Ana Jimenez-Zarco

Phd. Economy and Business
Master in Graduate Building Models in Ecology and Natural Resource Management
Graduate in Business Administration and Management

Marketing, Management of Technology and Innovation, Tourism, Leisure and Hospitality Management

Aracil-Jordá, J., Clemente-Almendros, J. A., Jiménez-Zarco, A. I., & González-González, I. (2023). Improving the social performance of women-led microenterprises: The role of social media marketing actions. Technological Forecasting and Social Change, 191, 122484.
Mendez-Aparicio,M.D., Izquierdo-Yusta, A., Jiménez-Zarco, A. I. (2023). Metaverse, a Holistic Vision of the New Virtual Reality. Empresa y Humanismo, 26(2).
Izquierdo-Yusta, A., Méndez-Aparicio, M. D., Jiménez-Zarco, A. I., & Martínez-Ruíz, M. P. (2023). When Responsible Production and Consumption Matter: The Case of Danone. In Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (pp. 199-211). Cham: Springer International Publishing.
Torrent-Sellens, J., Jiménez-Zarco, A. I., & Saigí-Rubió, F. (2021). Do people trust in robot-assisted surgery? Evidence from Europe. International Journal of Environmental Research and Public Health, 18(23), 12519.
Cerdan Chiscano, M., & Jiménez-Zarco, A. I. (2021). Towards an inclusive museum management strategy. An exploratory study of consumption experience in visitors with disabilities. The case of the CosmoCaixa science museum. Sustainability, 13(2), 660.
Moreno-Gavara, C., & Jiménez-Zarco, A. I. (Eds.). (2019). Sustainable fashion: Empowering African women entrepreneurs in the fashion industry. Springer.