Ana Jimenez-Zarco
@uoc.edu
Economy and Business
Ana Jiménez-Zarco
PhD in Economics and Business from the University of Castilla la Mancha Graduate Building Models in Ecology and Natural Resource Management at the Polytechnic University of Catalonia. Ph.D. thesis Award by the Institute of Economic Studies of Madrid.
Until 2002, she carried out her teaching and research activities in the Marketing Area of the University of Castilla la Mancha. From 2003 to 2006 she was a co-director of the Master’s Degree Programme in Marketing and Communication Management, and from 2006 to 2012 she served as Program Director of the Bachelor’s Degree in Business Administration at Open University of Catalunya. She has also been a visiting professor at the Universities of East Anglia, and Brighton in the UK and the University of Chapingo (Mexico).
As a researcher, her main areas of research interest concern: entrepreneurship, value co-creation process, business and social innovation, brand image and identity, and technology adaptation and diffusion processes.
EDUCATION
Phd. Economy and Business
Master in Graduate Building Models in Ecology and Natural Resource Management
Graduate in Business Administration and Management
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Management of Technology and Innovation, Tourism, Leisure and Hospitality Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Jorge Lara-Guillén, Ana Isabel Jiménez-Zarco, and M. Dolores Méndez-Aparicio
IGI Global
The 2030 Agenda calls for a series of actions to increase prosperity while protecting the planet. Companies can drive sustainable development by fostering cooperation between actors in the business and social ecosystem under a new approach in which reverse logistics represents a marketing mix strategy with great potential to promote sustainability. Based on a documentary methodology, and through secondary exploratory research, the aim of this chapter was to investigate the importance of reverse logistics for the development of new circular business models and the joint potential of reverse logistics and marketing in the complex web of business activity. From the literature review, the importance of reverse logistics for the development of new business models, the necessary consumer involvement for the successful implementation of these new business models, and the potential of marketing to develop strategies focused on fostering a sustainable consumer response. Therefore, reverse logistics and marketing intersect in a common space: they both are tools to achieve sustainability.
Almudena Munoz-Puche, Ana Jiménez-Zarco, and Alicia Izquierdo-Yusta
IGI Global
The 21st century has seen significant changes in the way enterprises operate and are managed. One of the most important key trends was digital transformation, which has had a profound impact on enterprises, forcing them to transform their operations to become more agile, efficient, and customer focused. Despite its many benefits, this digital transformation has not yet fully entered the traditional sector such as the furniture one. Hence, the main purpose of this chapter was to present how what factors could affect the integration of 4.0 technologies by Spanish companies from the furniture sector. The Tornatzky and Fleischer's Technology-Organisation-Environment model and an in-depth study of the art of the furniture sector were used to define these factors. Based on those factors, the author has been conducting comprehensive research in Spanish furniture sectors companies using interviews. From this conducted research, it can be concluded that the organisational factors influence the adoption of 4.0 technologies more than environmental or technological factors.
Jorge Aracil-Jordá, Jose-Antonio Clemente-Almendros, Ana-Isabel Jiménez-Zarco, and Inés González-González
Elsevier BV
Olga Kanashina, Rubén Huertas Garcia, and Ana Isabel Jimenez-Zarco
Omnia Publisher SL
Purpose: Social media has changed the way users interact with each other, and has become an important part of numerous lives. However, there is an increasing flow of implausible content circulating on social media, which points to the need for some categorization and regulation. This study will examine how the proliferation of fake news on social media impacts students and their choice of university. To answer this question, market research was conducted on the precedents that affect the acceptance of fake news among university students when choosing to study for a master's degree that will help them in their professional careers.Design/methodology/approach: The study used a quantitative method. A parsimonious model of causal relationships was proposed based on scales taken from the literature, assessed by a convenience sample of students, and adjusted by structural equation modelling (SEM).Findings: Results show that the parsimonious model explains 35% of fake news acceptance and that media dependency (ISMD) and parasocial interaction (PSI) are the main direct effects, while perceived media richness (PR) has a significant indirect influence on the attitude towards fake news and, consequently, on its acceptance. Furthermore, fake news literacy plays a correct moderating role with the most relevant source of influence, SNS dependency.Research limitations: A convenience sample was used, and a parsimonious model with three antecedent factors and one mediating factor was proposed. Other social factors could have been considered, including multicultural variables.Practical implications: The results point to students' expressed dependence on social networks as the main factor explaining their attitude towards fake news, negatively moderated by students' level of knowledge about the importance of this phenomenon in social networks. Therefore, it is relevant to promote knowledge about this phenomenon among students to reduce its influence on decision-making processes.Originality/value: This paper provides a novel context for the study of the proliferation of fake news on social networks: the process of choosing a university by students addicted to the news circulating on social media.
Ana Isabel Jiménez-Zarco, M Dolores Mendez-Aparicio, and Alicia Izquierdo-Yusta
Emerald
Purpose The purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades. Design/methodology/approach Considering that the generational cohort concept can be identified from the marketing side as a market segment, this paper proposes to analyze the socio-economic and cultural context that has marked the different life stages of Generation X, and how they have related to brands according to their needs, desires and aspirations. Findings The results show that the customer journey can be considered a circular concept. The customer’s relationship with the brand can begin in childhood and continue into adulthood, such that the emotional relationship established with the brand as a child influences purchase decisions in adulthood. Research limitations/implications Although limited to the analysis of Generation X and its relationship with brands, this paper shows the importance of knowing the socio-economic, legal and cultural context of a generation. Practical implications As a business implication, the importance of remarketing is evident as a business strategy that reinforces the emotional connection between the brand and the different generations. Social implications From a social point of view, this paper shows the power of brands as an element of self-expression of the needs, tastes or preferences of individuals is evident. Originality/value This paper offers a different and innovative vision of the customer journey, taking into account the individual’s life cycle, and the way in which at each stage of life, he/she relates to brands in a different way.
Joan Torrent-Sellens, Ana Isabel Jiménez-Zarco, and Francesc Saigí-Rubió
MDPI AG
(1) Background: The goal of the paper was to establish the factors that influence how people feel about having a medical operation performed on them by a robot. (2) Methods: Data were obtained from a 2017 Flash Eurobarometer (number 460) of the European Commission with 27,901 citizens aged 15 years and over in the 28 countries of the European Union. Logistic regression (odds ratios, OR) to model the predictors of trust in robot-assisted surgery was calculated through motivational factors, using experience and sociodemographic independent variables. (3) Results: The results obtained indicate that, as the experience of using robots increases, the predictive coefficients related to information, attitude, and perception of robots become more negative. Furthermore, sociodemographic variables played an important predictive role. The effect of experience on trust in robots for surgical interventions was greater among men, people between 40 and 54 years old, and those with higher educational levels. (4) Conclusions: The results show that trust in robots goes beyond rational decision-making, since the final decision about whether it should be a robot that performs a complex procedure like a surgical intervention depends almost exclusively on the patient’s wishes.
M Dolores Méndez-Aparicio, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, and Ana Isabel Jiménez-Zarco
IGI Global
Data science has established itself as a discipline of study in the new technological paradigm of the 21st century. Customer data and metadata are not only unique opportunities for companies that are interested in collecting, processing, and elaborating useful information for customer-centric business management. They are also starting to feed other disciplines, such as industry and computer engineering, which are developing new ways of organising information and intelligent response, where significant technological advances in facial, sensory, text, voice, and image recognition are constantly emerging, with response capabilities ever closer to human thinking. From this continuous interaction emerges a new asset for companies: knowledge. Thus, science applied to data is consolidating as an opportunity for companies in customer loyalty and retention by being able to include a relevant aspect in human relations such as warmth and empathy, basis of marketing 5.0, oriented once again towards human relations, from a virtual existence and total digitalisation.
Francesc Saigí-Rubió, Josep Vidal-Alaball, Joan Torrent-Sellens, Ana Jiménez-Zarco, Francesc López Segui, Marta Carrasco Hernandez, Xavier Alzaga Reig, Josep Maria Bonet Simó, Mercedes Abizanda González, Jordi Piera-Jimenez,et al.
JMIR Publications Inc.
Background Telemedicine has become a necessary component of clinical practice for the purpose of providing safer patient care during lockdowns due to the COVID-19 pandemic. It has been used to support the health care needs of patients with COVID-19 and routine primary care patients alike. However, this change has not been fully consolidated. Objective The objective of this study was to analyze the determinants of health care professionals’ intention to use the eConsulta digital clinical consultation tool in the post–COVID-19 context. Methods A literature review of the Technology Acceptance Model allowed us to construct a theoretical model and establish a set of hypotheses on the influence of a variety of different factors relating to health care professionals, as well as the institutions where they work, on their intention to use eConsulta. In order to confirm the proposed model, a mixed qualitative and quantitative methodology was used, and a questionnaire was designed to serve as the data collection instrument. The data were analyzed using univariate and bivariate analysis techniques. To confirm the theoretical model, exploratory factor analysis and binary logistic regression were applied. Results The most important variables were related to perceived benefits (B=2.408) and the type of use that individuals habitually made of eConsulta (B=0.715). Environmental pressure (B=0.678), experience with technology (B=0.542), gender (B=0.639), and the degree to which eConsulta had been implemented (B=0.266) were other variables influencing the intention to use the tool in the post–COVID-19 context. When replicating the previous analysis according to professional group, experience with technology and gender in the physician group, and experience with tool use and the center where a professional worked in the nurse group, were found to be of considerable importance. Conclusions The implementation and use of eConsulta had increased significantly as a consequence of the COVID-19 pandemic, and the majority of health care professionals were satisfied with its use in practice and planned to incorporate it into their practices in the post–COVID-19 context. Perceived benefits and environmental pressure were determining factors in their attitude toward and intention to use eConsulta.
Ana Isabel Jiménez-Zarco, Jose Antonio Clemente-Almendros, Inés González-González, and Jorge Aracil-Jordà
Frontiers Media SA
The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance.
María Pilar Martínez-Ruiz, Mónica Gómez-Suárez, Ana Isabel Jiménez-Zarco, and Alicia Izquierdo-Yusta
Frontiers Media SA
Monica Cerdan Chiscano and Ana Isabel Jiménez-Zarco
MDPI AG
In the field of cultural tourism, museums have been pioneers in focusing on visitors with disabilities. They have used inclusive orientation to offer the kind of memorable and satisfying experiences that are so beneficial to a group at constant risk of social exclusion. Their task is made more difficult, however, by visitors’ perception of barriers to inclusion, and identification therefore becomes a priority at the strategic level. Based on this idea, the present study analyzes experiences from two tours of the CosmoCaixa Barcelona museum by 32 people with disabilities (PwD). The use of ethnographic techniques and post-experience interviews shows how, despite the legal framework in relation to people with disabilities, hospitality managers find it difficult to put this framework into practice and cater to the needs of this segment of the population. Two factors become particularly clear: the difficulties experienced by museum staff in identifying people with disability, and museum managers’ lack of training and knowledge of the wants and needs of people with disabilities. Academic and strategic recommendations for museum managers are provided at the end of the article.
Alicia Izquierdo-Yusta, Ana Jimenez-Zarco, Maria Martinez-Ruiz, and Inés Gonzalez-Gonzalez
FECAP Fundacao Escola de Comercio Alvares
Purpose – The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience of consumers who are students of a virtual university. Theoretical framework – To carry out the research we analyzed website quality, brand, and customer experience Design/methodology/approach – We carried out a statistical analysis using structural equation modeling of web-based questionnaires collected from 306 postgraduate students of a virtual university. Findings – Our research reveals that the university’s brand is the most influential factor. In contrast, the influence exerted by the web environment is lower. Of the three website dimensions, the quality of the system exerts the greatest influence, followed by relationship quality, which is moderated by the role of university staff. Research, practical, and social implications – We propose that the quality of a virtual classroom (quality of the system, quality of information, and service quality), together with students’ individual assessments of the brand, determine the students’ experience as consumers of this service. The brand assessment is the most important factor.
M. Dolores Méndez-Aparicio, Ana Jiménez-Zarco, Alicia Izquierdo-Yusta, and Juan Jose Blazquez-Resino
Frontiers Media SA
Digital transformation has allowed to offer additional services—which complement the main product—both in terms of use, emotional, and relationship terms. Focusing on a traditionally rational insurance customer offering a value that explores the customer’s emotions, from co-creating with the user, allows brand differentiation. Given this idea, this document has three purposes. First is identify the true role of expectations and the perceived quality of the customer’s digital experience. Second is to identify the relationship between customer experience and satisfaction gained in private insurance web areas. Third is to identify the most valued digital attributes by the user. A sample of 4,178 customers registered was analyzed using the partial least-squares technique. The model is highly predictive to customer experience and evidence the important relationship between the WOW effect and satisfaction, as well as the weak but double role that expectations play on insurance digital self-service. The model demonstrates that expectations are only relevant before web consumption, because during the process it is the perceived digital quality, in particular the usefulness, information, and technology, that offers a true customer experience. This article offers high academic value because it more accurately defines the determinants of the digital insurance customer experience and its effect on customer satisfaction in digital services. While expectations influence attitude before service, this research reveals that perceived digital quality is what delivers a true customer experience. Strategically, the implications are immediate in the field of business as it shows the importance of co-creation in digital design, not only because of the significant savings in implementation costs but also because it guarantees a greater experience, essential in the loyalty of its customers. This ensures the sustainable growth of the company.
David Lacasta Tintorer, Josep Maria Manresa Domínguez, Ana Jiménez-Zarco, Teresa Rodríguez-Blanco, Souhel Flayeh Beneyto, Pere Torán-Monserrat, Xavier Mundet Tuduri, and Francesc Saigí-Rubió
Springer Science and Business Media LLC
Following publication of the original article [1], in order to comply with the current regulations for the submission of Doctoral Thesis by compendium of articles, the Universitat Autónoma de Barcelona Doctoral School asks us to update the affiliation number 3, adding “Departament de Medicina” at the beginning, as follows:
Carmen Pacheco-Bernal, Ana Isabel Jiménez-Zarco, and María-Jesús Martínez-Argüelles
Frontiers Media SA
The aim of this study is to investigate the determinants for the intention to adopt mobile technology as a data collection methodology in market research projects. A conceptual framework was developed using the technology-organization-environment (TOE) model to identify technological factors (perceived benefits and limitations), organizational factors (open attitude toward change, professional competence, satisfaction with traditional systems, and firm size), and environmental factors (industry pressure, client pressure, and participant pressure) affecting adoption. The empirical study was performed with data from 67 firms in the Spanish market research industry, which were analyzed using partial least squares (PLS). The results suggest that only organizational and environmental factors have a significant influence on adoption. Key factors include professional competence, organizational openness, satisfaction with traditional and online methodologies, and pressure from industry, clients and survey participants. The findings reveal that technological characteristics are no longer a driver, as firms are starting to adopt mobile marketing research based on its greater convenience for participants, and as an element of strategic differentiation.
David Lacasta Tintorer, Josep Maria Manresa Domínguez, Ana Jiménez-Zarco, Teresa Rodríguez-Blanco, Souhel Flayeh Beneyto, Pere Torán-Monserrat, Xavier Mundet Tuduri, and Francesc Saigí-Rubió
Springer Science and Business Media LLC
Abstract Background A community of clinical practice called the Online Communication Tool between Primary and Hospital Care (ECOPIH) was created to enable primary care and specialist care professionals to communicate with each other in order to resolve real clinical cases, thereby improving communication and coordination between care levels. The present work seeks to analyse whether ECOPIH makes it possible to reduce the number of referrals. To that end, the objectives are: (1) To find out the degree of loyalty among ECOPIH users, by comparing the medical professionals’ profiles in the tool’s implementation phase to those in its consolidation phase. (2) To evaluate the degree of fulfilment of users’ expectations, by establishing the determining factors that had an influence on the physicians’ intention to use ECOPIH in the implementation phase and observing whether its use had an effective, direct impact on the number of patient referrals that primary care physicians made to specialist care professionals. Methods Two studies were conducted. Based on a survey of all the physicians in a Primary Care area, Study 1 was a descriptive study in ECOPIH’s implementation phase. Study 2 was a randomised intervention study of ECOPIH users in the tool’s consolidation phase. The results from both studies were compared. Various bivariate and multivariate statistical techniques (exploratory factor analysis, cluster analysis, logistic regression analysis and ANOVA) were used in both studies, which were conducted on a sample of 111 and 178 physicians, respectively. Results We confirmed the existence of an ECOPIH user profile stable across both phases: under-50-year-old women. Regarding the second objective, there were two particular findings. First, the discriminant factors that had an influence on greater ECOPIH use were habitual Social media website and app use and Perceived usefulness for reducing costs. Second, PC professionals who were ECOPIH members made fewer referrals to SC professionals in Cardiology, Endocrinology and Gastroenterology than older PC professionals who were not ECOPIH members. Conclusions The use of a community of clinical practice by primary care and specialist care professionals helps to reduce the number of referrals among medical professionals.
Mercedes Sendín-Martín, Ana Jiménez-Zarco, Francesc Saigí-Rubió, Julian Conejo-Mir, and Jose Juan Pereyra-Rodriguez
JMIR Publications Inc.
Background: Teledermatology (TD) is one of the applications of electronic health and telemedicine that involves the use of information and communication technologies (ICTs) for the care of skin diseases. Previous studies on TD indicate that it seems to be effective in diagnosing early malignant pathologies, such as melanoma, and in reducing waiting lists by prioritizing urgent cases of pathology. Despite these advantages, the implementation of TD is still low in many areas. Objective: Most previous studies on TD have focused on analyzing the results of TD use. However, to completely understand TD, it is necessary to consider the determinants of its use. This study analyzes the factors that motivate medical professionals to use TD in their clinical practice. Methods: A survey that targeted a total population of 743 medical professionals from health care institutions in Andalusia (Spain) was used. The study sample comprised 223 doctors (87 dermatologists and 136 primary care physicians). Results: Using an extended Technology Acceptance Model and microdata for the 223 physicians, a cluster analysis (of the user’s ICT profile) and binary logistic regression analysis were conducted. This analysis demonstrated the presence of 3 clusters in the sample with respect to the use of technology (cluster 1: advanced use of ICTs; cluster 2: moderate use of ICTs; and cluster 3: scarce use of ICTs). The analysis performed confirmed the model’s goodness of fit, which allowed 69% of the variable’s variance to be explained. The outcomes revealed that the factors that were most important when implementing a TD system were the user’s ICT profile (P=.048), system efficiency (P<.001), and preference of the subjects involved (P=.008; P<.005). The quality of the assistance, the difficulties arising from the use of technology (information security and confidentiality), or interests of the administration were not decisive factors for the implementation of TD. Subsequently, we performed a logistic regression analysis, separating primary care doctors from dermatologists. For the former, the determining factors were the ICT profile and the efficiency of the system, whereas, among dermatologists, only the preference of each individual was considered to be a determining factor. Conclusions: The use of TD should be accompanied by a comprehensive program of validation and evaluation. These results show that determinants of TD implementation differ depending on the subjects involved. Therefore, it is essential to perform studies before the implementation of a TD system to identify and influence the aforementioned predictive factors. (JMIR Dermatol 2019;2(1):e14459) doi: 10.2196/14459
J.J. Pereyra-Rodriguez, A.I. Jiménez-Zarco, and F. Saigí-Rubió
Elsevier BV
David Novillo-Ortiz, Elsy Maria Dumit, Marcelo D’Agostino, Francisco Becerra-Posada, Edward Talbott Kelley, Joan Torrent-Sellens, Ana Jiménez-Zarco, and Francesc Saigí-Rubió
BMJ
In 2005, all WHO Member States pledged to fight for universal health coverage (UHC). The availability of financial, human and technological resources seems to be necessary to develop efficient health policies and also to offer UHC. One of the main challenges facing the health sector comes from the need to innovate efficiently. The intense use of information and communication technologies (ICTs) in the health field evidences a notable improvement in results obtained by institutions, health professionals and patients, principally in developed countries. In the Americas, the relationship between economic development and health innovation is not particularly evident. Data from 19 of 35 countries surveyed in the 2015 Third Global Survey on eHealth for the region of the Americas were analysed. 52.6% of the countries of the Americas have a national policy or strategy for UHC. 57.9% of the countries in the sample indicate that they have a national eHealth policy or strategy, but only 26.3% have an entity that supervises the quality, safety and reliability regulations for mobile health applications. The survey data indicate that high-income and low-income to middle-income countries show higher percentages in relation to the existence of entities that promote innovation. These countries also exceed 60%—compared with 40% and 50% in lower-income countries—in all cases regarding the use of eHealth practices, such as mobile health, remote patient monitoring or telehealth. 100% of low-income countries report offering ICT training to healthcare professionals, compared with 83% of wealthy countries and 81% of middle-income to high-income countries.
María Pilar Martínez-Ruiz, Isabel Llodrá-Riera, and Ana Isabel Jiménez-Zarco
IGI Global
Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.
Inés González-González, Cristina Alcaide-Muñoz, and Ana Isabel Jimenez-Zarco
Emerald Publishing Limited
Abstract
Accounting education in universities is always a hard subject for the students, who find it boring and little stimulating. So, even though students increasingly demand the integration of varied technologies and mobile devices into learning environment (Wash & Freeman 2013), educational systems of the public universities continue to be traditional. The role of students is totally passive, so the main responsibility of class development lies on the shoulders of professors, but this situation can change with the use of Socrative App in a learning environment, since it encourages students to play an active part in class.
That is why professors have to find new ways to capture the students’ attention, facilitating their learning, and at the same time, making it fun and entertaining. In this work, a teaching innovation case to first-year students in a university is presented using Socrative App. This study aims to investigate how the university can combine ICT close to traditional methodologies of learning, in order to increase interest in the subject, awakening in them passion and vocation for the accounting area.
María P. Martínez-Ruiz, Mónica Gómez-Suárez, Ana I. Jiménez-Zarco, and Alicia Izquierdo-Yusta
Frontiers Media SA
M. Dolores Méndez-Aparicio, Alicia Izquierdo-Yusta, and Ana I. Jiménez-Zarco
Frontiers Media SA
Today, the customer-brand relationship is fundamental to a company’s bottom line, especially in the service sector and with services offered via online channels. In order to maximize its effects, organizations need (1) to know which factors influence the formation of an individual’s service expectations in an online environment; and (2) to establish the influence of these expectations on customers’ likelihood of recommending a service before they have even used it. In accordance with the TAM model (Davis, 1989; Davis et al., 1992), the TRA model (Fishbein and Ajzen, 1975), the extended UTAUT model (Venkatesh et al., 2012), and the approach described by Alloza (2011), this work proposes a theoretical model of the antecedents and consequences of consumer expectations of online services. In order to validate the proposed theoretical model, a sample of individual insurance company customers was analyzed. The results showed, first, the importance of customers’ expectations with regard to the intention to recommend the “private area” of the company’s website to other customers prior to using it themselves. They also revealed the importance to expectations of the antecedents perceived usefulness, ease of use, frequency of use, reputation, and subjective norm.
Alicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, and María Pilar Martínez-Ruiz
IGI Global
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
RECENT SCHOLAR PUBLICATIONS
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Publications
Aracil-Jordá, J., Clemente-Almendros, J. A., Jiménez-Zarco, A. I., & González-González, I. (2023). Improving the social performance of women-led microenterprises: The role of social media marketing actions. Technological Forecasting and Social Change, 191, 122484.
Mendez-Aparicio,M.D., Izquierdo-Yusta, A., Jiménez-Zarco, A. I. (2023). Metaverse, a Holistic Vision of the New Virtual Reality. Empresa y Humanismo, 26(2).
Izquierdo-Yusta, A., Méndez-Aparicio, M. D., Jiménez-Zarco, A. I., & Martínez-Ruíz, M. P. (2023). When Responsible Production and Consumption Matter: The Case of Danone. In Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (pp. 199-211). Cham: Springer International Publishing.
Torrent-Sellens, J., Jiménez-Zarco, A. I., & Saigí-Rubió, F. (2021). Do people trust in robot-assisted surgery? Evidence from Europe. International Journal of Environmental Research and Public Health, 18(23), 12519.
Cerdan Chiscano, M., & Jiménez-Zarco, A. I. (2021). Towards an inclusive museum management strategy. An exploratory study of consumption experience in visitors with disabilities. The case of the CosmoCaixa science museum. Sustainability, 13(2), 660.
Moreno-Gavara, C., & Jiménez-Zarco, A. I. (Eds.). (2019). Sustainable fashion: Empowering African women entrepreneurs in the fashion industry. Springer.