, and Vandana Sonwaney
Inderscience Publishers
Vandana Sonwaney and Sunny Oswal
Indian Society for Education and Environment
Background/Objectives: E-Commerce industry is going through a plethora of issues today that includes logistics challenges, rural penetration and many others. This paper addresses these issues. Methods/Statistical Analysis: Literature review has been identified as the strategy that summarizes existing research and helps collate various bodies of knowledge into a meaningful theory. This theory has been embedded together to form the theoretical model. Also expert opinion has been used to come up with recommendations. Findings: The expert opinion has been instrumental to come up with the solutions. The solutions based on the lines of TQM are imperative to address the issues faced by the E-Commerce in rural markets. The paper talks about how these findings will help in generalizing the solution for the E-Commerce industry. Applications/Improvements: This paper will be especially useful to online marketers, E-Commerce companies and logistics outsourcing firms operating in rural markets.
Adya Sharma and Vandana Sonwaney
Associated Management Consultants, PVT., Ltd.
Traditionally, children were not viewed as consumers. They were perceived as learners who learnt from various socialization agents how to become consumers. The social, cultural, and economic changes in the past few decades have redefined the role of children in family purchase decisions. Children's influence on purchase decisions has been acknowledged by the research fraternity. The paper specifically explored the effect of family communication patterns on children's influence on purchase decisions. Through hierarchical regression, empirical findings were presented.
Adya Sharma and Vandana Sonwaney
Inderscience Publishers
Understanding children's influence in purchase decisions is an area in need of further research especially in Indian context. To address this need, this research proposes a theoretical model with focus on family communication, brand awareness and demographic variables as important factors which affect the influence of children. The research further develops scales to measure family communication, brand awareness and to measure child's influence. These scales are developed through literature review, focus groups, in-depth interviews and surveys of 329 pair of mother and child. The scales are shown to demonstrate adequate internal consistency, construct validity and discriminant validity. Segregation of the child's influence with respect to different product category is the unique contribution of this study. In total six scales have been developed and validated. Future research suggestions and limitations are also discussed.
Rameshwar Dubey, Vandana Sonwaney, Padmanabha Aital, V.G. Venkatesh, and Sadia Samar Ali
Inderscience Publishers
The objective of this study is to determine antecedents of the innovation process in Indian conditions. In this research, researchers have used interpretive structural modelling (ISM) to develop inter-relationship among antecedents of innovation, which will provide direction to researchers for further research. It will further help managers in formulating innovation strategies. The research was conducted based on expert's opinion about antecedents of innovation. It is observed, 'scarce resources' and 'innovation culture' are two important antecedents which have affected all the antecedents of innovation in India. In order to increase innovation performance in India, 'innovation culture' and 'scarce resources' should be resolved. There have been a number of researches about innovation barriers in general. This paper must be taken as a theoretical model development and can be empirically tested in Indian conditions.