Ph.D (Management Studies)
UGC NET (Management Studies)
MBA
BBA
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Strategy and Management
RECENT SCHOLAR PUBLICATIONS
Inclusive, Equitable, and Quality Higher Education in India: A Comparative Analysis with Developed Nations DSB Mahtab Alam, Divya Gupta, Aparna Marwah Indian Journal of Psychology 99 (4), 65-71 , 2024 2024
An Empirical Study Examining Social Media Platforms Usage among Generation Y in Delhi & NCR AM Mahtab Alam, Daljeet Singh Bawa, Aditi Malhotra, Bhawna Duggal, Ashima ... Journal of the K.R. Cama Oriental Institute 78, 10-18 , 2024 2024
Impact of Environmental Awareness, Frugality, and Green Consumer Values on Environmental Consciousness among Millennial Consumers. AK Mahtab Alam Pacific Business Review (International) 16 (2), 1-13 , 2023 2023
The impact of environmental consciousness, environmental attitude and perceived quality of green products on Green consumer behavior of millennials in NCT of Delhi MMDG Mahtab Alam IITM Journal of Business Studies (JBS) (UGC Care), 141-149 , 2022 2022
Surfing on Fashion Product Shopping Site: A Study of Generation X & Generation Y Consumers of Delhi & NCR MA Jaspreet Kaur Ansal University Business Review 6 (2), 41-49 , 2019 2019
Urge of Supply Chain Management in Indian Food Grain Sector to minimize wastage M Alam CPJ Global Review 1 (1), 133-138 , 2014 2014
Guerilla Marketing M Alam Trinity Journal of Management, IT & Media (TJMITM) 2 (2), 37-41 , 2011 2011
MOST CITED SCHOLAR PUBLICATIONS
Inclusive, Equitable, and Quality Higher Education in India: A Comparative Analysis with Developed Nations DSB Mahtab Alam, Divya Gupta, Aparna Marwah Indian Journal of Psychology 99 (4), 65-71 , 2024 2024
An Empirical Study Examining Social Media Platforms Usage among Generation Y in Delhi & NCR AM Mahtab Alam, Daljeet Singh Bawa, Aditi Malhotra, Bhawna Duggal, Ashima ... Journal of the K.R. Cama Oriental Institute 78, 10-18 , 2024 2024
Impact of Environmental Awareness, Frugality, and Green Consumer Values on Environmental Consciousness among Millennial Consumers. AK Mahtab Alam Pacific Business Review (International) 16 (2), 1-13 , 2023 2023
The impact of environmental consciousness, environmental attitude and perceived quality of green products on Green consumer behavior of millennials in NCT of Delhi MMDG Mahtab Alam IITM Journal of Business Studies (JBS) (UGC Care), 141-149 , 2022 2022
Surfing on Fashion Product Shopping Site: A Study of Generation X & Generation Y Consumers of Delhi & NCR MA Jaspreet Kaur Ansal University Business Review 6 (2), 41-49 , 2019 2019
Urge of Supply Chain Management in Indian Food Grain Sector to minimize wastage M Alam CPJ Global Review 1 (1), 133-138 , 2014 2014
Guerilla Marketing M Alam Trinity Journal of Management, IT & Media (TJMITM) 2 (2), 37-41 , 2011 2011
